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Las agencias de relaciones públicas y las fake news


Uno de los grandes problemas estructurales de las agencias de relaciones públicas es lo mal que comunica.  Ya se sabe, “En casa del herrero, cuchillo de palo”.  Esta reflexión viene a cuento por todo lo que se ha publicado sobre las “fake news” en los medios más importantes de todo el mundo y el sepulcral silencio que prácticamente todo el sector ha guardado en torno a este tema.

¿Por qué nos incumbe esta discusión?, se preguntarán algunos.  La respuesta es sencilla.  El sector lleva años sufriendo ataques contra su trabajo por sembrar sus propias “fake news” para sus clientes. Noticias que no lo son tanto que sirven para empujar la agenda temática de quienes pagan nuestras facturas. En este sentido, resultaría sano que esta experiencia del sector de las agencias de relaciones públicas sirviera para matizar las discusiones de políticos y periodistas sobre un tema que, desde mi particular punto de vista, se ha exagerado interesadamente.

Una vuelta a la “olvidada” Guerra Fría

Para los más viejos del lugar, quienes crecimos con la imagen de que los soviéticos eran los malos en las películas de Hollywood, ver cómo se ataca ahora a los rusos nos parece un deja vu que pensábamos que no volveríamos a ver.  Sin embargo, ahí están nuevamente las acusaciones en contra de las fábricas de trolls y de “fake news” provenientes desde Rusia, Corea del Norte e incluso Venezuela.

Esto se ha convertido en un tema muy serio, que incluso se ha discutido con profundidad en el Congreso de los Estados Unidos con la presencia de directivos de Google, Facebook, entre otras empresas de internet.  De forma paralela, la Unión Europea quiere detener las “fake news” con estrategias de contrapropaganda y la Comisión Europea ha abierto una consulta pública sobre noticias falsas y desinformación en línea.

Haciendo poderosos a los rusos

Un amigo ruso que también está en el ámbito de las agencias de relaciones públicas me dijo divertido que se “siente poderoso” al saber que un puñado de sus compatriotas son capaces de influir decisivamente en las elecciones de países tan importantes como Estados Unidos, Reino Unido o España.  “Lo que no saben es que esto hace más poderoso a Putin a los ojos del mundo y de los propios rusos”, me indicó recientemente.

Valoraciones políticas aparte, lo que es verdad es que no me parece haber escuchado por parte de ningún representante relevante del sector de las agencias de relaciones públicas ninguna matización sobre el debate abierto de las “fake news”.

Desde este espacio ofrezco algunas reflexiones que me parece conveniente discutir sobre este fenómeno de propaganda:

  • Según el Washington Post, se detectaron 4.700 USD de inversión en Youtube y más de 100.000 USD en Facebook de grupos y/o personas del ámbito ruso.  Si consideramos que una empresa como EA invirtió 2,75 millones USD para promover uno de sus juegos, el dinero invertido supuestamente por Rusia se antoja poco relevante.
  • En este mismo medio se indicaba que los contenidos generados supuestamente por los rusos habían impactado a 126 millones de estadounidenses (un 38% de la población).  Lo que no se explica es la número de veces que han visto estos contenidos.  Es dudoso que si sólo se han visto una o hasta dos veces un contenido determinado esto haya podido persuadirlos hasta hacerlos cambiar sus preferencias políticas.  Otra cosa es que se hubiera impactado a un número relativamente pequeño de ciudadanos que normalmente no votan y que éstos hubieran visto cientos o miles de veces los contenidos que finalmente les habrían hecho cambiar de opinión.  Sin embargo, para esto se hubieran necesitado auténticos expertos que tuvieran un conocimiento profundo no sólo de Facebook y Google, sino del sistema electoral norteamericano, algo que no se antoja asequible fácilmente para un grupo de generadores de contenidos y estrategias digitales rusos.  
  • Según el Post, se detectaron 43 horas de contenido supuestamente generado por los rusos, cuando cada minuto se suben 300 horas de vídeo cada minuto.
  • En el mismo artículo se indicaba que había hasta 470 cuentas y páginas involucradas en difundir propaganda rusa, y que se habían gastado 100.000 usd en 3.000 anuncios.  Lo que implica que cada anuncio recibió 3 usd de inversión en promedio.  Por experiencia, con esa inversión no se puede impactar a audiencia de millones de usuarios ubicados en EEUU como indican algunos congresistas y senadores norteamericanos.  De hecho, hay servicios que ofrecen de manera puntual o continuada el servicio de miles de cuentas generadas para retuitear, dar Me gusta o realizar visionados de videos en sitios como Seoclerks, Fiverr, Growviews, entre muchas otras.
  • Ante las acusaciones de que Facebook se habría convertido en una plataforma de manipulación política, su creador Mark Zuckerberg dijo que era “una idea bastante alocada”, aunque luego tuviera que retractarse y pedir perdón. 

