If you want better customer service -- and who doesn't? -- there are strategies, and there are social media strategies.

Like many consumers, Ryan James, has discovered the latter lately. When he needed to arrange a wheelchair for a recent flight from Budapest to Montreal, he skipped the phone just tweeted to Air Canada.

They were so responsive, says a James, college professor from Budapest. Problem solved.

complete article

The conventional thinking is that social media conversations about brands are representative of broader consumer sentiment in the overall market. However a new study from Engagement Labs, appearing in the Journal of Advertising Research, finds online discussions and sentiment are not necessarily predictive of offline brand outcomes.

complete article

Take time to organize your social media updates and create a social media calendar before you schedule them.

complete article

Today, almost every business has a website -- the butcher, the baker and the candlestick maker alike. If you are happy with the number of customers you currently have, then do not read this article. If you would like to bring your products to new markets, read on.

There is a catch: Getting more quality traffic means you will have to do some work.

complete article

You have none of the usual constraints of traditional forms of media in terms of length, deadlines, format or language.

Plus -- and this is no small plus -- podcast listeners are some of the most loyal consumers of any form of media available today. If they listen once, they're likely to come back, again and again.

There are multiple reasons for that, and multiple ways to do it well, which we'll explore below.

complete article

In recent years, social media platforms have evolved from simple communication channels to full-blown news and entertainment hubs. From Facebook Watch to this years innovations like IGTV and Snapchat’s Story Ads, social platforms are stepping up the game to keep its users engaged and entertained -- and your company should not be too far behind.

If you want to keep up with the latest social media trends, you will have to reevaluate your strategy with an eye toward the future of this ever-evolving industry. Below, Forbes Agency Council members share 13 ways to step up your social game in 2019.

complete article

Nearly two months ago, Twitter began testing a feature that made it easier for users to see the latest tweets on their feed first, rather than the ones pushed by the companys algorithm. It is a toggle dressed as a sparkle icon that lives above the home timeline, which keeps you from having to go deep into your Twitter settings to get that purely chronological view. Certain iOS users have had access to this since October, but today Twitter is making the change permanent and rolling it out to everyone on Apples platform. Twitter's Android app as well as its website are getting the new magic button, too, but that won't be coming until after the holidays.

complete article

Pinterest has updated its chronological feed with a redesign as well as an easier way to visit publishers web pages.

These updates can be found in the Following tab, introduced earlier this year, which only contains pins from accounts that a user has chosen to follow.

By comparison, the main Pinterest feed contains a mix of pins from followed accounts as well as algorithmic recommendations.

complete article

Hootsuite, the master of everything social, has released a report detailing its predictions for the future of social media trends in 2019, and it is a must-read. After surveying thousands of customers and consulting with several top-notch market research firms, Hootsuite has distilled some crucial information and understanding for every business owner, large and small.

The information they reviewed covers just about anything and everything one could think to ask about when it comes to social media, from the best way to channel customer service to big-picture ideas for customer relations overall. The top social media trends for 2019, then, can be understood very specifically, and very broadly.

complete article

When it comes to video content on landing pages, marketers tend to either totally crush it, or completely bomb.

Your landing page videos may fail for several reasons.

Typically, this is because the videos on landing pages are:

Too long.
On the wrong section of the landing page.
Missing a key component (like a call-to-action).
Do not make these same mistakes!

This article will explain why landing page videos are so important, and share 11 landing page video best practices that will help increase conversions.

complete article

Excessive social media use has negative consequences that include the kind of risky decision-making associated with drug and gambling addicts, new research shows.  

Researchers at Michigan State University had 71 study participants take a survey gauging their Facebook dependence; it included questions about users feelings when unable to access the website, the influence Facebook has had on a users job or education, and attempts to quit.  

complete article

How do you spot a fake?

When users of Microsofts Edge mobile browser visit a news website with a dubious reputation, they will now get a warning to proceed with caution.

