Business magnate, NBA owner, angel investor and self-made mogul Mark Cuban answers your questions from Twitter.

Author, educator and book restorer Sophia Bogle has nerves of steel: one slip of the hand and a century-old first edition book could be ruined. Come inside her workshop as she breaks down the amazing deconstruction, revitalization, and reassembly that goes into her history preserving speciality.See more from Sophia Bogle: https://saveyourbooks.com/https://www.youtube.com/channel/UCJBBIfCt16lMtRiauQL964QDirector: Charlie JordanDirector of Photography: Paul RamseyEditor: Richard TrammellExpert: Sophia BogleCreative Producer: Wendi JonassenLine Producer: Joseph BuscemiAssociate Producer: Brandon WhiteProduction Manager: D. Eric MartinezProduction Coordinator: Fernando DavilaCamera Operator: John GurneyAssistant Camera: Drew CannulettSound Mixer: Chad SaddlerPost Production Supervisor: Alexa DeutschPost Production Coordinator: Ian BryantSupervising Editor: Doug LarsenAssistant Editor: Andy Morell

From the physical world to the virtual world, algorithms are seemingly everywhere. David J. Malan, Professor of Computer Science at Harvard University, has been challenged to explain the science of algorithms to 5 different people; a child, a teen, a college student, a grad student, and an expert. Director: Wendi Jonassen Director of Photography: Zach Eisen Editor: Louville Moore Host: David J. Malan Guests: Level 1: Addison Vincent Level 2: Lexi Kemmer Level 3: Patricia Guirao Level 4: Mahi Shafiullah Level 5: Chris Wiggins Creative Producer: Maya Dangerfield Line Producer: Joseph Buscemi Associate Producer: Paul Gulyas; Kameryn Hamilton Production Manager: D. Eric Martinez Production Coordinator: Fernando Davila Casting Producer: Vanessas Brown; Nicholas Sawyer Camera Operator: Brittany Berger Gaffer: Gautam Kadian Sound Mixer: Lily Van Leeuwen Production Assistant: Ryan Coppola Hair & Make-Up: Yev Wright-Mason Post Production Supervisor: Alexa Deutsch Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Lauren Worona

Levy Rozman returns to answer more of the internet's burning questions about the game of chess. What does he make of the Carlsen vs. Neimann controversy? What's the greatest chess move of all time? How are chess bots able to analyze an entire game? Levy answers all these questions and much more! Director: Lisandro Perez-Rey Director of Photography: Francis Bernal Editor: Louville Moore Talent: Levy Rozman Line Producer: Joseph Buscemi Associate Producer: Paul Gulyas; Brandon White Production Manager: D. Eric Martinez Production Coordinator: Fernando Davila Camera Operator: Brittany Berger Gaffer: Mar Alfonso Sound Mixer: Michael Guggino Production Assistant: Albie Smith Post Production Supervisor: Alexa Deutsch Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Additional Editor: Paul Tael Assistant Editor: Billy Ward

"It just had this appeal to me because you can create the things you don't have." Meet Ekow Nimako, a Ghanaian-Canadian artist who uses black LEGO bricks to build jaw-dropping sculptures. While some of his masterpieces take nearly one-thousand hours to create, he has the ability to prototype a new design in just one day. We tour his home studios where he began creating his breathtaking art and explore some of his custom builds inspired by Black mythology.Director: Charlie JordanDirector of Photography: Dave SandersEditor: Jordan CaligExpert: Ekow NimakoCreative Producer: Wendi JonassenLine Producer: Joseph BuscemiAssociate Producer: Brandon WhiteProduction Manager: D. Eric MartinezProduction Coordinator: Fernando DavilaCamera Operator: Jerome W. TanSound Mixer: Dave PlankProduction Assistant: Andrew VancePost Production Supervisor: Alexa DeutschPost Production Coordinator: Ian BryantSupervising Editor: Doug LarsenAssistant Editor: Justin Symonds

Produced by WIRED Brand Lab with PwC | Artificial intelligence has officially gone mainstream. While the advances in modeling have been significant, it is by no means a new technology—businesses have been turning to AI for solutions for years. Now, with mass attention and rapidly evolving growth, how can businesses best integrate and optimize AI to drive revenue and efficiency? And what are the challenges and opportunities they face?

