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Most exit polls see loss for Jaya; Assam for BJP; left turn for Kerala

An alleged incident of molestation within campus premises at one of Calcutta’s most prestigious universities and the events following it have led to huge upheaval and student protests. But does the entire episode also signify a continuation of a disturbing trend? Shoma A Chatterji reports.

The trend of traditional consumer goods companies buying newer cosmetic brands is only increasing, and skin care specifically is experiencing an exceptionally lucrative boom. But analysts suggest that some of the more recent acquisitions in the beauty industry are the first signs a skin-care bubble may pop.

Five States did manage a significant decline in the average number of farm suicides between 2003 and 2010. However, more States have reported increases over the same period, reports P Sainath.

Looking for some stylish sari and blouse trends? Look no further and take inspiration from Mouni Roy's sari wardrobe. From pre-draped saris to the colourful blouse, Mouni knows how to rock a sari. Whether you're attending a wedding or looking for some new designs to update your ethnic wardrobe, her saris are perfect for every occasion.

The terrifying state that we currently are living in has left everyone perplexed and paranoid giving Covid19 the stature of ‘the crisis of the century’. The rise of infections in our country is now faster...

This saree challenge is trending online

Both Apple and Samsung will retain their first and third spots respectively but they are also expected to lose market shares as well.

Spanish health authorities reported about 200 new fatalities, taking the total death toll just over 26,000 since the start of the outbreak in Spain

Almost across the board, sectors reported precipitous drops in overall employment in April, even though some major players - from online sales to grocery shopping and pharmacies - have seen surges in demand.

IndiGo made an official announcement on banning Mr. Kunal Kamra from flying on IndiGo flights for six months with regards to his conduct on board and it is trending on social media like crazy. There is a mixed set of responses

Here's wishing Sai Pallavi and Vijay Deverakonda a very happy birthday!

In the very near term, after the recent sharp rally, some consolidation or small retracement as mean reversion is highly probable.

Shaving the face ladies is no longer a taboo that is frowned upon. We know it sounds scary but by now enough women have done it for us to leave the stigma behind and get your hands in and shave the

Karisma Kapoor has been sharing a lot of throwback pictures these days. The latest one she shared was from a movie and even Karisma Kapoor doesn't know which movie the picture is from. She captioned her image as, "I

Shaving the face ladies is no longer a taboo that is frowned upon. We know it sounds scary but by now enough women have done it for us to leave the stigma behind and get your hands in and shave the

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
LinkedIn (client) recently rolled out additional targeting options for advertisers, allowing LinkedIn Ad users access to new Company Category B2B data comprised of Forbes, Fortune and platform data, along with the addition of growth rate targeting information. Search Engine Land

Report: Majority of B2B Marketers to Continue Investment in Data Quality in 2020
75 percent of B2B marketers plan to up their investment in data quality during 2020, while 90 percent said they view such investment leading to improved marketing and sales performance — two of the numerous findings of interest to digital marketers contained in recently-released Dun & Bradstreet report data. Chief Marketer

How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies
B2B marketers expect to shift investment primarily to virtual events (78%), web content (72%), webinars (67%) and social media (66%) because of the pandemic, according to recently-released April enterprise-level company survey data. MarketingProfs

How COVID-19 has changed social media engagement [Report]
Sprout Social’s new pandemic-era data shows that LinkedIn posts perform the best on Wednesdays at 3pm, Thursdays from 9-10am, and Friday from 11am to noon, and that the media and entertainment industry has been publishing almost 9 more posts daily, according to new social media engagement data on interest to marketers. Sprout Social

Twitter Publishes New Data on Video and Ad Content Performance During COVID-19
Twitter increased its monetizable daily active users (mDAUs) by 23 percent during the quarter, and saw video view rates that rose by 5.5 percent, two of the findings in newly-released brand COVID-19 trend data. Social Media Today

Facebook Adds New 'Animate' Option to Add Motion to Still Images in Facebook Stories
Facebook has released new zoom, pan and other animation modes that bring marketers a variety of additional Facebook Stories options, and has also begun testing several new mood-based content reaction options, the social media giant recently announced. Social Media Today

YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates?
Various YouTube channel categories sport a wide range of differing engagement benchmarks, according to recently-released YouTube influencer engagement rate report data, which also reveals that micro-influencers on the video platform can often achieve high engagement marks. MarketingCharts

LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform
LinkedIn has released new content trend engagement data, including a breakdown by global regions that shows what the platform’s audience is looking for and engaging with, with pandemic-related content having seen some of the biggest increases in quantity, the firm announced. Social Media Today

Coronavirus reshapes consumer habits, creating 4 new segments, report finds
25 percent of consumers said they would pay more to buy from trusted brands and 23 percent from ethical brands — two of numerous findings of interest to digital marketers in newly-released Ernst & Young pandemic marketing report data. Marketing Dive

Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts
Facebook recently announced a variety of video-related updates to its numerous social communications properties, including a change which will allow up to 8 people to have WhatsApp video calls, while Messenger video received new virtual background options, among several other video feature updates. Social Media Today

ON THE LIGHTER SIDE:

A lighthearted look at our brand promise by Marketoonist Tom Fishburne — Marketoonist

Chiquita lets Spotify users unlock music playlists, branded prizes — Mobile Marketer

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
• Lee Odden — 4 takeaways for content marketers in the time of COVID-19 — Search Engine Land
• Lee Odden — 5 Hours of Content Marketing - Break Free of Boring B2B with Influential Content Experiences — SEMrush

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: B2B Marketers Invest in Data Quality, Top Times to Post During Pandemic, LinkedIn’s Engagement Trends, & Facebook’s Video Updates appeared first on Online Marketing Blog - TopRank®.

