Which? research showed that every smoke alarm, carbon monoxide alarm, teeth whitening kit and cycle helmet failed to meet basic safety standards.

The FCA this morning proposed banks should offer customers in financial difficulty an interest-free overdraft up to £500, and let them put credit card and loan repayments on hold for three months.

A Which? investigation found 50 discoverable profiles, pages and groups advertising stolen identities. Scammers are using Facebook, Twitter and Instagram to market stolen information.

Companies taking extreme steps to continue to stay afloat amid Covid-19 crisis

Verizon has decided to bring back unlimited data plans. But while that's great for its subscribers, it's awful news for investors. It's another sign of how brutally competitive the telecom business is. And it's hurting Verizon's stock.

Powered by Capital Market - Live News

The Consumer Protection Act passed by the Indian government in 1986 defeats its own objectives in the way that it functions today; Sakuntala Narasimhan reveals how it sidelines consumer rights and protects the bigger multinationals operating in the emerging market.

Karnataka's Electricity Regulatory Commission reminds Bangalore's power supplier it has an obligation to provide reliable and safe service.

With a properly metered water bill, consumers have a much better chance of being heard than otherwise. Yes, there are justified concerns about rights and equity when we talk of water, but metering is not anti-poor. In fact, used well, it can address their demands powerfully, says S Vishwanath.

According to Dun & Bradstreet's latest report, changes in consumer behaviour will determine the segments that are likely to flourish after the pandemic comes under control.

It further said that although 2020 is a lost year, in terms of trade, India can think long-term and build relations so that it can occupy the space vacated by China.

This opens up the need for closer inspection of exactly what Xiaomi's host of pre-installed apps do.

The report added that 79 per cent of the consumers in the sub-Rs 30,000 price band believe that image quality is not dependent on the number of megapixels.

Facebook's recent investment was made to Reliance, where the social media giant said it would invest $5.7 billion, which translates to Rs. 43,574 crores in digital assets owned and controlled by Reliance. Right after the announcement, JioMart, an e-commerce site and

According to the new survey, Indian consumers prefer a digital-first approach to accessing banking services, only talking to a banking adviser by phone for more complex issues. The survey, 'Customer Experience in Banking', by global tech company Avaya, which covered

According to the recent study by GFK, there are around 41 million hyper-connected consumers in India, with major cities like Delhi and Mumbai reporting the highest concentration of consumers belonging to this segment. The study says that hyperconnected consumers spend

A report by the Boston Consultancy Group (BCG), which focussed on the consumer sentiment in India during the period between April 30 and May 3, highlights that despite relaxations in the lockdown, concerns across health, economic situation and daily lifestyle continue at similar levels.

How COVID-19 Is Impacting Business Event Planning
70 percent of business event planners have changed previously-planned in-person events to virtual platforms due to the pandemic, and 47 percent expect that once it ends people will still be hesitant to travel, with 27 percent expecting a swift uptick in real-world events due to pent-up demand, according to newly-released survey data from the Professional Convention Management Association (PCMA). MarketingProfs

Google ad sales steady after coronavirus drop; Alphabet leads tech share rally
2020 first-quarter advertising sales at Google tallied $33.8 billion, with 73 percent coming from search and 12 percent from its YouTube property, and Google's ad business accounting for some 83 percent of revenue for parent firm Alphabet, according to newly-released financial results. Reuters

Spotify-owned Anchor can now turn your video chats into podcasts
Spotify will utilize its Anchor property to make it possible to convert video meeting content into podcasts, offering marketers new options for making use of a virtual hangout video content podcast conversion feature, Spotify recently announced. TechCrunch

Google’s new Podcasts Manager tool offers deeper data on listener behavior
Google has rolled out a new podcast analytics data feature — Podcasts Manager — that provides marketers an assortment of new podcast listening data, the search giant recently announced. Marketing Land

LinkedIn's up to 690 Million Members, Reports 26% Growth in User Sessions
LinkedIn (client) saw its user base increase to 690 million members — up from 675 in January — with an accompanying 26 percent increase in user sessions, and LinkedIn Live streams that increased by some 158 percent since February, according to parent firm Microsoft’s latest earnings release. Social Media Today

Advertisers Continued to Gravitate to Instagram in Q1
Advertisers moved to spend more on Instagram during the first quarter of 2020, with ad spending up 39 percent year-over-year on the platform, holding steady at 27 percent of parent company Facebook’s total ad spend, according to recently-released Merkle data. MarketingCharts

Brands Are Using More Data And Spending More On It: Study
B2B marketers are making greater use of data and spending increasingly to gather it, according to recent report data from Ascend2, showing that 47 percent use engagement data to make marketing decisions, one of several report statistics of interest to digital marketers. MediaPost

Most consumers are trying new brands during social distancing, study finds
Brands are seeing newfound levels of audience interest, with an uptick in consumer interest for trying new brands that has been observed during the pandemic, with members of the Gen Z and Millennial demographic seeing the biggest increases, according to recently-released survey data. Campaign US

Marketers Ante Up for In-Game Advertising
A $3 billion in-game advertising market in the U.S. alone has attracted additional advertisers, and a new Association of National Advertisers (ANA) examination of data from eMarketer found some surprises in that most mobile gamers were over 35, with 20 percent being over 50, while the majority were female, several of the in-game advertising statistics of interest to digital marketers. ANA

Data Hub: Coronavirus and Marketing [Updated]
Digital marketing has fared better than traditional campaigns in the face of the global health crisis, according to newly-released survey data from the Interactive Advertising Bureau (IAB) exploring the differences between the pandemic and the 2008 recession. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at generic advertising “in these uncertain times” by Marketoonist Tom Fishburne — Marketoonist

WHO Releases New Guidelines to Avoid Being Nominated for Viral Challenges — The Hard Times

Major Relief: Microsoft Has Confirmed That The Xbox Series X Will Play Video Games — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — What’s Trending: Embracing Data — LinkedIn (client)
• Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
• Lee Odden — Klear Interviews Lee Odden, CEO, TopRank Marketing [Video] — Klear
• Lee Odden and TopRank Marketing — Pandemic Cross-Country Skiing in Duluth, Minnesota: A Personal Timeline — Lane R. Ellis

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: Brands Spending More on Data, Spotify Turns Video Chats into Podcasts, & Consumers Trying More New Brands appeared first on Online Marketing Blog - TopRank®.

Cham : Springer, 2019.

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Dewey Library - HC110.C6 R628 2018

Trainer, Ted

Hawkins, Del I

Solomon, Michael R

Żurawicki, Leon

East, Robert, 1940-

Hoyer, Wayne D

Quester, Pascale G. (Pascale Genevieve), author

Schiffman, Leon G., author

Mooij, Marieke K. de, 1943-

Belk, Russell W

McEwen, William J

Moraes, Marcela Quartim de, author

Foxall, Gordon R., author

Ramsøy, Thomas Zoëga, author

Kotler, Philip, author

Contractor complaints and safety concerns with smartphone apps were among what the ABC 7 I-Team found to be the top three consumer complaints in 2018.

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Dewey Library - HF5415.32.C36 2015

Dewey Library - HF5415.32.C658673 2017

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Dewey Library - HF5415.127.Y66 2017

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