Have you ever wondered how and why a robot moves the way it does? Learn from engineer and artist Catie Cuan on how she tackles this exact question. As robots become increasingly present in our society, programming context clues through movement and noise will become more nuanced. Hear from Cuan on what building in this nascent field looks like.

"I got checkmated in 34 moves." Levy Rozman a.k.a. GothamChess plays chess against Stockfish 16, the strongest chess computer in the world, and analyzes the way it thinks in order to apply it to his own gameplay. With help from computer chess software engineer Gary Linscott, these chess pros identify why Stockfish is virtually unbeatable by a human, from opening move to endgame.The charts depicting minimax with alpha-beta pruning was created by Wikipedia user Maschelos and is licensed under the Creative Commons Attribution-Share Alike 3.0 license.Director: Lisandro Perez-ReyDirector of Photography: Francis BernalEditor: Paul IsaksonTalent: Gary Linscott; Levy RozmanLine Producer: Joseph BuscemiAssociate Producer: Paul Gulyas; Brandon WhiteProduction Manager: D. Eric MartinezProduction Coordinator: Fernando DavilaCamera Operator: Brittany BergerGaffer: Mar AlfonsoSound Mixer: Michael GugginoProduction Assistant: Albie SmithPost Production Supervisor: Alexa DeutschPost Production Coordinator: Ian BryantSupervising Editor: Doug LarsenAssistant Editor: Andy Morell

Chess has been around for centuries, but remains a challenging, ever-evolving game to this day. Levy Rozman a.k.a. GothamChess has been challenged to explain the game of chess to 5 different people; a novice, an intermediate, a semi-pro, a grandmaster and an AI programmer.Director: Maya DangerfieldDirector of Photography: Charlie JordanEditor: Robby MasseyHost: Levy RozmanGuest: Level 1: Riyae Park; Level 2: Jeffrey Kim; Level 3: Tani Adewumi; Level 4: Irina Krush; Level 5: Siddartha SenCreative Producer: Wendi JonassenLine Producer: Joseph BuscemiAssociate Producer: Paul Gulyas; Kameryn HamiltonProduction Manager: D. Eric MartinezProduction Coordinator: Fernando DavilaCasting Producer: Vanessa Brown; Nicholas SawyerCamera Operator: Brittany BergerGaffer: Rebecca Van Der MeulenSound Mixer: Lily Van LeeuwenProduction Assistant: Ryan CoppolaHair & Make-Up: Yev Write-MasonPost Production Supervisor: Alexa DeutschPost Production Coordinator: Ian BryantSupervising Editor: Doug LarsenAssistant Editor: Billy Ward

Kagen Sound is an artisan of remarkable skill, engineering and constructing incredibly intricate puzzle boxes made entirely of wood. WIRED brings you inside his workshop as he breaks down the design process behind his wonderful creations, and the woodworking skill he leverages to make everything snap together perfectly.

Produced by Wired Brand Lab with PwC | In a world where technology evolves at breakneck speed, staying ahead is critical for business success. Join us as PwC thought leaders unveil the most impactful technologies shaping the future. From AI to quantum computing, learn what innovations are already driving strategic decisions.

Ever tried running backwards? Meet Aaron Yoder, one of the world's fastest backward runners who can complete a reverse mile in five and a half minutes. He shares insights into the mechanics that enable such speed and velocity, why looking over your shoulder actually slows you down, and demonstrates just how fast he can run.Director: Charlie JordanDirector of Photography: Craig CampbellEditor: Richard TrammellExpert: Aaron YoderCreative Producer: Wendi JonassenLine Producer: Joseph BuscemiAssociate Producer: Brandon WhiteProduction Manager: D. Eric MartinezProduction Coordinator: Fernando DavilaCamera Operator: Dave LightnerSound Mixer: Larry BrewerProduction Assistant: Rick RaglowPost Production Supervisor: Alexa DeutschPost Production Coordinator: Ian BryantSupervising Editor: Doug LarsenAssistant Editor: Andy Morell

