Event Information

The 2008 elections showcased the power of the Internet to generate voter enthusiasm, mobilize volunteers and increase small-donor contributions. After the political world has been arguing about campaign finance policy for decades, the digital revolution has altered the calculus of participation.

On January 14, a joint project of the Campaign Finance Institute, American Enterprise Institute and the Brookings Institution unveiled a new report that seeks to change the ongoing national dialogue about money in politics. At this event, the four authors of the report will detail their findings and recommendations. Relying on lessons from the record-shattering 2008 elections and the rise of Internet campaigning, experts will present a new vision of how campaign finance and communications policy can help further democracy through broader participation.

Video

• Thomas Mann
• Michael Malbin
• Anthony Corrado
• Norm Ornstein

Audio

• Campaign Reform in the Networked Age: Fostering Participation through Small Donors and Volunteers

Transcript

• Transcript (.pdf)

Event Materials

• 20090114_campaign_finance

With little time remaining until the midterm elections, campaigning is intensifying and the outcome for control of Congress remains uncertain. Voter enthusiasm and turnout will be big factors in the elections, where Republicans have demonstrated a leg up in the party’s primaries.

On October 20, Brookings expert Michael McDonald answered your questions about what the polls and early voting are telling us about the upcoming midterm elections, in a live web chat moderated by POLITICO Assistant Editor Seung Min Kim. McDonald, with Seth McKee, is author of "Revenge of the Moderates," in today's POLITICO.

The transcript of this chat follows:

12:30 Seung Min Kim: Good afternoon, everyone! We have just under two weeks until the Nov. 2 midterm elections, and the Brookings Institution's Michael McDonald is here to answer your questions. Thanks and welcome, Michael.

12:30 [Comment From Dale Dean (Arlington): ] I was wondering from the historical record how closely early results mirror the actual results. Are there systemic distortions in early voting that are the same over many elections or do they differ with each election?

12:30 Michael McDonald: Early voting does not necessarily correspond with Election Day voting. Several data sources suggest the following: Overall, prior to 2008, more Republicans tended to vote early. In 2008, it was Democrats who voted early. We have to see 2010 will be a continuation of 2008 or a reversion to previous elections.

12:30 Michael McDonald: Another important factor is the number of early votes. For high early voting states like Oregon and Washington, essentially ALL votes will be cast early. In other states that require an excuse to vote absentee, the early voting electorate will be much smaller, and have a partisan character more similar to pre-2008.

12:31 [Comment From Katy Steinmetz: ] Are black voters going to turn out for Obama like they did in 2008? Why or why not? How big of a difference do you think this will make?

12:31 Michael McDonald: Since we started surveying, pollsters have found that midterm electorates -- compared to presidential electorates -- tend to be older, wealthier, better educated, and composed of fewer minorities. Sometimes Democrats can overcome this hurdle, as they did in 2006, of course. It would be highly unusual for African-Americans to vote at the same rate as they did in 2008. In some key races, in states with large minority populations, lowered levels of minority voting could be a critical determinant to the outcome.

12:32 [Comment From tim: ] Do the polls accurately reflect the relative turnout of Democrats, GOP and Independents?

12:33 Michael McDonald: Pollsters try as best they can. They try to forecast who is likely to vote by various methods that are not consistent across polling firms. So, this is as much as art as a science. There are a number of factors that may further affect the partisan composition of polls, such as if people are interviewed by live interviewers or automatically or whether or not cell phones are interviewed.

12:34 [Comment From Katy Steinmetz: ] When Republican pundits like Karl Rove predict gains of 60 or so seats in the House, does that help or hurt them (in terms of making Republicans complacent and driving Democrats to the polls)?

12:36 Michael McDonald: One of the big questions in this election is the relative effects of enthusiasm versus voter mobilization. Republicans are hoping the enthusiasm gap will help them to victory, while Democrats are banking on their organization to GOTV. So far as I can tell, neither side has a distinct edge yet.

12:37 [Comment From Casey (DC): ] I have a question about the margin of error. Let's say candidate A has been consistently polling a point above candidate B, with a 3% margin of error. Is the fact that A has beaten B in all recent polls statistically significant, even with a margin of error? That is, wouldn't it be misleading to claim that A and B are tied (due to the margin of error) since A has been beating B consistently in the same poll, even by just a point? If they're truly tied, wouldn't we see A beating B half the time and B beating A the other half??