Desde un punto de vista experto, las acusaciones en contra del gobierno ruso y de sus adláteres digitales suenan exageradas.  Otra cosa es que estas denuncias funcionen muy bien para según qué fines políticos.

Es muy importante recalcar que no se trata de hackers, sino que la acusación de generar y difundir “fake news” es contra creadores de contenidos y estrategas digitales.  De los primeros no nos ocupamos ahora, sino de aquellos con los que los profesionales que trabajamos en una agencia de relaciones públicas y marketing tenemos algo en común.

Es difícil ir en contra de los gobiernos occidentales más poderosos, sobre todo teniendo en cuenta que muchos de éstos son o pueden ser clientes, pero el sector de las agencias de relaciones públicas debería promover una discusión seria en torno a las “fake news” e indicar cuando hay acusaciones que, desde un punto de vista estrictamente profesional, difícilmente se sostienen.  No sólo nos debemos a nuestros clientes, sino también a la sociedad y si somos expertos en algo deberíamos de hacer escuchar nuestra voz.




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Diferencias entre señalética y carteles en español

¿Alguna vez te has preguntado por qué se utilizan diferentes palabras para referirse a cosas parecidas?  Para comunicar correctamente hay que saber cuando utilizar los términos más apropiados en cada situación.

Lo que sucede con las palabras cartel o señalética es un buen ejemplo del caso que estamos tratando.

Carteles en español puede entenderse como un soporte publicitario (un cartel de publicidad), para presentar un espectáculo (un cartel de teatro) o promover a un político (un cartel de propaganda política).

Señalética en español, en cambio, engloba un sistema de comunicación visual con funciones claramente definidas que ayudan a las personas a realizar determinadas acciones o comportamientos en diferentes ambientes. 

Por ejemplo, en un centro comercial, la señalética ayuda a indicar las salidas, la colocación de los extintores, la ubicación de los baños o el camino a seguir para encontrar una tienda.

La señalética en español en realidad es básicamente muy parecida a la que se utiliza en otros países, ya que se han establecido iconos e imágenes que sean entendibles en España, en México o incluso en otros lugares con lenguajes diferentes.

La instalación de la señalética es fundamental para que cumpla su cometido, ya que debe colocarse en sitios en los que la gente puede verlos con facilidad y necesita tomar una decisión dando un vistazo rápido. 

Asimismo, es necesario que la señalética tenga otras características, como visibilidad en situaciones de poca luz, así como resistencia y durabilidad, ya que deben soportar algunas veces las inclemencias del tiempo como las que se viven en algunas ciudades de España, en donde se pasa del frío invierno con heladas, a un tórrido y seco verano.

Hay que tener en consideración que la señalética tiene como uno de sus objetivos principales el informar y alertar a las personas sobre situaciones que necesitan ser tenidas en cuenta por su seguridad y el de otras personas, tanto si son compañeros de trabajo que trabajan en una fábrica, como en espacios públicos que son visitadas por familias con niños.

Diseños específicos

Hay ocasiones en que se necesitan producir diseños específicos de señalética con el objetivo de mantener la identidad corporativa de una emprea o institución y entonces se debe buscar empresas que tenga una experiencia contrastada y que puedan hacerlos a buen precio con la mejor calidad.

Por lo general, la gente busca en internet carteles en español, aunque, como hemos visto, lo correcto es hacer la búsqueda señalética en español.

Entre las empresas que ofrecen este servicio profesional destaca Creative Safety Supply, que sigue las indicaciones de sus clientes y ofrece asesoría para dar con el producto idóneo, manteniendo la calidad a un precio competitivo.




