Like so many people throughout the country, we at NPR's Student Podcast Challenge are working from home right now. And after months of teaching students how to make a homemade podcast, we put our skills to the test: The latest episode of our podcast was recorded from our bedrooms.


Host/producer Lauren Migaki recorded a podcast from her home/pillow fort studio.

We used pillow forts (just like in our how-to video!), bulky headphones and special, professional-grade microphones. But don't let the equipment discourage you — with just a couple tweaks you can use essentially the same setup: Replace the headphones with earbuds, and the mics with a mobile device like a cell phone or tablet, and you are ready to go!

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Like blogs and social media, podcasts are democratizing the way people share their thoughts with the world, with the episodic audio series continuing to gain traction with listeners seeking both entertainment value and educational dialogue.

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Storytelling is powerful.

With the influx of media—both social and traditional—getting consumed in a 24/7 news cycle can be overwhelming and optional. The concept of time seems irrelevant lately leaving our fingertips free for endless scrolling, a particularly slippery slope for mental health during this global pandemic.

Individuals, families and communities worldwide are learning how to grapple with the effects of a changing social paradigm, seeking ways to stay connected and safe.

Adaptability during this new paradigm is key and many tech companies are stepping up to the plate to perfect, iterate, and improve on products to keep up with a new normal and compete in an evolving landscape.

The podcast industry as a whole is expected to produce more than $1 billion by 2021, according to a new report from the Interactive Advertising Bureau (IAB).

With that much money floating around, you have to wonder what is stopping you from getting your share.

Since many people are still stuck at home, craving connection and entertainment, there is really never been a better time for podcasting. And, contrary to what you might think, getting your own podcast off the ground is not just possible, it’s quite easy thanks to resources like

In order to understand how to start a podcast for your business, there are a few key elements to keep in mind.

Podcasting is a disruptive technology that has found acceptance in the present-day global digital market. From storytelling to interviews, there are podcasts for everything. And, if used correctly, podcasting can give your business a major boost by ensuring better customer and market reach, showcasing your industry expertise and forming extensive networks.

The popularity of podcasts is universal. In the U.S., about 40% of Americans above the age of 12 listened to a podcast in the year 2017. Imagine the potential channels and benefits the medium of podcasting can create for you if used correctly.

However, starting a successful business podcast is not a piece of cake. You need to be appropriately prepared before venturing into this project, especially if you plan on doing it without the help of a professional podcaster. There are certain technical and other related requirements you must take care of before you can even air your first podcast episode. But fret not; here are the crucial steps to start a podcast for your business.

Podcasting is one of the best ways to find and connect with your customers. Do it right and you’ll engage a growing community of loyal fans who hang on your every word and buy all your products and services. Do it wrong and you’ll end up broke. Most podcasters – some 85% – miss the opportunity to profit from podcasting while wasting precious dollars on fancy equipment. But it doesn’t have to be this way.

1. Be Your Own Sponsor
2. Reverse Engineer Your SEO
3. Know and Understand Your Audience
4. Incentivize Engagement With Gamification

Starting a new business can be exhausting. From crafting an effective content marketing strategy to making sure the whole SEO is perfect, if you do it all yourself without some guidance you will soon find taking the marketers role full time, and doing no actual work.

There is no denying that creating adding-value content like blog posts, videos, e-books, webinars, or anything that allows you to share your experience and knowledge, can surely help you jump-start your business. The options are seemingly endless, and there are thousands of pieces on the kind of content that works best for your specific niche.

However, there is one solid format that’s been proven to increase conversion, boost sales, and drive more qualified leads to almost any kind of website.

I am talking about podcasts.

Americans are listening to more business and finance podcasts, with downloads and streams up 78% week-over-week since the COVID-19 pandemic began, iHeartMedia reports.

In fact, as of April 2020, there are more than 30 million podcast episodes on the internet with numbers climbing daily. According to the Financial Times, podcasts have become one of the fastest-growing segments of the media market.

This surging level of interest and engagement in finance podcasts is a golden opportunity for financial advisors, especially those whose seminar and event marketing routines have been turned upside down by the COVID-19 pandemic. During this transition into a new way of doing business, it is important for financial advisors to include creativity and innovation into their post-pandemic marketing and communication plans.

Starting a new podcast is a lot like starting up a new business from the ground up. There are steps you have to make sure that your podcast is entertaining while still being successful. You need to think about your content, your equipment, and your marketing plan. Will this be something people want to listen to? And how will you get them to listen? With so many small details that make up the massive project, we want to make it a little easier to get your podcast idea up and running!