12:41 Michael McDonald: To quickly review, the MoE is determined by the number of respondents to a survey, and it does not linearly decline as the number of respondents increases [it declines by a factor of 1/sqrt(# of respondents)]. Suppose you have two polls with 1,000 persons each, then. You may treat them as two polls of 2,000. So, the MoE would decline, but it may not decline as much as you might think. Further, as I describe above, different pollsters use different techniques to create likely voter screens (and many other survey issues), so the polls themselves are not entirely comparable.

12:42 Michael McDonald: As a general rule, I like averaging polls and looking at trends among the same pollster. If all the polls are moving in the same direction, I tend to believe that a trend is real and not just statistical noise.

12:43 Michael McDonald: Finally (I know a long answer!): never trust a single poll. Unfortunately, the media tend to report their poll, or a surprising poll, and disregard others.

12:43 [Comment From Jazziette Devereaux (AZ): ] Do you think that early voting can prevent voters from learning facts about candidates that are presented in the feverish last two weeks of the election?

12:44 Michael McDonald: My favorite example is a John Edwards voter who was upset in 2008 that he had cast his vote before he dropped out of the race.

12:46 Michael McDonald: Early voting has certainly changed campaign dynamics. No longer can an opponent release the October surprise the last week. Their opponent gets a chance to respond. And it makes elections more expensive since campaigns need to be active throughout the entire election period. So, there are pluses and minuses.

12:46 [Comment From Mark, Greenbelt: ] Is it your feeling that early voting favors one party over another generally, or is it all case-by-case?

12:48 Michael McDonald: Prior to 2008, more Republicans voted early. In 2010, more Democrats voted early. So, far more Democrats are voting early in 2008, so it may be that 2008 was a watershed election for early voting. Still, in a state-by-state basis, Republicans tend to do better among early voters in states that require an excuse to vote an absentee ballot (early voting rates are much lower, too!).

12:48 [Comment From Rosemarie (NH): ] How do you think negative campaigning impacts turnout?

12:50 Michael McDonald: It used to be that people thought negative campaigning decreased turnout, but since then, numerous studies have shown it increases turnout. People are apt to be interested in slowing down and watching the accident on the side of the road. The media certainly enjoy covering the most negative campaigns, too.

12:50 [Comment From Malcolm, DC: ] Do you have any stats about early voting so far, and can you draw any conclusions?

12:50 Michael McDonald: They are here. So far, over 2 million people have already voted!

12:52 [Comment From Borys Ortega: ] How do you see the Obama support base (liberals, young people, etc) in terms of enthusiasm?

12:52 Seung Min Kim: And in addition to that, it seems like the White House and Democrats are doing a lot more outreach to young voters, with the MTV/BET town halls and the large rallies at universities. Do you think that will have any effect, considering young people have a low turnout rate for midterm elections?

12:53 Michael McDonald: Since we began surveying, polls consistently show that young people, minorities, the poor and uneducated tend to vote at lower rates -- perhaps the most ironic thing about this election is that the people most affected by the economic downturn are the least likely to vote.

12:55 Michael McDonald: The Democrats need to counter the Republican enthusiasm by expanding the electorate. Their strategy is to do voter mobilization targeted at the low propensity midterm voters, like the youth. We will again have to see how effective the Democrat's mobilization will be compared to the Republican's enthusiasm.

12:55 [Comment From Rosemarie (NH): ] Has there been any correlation between the level and campaign spending (especially on advertising) and the results?

12:57 Michael McDonald: A funny statistic is that the more an incumbent spends, the worse they do. This is because they are spending to counter a threat from a viable challenger. This is why this is one of the most difficult questions to answer -- surprisingly. We do not know the marginal effect of another dollar spent because the other campaign is also spending money.

12:57 [Comment From Sally: ] There was a flap this week about Univision airing ads that seek to depress Hispanic voter turnout. How common is that practice?

12:59 Michael McDonald: Voter suppression targeted at minorities has a long and ignoble history in American politics. Generally, I think everyone should vote since democracy works best when its citizens are engaged. This particular episode may ultimately backfire since it may rile up Nevada Latinos in a campaign that has had many racial overtones.

