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Essential Design Principles for Hospital Wayfinding [2023]

Wayfinding

Finding your way in a hospital setting can be tricky. The stress of finding a department or destination in a (unfamiliar) building can a challenging experience.

What is there was a way to make finding your way in a hospital easier? This is where design discipline wayfinding comes into play and has the potential to improve the patient experience.

Wayfinding is a multidisciplinary design field that combines principles of cognitive psychology and human behavior for a better understanding of the surroundings.

For hospitals, wayfinding aims to address the following critical issues:

  • How can we make it improve wayfinding for patients?
  • Which design principles can assist to enhance the visitors experience?
  • How can we create an accessible environment for all users, including people with disabilities?

In this article we will explore the importance of wayfinding principles in hospitals. The challenges we face along the way and the innovative solutions that will improve the way patients navigate healthcare settings.

By exploring the role of both traditional and digital wayfinding tools, we will highlight the potential of well-designed wayfinding to improve wayfinding in hospitals. The goal is an improved patient experience and ultimately to contribute to reduced stress when visiting a hospital.

The challenges of hospital signage

Orienting and navigating a hospital environment can be challenging for patients, visitors and even medical staff. With wayfinding research we can look through the 'eyes' of the users and understand the bottlenecks and success factors of effective wayfinding.

In this chapter we explore the main challenges of signage and take a closer look at why these problems can arise.

A. Complexity of buildings

Signage 'shows' people the way in buildings and environments. A hospital building is usually a large building with several floors, wings and departments. A hospital can have more than 100 different departments, from Emergency Department, Intensive Care Unit (ICU), Surgery, Internal Medicine to Orthopedics, Radiology and Oncology. This can include many subspecialties.
A hospital usually consists of many departments and specialists, located throughout the hospital building, connected by squares and corridors.

Why can a hospital building have a complicated or confusing layout?

  • Due to expansion and renovations, buildings can be adapted over time. Expansion of wings and/or, for example, an attached building can lead to a confusing layout.
  • Due to functional requirements of departments, part of the hospital may not be accessible. As a result, to reach a certain department, you can get there via a detour.

How does (building) complexity affect patients and visitors?

  • A complicated layout brings increased stress. Can I find the department? Am I on time?
  • Difficulty finding departments. Where is department xx? How do I get to the department?

Why are hospital environments naturally stressful?

  • Due to health problems and emotional nature, a hospital can be experienced as stressful. What do I have? Can the doctor help me?
  • Due to time-bound appointments and procedures in a hospital. Am I on time? Where is...?

How does this stress affect signage?

  • Due to increased stress, people (usually) have a reduced ability to process information. Where should I look?
  • Due to an increased reliance on intuitive references. How does the signage work?

What are the unique signage challenges that different users face?

  • Patients, visitors are not familiar with the layout of the building. Where's what?
  • Patients, visitors have cognitive or physical limitations. May have difficulty processing the information.
  • Non-native speakers and/or have difficulty reading the signage.

Why is it important to consider user needs when designing signage?

  • Ensuring accessibility and inclusiveness principles, design-for-all concept.
  • Reduce the risk of disorientation
  • On time for an appointment
  • Consistent information provision towards a patient and visitor gives peace of mind in orienting and navigating in an (unfamiliar) environment.

Why can it be difficult to maintain consistency in hospital signage systems?

  • Due to the variety of systems and information provision around patient information.
  • Information such as on the website, call letter, reception desk, ticket, referral letter and signage must be consistent for a clear picture towards the patient, visitor.

By examining these challenges in wayfinding research, we understand the user and thereby identify bottlenecks and success factors.

Wayfinding strategy for hospitals

In this chapter we discuss different ways of referring that can help improve orientation and navigation in the hospital. By implementing these strategies, hospitals become more user-friendly and accessible, reducing the stress associated with navigating healthcare facilities.

  1. Well-thought-out signage
    This includes clear, concise, and easy-to-understand signage at key decision points, such as at entrances, hallways, elevators, stairways, and wards. Ensure consistency in design, colors and typography for clear communication.