Professor of English and Medieval Literature Dr. Dorsey Armstrong answers your questions about the Middle Ages from Twitter. Why is it called the "Middle" Ages? What activities did people do for fun? How were animals tried in court for crimes? Answers to these questions and many more await—it's Medieval Support.Director: Lisandro Perez-ReyDirector of Photography: Constantine EconomidesEditor: Alex MechanikExpert: Dr. Dorsey ArmstrongLine Producer: Joseph BuscemiAssociate Producer: Paul Gulyas; Brandon WhiteProduction Manager: Peter BrunetteCasting Producer: Nicholas SawyerCamera Operator: Christopher EustacheSound Mixer: Sean PaulsenProduction Assistant: Kelsey BarnhartPost Production Supervisor: Christian OlguinPost Production Coordinator: Ian BryantSupervising Editor: Doug LarsenAssistant Editor: Andy Morell

Professor of Ancient Greek History Paul Christesen joins WIRED to answer your questions from Twitter. What do we know about the original Olympics? How did Ancient Greece elect leaders? Is the film ‘300’ accurate? Was there a huge outdoor statue of Athena in Acropolis as in Assassin’s Creed Odyssey? What exactly did we lose when the Library of Alexandria burned? Why did ancient Greeks place a coin in the mouth of the recently decesased? These questions and plenty more are answered today on Ancient Greece Support.

Online celebrity and podcaster Bobbi Althoff sits down with WIRED Global Editorial Director Katie Drummond for The Big Interview—discussing her childhood and family, the circumstances of her rapid rise to fame, and a lifelong pursuit of financial security.

“We hope that India’s worst foreign policy setback in decades is being honourably resolved,” says Congress general secretary in-charge communications Jairam Ramesh

Monopoly could hinder Union Health Ministry’s efforts “to benefit from domestic production and competitive pricing through pooled procurement strategies”

This session coincides with the celebration of the 75th anniversary of the Constitution on November 26, which will be commemorated in the Central Hall of Samvidhan Sadan.

The appliance holds prime place in every middle class Indian kitchen as the housewife’s trusted, go-to, kitchen device

On a High: Ticketing platforms are sitting on a goldmine as the live events space is booming with experiences big and small

Aiming to own more than one property has its share of anxieties. By Balaji Rao

If you believed that investing in residential developments was a path to high profits, think again

Tracing India’s surgical history through the memoirs of a pioneering doctor

The baby from Ballari district in Karnataka has undergone three complex surgeries in Bengaluru through crowdfunding

Psychedelic substances have reinvigorated clinical and research interests, and have added to psychiatry’s ever-expanding therapeutic armamentarium.

Bipolar disorder, earlier known as manic-depressive disorder, is prevalent in about 1% of the population and tends to be a lifelong illness

Brands continue to invest more in social media marketing each year. In fact, HubSpot found that 74% of global marketers currently invest in social media marketing. And with this adoption, theres been enormous amounts of data collected in an effort to measure the success of social media campaigns.

But for many marketing teams, its becoming a challenge to sift through the wide range of metrics to understand if their social media campaigns are effective. Thats why we’ve asked social media experts how they determine success and what metrics you should track that actually matter.

Verizon Business today released findings from a recent survey, Small Business Response to COVID-19 to better understand the impact small business owners and decision makers feel COVID-19 has had on their businesses. The survey, conducted by Morning Consult, focused on 500 small and medium businesses that are currently open or plan to reopen. One of the survey’s key results is that small businesses have renewed confidence, with 68% believing they can recoup COVID-19 related losses.

Key Survey Findings:

As businesses grapple with the economic impact of COVID-19, these responses highlight the assistance small businesses feel they need, the communities they feel most supported by, and the changes they have made to adjust to the new normal.

1. A Renewed Confidence
The small businesses that have weathered this pandemic to date express an overall optimism and the financial wherewithal to eventually reopen.

68% of small businesses believe they can recoup COVID-19 related losses
46% (nearly half) of small businesses that remain open say their businesses will be able to stay open for more than six months if the pandemic continues in the same way
48% of small businesses say it’s unlikely they will need to resume operations with a smaller staff
While 78% of small businesses indicate declining sales, less than a quarter (24%) say that they have missed or withheld any payments of bills (rent, utilities, etc.).

