In the wake of COVID-19 shutting down broad swaths of the economy, LinkedIn is ditching the core engine of its business model to help people connect with jobs at no cost.

After a bunch of conversations with a few friends, I realized that everybody seems to be logging onto Facebook on a daily basis. For a few it could be on an hourly basis. But LinkedIn as a platform...

Traditionally dominated by big players like Adobe and Autodesk, the world of design has been flush with a newer wave of startups that are creating collaboration spaces and new cloud-based tools designed to address the needs of creatives. Today, two of those players are combining. Dribbble, an online community for designers that lets them post […]

There is a major change ahead for LinkedIn, the social network for the working world, now with 675 million members. Jeff Weiner, who has been leading the company as CEO for the past 11 years, is stepping down on June 1, 2020. His new role will be executive chairman. Ryan Roslansky, who is currently head […]

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here. 1. Jeff Weiner will step down as CEO of LinkedIn June 1, product head Ryan Roslansky steps up The changes are LinkedIn’s […]

In an unprecedented move to reassure customers and flag the potential for misinformation about COVID-19 on their platforms, all of the major social media companies and their parent corporations issued a joint statement on their efforts. “We invite other companies to join us as we work to keep our communities healthy and safe,” the statement […]

Like many other websites at the moment, the career-oriented networking platform LinkedIn has seen a big boost in traffic as a result of people being asked to work from home and stay indoors overall to slow the spread of the coronavirus, with a bump of 55% more conversational activity between existing connections in recent weeks. […]

LinkedIn has no plans to make COVID-related layoffs until at least the end of June 2020, the professional network has confirmed to TechCrunch. This announcements comes after Salesforce CEO Marc Benioff’s pledge last month to have no significant layoffs for the next 90 days. Other business leaders such as Bank of America’s CEO Brian Moynihan […]

Josh Harrison, from Leeds, said it is the easiest time in history for young people to get a job. He was responding to a blog post by entrepreneur Jack Parsons, 24.

If you are taking a well-updated resume to a job interview at any startup, chances are there it will land up in a dustbin. Resumes are a passé now as recruiters are more interested in how your profile on LinkedIn, Twitter and Facebook looks like. Your digital footprints have become important as startups are looking for candidates with more engagement. READ ALSO: LinkedIn CEO Jeff Weiner uses a Venn diagram to illustrate the ideal employee For Delhi-based startup HelpChat, they encourage LinkedIn profiles more. Vijay Sharma, CEO at Belong.co, stated that around 30-40% startups ditched the resume culture. "A lot of data is being left behind online by the user. They are not aware what they are leaving, but this data actually means a lot. These data points say a lot about candidates. Thus

Previously a top sales director at LinkedIn, Virginia joins JioSaavn to lead global brands partnerships and the company’s growing audio ad platform. She will be responsible for driving adoption of JioSaavn’s innovative advertising solutions for brands, while overseeing agency and client relationships.JioSaavn has on-boarded Virginia Sharma as Vice President of Brand Solutions. Based out of JioSaavn’s Gurgaon office, Sharma will lead the company’s global digital ad monetization efforts across platforms. She will be responsible for driving adoption of JioSaavn’s innovative advertising solutions for brands, while overseeing agency and client relationships. With more than 20 years of experience leading marketing and sales teams, Sharma joins JioSaavn from LinkedIn, where she excelled in the top

The number of new internships posted on LinkedIn has plummeted as businesses grapple with the economic fallout of the coronavirus pandemic.Not only have the youngest Americans seen a reduction in career opportunities because of the outbreak, they're also the more likely than older workers to be laid off.The United States is home to the largest outbreak of the novel coronavirus that has infected more than 1.5 million people across the globe.Visit Business Insider's homepage for more stories.Employers across the United States have slashed their internship programs as the coronavirus pandemic cuts profits.The number of new internship roles posted on LinkedIn's job boards is down approximately 60% since March 1, the career-oriented social media platform said in a statement to Business Insider.The

LinkedIn's co-founder Reid Hoffman talks to The Wall Street Journal about the best way to run a meeting, his biggest business challenge, and which of the "PayPal Mafia" would win at Settlers of Catan. Photo: Chloe Aftel for The Wall Street Journal

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
LinkedIn (client) recently rolled out additional targeting options for advertisers, allowing LinkedIn Ad users access to new Company Category B2B data comprised of Forbes, Fortune and platform data, along with the addition of growth rate targeting information. Search Engine Land

Report: Majority of B2B Marketers to Continue Investment in Data Quality in 2020
75 percent of B2B marketers plan to up their investment in data quality during 2020, while 90 percent said they view such investment leading to improved marketing and sales performance — two of the numerous findings of interest to digital marketers contained in recently-released Dun & Bradstreet report data. Chief Marketer

How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies
B2B marketers expect to shift investment primarily to virtual events (78%), web content (72%), webinars (67%) and social media (66%) because of the pandemic, according to recently-released April enterprise-level company survey data. MarketingProfs

How COVID-19 has changed social media engagement [Report]
Sprout Social’s new pandemic-era data shows that LinkedIn posts perform the best on Wednesdays at 3pm, Thursdays from 9-10am, and Friday from 11am to noon, and that the media and entertainment industry has been publishing almost 9 more posts daily, according to new social media engagement data on interest to marketers. Sprout Social