Define your abandonment benchmark

On a recent episode of The Upgrade called How to Be a Better Reader, one of the questions we discussed was when to abandon a book. This question can apply more broadly to any entertainment that takes a commitment longer than two hours—including most podcast runs. So ask yourself: How many episodes should I listen before I commit to a series? How long am I willing to struggle before I abandon?

I recommend giving a series no more than three episodes to hook you into its hosts, topics and format. If you are sold, great, hit that subscribe button. But if not, don’t subscribe at all, or unsubscribe immediately. You can always find the podcast later if you want to check their feed, but chances are you won’t, because they were not a good fit for you anyway.

And now, with your new, clean podcast feed, the goal is to keep it that way. Keep the podcasts you love and allow yourself the freedom to unsubscribe from ones you don’t. Your listening will feel a little more like a pleasure again, and less like a chore.

Academia and podcasting have a similar problem: unless you’re involved in them, they seem incredibly intimidating to get into. With academia that is mostly true; a number of economic, systemic, and personal reasons make it inaccessible for a lot of people. With podcasts, however, that is not the case — to the same extent. If you have access to a recording device, editing software, and an internet connection, that is all you need to share your work with the digital world.

On Tuesday, Spotify, the audio streaming behemoth, announced another acquisition. It struck a deal to buy Megaphone, a podcast ad tech company that works with thousands of content publishers, including Disney and Spotify itself. The $235 million purchase positions the Swedish company to become a dominant player in the podcast advertising business.

The deal with Megaphone is just the most recent example of Spotifys aggressive expansion into podcasting through a rapid string of acquisitions. In 2019, it purchased the premiere podcast production network, Gimlet Media, and later snapped up Parcast, which specializes in true crime shows, and bought The Ringer, a media company focused on sports and pop culture.

Podcast-listening has skyrocketed over the past couple of years. In fact, it’s quickly becoming one of the fastest-growing mediums, with forecasts predicting the number of podcast users to exceed 160 million by 2023.

Do you have a niche?
Podcasts that focus on a specific niche or subject matter tend to perform better and garner more regular listeners than those covering broad topics.

Do you have the time?
Although the best podcasts come off as being off-the-cuff conversations, the truth is that a lot of time and commitment are involved in bringing them to life.

Do you want to raise your profile or make money?
Podcasts can be great tools for raising your thought leadership profile, but if monetization is your primary goal, you will probably want to invest your time and money somewhere else.

Podcasting and audiobooks have become increasingly popular in recent years – especially for entrepreneurs and in the business community. For many, these audio formats are a great way to educate people about your product, grow brand loyalty, and help bring in additional revenue for your company. But, a podcast or audiobook is only as good as its technical quality and distribution, both of which can be difficult to master.

Soundwise is an all-in-one platform that helps you create and sell audio products like audiobooks, podcasts, audio courses, and albums directly to your customers.

After months of working from home, and with many more months to go for most companies, keeping employees, customers and partners connected is more important now than ever before. One way brands are looking to stay engaged is through podcasting.

Podcasts are an intimate medium that allow listeners to feel more connected to the host and engaged with the topic. Here are four best practices for how to make company podcasts effective and engaging for the long run:

1. Empower your team.
2. Provide consistent, accessible and digestible content.
3. Pay attention to feedback.
4. Put in the work.

While most radio companies, outside the biggest in the industry, struggle to find a revenue generating podcast strategy, the number of consumers listening to podcasts continues to grow.

Monthly listening is up, weekly listening is up and the average podcast listener tunes into about 5 shows per week. The latest Infinite Dial stats show that about eighty million Americans – 28% of the U.S. 12+ population – are now weekly podcast listeners, a 17% increase over 2020. And, 57% of the country have now listened to some kind of podcast.

The overall monthly podcast listening audience is now more diverse than ever: 57% of monthly podcast listeners are white, 16% Latino, 13% African American, 4% Asian, and 10% of some other background.

With podcasting on the rise the big question that remains for most radio stations around the country is how to make money at it. Unless you have a large enough network of shows, like the bigger radio companies, to be able to sell millions of downloads to advertisers and ad agencies, it takes a minimum of 25,000 downloads per show for an advertiser to even look at a show.

These five questions can help you decide whether a show of your own is the way to go.

1. Where does this fit in my strategy?
2. Can I add value with a show?
3. Do I have a content marketing strategy to plan this show?
4. Do I have the resources to devote to this show?
5. Can I bring in quality guests?