The rise of social media has changed the information landscape in myriad ways, including the manner in which many Americans keep up with current events. In fact, social media is now among the most common pathways where people – particularly young adults – get their political news.

A new Pew Research Center analysis of surveys conducted between October 2019 and June 2020 finds that those who rely most on social media for political news stand apart from other news consumers in a number of ways. These U.S. adults, for instance, tend to be less likely than other news consumers to closely follow major news stories, such as the coronavirus outbreak and the 2020 presidential election. And, perhaps tied to that, this group also tends to be less knowledgeable about these topics.

Through several surveys over the last nine months, the Center’s American News Pathways project has been exploring the connection between Americans news habits and what they hear and perceive about current events. One important aspect of this project is taking a deeper look at the pathways, or platforms, Americans use most often to access news – such as news websites or apps, social media, local, cable and network TV, radio, or print.

As of late last year, 18% of U.S. adults say they turn most to social media for political and election news. That is lower than the share who use news websites and apps (25%), but about on par with the percent who say their primary pathway is cable television (16%) or local television (16%), and higher than the shares who turn to three other pathways mentioned in the survey (network TV, radio and print).

A study from QUOTED reveals the average time spent on social media in North America is 2 hours and 6 minutes. Adults spend 2 hours and 55 minutes on their cell phones a day. It goes without saying that if you are not utilizing social media platforms for your business, there is major leverage that is being missed out on.

Harness the power of social media
Below is a breakdown of each of the major five social media platforms.

Instagram
YouTube
TikTok
Twitter
LinkedIn

Last week, we ran a few polls in the newsletter to learn more about how marketing goals vary between social media platforms. You may use a platform to accomplish many goals, but there is most likely one goal that you both have invested in and have consistently seen a great return on that investment.

We selected four common social media marketing goals to focus on:

Brand Awareness
Lead Generation & Sales
Customer Service
Community Engagement

Instagram and Facebook were the first two platforms we selected for the polls. Given the immense user-base of both platforms, plus the diversity of interests and communities found on each, it's not a huge shock that brand awareness took the lead in both of these polls.

Looking to implement a content marketing plan for your business, but not sure where to begin?

Used well, content can help you maximize connection with your target audience, and become a key resource in your niche. Your content can boost brand awareness, exposure, and eventually, lead to greater business success as potential customers become aware of your brand and its expertise.

So where do you begin?

The key to content success is mapping out a full strategy from the beginning, so you know not only what you're going to create, and where you'll share it. But also, what metrics you'll be using to measure its success, and how you can track performance over time.

An effective content strategy does take time to generate results, and if you have not aligned with the right metrics, you can come off the rails quickly.

Have you ever heard of conversion conversations? This sales technique involves getting to know your prospect through an online messaging platform, creating a conversation, then shifting to a sale once they are qualified. The best part? It is entirely free if you do the legwork.

When choosing which social media platform to use for your messaging, keep in mind that Facebook is still the largest social media platform, used by 2.6 billion users, according to Statista. Pew Research found that 75 percent of high earners use Facebook. Instagram is more visual, so if you are selling products or services that look good in photos, or if you are targeting younger generations, go for Instagram. According to Statista, 32 percent of users are between 18 and 24, and 33 percent are between 25 and 34.

Google Podcasts is finally getting a feature that’s already standard across most listening apps: private RSS feed support. The head of product for Google Podcasts, Zack Reneau-Wedeen, made the announcement on Twitter today and shouted out some networks that are especially reliant on private feeds, including Patreon, Slate, RedCircle, and Supercast.

To access the feature, tap over to the activity tab in the bottom right-hand corner and slide over to the Subscriptions tab, then tap the plus symbol.

Organic social media traffic is really struggling right now. Reach and engagement numbers are low. For example on Facebook, it's estimated that the average reach for organic content is roughly 5%. One of the reasons is that there is so much content out there.

Using social media is an excellent way to expand your client list, but you have to make sure you approach it in the right way to stand out from the pack. Here are three steps you can start with to put your best digital foot forward and build the connections that will help your business grow.

1. Choose your Channels
2. Build Your Brand
3. Find Your Leads