As spotted by The Guardian, Microsoft has partnered with the news watchdog organization NewsGuard to provide Edge users with more information about the news veracity of the site they are visiting.

complete article

Google is set to begin deleting data from its beleaguered social network, Google+ in April, but before that happens, the Internet Archive and the ArchiveTeam say that they are working to preserve public posts on the platform before they vanish forever.

In a post on Reddit, the sites announced that they had begun their efforts to archive the posts using scripts to capture and back up the data in an effort to preserve it. The teams say that their efforts will only encompass posts that are currently available to the public: they won’t be able to back up posts that are marked private or deleted.

complete article

Are you looking for ways to measure the success of your social media marketing efforts? Want to know if your social media campaigns are worth your time and effort?

The team from Social Success Marketing share the metrics you can, and should, track in this infographic.

complete article

With over 2.3 billion active users, Facebook has grown to become the biggest connective platform in history, and an essential part of many people's on and offline lives.

The influence of Facebook is inarguable - in fact, Facebook is so big that it's believed by some to have influenced the election of many world leaders through targeted ads and intricate campaigning. Whether you believe that or not will come down to your perspective, but no matter how you look at it, Facebook is a critical media platform, and one of the most significant tools of our time.

complete article

As it prepares to go public under the ticker PINS after filing its S-1 to the Securities Exchange Commission today (March 22), Pinterest said it would rather not be seen as a place like Facebook or Twitter.

The cold shoulder makes sense: Sites that algorithmically serve up content—Facebook, YouTube, Google, Instagram, and Twitter—remain under fire for their inability to moderate the environments on their own platforms.

complete article

Fiery Feeds Adds iCloud Accounts, Three-Pane iPad View, New Customization Tools, and More..

Fiery Feeds, the modern, flexible RSS client for iOS, was updated today with a variety of new features that take the app to new heights: enabling iCloud-based accounts for RSS and Read Later so you don’t need third-party services, adding a three-pane layout on iPad, offering new, configurable methods for navigation, and a lot more. There is something for everyone, from users who may be new to RSS to Fiery Feeds veterans who will appreciate the additional power offered here.

complete article

Perhaps the most remarkable but little-remembered story of Facebooks rise to social behemoth is that from 2009 to 2012 it was actually a democracy. Facebook’s users could vocalize the issues affecting them the most and issues that attracted sufficient number of users could actually be placed to a formal vote, with the results legally binding on Facebook itself. While the reality was slightly less utopian, with limits on the kinds of issues that could be brought to a vote, the process was overall a genuine form of democratic representation by Facebook’s users in the sites governance.

Complete Article

The Academy has done it again -- opted for the safe choices, leaving the truly deserving out in the cold.

Stauffer, Devin, 1970- author

Heywood, Andrew, author

Abeyagoonasekera, Asanga, author

Australia. Parliament. Senate. Rural and Regional Affairs and Transport References Committee, author, issuing body

Australia. Parliament. Senate. Environment and Communications References Committee, author, issuing body

Australia. Parliament. Senate. Finance and Public Administration Legislation Committee, author, issuing body

Australia

Australian National Audit Office, author

Australia. Parliament. Joint Committee of Public Accounts and Audit, author, issuing body

Western Australia. Parliament. Legislative Council. Standing Committee on Environment and Public Affairs, author, issuing body

Kefford, Glenn, author

Western Australia. Parliament. Legislative Council. Standing Committee on Public Administration, author, issuing body

Australia. Parliament. House of Representatives. Standing Committee on Petitions, author, issuing body

Australia. Parliament. Joint Standing Committee on Electoral Matters, author, issuing body

Australia. Parliament. Joint Committee of Public Accounts and Audit, author, issuing body

Brown, Wendy, 1955- author

Australia. Parliament. Senate. Finance and Public Administration References Committee, author, issuing body

Apter, Emily S., 1954- author

Hayden Library - QH507.L47 2014

Hayden Library - QH324.2.S726 2013

Hayden Library - QH324.2.I39 2013

Online Resource

Online Resource

Online Resource

Online Resource

Online Resource