According to the latest statistics from ASTD (American Society for Training & Development), U.S. companies spent almost $126B on employee education in 2010. A good portion of that was spent on e-learning. While remote education is now a popular and cost-effective method for providing access to the continuing education employees need, businesses shouldn't depend solely on this method. Rather, companies should blend e-learning with face-to-face learning by sending them to live industry conferences. Continue reading to learn three reasons you should send some of your employees to conferences.

Increase Networking Opportunities
One benefit of in-person conferences is that your employees can meet interesting and knowledgeable people who may inspire them to go “above and beyond” once they return to work. In-person conferences also provide opportunities for your employees to ask questions and exchange ideas with industry experts, conference speakers, and other attendees. These types of interactions are most effective when conducted in-person.

Capitalize on Internal Talent
At live conferences, attendees are often exposed to some of the most up-to-date and modern business techniques and products used in your industry. Your employees may return to their jobs with new ideas that can be applied within your company which may transform and improve some aspect of your organization. In addition, your employees’ new-found knowledge could save you money since you would have less need to recruit “new blood.” This makes good business sense since your current employees have already proven their value and loyalty, unlike new talent that you may recruit.

Make Employees Happier
Finally, an employee who attends a conference in another city or state may greatly appreciate the opportunity to enjoy a short break from the office, attend interesting sessions at the conference, and enhance their knowledge. It can be rejuvenating, refreshing, and stimulating. They should return to work more inspired and motivated as a result of their experience.

Guest Blog Contributor By-line:
This guest post was contributed by Angelita Williams, who writes on the topic of online courses. She welcomes your comments at her email id: angelita.williams7@gmail.com.

From PDAs to cell phones to tablets, there's no denying the ever-increasing presence of technology in our world. It’s so pervasive that it's pretty much standard practice for employees to receive company-issued computers and phones on their first day.  But what about the growing tablet market?

Compared to smart phones, tablets have infiltrated the population at a much quicker rate. A recent study found that in just under two years, more than 40 million Americans became owners of some form of tablet—be it an iPad, Kindle, etc. With more and more people acquiring the new gadgets, it's only natural that companies jump on board as well—and many have. From law firms to elementary schools, more employers are recognizing the device's pull and are therefore changing policies and procedures to incorporate increased use of the technology. So what does this mean for the workplace?

1. Scitable:

   Scitable, created by NatureEducation, is an online collaborative space for science learning. Visitors to the site can browse or search through science articles and ebooks, ask experts science-related questions, build an online classroom, or even share their own content. Materials on the site are focused on the life sciences, but there are also numerous resources that can help learners start or accelerate a career in science.
   

2. TVO:

   Similar to PBS, the Ontario-based television station offers many of the same educational resources and opportunities for learning. Even if you can’t tune in live, you can take advantage of dozens of videos on topics like science, nature, business, tech, education, and culture. Connected to TVO is Big Ideas, a site that offers videos that touch on important and engaging topics like mathematics, economics, and even urban design. Other resources include educational tools for parents and kids, civics education on Canadian government, and access to loads of compelling documentaries.
   

3. Saylor:

   While sites like Coursera and Udacity have been drawing the most attention on the free education front these days, Saylor has largely flown under the radar. Created in 2008, the site offers nearly 250 free courses online, with topics centered on the 10 highest enrollment majors in the U.S. In addition to taking classes, learners can participate in discussion forums (organized by topic), track courses and print transcripts, and may soon even be able to access free textbooks.

4. GCF LearnFree.org:

   This North Carolina-based site is produced by Goodwill Industries and focuses on helping people from all walks of life build skills in technology, literacy, and math that will help them find work. All classes offered by the site are entirely free, and even come complete with mobile apps that make it possible to learn on-the-go. Currently, there are over 750 free lessons that teach everything from how to use Microsoft Office to basic addition and subtraction.
   

5. University of the People:

   The brainchild of educational entrepreneur Shai Reshef, University of the People is a tuition-fee, nonprofit, online academic institution that offers access to undergraduate degree programs in business administration and computer science. It maintains relationships with Yale, NYU, Hewlett-Packard, and the Catalyst Initiative to supply students with opportunities for research, future study, and internships. While the site focuses on helping learners in developing nations, students from nearly 130 different nations have been accepted (tuition is free, but you still have to apply).
   

