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Tortilla chips category continues to grow

Whether consumed while snacking alone or with friends, tortilla chips are versatile. 




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Takis fuels sweet heat trend with debut of Dragon Sweet Chili tortilla chips

Brand dives into sweet and spicy snack sphere with introduction of sweet chili-flavored rolled tortilla chips.




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State of the Industry 2023: Consumers crave bold flavors in their tortilla chips

The tortilla chip category has experienced growth this past year. 




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Frito-Lay issues allergy alert on undeclared soy, wheat in Doritos Nacho Cheese Flavored Tortilla Chips

Frito-Lay has issued a voluntary recall of a limited number of 14.5-oz. and 1-oz. tortilla chips that may contain undeclared soy and wheat ingredients from spicy sweet chili tortilla chips.




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Zack's Mighty reveals first-ever, non-GMO Rolled Tortilla Chips

Fiery Nacho and Chile Lime rolled tortilla chips with '90s-inspired packaging join the lineup.




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Bob's Natural debuts protein-packed Pinole Chips

Bob’s Natural has introduced Pinole Chips, featuring the super-power of Pinole—an organic corn treated with lime—chia seeds, and dates.




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Zack's Mighty debuts Organic Jalapeño Lime Tortilla Chips at Southwest Costco stores

Zack's Mighty—the first-ever tortilla chips made with Certified Regenerative corn that don't break in dips––is now available in Costco stores in the Southwest.




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Garden Veggie debuts Flavor Burst tortilla chips

The Hain Celestial brand snacks promise stepped-up flavor in a BFY chip.




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Late July introduces two permanent flavors to tortilla chip lineup

The new tortilla chips join the brand’s permanent line-up and are available now at retailers nationwide for an SRP of $5.79 per 7.8-oz. bag.




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Takis takes bite out of market with Cobra rolled chips

Takis Cobra is available in a 9.9-oz. sharing size sold exclusively at Kroger as of May 20, and in a 3.25-oz. individual size at 7-Eleven beginning July 8.




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Alpine Tortilla launches El Nacho Tortilla Chips

The snack product harnesses traditional Aztecan preparation methods.




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GoodSAM Foods debuts Pineapple Chips, Chocolate-Covered Macadamia Nuts at Expo West

The pineapple chips are part of the brand's new Crispy Crunchy Dried Fruit Chip collection, and the chocolate-covered macadamias are part of a revamp to its chocolate portfolio.




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ChipMonk Baking reveals its recipe for BFY innovation

A founder of the baked snack brand talks about its origins, growth, and future.




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State of the Industry Report—July Snacks: Champion Chips

Be they kettle-cooked, baked, fried, formed and even puffed, potato chips are still gold medal winners in the snack race.




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Herr's limited-edition Sandwi-chips line returns to shelves

Back by popular demand, Sandwi-chips, crafted with Herr’s flavor expertise, feature bold condiment flavors and a hearty crunch that aims to complement sandwiches.




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Doritos, MTN DEW team up for Baja Fiery Mango chips

This year marks 20 years of MTN DEW's Baja Blast and to celebrate the "Bajaversary," Frito-Lay's Doritos brand has teamed up with MTN DEW to add Doritos Baja Fiery Mango to its lineup.




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Popchips Nacho reveals limited-edition Garfield bags

The chip will make its theatrical movie debut in The Garfield Movie in May, and is celebrating with a limited-edition Garfield-themed bag, a larger-than-life mural, and more.




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Utz reveals new Mike's Hot Honey Extra Hot chips

Available now through September, the chips' fiery flavor builds off the original Utz Mike’s Hot Honey chips but with three times the heat.




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Jackson’s expands the reach of its chips to Walmart shelves

The brand best known for its kettle-cooked sweet potato chips is now at 800 US Walmarts.




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Herr Foods launches chips with Philadelphia flair

Consumers can try all three Flavored by Philly Contest flavors and vote for the best.




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Celebrity Chef Joe Sasto launches puffed pasta chips

Celebrity Chef Joe Sasto from Bravo’s Top Chef officially launched Tantos, a puffed pasta chip, in four flavors: Marinara, Cacio e Pepe, Pesto, and Classico.




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Better Made celebrates 94th anniversary, launches kettle chips

The new kettle cooked potato chips are available in three flavors: Original, Zesty Jalapeno, and Sweet Maui Onion. 




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Lay's brings international chip flavors to U.S. shelves

As flavors inspired by the tastes of Greece, India and Korea hit store shelves across America, Lay's offers fans the chance to win a trip to one of the origins countries.




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7 Mile Brand debuts Pretzelized pretzel crackers, pita chips

Both products deliver an elevated snacking experience that blend together two favorite classic snacks into one product. 