1:00 [Comment From Drew C.: ] What's your evaluation of early vote-by-mail, vs. in-person voting? Are both being done well?

1:00 Michael McDonald: In 2008, approximately 500,000 mail ballots were rejected. These were people who thought they voted by their vote did not count.

1:02 Michael McDonald: Why does this happen? People do not follow the procedures properly -- the return the ballot in the wrong envelope, they do not sign the envelope, etc. I do like California's method of allowing voters to drop their ballots off on election day at their polling places. This allows poll workers to check that the voter followed procedures.

1:03 Michael McDonald: An advantage of in-person early voting is that these problems do not occur, and their is a chance for a voter and election administrators to fix any problems, such as a first time voter forgetting to bring mandatory ID.

1:03 [Comment From Nick, DC: ] Along the lines of what Sally was asking about, we hear a lot about voter suppression, and we also hear a lot about alleged voter fraud. Are either of them really very common? And are voting machines more subject to tampering than the old paper ballots?

1:05 Michael McDonald: Vote fraud -- someone actually intentionally casting an illegal vote -- is extremely rare. When it happens, it tend to happen among mail ballots. Although there are potentially security flaws with electronic machines, there is little evidence of tampering (of course, that may be because there is no way to check!).

1:06 [Comment From Peter G.: ] If you could make one voting reform nationwide to make the system work better, what would it be?

1:08 Michael McDonald: Universal voter registration. There is plenty of evidence that our system of requiring voters to register themselves does not work well. Just about every other advanced democracy registers their own voters. In states with Election Day registration, turnout is much higher (5 to 7 percentage points). So, not only would we increase turnout, but we would get third party organizations like the now-defunct ACORN our of the business of registering voters.

1:09 [Comment From Ben Griffiths: ] You said incumbents fare worse when they spend more. is the same true of challengers? I'm thinking this year of Sharron Angle's $14 million in Nevada. Is it even possible to spend that much in the time left?

1:10 Michael McDonald: The spending in Nevada is tremendous. Despite that likely about half the voters will have already voted by Election Day -- Nevada is a high turnout state -- I think the campaigns will continue spending to the end since the election appears to be going down to the wire.

1:11 Michael McDonald: As for your first question, there is a point where a challenger spends enough money to become viable, which triggers a response in spending from an incumbent.

1:11 [Comment From Rosemarie (NH): ] Is overall turnout higher in states that allow early voting?

1:13 Michael McDonald: I testified to the U.S. Senate that I believe the answer is yes, though the turnout effects are a modest one to two points in presidential elections. There are studies that find big turnout increases in non-presidential elections. Indeed, the very first usage of all-mail ballot elections was in local jurisdictions that needed to meet threshold turnout rates to pass local bond measures.

1:13 [Comment From Nancy: ] Which party gets the early bragging rights?

1:14 Michael McDonald: So far, Democrats have jack rabbited out of the starting line in most states where we have a clue of which party's registrants are voting early. Nevada is an interesting departure, where Democrats have a lead, but it is not as great as 2008.

1:14 [Comment From Carson P.: ] One of your Brookings colleagues - Bill Galston - has proposed the idea of mandatory voting, like they do in Australia. Could that work here? Is it a good idea?

1:15 Michael McDonald: Good luck trying to convince Americans that they will be fined if they do not vote. I do not think this is practical for the U.S., though it obviously increases turnout.

1:15 [Comment From Don: ] What are the prospects for Lisa Murkowski come election day? Do you think she has a realistic shot at beating Joe Miler?

1:16 Michael McDonald: The polls are close. I think it is anyone's game in Alaska. In fact, I wrote an op-ed with my co-author Seth McKee, which was published at Politico today.

1:16 [Comment From Greg Dworkin: ] Thanks for all your hard work on this! How 'institutionalized' do you see the early vote by the parties? are they incorporating early voting as part of GOTV or are they behind in realizing so many people vote early these days?