6. Engineering for Change:

   Engineering for Change isn’t a traditional learning site with videos, courses, and lessons. Instead, it’s a live, interactive webcast that allows participants to learn and interact with others in engineering. It’s also a chance to play an active role in helping to solve humanitarian engineering issues. A new topic is addressed every month, and anyone interested in becoming more involved or learning more about engineering is encouraged to sign up.
   

7. The Faculty Project:

   Through The Faculty Project, learners can get access to professors from prestigious schools like Dartmouth, Vassar, Duke, and Northwestern, to name just a few. There are dozens of courses and lectures to choose from, covering a broad spectrum of topics. Launched just this year, the site is slowly building up a great collection of resources that can help students learn through video, PDF, PowerPoint, discussion boards, and educational articles.
   

8. Textbook Revolution:

   There are a growing number of sites out there that are dedicated to providing users with access to free textbooks. Textbook Revolution is among them, and while it hasn’t received as much attention as some others, it’s still a solid place to look for free educational resources. Currently, the site offers up access to dozens of textbooks, ranging in topic from accounting to chemistry.
   

9. Learnthat:

   Learnthat is an excellent place to explore tutorials that cover business, technology, and finance. Visitors to the site can learn how to improve their skills in Excel, digital marketing, or even management, through hundreds of helpful articles, videos, and photos.
   

10. University of Reddit:

    Most web-savvy individuals have heard of Reddit, but many may not be familiar with the University of Reddit. The site offers anyone the chance to share their expertise through class lectures and videos with others in the web. Currently, the site is home to educational materials in art, computer science, general studies, language, math, music, philosophy, science, and social studies, which means most things are covered. If they’re not, learners are always welcome to add their own educational content.
    

11. MentorMob:

    MentorMob doesn’t supply any educational content of its own, but is an excellent tool for bringing together resources from other sites, organizing them, and sharing them with others. Users can create their own “playlists” of educational material or browse through existing collections compiled by other users. While it has been featured in a number of major publications, the site doesn’t have the widespread attention that others generate, but that could change as the Pinterest-like functionality helps users to create incredibly useful lists for learning.
    

12. Memrise:

    Memrise promises to help users learn through a combination of brain science, fun, and community. Much of the content is game-based and highly visual, offering visitors to the site the chance to boost their skills in a variety of languages, or even to learn more about topics like cheese, herbs, and fish.
    

13. LearnersTV:

    LearnersTV brings together videos, audio lectures, science animations, lecture notes, online tests, presentations, and publications to offers visitors a wide range of material with which to learn. Those looking for an in-depth experience can find entire courses, while those just doing cursory research can browse through short articles and PowerPoints.
    

14. Grovo:

    Knowing how to use technology is an essential skill in today’s job market, but with so many new technologies popping up all the time, it can be hard to keep up with them all. That’s where Grovo can help. The online learning site specializes in offering video lessons on top Internet products. Visitors to the site can expand their knowledge of sites like Twitter, Gmail, Facebook, and WordPress, or just learn a bit more about netiquette and online marketing.
    

15. Alison:

    Alison offers free online courses and certification through 400 different courses in 10 different course categories. Launched in 2007, the site helps people from around the world earn certification in topics like legal studies, psychology, health studies, project management, and human resources. All content is free but to get a copy of your certification, you’ll have to shell out about $20.
    
 

Times are tight. Though you may have found an online training program that will teach you the skills you need to get to the next level in your career or at your company, your boss may not want to pay for the training. With so many companies cutting their budgets and freezing spending, not many managers are open to what they see as "unnecessary" spending for employee training.

Why Personalize?

So Where Do We Start?

Software Considerations

Ways to Personalize

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What if you could synchronize the contacts in your Apple Powerbook’s Address Book to your cell phone? What if your car could use the same contacts in your phone to make calls with Bluetooth? That would be cool!

What if you could use your Mac Powerbook to check your email and get on the internet wirelessly. Yea sure, you can drive around looking for wireless hotspots, or pay to use the wireless service at Starbucks. But what if it did not matter where you were.

Use Your Mac Powerbook to Connect to the Internet using your Motorola Razr V3xx Bluetooth Phone and a 3G High Speed Internet Connection .
(Browse the Internet and check your email)

It is very cool to use your iPhone from anywhere and post to your blog. All you need to do is record your audio, take a photo or movie, turn on the map location switch and send your email to your blog.

My first computer was an Apple II. I progressed to an Apple IIgs and then to Mac. But I still have my Woz Signature Apple IIgs and a box full of floppies with games and AppleWorks data.

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But all you need is about $50 in parts and you can make your flat screen monitor work with your Apple IIgs.

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