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Zapp's releases cheesy kettle chips, cinnamon pretzels

Big Cheezy Kettle Potato Chips and Sweet Cinnamon & Sugar Pretzel Stix bring more New Orleans flair to snacking.




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Stacy's Pita Chips draws attention to funding gap faced by women founders

Stacy's Rise Pies, available now through Thanksgiving, aim to help drive awareness of the disparity in funding for women business owners.




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State of the Industry 2024: Tortilla chips gain ground

After offering creative flavors and ingredients, tortilla chip producers are drawing double-digit growth.




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State of the Industry 2024: Chip producers experiment with oils, processes

Manufacturers are poised to tackle the various challenges of the chips category.




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Jimmy John's announces Pita Jimmy Chips

The limited-edition Pita Jimmy Chips are served with Sabra Roasted Red Pepper Hummus, reportedly offering a sweet, smoky flavor.




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Doritos sends mini tortilla chips to space

In partnership with St. Jude Children's Research Hospital and the Polaris Dawn mission, Doritos' first-ever space chip fuels awareness and funds for childhood cancer research and treatment.




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Boulder Canyon debuts Buffalo Ranch Chips LTO

Boulder Canyon has introduced its first ranch product, Buffalo Ranch Canyon Cut Kettle Style Potato Chips. 




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Kettle Brand debuts Spicy Pimento Cheese chips

The limited-edition Spicy Pimento Cheese includes a blend of bold pimento peppers and cheddar cheese flavors cooked into Kettle chips.




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Frito-Lay introduces two potato chip flavors

The two chip flavors—one new and one returning—are hitting shelves in time for the fall snacking season.




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Stacy’s Pita Chips unveils Tomato & Basil flavor

The new variety was created in partnership with Amber Balakian, a fourth-generation tomato farmer.




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Cava debuts first new flavor of its pita chips

This new, LTO menu item features a Mediterranean-inspired ranch seasoning, with onion, garlic, and paprika alongside Cava's proprietary herb mix.




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Bare releases Sea Salt and Caramel Apple Chips

Bare Snacks is releasing a limited-time offering just in time for fall, with its new Sea Salt & Caramel Apple Chips. 




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Chips Ahoy! unveils 'biggest' innovation in 60 years

Chips Ahoy! Big Cookies are available in Chocolate Chip, Chocolatey Brownie, and Chocolatey Caramel flavors.




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Chip City cookie features Pop-Tarts Crunchy Poppers

The item features a vanilla sugar cookie filled with strawberry jam and topped with Pop-Tarts Crunchy Poppers.




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Chips Ahoy returns Hot Cocoa flavor to shelf after 8 years

Chips Ahoy! is bringing back a flavor for the first time in 8+ years: Chips Ahoy! Hot Cocoa.




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Tortillas and tortilla chips get real

Tortilla and tortilla chip manufacturers find themselves facing demands for new products that are versatile, flavorful, gluten-free and/or made with organic or non-GMO ingredients.




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Consumers pursue healthier, innovative chip flavors

Chips made out of potatoes are a well-known household staple, especially while watching sporting events at home. The category has been shaking things up, though, with the release of new formats, flavors, and proteins.




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Kettle Brand debuts limited-time-offer Gochujang chips

The new flavor is available for a limited time starting this spring at retailers nationwide for an SRP of $5.29.  




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Prime Planet gluten-free Crunchy Green Plaintain Chips

Prime Planet's Crunchy Green Plantain Chips are now verified gluten-free by the National Celiac Association.





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Guittard debuts dark chocolate mini chips with coconut sugar

The dark chocolate mini chips, available for commercial baking as well as home baking, contain no refined cane sugar.




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CaliBagels, OLD BAY launch Special-Edition OLD BAY Bagel Chips

East meets West for a co-branded innovation, available online beginning this fall.




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GoodSAM introduces Crispy Crunchy Fruit Chips

The line of snacks is aimed at supporting women and communities in Columbia.




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PB2 Foods adds Double Chocolate Chip Cookie Mix to lineup

The cookie mix is the newest product in the brand's lineup of plant-based, gluten-free baking mixes.




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Aloha adds Oatmeal Chocolate Chip Bar to lineup

A modern twist on Grandma’s classic recipe, the bar includes chewy gluten-free oats and chunky organic chocolate chips.




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Chips Ahoy! goes gluten-free with new cookie

The debut of Chips Ahoy! Gluten Free cookies comes on the heels of the brand’s MMMproved Chips Ahoy! Original recipe debut, which brought an improved taste to the chocolate chip cookie.




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Love + Chew rereleases Pumpkin Chip cookies

Love + Chew, the mom-owned, plant-based protein cookie company, is unveiling a limited-edition product in early August: its Pumpkin Chip cookie.