Example: A hospital can create a wing layout for different departments such as A, B, C, D, etc. making it easier for users to track their destination.

  1. Landmarks and Visual Recognition Points:
    Including landmarks and visual identifiers in the hospital environment can aid orientation and make it easier for users to remember the route.

Example: Placing distinctive artwork, architectural features or color schemes as landmarks in the hospital.

  1. Digital Wayfinding:
    Digital wayfinding, such as interactive kiosks, mobile apps and touchscreens, can provide real-time information and personalized directions to help users navigate the hospital more easily.

Example: Digital screens in the hospital for displaying relevant information for users. Where am I? Where can I find department xx? And how do I get there?

  1. Staff training and support:
    Ensuring that medical staff and employees are well aware of the signage system and tone-of-voice towards patients and visitors.

Example: A hospital could offer training sessions to employees to familiarize them with the signage and teach them how to effectively help visitors navigate the hospital.

  1. Inclusive Design and Accessibility:
    Hospitals should be accessible to everyone, including people with reduced mobility, the visually impaired or the hearing impaired.

Ensure that (digital) signage takes these groups into account by using clear, high-contrast fonts, tactile elements, Braille and audio signals where appropriate.

Example: Tactile markings on the floor or braille signs assist to the help the visually impaired to navigate the building and find the right department.

By implementing these signage strategies and addressing bottlenecks and success factors, healthcare facilities can significantly improve the user experience of patients, visitors and staff. This leads to less stress, increased satisfaction and ultimately better healthcare outcomes.

Digital wayfinding in hospitals

Digitization in signage is important for improving the overall user experience in a hospital. Digital tools provide real-time information, personalized routes and additional resources to assist patients and visitors in navigating complex hospital environments.

In this chapter we discuss examples and use cases for digital wayfinding.

  1. Real Time Information:
    Digital signage can provide real-time information and updates about, for example, waiting times, routes and where you are in a hospital.

Example: Digital information signs can display the current waiting times for departments and/or other hospital services.

  1. Integration with Social Media and Online Communication:
    A social media integration platform to assist patients and visitors plan their visit, receive (route) information and share feedback.

Example: A hospital can implement a (AI) chatbot to assist users for navigating questions, ask for directions, and for instance scheduling appointments.

  1. Digital Screens:
    Interactive screens can provide patients with real-time information about their destination, directions and additional services such as finding a nearby restroom or coffee corner.

Example: A hospital can place interactive screens or a kiosk at the entrance and install it on every floor, where visitors can receive personalized route information.

  1. Mobile Information :
    Show relevant information on digitale signage screens, such as routes and destinations in the hospital. Think about including a "you are here" on a map and/or use directory signs for an overview of departments.

Example: A hospital can display the information in a mobile environment, which is linked to the hospital's website.

  1. Augmented Reality (AR) Signage:
    AR technology could overlay digital information in the real environment, such as arrows and text, using a smartphone's camera.

Example: An overlay that guides users using digital cues that overlap with the real environment.

The implementation of digital signage in hospitals creates an integrated patient experience and approach. The starting point is to use technology for a more personalized route and real-time updates, resulting in an improved user experience.

Wayfinding scenarios

In this chapter we discuss different scenarios for referring users in a hospital building. A new or existing hospital building usually has an entrance, exit, atrium, floors, corridors and wards. Destinations in a hospital can be 'coded' by using a wayfinding strategy. By means of a reference key it is possible to easily reach destinations. Below are a few examples:

  1. Route numbers
    Organizing the hospital with route numbers. This means that each destination gets a route number. Patients, visitors use the route number to reach a destination. Route numbers can be ascending or linked to, for example, a floor.

Example: Route 142, where 1 stands for floor 1 and 42 is the sequential number. This way you can always find where you are in a hospital.

  1. Wing layout
    With wing layouts, lift points such as elevators or stairs are classified with a name or letters. For example A, B, C, D, etc. With wing layouts, the letters are usually followed by a number, which stands for the floor.

Example: C2, where C stands for the wing and 3 for the floor. An addition of a number can indicate even further specifications, such as C2-12. Where, for example, 12 is the waiting area on wing C floor 2.

