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Consumer behaviour : implications for marketing strategy / Pascale Quester, Simone Pettigrew, Foula Kopanidis, Sally Rao Hill, Del I. Hawkins

Quester, Pascale G. (Pascale Genevieve), author




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International marketing / Michael Czinkota, Ilkka Ronkainen, Catherine Sutton-Brady, Tim Beal, Nicole Stegemann

Czinkota, Michael R., author




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The practice of market research : an introduction / Yvonne McGivern

McGivern, Yvonne, author




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Principles of integrated marketing communications / Lawrence Ang

Ang, Lawrence, author




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The small business owner's handbook to search engine optimization : increase your Google rankings, double your site traffic-- in just 15 steps--guaranteed / Stephen Woessner

Woessner, Stephen, 1972-




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Social media marketing : a strategic approach / Melissa S. Barker ... [et al.]




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Digital marketing : a practical approach / Alan Charlesworth

Charlesworth, Alan, 1956-




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Social media marketing in BRIC countries : examining case studies of BMW, Adidas and NIVEA / Elena Trost

Trost, Elena




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International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford

Fletcher, Richard, 1940- author




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Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz

Lovelock, Christopher H, author




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Integrated marketing communications / Chitty, Luck, Barker, Valos, Shimp

Chitty, William, author




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Integrated marketing communications : success story : komunikasi pemasaran di Indonesia / editor: Totok Amin Soefijanto, Ika Karlina Idris ; penulis: A.G. Eka Wenats [and 8 others]




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Brands with character / [idea and concept by Basheer Graphic Books ; curated, edited and designed by Working Title & Co.]




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Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers, and students / written by Ira Kaufman & Chris Horton

Kaufman, Ira Morton, 1947- author




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Marketing : planning and strategy / Subash C. Jain, George T. Haley, Ranjit Voola, Mark Wickham

Jain, Subhash C., 1942-




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Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

Solomon, Michael R




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Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin

Aaker, David A




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Strategic marketing / David W. Cravens, Nigel F. Piercy

Cravens, David W




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Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold

Lindström, Martin, 1970-




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Predictive analytics, data mining and big data : myths, misconceptions and methods / Steven Finlay

Finlay, Steven, 1969-




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Customer obsessed : a whole company approach to delivering exceptional customer experiences / Eric Berridge

Berridge, Eric, author




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Value as a service : embracing the coming disruption / Rob Bernshteyn

Bernshteyn, Rob, author




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Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / Stephen Gamble

Gamble, Stephen, author




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HBR's 10 must reads on strategic marketing




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Service design : 250 essential methods / Robert Curedale

Curedale, Robert, author




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Service design : from insight to implementation / Andrew Polaine, Lavrans Løvlie, and Ben Reason

Polaine, Andrew, author




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The service innovation handbook : action-oriented creative thinking toolkit for service organizations : templates, cases, capabilities / Lucy Kimbell

Kimbell, Lucy, author




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Integrated marketing communications / Chitty, Luck, Barker, Sassenberg, Shimp, Andrews

Chitty, William, author




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Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd

Hooley, Graham J., author




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An introduction to service design : designing the invisible / by Lara Penin

Penin, Lara, author




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Social media strategy : a practical guide to social media marketing and customer engagement / Julie Atherton

Atherton, Julie (Business strategist), author




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Social media marketing / Tracy L. Tuten & Michael R. Solomon

Tuten, Tracy L., 1967- author




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Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore)

Kotler, Philip, author




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Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

Solomon, Michael R., author




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Increase Your Web Traffic with RSS

There are all kinds of ways to get more traffic to your blog or website, but one that often gets overlook is the use of real simple syndication feeds.

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Use RSS Feeds to Boost Your Web Traffic

We all know that the content writers are bringing their juice into social media nowadays, as people see Facebook, Twitter and other social media platforms as ridiculously fresh, upbeat, and contemporary. Both are competing to be the best in content delivery, making these social networking sites an area for socialization and easier product exchange, a social slash business hub perfect for the growing online market.

Amongst the hustle brought about by too many content delivered in these sites, it is likely that the simple RSS is already forgotten, disabled and dead. But this is a wrong notion. As the RSS feeds are still coming on stronger than ever, and is still treated as one of the supreme in hot‐wiring the many thoughts of the general population brought together.