1:19 Michael McDonald: As I document with another co-author -- Tom Schaller -- the Democrats created a strong early voting GOTV organization in 2008, and Republicans only belatedly tried to mobilize their voters to vote early. We will have to see how well Democrats will roll over this organization to 2010. Eventually, I believe the Republicans will have to build as strong as an organization. Early voting allows a party to mobilize over a longer period of time.

1:19 [Comment From Mary H. Hager, PhD: ] Please clarify polling methodology. Who is reached; who is not. The role of technology (email, telephonic, etc.) in defining the subpopulation for polling data.

1:20 Michael McDonald: That is quite a tall order for a chat :) We discuss many of these issues on Pollster -- which now has a home in the politics section of Huffington Post (I also blog at Pollster).

1:21 [Comment From Don (Ossning, NY): ] Does Christine O'Donnell have a chance in Delaware?

1:21 Michael McDonald: No.

1:21 [Comment From Geoffrey V.: ] Over the years, I've gotten the sense that campaigns are moving faster, that there are more undecided voters and that many voters don't make up their minds until the last minute. Is that supported by the data?

1:23 Michael McDonald: Well, given the tremendous increase of early voting from 20% in 2004 to 30% in 2008, it appears that many voters are making up their minds sooner, not later. Still, in a midterm election, the rule has generally been that people tend to hold their ballots longer because they do not have as much information about the candidates. It appears that this election may break that previous pattern.

1:23 [Comment From Joan: ] Do you think compromise will come back to Congress after the midterms?

1:24 Michael McDonald: No. Historically, we still have a ways to go before we reach the highest levels of polarization in our politics observed in the late 19th century.

1:24 [Comment From Al Amundson, ND: ] It seems sometimes that pollsters are "surprised" by wins. Polling is so scientific these days, and there's so much money behind it -- how often does a real surprise actually occur?

1:25 Michael McDonald: Surprises more often occur in primary elections, where the electorate is difficult to predict and information is fluid. I do not expect we will be greatly surprised by the 2010 election outcomes.

1:25 [Comment From Rosemarie (NH): ] Do you think that even with early voting, people just want to get it over with, go in to vote and make up their minds while they read the ballot?

1:27 Michael McDonald: Want the campaigns to stop bugging you? Vote early if you can. Election officials track who has a mail ballot in hand and who has voted, and they share this information with the campaigns.

1:27 [Comment From Bert C.: ] How is Sharron Angle still holding on in Nevada even after her numerous public gaffes?

1:27 Michael McDonald: The economic crisis has hit Nevada VERY hard (and I don't often write in caps!).

1:28 [Comment From Peggy: ] What role do you think the Tea Party will play in future elections? Is this a one-off movement or something more serious in American politics?

1:30 Michael McDonald: Shameless plug: see my Politico op-ed. A conservative/populist movement is nothing new to American politics. At least in the short run, I expect the tea party to continue to be influential, especially if Republicans take the House -- I do not expect they will take the Senate as of today. Victories will further embolden the activists.

1:31 Michael McDonald: Thanks to everyone for your questions. Sorry I could not answer them all!

1:31 Seung Min Kim: And that's it for today. Thanks for all the great questions as we count down the days until Election Day. And thanks to Michael for his insightful answers!

The terrible attack in Nice on July 14—Bastille Day—saddened us all. For a country that has done so much historically to promote democracy and human rights at home and abroad, France is paying a terrible and unfair price, even more than most countries. My colleagues Will McCants and Chris Meserole have carefully documented the toll that France, and certain other Francophone countries like Belgium, have suffered in recent years from global terrorism. It is heart wrenching.

From what we know so far, the attack was carried out by a deeply distraught, potentially deranged, and in any case extremely brutal local man from Nice of Tunisian descent and French nationality. Marital problems, the recent loss of his job, and a general sense of personal unhappiness seem to have contributed to the state of mind that led him to commit this heinous atrocity. Perhaps we will soon learn that ISIS, directly or indirectly, inspired the attack in one way or another as well. My colleague Dan Byman has already tapped into his deep expertise about terrorism to remind us that ISIS had in fact encouraged ramming attacks with vehicles before, even if the actual manifestation of such tactics in this case was mostly new. 