  1. User-friendly (digital) additions
    This scenario adds tactile and auditory information to wayfinding scenarios for reaching foreign speaking people or for people who have difficulty walking or have reduced vision capacity.

Testing the wayfinding scenarios is important to gain feedback from users. A scenario is building, process and user-related. Implementing a clear and concise wayfinding scenario improves an intuitive way finding destinations in a hospital.

Main Takeaway Explanation
Importance of wayfinding principles An integrated approach in wayfinding contributes to the improvement of routing and hospital experience.
Challenges in hospital signage Hospitals face challenges due to the (complex) layout, time-sensitive and emotional nature of visits, and various user needs.
Wayfinding strategy An effective wayfinding strategy includes clear signage, landmarks, digital tools, and staff training focused on the (end) user.
Digital wayfinding solutions Digital wayfinding solutions, such as real-time information, integration with social media, digital screens, mobile apps, and AR, can enhance the overall user experience.
Wayfinding scenarios Different wayfinding scenarios, such as route numbers, wing layouts, and user-friendly digital additions, can be deployed to improve the patient journey in hospitals.

Conclusion

A wayfinding design strategy plays an important role in improving the user experience in a hospital.

Implementing a well-thought-out wayfinding strategy and scenarios, users can orientate and navigate more easily. The starting point is to improve the user experience, which contributes to a positive image of the hospital.

The roll-out of both fixed and digital wayfinding tools, such as signage and digital displays, can help provide an integrated approach and experience tailored to users' requirements and needs.

In conclusion, a wayfinding design and strategy are indispensable for creating an accessible, safe and user-friendly environment in hospitals. It is vital that hospitals and wayfinding design studios work together to implement effective solutions that help patients, visitors and staff navigate and feel comfortable in these complex environments.



Let's work together

More on hospital wayfinding, contact us →



FAQ


Why is wayfinding important in hospitals?

Wayfinding is an integrated approach for orienting and navigating in buildings, aimed at the (end) user. It provides an easy way to navigate, reduces stress and saves time.

What is a wayfinding design?

Signage is a physical or digital element which shows wayfinding information or a map. Multiple signs creates an information network for people to understand and navigate places, building or area.

What is a wayfinding strategy?

A wayfinding strategy involves creating an effective and user-friendly wayfinding system to help people navigate and orient themselves in complex environments such as hospitals.

How does wayfinding work in hospitals?

Hospital wayfinding uses both fixed and digital signage to provide an integrated experience tailored to users' needs and desires.

What are some challenges in implementing wayfinding in hospitals?

Some challenges in implementing wayfinding in hospitals include dealing with complex and changing building structures, ensuring accessibility for all users, and ensuring consistency and accuracy in the information provided.

Who is wayfinding for?

Wayfinding design is intended for everyone entering a hospital, including patients, visitors and staff. It helps them navigate the hospital more easily and improves their overall experience.




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Auphonic Joins NVIDIA Inception

We are proud to announce that we recently joined the NVIDIA Inception Program, which will help to speed up our deep learning development process and therefore offer the best possible audio processing tools to our users.

What is NVIDIA Inception

NVIDIA is a global leader in hardware and software for Artificial Intelligence (AI).
Their NVIDIA Inception Program will enable us to leverage NVIDIA's cutting-edge technology by accessing more diverse cloud and GPU (Graphics Processing Unit) product offerings, which are used in most Machine Learning and Deep Learning model training instances worldwide. This will allow us to streamline AI development and deployment and train bigger machine-learning models to test and evaluate algorithms faster. The program will also offer us the opportunity to collaborate with industry-leading experts and other AI-driven organizations, among other things.

Our Deep Learning Development Process

For our development process, more GPU capacity means a great saving of time and therewith of course a saving of costs. As an example, one training cycle of our dynamic denoiser model takes almost a week trained with GPUs, however the same training cycle trained with CPUs would take several months.