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Teens, Social Media and the School System: Misunderstood or Toxic Relationship?

The education system has its flaws. You do not have to be a researcher to know that. Am I biased? Of course I am, but so is everyone else who has ever been to school.

The education we have in this country is incredible compared to some countries that do not. I am not disregarding them; I have the perspective of a student who has had the luxury of going to school my entire life and a pretty good one at that. Schools all over the world have flaws. Some are small but some are quite substantial.

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Create Clicks to Tweets

How to Create Click to Tweets for Easy Sharing of Your Podcast

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Content Marketing: The 4 Most Critical Components to Measure & Analyze

Content marketing has gained much traction over the last 18 months and for good reasons. It is becoming an important part of any organizations marketing mix and can have an immediate impact on how companies are perceived, as well as their success online.

Content marketing also has an immediate impact on search.

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Buffer Introduces RSS Feeds And Handpicked Content Suggestions For Its Paid Plans

Buffer is about sharing content, and now also a little about content curation. The social scheduling and sharing application announced two new features that could save you the trouble of searching for content to share.

Buffer feeds has just been introduced for users on the Awesome and Business plans. Users on the free Individual plan can try out Feeds by signing up for a trial of Buffer for Business. Users on both these paid plans can connect their preferred feeds from websites to their social accounts on Buffer and create a continuous stream of content ready to be share

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Google Looks to Shed 'Geek' Glass with Designer Chic

Google Glass Makeover - The company noted that the new Google Glass designs build on the Titanium Collection released this past January.
The designer collection will include five new frames and eight new shades.

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Top RSS Feeds for Medical News

There is no harm in arming yourself with information when you need to talk to a doctor. A better informed patient (or a patient’s guardian) makes for a wiser decision maker. We are living on the cutting edge of great medical leaps. Medical news and alerts help us to keep pace with these leaps. Let’s look at some top websites for RSS medical news feeds and stay alert with the help of their feeds.

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SiriusXM Just Made Podcasts and Other Music Services More Relevant

With the firing of Anthony Cumia from the Opie and Anthony Show, SiriusXM has started down a very dangerous path that could ultimately help other audio entertainment mediums gain traction from ex-SiriusXM subscribers.

In the early days of satellite, the concept was novel and engaging.

In the early days of satellite, the concept was novel and engaging.
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Add RSS feeds to OS Xs Notification Center

Compared to the best-known RSS feed readers on the market today, News Notifications is as straightforward and uncomplicated as its drab title implies.

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Content Curation – SEO Best Practices

Content Curation is the practice of finding, organizing, annotating and sharing the best and most relevant third-party content for your audience. There is no doubt that curation is a growing trend in the world of content marketing. The number of concerns surrounding the practice, however, are putting doubts in the minds of content marketers before they are able to understand the benefits of curation done right.

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10 Tactics for Launching a Product Using Social Media

The new launch landscape levels the playing field for brands of all sizes and industries when reaching consumers–yet the ability for consumers to share their opinions freely on social media can provide huge hurdles for brand messaging. Consumers can quickly activate other like-minded consumers to rev up the online discussion to a level anywhere from highly positive to tanking a brand.

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Microsoft Band lets developers build apps that tap RSS feeds for content

Microsoft is also opening its Health Cloud platform to outside developers, allowing them to integrate fitness data into their Microsoft Band apps.

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Microsoft Band lets developers build apps that tap RSS feeds for content

Microsoft is letting developers create apps for its Band fitness tracker that convey information pulled from RSS feeds and display it on the devices screen.

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Republican Social Media Race

It seems hard to imagine that the winner of the 2016 Presidential Election will not also win another important race… the social media race. In todays hyper-connected world, the candidate that inspires enough of the population to eventually win the election will likely also have excited enough of the public to follow her or him on their various social media networks.

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Top 10 social media analytics tools: The VentureBeat index

Consumers and businesses alike have something to learn from just about all of your social media interactions. How many people did your post reach? What sort of links do your followers like best? Does anything you do online even matter?

Fortunately, the rise of social media has been accompanied by the creation of tools to that analyze the impact of most of your social media activities.

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