This attack will again raise the question: Why France? On this point, I do have a somewhat different take than some of my colleagues. The argument that France has partly brought these tragedies upon itself—perhaps because of its policies of secularism and in particular its limitations on when and where women can wear the veil in France—strikes me as unpersuasive. Its logical policy implications are also potentially disturbing, because if interpreted wrongly, it could lead to a debate on whether France should modify such policies so as to make itself less vulnerable to terrorism. That outcome, even if unintended, could dance very close to the line of encouraging appeasement of heinous acts of violence with policy changes that run counter to much of what French culture and society would otherwise favor. So I feel the need to push back.

Here are some of the arguments, as I see them, against blaming French culture or policy for this recent string of horrible attacks including the Charlie Hebdo massacre, the November 2015 mass shootings in Paris, and the Nice tragedy (as well as recent attacks in Belgium):

• Starting with the simplest point, we still do not know much about the perpetrator of the Nice killings. From what we do surmise so far, personal problems appear to be largely at the root of the violence—different from, but not entirely unlike, the case with the Orlando shooter, Omar Mateen.
• We need to be careful about drawing implications from a small number of major attacks. Since 2000, there have also been major attacks in the Western world by extremist jihadis or takfiris in New York, Washington, Spain, London, San Bernardino, Orlando, and Russia. None of these are Francophone. Even Belgium is itself a mixed country, linguistically and culturally.
• Partly for reasons of geography, as well as history, France does face a larger problem than some other European countries of individuals leaving its country to go to Syria or Iraq to fight for ISIS, and then returning. But it is hardly unique in the scale of this problem.
• Continental Europe has a specific additional problem that is not as widely shared in the United Kingdom or the United States: Its criminal networks largely overlap with its extremist and/or terrorist networks. This point may be irrelevant to the Nice attack, but more widely, extremists in France or Belgium can make use of illicit channels for moving people, money, and weapons that are less available to would-be jihadis in places like the U.K. (where the criminal networks have more of a Caribbean and sub-Saharan African character, meaning they overlap less with extremist networks).
• Of course, the greatest numbers of terrorist attacks by Muslim extremists occur in the broader Muslim world, with Muslims as the primary victims—from Iraq and Syria to Libya and Yemen and Somalia to South Asia. French domestic policies have no bearing on these, of course.

There is no doubt that good work by counterterrorism and intelligence forces is crucial to preventing future attacks. France has done well in this regard—though it surely can do better, and it is surely trying to get better. There is also no doubt that promoting social cohesion in a broad sense is a worthy goal. But I would hesitate, personally, to attribute any apparent trend line in major attacks in the West to a particular policy of a country like France—especially when the latter is in fact doing much to seek to build bridges, as a matter of national policy, with Muslims at home and abroad. 

There is much more to do in promoting social cohesion, to be sure, even here in America (though our own problems probably center more on race than on religion at the moment). But the Nice attacker almost assuredly didn’t attack because his estranged wife couldn’t wear a veil in the manner and/or places she wanted. At a moment like this in particular, I disagree with insinuations to the contrary.

I this week had the pleasure of doing a podcast debate with my Brookings colleague Jonathan Rauch on the question of whether we need stronger machines and weaker transparency in American government, or the opposite. Guess which side I took! This has been a long-running water cooler and cafeteria discussion between Jon and myself since I arrived at Brookings almost a year ago. While we find some areas of agreement in the podcast (more than you might think),I remain unconvinced by the so-called “political realist” school that Jonathan is a leader of. As I have previously written and blogged (here, here and here), I think the realists are fantasists, disconnected from the actual reality of politics, including its risks. We need more transparency, not less to deal with, for example, things like corruption risk, particularly in the post-Citizens United era. Indeed, that decision itself embraces the value of a vigorous transparency regime when other safeguards are relaxed. My belief is that Washington works both more efficiently and more ethically under the scrutinizing gaze of the American media, ngo's and public. As former White House ethics czar, I often facilitated administration openness efforts, including as a means of accountability, for example helping put the White House visitor logs online.

Jon and my lively debate covers not only issues of transparency itself but also applies them to other current topics—the Affordable Care Act, Trade Promotion Authority, and much more. The debate was silently moderated by our colleague Ben Wittes as part of his “Chess Clock Debates” series. With only ten minutes on the chess clock each to make our points, it was a concise discussion that hit the fundamentals briskly. Thanks to Ben for inviting us and giving us a public forum to discuss this critical policy issue.