To illustrate, a CPU (Central Processing Unit) can be compared to a race car, which is very fast but can only transfer a small number of packages, while a GPU in this comparison is a big truck, which can transfer a huge number of packages more slowly. Deep learning algorithms require for training very large datasets consisting of thousands of files, therefore our 'trucks', the GPUs, are the best hardware to choose processing multiple computations simultaneously.

The more GPU capacity we can use, the faster we get results for our tested algorithms, and the faster we know which way we should follow to offer our users the best possible audio processing tools.
Unfortunately, the world is right in the middle of a Global Chip Shortage, so the latest GPUs are very hard to get and super expensive to purchase – unless you have a partnership with a GPU manufacturer.

Conclusion

We are happy to join such a renowned program and look forward to the updates to our product that we will be able to implement and potentially a greater industry transformation.

You can read our full press release here: AuphonicNVIDIAInceptionPressRelease (pdf)







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Illustration for Impact: HART Curatorship Incubation Programme Visuals

Illustration for Impact: HART Curatorship Incubation Programme Visuals

abduzeedo

Discover Anthony Lam’s captivating illustration work for the HART Curatorship Incubation Programme 2024, blending art with purpose.

HART Collective Limited’s 2024 Curatorship Incubation Programme comes alive through a series of vibrant visuals and social media collaterals designed by Anthony Lam. This illustration project, aimed at amplifying the HART initiative’s reach, seamlessly combines creativity and purpose. Let’s dive into the thought process, design elements, and impact of these compelling illustrations.

Bringing Artful Storytelling to HART

The HART Curatorship Incubation Programme is more than just an event; it’s a platform that nurtures emerging curators and fosters artistic engagement in Hong Kong. For this initiative, HART Haus collaborated with Anthony Lam to create visuals that encapsulate the spirit of innovation and community central to the programme. With a focus on vibrant, eye-catching design, Lam’s illustrations breathe life into the promotional material, making the programme’s message resonate visually.

One of the striking features of this project is the careful choice of typography. The primary typeface used is Degular Display by James Edmondson from OH no Type Co. This choice lends a contemporary and approachable vibe to the design, complementing the modern and energetic illustrations. The type’s bold and clean lines create a sense of structure amidst the dynamic visuals.

Lam’s illustrations use a playful yet sophisticated color palette, striking a balance between the avant-garde and the accessible. The design approach draws heavily from art movements that emphasize form and rhythm, mirroring the essence of a programme that curates art as an experience. Each piece incorporates abstract shapes and flowing patterns that evoke a sense of motion, representing the evolving journey of curatorship and the fluid nature of artistic collaboration.

Illustration isn’t just about static visuals; it’s about telling a story that connects with an audience. For this project, Lam crafted designs meant to adapt seamlessly across multiple platforms, from print to digital media. The social media assets, in particular, utilize animations and interactive elements to capture the attention of a fast-scrolling audience. These designs ensure that the HART Curatorship Incubation Programme stands out in the crowded digital space.

The use of illustration as a core element of the visual identity allows for more flexibility and engagement. It provides a canvas where abstract concepts about art and curatorship can be expressed in a way that feels both authentic and exciting. Whether seen on a poster, a website, or a social post, each visual invites viewers to explore and learn more about the programme.

Illustration plays a crucial role in making art initiatives accessible to a broader audience. By employing a visually striking yet relatable design language, Anthony Lam’s work for HART bridges the gap between curators and the community. The visuals don’t just inform; they inspire curiosity and engagement, which is essential for an incubation programme that seeks to elevate emerging curators.

This collaboration also highlights the impact of thoughtful design in the arts sector. By leveraging illustration, HART Collective can convey complex ideas in a way that is immediately understandable and appealing. The choice of colors, the movement within the compositions, and the bold typography all work together to create a cohesive narrative that draws people in.

The HART Curatorship Incubation Programme’s visual identity showcases how illustration can elevate an arts initiative, making it more engaging and impactful. Anthony Lam’s designs prove that illustration, when done thoughtfully, can serve as a bridge between art and the public, turning viewers into participants and supporters.