As per industry experts, life insurance in India is still seen as a product that comes into play only when something goes wrong with its primary focus on the mortality aspect.

Cham : Springer, 2019.

[S.l.] : SPRINGER NATURE, 2019.

Cham, Switzerland : Birkhäuser, [2019]

Singapore : Springer, 2019.

Cham : Springer, c2019.

Singapore : Springer, 2020.

Hayden Library - TA349.K56 2015

Online Resource

Online Resource

Online Resource

Online Resource

World crude steel sees reversal of declining trend

Trends in Real Estate

This population epidemiology study characterizes trends in polymerase chain reaction (PCR) test positivity for severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) in Washington State and the Seattle area between March 1 and April 16, 2020, before and after statewide physical distancing guidelines and stay-at-home orders.

Long gone are the days when social media was a giant question mark in terms of measurement and ROI.

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Over the past few years, social media has given rise to a number of crazes that have quickly spread across the web; with the likes of Twitter and Facebook, a trend started in Devon can reach Delaware in a matter of minutes. In the past 5 years, social media trends have got bigger and bigger, and in some cases wackier and wackier.

From the more absurd trends like Batmanning and Cinnamon Challenge, to those with an underlying charitable cause like the Ice Bucket Challenge, social media trends spread like wildfire. Chances are you will have had at least a handful of trends pop up on your social media feeds over the years.

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As we look to 2015, what social media marketing trends are likely to develop? Here are six that online retailers should monitor.

1. Niche Social Networks Will Emerge

Mainstream social networks like Facebook, Twitter, and LinkedIn will face challenges from lesser-known upstarts in 2015. One example is Ello, an ad-free social platform still in beta that has received a great deal of attention among those that follow social media developments.

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The same laws of attraction have never governed the social media marketing scene for too long.

Just as one Tweet changes another, so does user preferences when it comes to consuming online content. New social media rise and fall quickly and this year SnapChat and Periscope already shown a great influence on the marketing landscape. With new players entering the field and old companies rushing to introduce new features and innovations, the rules of social media play hardly ever stay the same.

In 2016 we should expect to see new exciting trends and changes in the social scene and here are the top 4.

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Are you tired of Facebooks trending section in your News Feed? Celebrity news getting annoying? Would you rather have legitimate news? Introducing Fluffblocker.

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Are you tired of Facebooks trending section in your News Feed? Celebrity news getting annoying? Would you rather have legitimate news? Introducing Fluffblocker.

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Influencer Marketing

According to the latest Nielson study, over 90% of consumers trust recommendations from friends and family. We have slapped a fancy name on it, but at the end of the day, this is what influencer marketing really is: getting products into the hands of people whom others trust. Peer recommendations have the power to sway buyers and inspire purchase decisions, not because they have a zillion followers or have perfect lips, but because they are reliable, personable sources we believe.

A report yesterday revealed that Amazon might open up its Alexa ecosystem to allow push notifications, so that it could interrupt to warn you about a traffic jam, for instance.

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The Internet is a big place. Really big. With more than a billion existing pages and thousands more being created each day, there is a wealth of great sites offering fantastic content free of charge. But with such a massive torrent of media being produced each and every day, it can often be tough to keep up with all your favorite websites. So, how do we alleviate this problem? Easy. Here’s a really simple explanation of Really Simple Syndication (RSS).

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2018 is only four months away, and brands have to prepare to take advantage of the opportunities social media presents -- or their competitors will.

When it comes to reaching audiences, effectively distributing your content, and building a following around your brand, social media offers a wealth of possibilities. It's where your audiences already live and engage with content, which makes it a convenient platform for brands. Its built-in analytics allow you to track and improve your efforts over time. Plus, all the free social-media tools make it easy to use and maintain an active presence.

As you look ahead to 2018 and begin planning for ways to strengthen your social strategy, it is important to keep a pulse on trends.

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With more and more brands trying to connect with audiences across an array of social channels, the attention span of people is on a decline.

Businesses need to quickly figure out what’s best for their audiences in order to generate better engagement and increased brand loyalty.

Here are five crucial social media trends that will have the maximum impact on your social media strategy in 2018 and ahead.

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Just how dominant a business tool was social media in 2017? Despite being involved in an investigation by Congress, Facebook reported its highest earnings ever in Q3, up nearly 50% from a year ago.

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As Facebook fights its own fake news problem, Twitter looks like it's interested in finding more ways to push news content to its microblogging service. According to a report at BuzzFeed, Twitter has confirmed that it is testing new algorithm-curated timelines when big events happen, then putting tweets from news organizations and other users at the top of your timeline. So far, Twitter says humans are involved in story selection, but a Twitter spokesperson told BuzzFeed that it could be come only algorithmic in the future.

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