The European Union (EU) is confronting a series of potentially existential threats, including the refugee crisis, ISIS terror, Russian adventurism, and Brexit (the potential exit of the U.K. from the EU).  I hosted Czech Prime Minister Bohuslav Sobotka at Brookings to get his fundamentally (but carefully) optimistic take on how he and his fellow EU leaders can meet those challenges. Here are five reasons for optimism that emerged from our conversation: 

1. Take the Fight to Daesh.  The PM made clear Europe’s determination to take on the terror and refugee issues at their source in Iraq, Syria, and Libya.  Just this week, the Czech Republic upped its commitment to the international coalition, announcing that it will send a team to train Iraqis using U.S. made L-159 fighter jets (also sold to Iraq by Prague).  With transatlantic leadership, these efforts are starting to bear fruit in the decay of ISIS.
2. Never Let a Good Crisis Go to Waste. As part of addressing today’s refugee crisis, Europe is exploring multi-lateral efforts to construct a common European border service, integrate refugee populations, and promote internal security.  The process is painful, but filling these gaps will make the European Union stronger.
3. Stand Strong With Ukraine.  Some predicted that European unity against Putin’s expansionism would not hold.  Instead, the EU and the United States have maintained their resolve in enacting sanctions.  That has strengthened the EU, but as the PM pointed out, now Ukraine and its supporters must make sure that state moves towards good governance and functionality. 
4. Taking the Exit Out of Brexit.  The PM predicted that the U.K. would not exit the EU.  When I pressed him on why, he acknowledged that there were elements of wishing and hoping in that forecast, and that the vote comes at a tough moment.  But I share the PM’s hopes—the U.K. is not one to leave friends when times get tough.
5. Never Forget to Remember.  The PM and I spent a lot of time discussing the ups and downs of Central Europe’s experiment with democracy over the past century.  He and his Czech colleagues—of all mainstream political parties—are acutely aware of that history, and that too gives me hope that it will not be repeated.

Immense challenges can destabilize and divide—but they also present opportunities for new collaboration and cohesion. If addressed in partnership, Europe’s current trials can ultimately strengthen the ties that bind the EU together.  

Watch the full discussion here.

Andrew Kenealy contributed to this post. 

The eurozone has three problems: national debt obligations that cannot be met, medium-term imbalances in trade competitiveness, and long-term structural flaws.

The short-run problem requires more of the monetary easing that Germany has, with appalling shortsightedness, been resisting, and less of the near-term fiscal restraint that Germany has, with equally appalling shortsightedness, been seeking. To insist that Greece meet all of its near-term current debt service obligations makes about as much sense as did French and British insistence that Germany honor its reparations obligations after World War I. The latter could not be and were not honored. The former cannot and will not be honored either.

The medium-term problem is that, given a single currency, labor costs are too high in Greece and too low in Germany and some other northern European countries. Because adjustments in currency values cannot correct these imbalances, differences in growth of wages must do the job—either wage deflation and continued depression in Greece and other peripheral countries, wage inflation in Germany, or both. The former is a recipe for intense and sustained misery. The latter, however politically improbable it may now seem, is the better alternative.

The long-term problem is that the eurozone lacks the fiscal transfer mechanisms necessary to soften the effects of competitiveness imbalances while other forms of adjustment take effect. This lack places extraordinary demands on the willingness of individual nations to undertake internal policies to reduce such imbalances. Until such fiscal transfer mechanisms are created, crises such as the current one are bound to recur.

Present circumstances call for a combination of short-term expansionary policies that have to be led or accepted by the surplus nations, notably Germany, who will also have to recognize and accept that not all Greek debts will be paid or that debt service payments will not be made on time and at originally negotiated interest rates. The price for those concessions will be a current and credible commitment eventually to restore and maintain fiscal balance by the peripheral countries, notably Greece.

The global consumer products company Unilever Plc announced on Monday a $35 million investment in Cuba’s Special Development Zone at Mariel. Late last year, Brascuba, a joint venture with a Brazilian firm, Souza Cruz, owned by the mega-conglomerate British American Tobacco (BAT), confirmed it would built a $120 million facility in the same location.