This project is a reminder that effective visual identity goes beyond aesthetics; it tells a story that connects and captivates. As HART continues to grow its curatorship programme, the illustrations created for this year’s campaign will undoubtedly leave a lasting impression, drawing more people into the world of art and collaboration.

Graphic design and illustration artifacts

Credits




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How Long Can People Cover Their Needs Without Income?

With nearly half of people under 34 worldwide unable to cover their needs for a month or less without income, it is no surprise that financial resiliency is a hot topic.

So, for this graphic, Visual Capitalist has partnered with Lloyd’s Register Foundation to explore economic resilience further and determine how long the average person can afford to cover their needs without income.

World Risk Poll 2024 Report: Economic Resilience

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Found on Visual Capitalist.




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Sappho Overseas with Barbara Graziosi (Princeton)

Nov 15, 2024, 12pm EST

All are welcome to come to Sophia Gordon Hall, Room 100 (15 Talbot Avenue, Medford), on Friday, November 15 at noon to hear Professor Barbara Graziosi from Princeton University discuss the impact and interpretation of Sappho. This event will be moderated by Gregory Crane, chair of the Tufts Department of Classical Studies.

Graziosi is the Ewing Professor of Greek Language and Literature and the department chair of the Department of Classics at Princeton University. Her research focuses on ancient Greek literature and the ways in which different readers, through time and across the globe, make it their own.

This event is available in person and on Zoom. All are welcome. Refreshments will be served.

BuildingSophia Gordon Hall
Campus Location: Medford/Somerville campus
City: Somerville, MA 02144
Campus: Medford/Somerville campus
Location Details: Room 100
Open to Public: Yes
Primary Audience(s): Faculty, Postdoctoral Fellows, Staff, Students (Graduate), Students (Postdoctoral)
Event Type: Lecture/Presentation/Seminar/Talk
Subject: Humanities, Innovation
Event Sponsor: School of Arts and Sciences
Event Sponsor Details: Tufts University
Event Contact Name: Amanda Pepper
Event Contact Emailamanada.pepper@tufts.edu
Event Contact Phone: 2037639353
RSVP Information: No RSVP needed
Event Admission: Free
More infohumanities.tufts.edu…



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Large Language Models and the Classics with Barbara Graziosi (Princeton)

Nov 14, 2024, 4pm EST

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Graziosi is the Ewing Professor of Greek Language and Literature, and the department chair of the Department of Classics at Princeton University. Her research focuses on ancient Greek literature and the ways in which different readers, through time and across the globe, make it their own.

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Campus: Medford/Somerville campus
Open to Public: Yes
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Subject: Humanities, Innovation
Event Sponsor: School of Arts and Sciences
Event Sponsor Details: Tufts University
Event Contact Name: Amanda Pepper
Event Contact Emailamanada.pepper@tufts.edu
Event Contact Phone: 2037639353
RSVP Information: No RSVP needed
Event Admission: Free
More infohumanities.tufts.edu…



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Labor Department releases AI principles. Here's what they mean for businesses.

Brad Kelley says the more states feel compelled to pass their own AI laws in the absence of national legislation, the harder it becomes for businesses, who will have to comply with 50 different laws.

American City Business Journals

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The Gender Issue: Equal Pay, Gender Identity Awareness and Diversity & Inclusion Program Compliance




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Rethinking Training – Bystander Intervention and Diversity & Inclusion Sessions

Asha Santos, Shareholder in Littler’s Boston office, explains the purpose of bystander intervention training and the value of diversity and inclusion sessions in today's workplace.
 




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Increased Liability for Subcontractor’s Injured Workers

William Foster and Katie Towery share the changes in the legal landscape and how it could result in manufacturers’ increased liability for workplace accidents. 

Industry Today

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Celebrating Disability Pride Month: Adding Disability Inclusion to the Inclusion, Equity & Diversity Conversation

In celebration of Disability Pride Month, Jennifer Duke, Littler Learning Group Director and attorney, talks with Anna Curry Gualano, Littler Principal and co-chair of the firm’s Individuals with Disabilities affinity group, about the importance of disability inclusion and its impact in the workplace for both employers and employees.