Twitter Publishes New Data on Video and Ad Content Performance During COVID-19
Twitter increased its monetizable daily active users (mDAUs) by 23 percent during the quarter, and saw video view rates that rose by 5.5 percent, two of the findings in newly-released brand COVID-19 trend data. Social Media Today

Facebook Adds New 'Animate' Option to Add Motion to Still Images in Facebook Stories
Facebook has released new zoom, pan and other animation modes that bring marketers a variety of additional Facebook Stories options, and has also begun testing several new mood-based content reaction options, the social media giant recently announced. Social Media Today

YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates?
Various YouTube channel categories sport a wide range of differing engagement benchmarks, according to recently-released YouTube influencer engagement rate report data, which also reveals that micro-influencers on the video platform can often achieve high engagement marks. MarketingCharts

LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform
LinkedIn has released new content trend engagement data, including a breakdown by global regions that shows what the platform’s audience is looking for and engaging with, with pandemic-related content having seen some of the biggest increases in quantity, the firm announced. Social Media Today

Coronavirus reshapes consumer habits, creating 4 new segments, report finds
25 percent of consumers said they would pay more to buy from trusted brands and 23 percent from ethical brands — two of numerous findings of interest to digital marketers in newly-released Ernst & Young pandemic marketing report data. Marketing Dive

Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts
Facebook recently announced a variety of video-related updates to its numerous social communications properties, including a change which will allow up to 8 people to have WhatsApp video calls, while Messenger video received new virtual background options, among several other video feature updates. Social Media Today

ON THE LIGHTER SIDE:

A lighthearted look at our brand promise by Marketoonist Tom Fishburne — Marketoonist

Chiquita lets Spotify users unlock music playlists, branded prizes — Mobile Marketer

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
• Lee Odden — 4 takeaways for content marketers in the time of COVID-19 — Search Engine Land
• Lee Odden — 5 Hours of Content Marketing - Break Free of Boring B2B with Influential Content Experiences — SEMrush

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: B2B Marketers Invest in Data Quality, Top Times to Post During Pandemic, LinkedIn’s Engagement Trends, & Facebook’s Video Updates appeared first on Online Marketing Blog - TopRank®.

LinkedIn may have started out as a simple way to build professional connections and share contact details, but more users are looking to share articles that interest them, the Digital Media Europe conference heard today.

Isabelle Roughol, France editor for LinkedIn, told delegates that, compared to five years ago, there are five times as many people coming to the site for content than for jobs searches.

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The ethics guidance interpreting Attorney Advertising rules in the social media context continues to evolve, but this time the evolution appears to be for the better, taking into account the realities of the growing use of social media. As you may recall, early last year, the New York County Lawyers Association weighed in on the ethical implications for lawyers using LinkedIn and suggested that attorneys using the self-proclaimed Worlds Largest Professional Network needed to beware that their posts on that site, even the most casual, did not run afoul of the attorney advertising rules.

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Online Resource

WIRED editor-in-chief Nicholas Thompson spoke with Jeff Weiner, CEO of LinkedIn about the future of work at WIRED's 25th anniversary celebration in San Francisco.

As the coronavirus pandemic sweeps the world, more and more governments are imposing lockdowns on their citizens. As a result, reliance on digital tools has increased significantly to maintain social and professional relationships. Notably, usage of video conferencing app Zoom has spiked, and not just for professional purposes.

But what about the social media tools we were already using to connect with people on a daily basis? How has their popularity changed so far in these trying times?

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Latest added Global Social Network Marketing Market research study by HTF MI offers detailed product outlook and elaborates market review till 2025. The market Study is segmented by key regions that is accelerating the marketization. At present, the market is sharping its presence and some of the key players in the study are Facebook, Instagram, Google, LinkedIn, Twitter, Pinterest & Tumblr etc. The study is a perfect mix of qualitative and quantitative Market data collected and validated majorly through primary data and secondary sources.

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When most people talk about social media, they are usually referring to platforms like Facebook or Instagram, but rarely think of LinkedIn as part of the vast array of social media platforms available.

We tend to assume that LinkedIn is not such a valuable place to be and often, even businesses make this mistake, assuming that it would be far more beneficial to focus on their presence on Twitter, for example. There is a logic behind this – LinkedIn is a place for businesses, but I’m looking to advertise to real people, and they are going to be on other, more laid-back platforms, so I might as well go there, too.

This logic is flawed. Why? We are just about to show you.

On LinkedIn, you can build your brand.
This is true both for individuals looking to expand their job potential, and for businesses wanting to grow their brand. As an individual, where can a possible employer find you? On Facebook or Instagram. But do you really want them to see that snapshot of you in your undies at the beach, or the dirty joke you posted last night?

Probably not. These are personal details about you that chip away at your professional brand.

Sharma will be based out of the Gurugam office, and will lead the company’s global digital ad monetisation efforts across platforms. She will be responsible for driving adoption of JioSaavn’s advertising solutions for brands, while overseeing agency and client relationships.

IT, media, and manufacturing employees think their firms will do worse in the next 6 months. However, they’re confident about long-term growth - 77% of manufacturing professionals, 67% of media professionals, and 65% of IT professionals thought their companies would pick up in the next 2 years.