So far, these are the two biggest investments in the much-trumpeted Cuban effort to attract foreign investment, outside of traditional tourism. Yet, neither investment is really new. Unilever had been operating in Cuba since the mid-1990s, only to exit a few years ago in a contract dispute with the Cuban authorities. Brascuba will be moving its operations from an existing factory to the ZED Mariel site.

What is new is the willingness of Cuban authorities to accede to the corporate requirements of foreign investors. Finally, the Cubans appear to grasp that Cuba is a price-taker, and that it must fit into the global strategies of their international business partners. Certainly, Cuban negotiators can strike smart deals, but they cannot dictate the over-arching rules of the game.

Cuba still has a long way to go before it reaches the officially proclaimed goal of $2.5 billion in foreign investment inflows per year. Total approvals last year for ZED Mariel reached only some $200 million, and this year are officially projected to reach about $400 million. For many potential investors, the business climate remains too uncertain, and the project approval process too opaque and cumbersome. But the Brascuba and Unilever projects are definitely movements in the right direction.

But Unilever feared that granting its Cuban partner 51% would yield too much management control and could jeopardize brand quality. Unilever also balked at exporting products made in Cuba, where product costs were as much as one-third higher than in bigger Unilever plants in other Latin American countries.

The 2012 collapse of the Unilever contract renewal negotiations adversely affected investor perceptions of the business climate. If the Cuban government could not sustain a good working relationship with Unilever—a highly regarded, marquée multinational corporation with a global footprint—what international investor (at least one operating in the domestic consumer goods markets) could be confident of its ability to sustain a profitable long-term operation in Cuba?

In the design of the new joint venture, Cuba has allowed Unilever a majority 60% stake. Furthermore, in the old joint venture, Unilever executives complained that low salaries, as set by the government, contributed to low labor productivity. In ZED Mariel, worker salaries will be significantly higher: firms like Unilever will continue to pay the same wages to the government employment entity, but the entity’s tax will be significantly smaller, leaving a higher take-home pay for the workers. Hiring and firing will remain the domain of the official entity, however, not the joint venture.

Unilever is also looking forward to currency unification, widely anticipated for 2016. Previously, Unilever had enjoyed comfortable market shares in the hard-currency Cuban convertible currency (CUC) market, but had been largely excluded from the national currency markets, which state-owned firms had reserved for themselves. With currency unification, Unilever will be able to compete head-to-head with state-owned enterprises in a single national market.

Similarly, Brascuba will benefit from the new wage regime at Mariel and, as a consumer products firm, from currency unification. At its old location, Brascuba considered motivating and retaining talent to be among the firm’s key challenges; the higher wages in ZED Mariel will help to attract and retain high-quality labor.

Brascuba believes this is a good time for expansion. Better-paid workers at Mariel will be well motivated, and the expansion of the private sector is putting more money into consumer pockets. The joint venture will close its old facility in downtown Havana, in favor of the new facility at Mariel, sharply expanding production for both the domestic and international markets (primarily, Brazil).

A further incentive for investment today is the prospect of the lifting of U.S. economic sanctions, even if the precise timing is impossible to predict. Brascuba estimated that U.S. economic sanctions have raised its costs of doing business by some 20%. Inputs such as cigarette filters, manufacturing equipment and spare parts, and infrastructure such as information technology, must be sourced from more distant and often less cost-efficient sources.

Another sign of enhanced Cuban flexibility: neither investment is in a high technology sector, the loudly touted goal of ZED Mariel. A manufacturer of personal hygiene and home care product lines, Unilever will churn out toothpaste and soap, among other items. Brascuba will produce cigarettes. Cuban authorities now seem to accept that basic consumer products remain the bread-and-butter of any modern economy. An added benefit: international visitors will find a more ready supply of shampoo!

The Unilever and Brascuba renewals suggest a new realism in the Cuban camp. At ZED Mariel, Cuba is allowing their foreign partners to exert management control, to hire a higher-paid, better motivated workforce, and it is anticipated, to compete in a single currency market. And thanks to the forward-looking diplomacy of Raúl Castro and Barack Obama, international investors are also looking forward to the eventual lifting of U.S. economic sanctions.

This piece was originally published in Cuba Standard.