  • Carteles en español
  • Creative Safety Supply
  • señalética en español

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Gender, Race, and Intersectional Bias in Resume Screening via Language Model Retrieval

Kyra Wilson, Aylin Caliskan, Proceedings of the AAAI/ACM Conference on AI, Ethics, and Society, Nov 13, 2024

The topic of AI-based recruitment and hiring has been discussed here before and research continues apace. This item (13 page PDF), despite the characterization in GeekWire, is a fairly narrow study. It looks at three text-embedding models based on Mistral-7B-v0.1, and tests for gender and racial bias on applications containing name and position only, and name and position and some content (the paper discusses removing the name but does do it). The interesting bit is that intersectional bias (ie., combining gender and race) is not merely a combination of the separate biases; while separate biases exaggerated the discrimination, "intersectional results, on the other hand, do correspond more strongly to real-world discrimination in resume screening." Via Lisa Marie Blaschke, who in turn credits Audrey Watters.

Web: [Direct Link] [This Post]




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In The Spirit Of Elias

In a society where the noise factor of our lives threatens to drown out the loving Voice of God, learning to listen for that "still, small voice" that tells us who we really are is even more important.




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Monday Dec 17 - Holy Prophet Daniel and the Three Holy Youths Ananias, Azarias and Misael




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Holy Prophet Daniel and the Three Holy Youths Ananias, Azarias, and Misael




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Saint Zacharias the Recluse of Egypt




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Mar 24 - Saint Zacharias The Recluse Of Egypt




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Mar 24 - St. Zacharias, The Recluse Of Egypt




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Mar 24 - St. Zacharias the Recluse of Egypt




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Jul 25 - St Olympias the Deaconess




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St Olympias the Deaconess




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Holy and Glorious Prophet Zacharias, Father of St John the Baptist




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Holy and Glorious Prophet Zacharias, Father of St John the Baptist




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Oct 31 - Holy Apostles Stachys, Apelles, Amplias, Urban, Narcissus And Aristobolus




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Holy Apostles Stachys, Apelles, Amplias, Urban, Narcissus, and Aristobolus




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Mar 18 - St. Ananias The Wonderworker




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Aug 09 - Apostle Matthias and Holy Martyr Anthony




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Apostle Matthias




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Holy Prophet Daniel and the Three Holy Youths Ananias, Azarias, and Misael




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St. Ananias the Wonderworker




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St Ananias the Wonderworker




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Holy and Glorious Prophet Zacharias, Father of St. John the Baptist




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Holy and Glorious Prophet Zacharias, Father of St. John the Baptist




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Holy Apostles Stachys, Apelles, Amplias, Urban, Narcissus, and Aristobolus




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Apostle Matthias (1st c.)




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Holy Apostles Stachys, Apelles, Amplias, Urban, Narcissus and Aristobolus




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Apostle Matthias (1st c.)

He was numbered among the Seventy. Then, when Judas who betrayed Christ had taken his own life, the disciples (120 men and women) convened to choose one who would take his place among the Twelve. They nominated two, Joseph (called Barsabas or Justus) and Matthias, then cast lots. The lot fell to Matthais, who henceforth was numbered among the Twelve (See Acts ch. 1). Accounts of his Apostolate after this vary. According to some, he preached the Gospel in Ethiopia and met his martyrdom there. According to others, after visiting Ethiopia he returned to Judea, where he was tried and condemned by Ananias the High Priest, and stoned to death, then beheaded.




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Holy and Glorious Prophet Zacharias, Father of St John the Baptist

Much of his story is told in the first chapter of Luke's Gospel. The Synaxarion continues:   'After the birth of Christ, Zacharias plainly declared the virginity of Mary and showed her truly to be the Mother of God; for he appointed her a place in that part of the Temple reserved for the virgins and so brought upon himself the hatred of the priests and levites.   'When John was six months old, Zacharias hid him and his mother in a cave beyond the Jordan because King Herod, hearing of the birth in Bethlehem of the king of the Jews and fearing a rival of his own worldly power, sent soldiers to kill all the male children of Bethlehem. His enemies seized this opportunity to denounce Zacharias to Herod, who had him pursued and put to death within the precinct of the Temple, at the very place the Mother of God abode for a witnes to her virginity. As the Prophet's blood flowed within the sanctuary, it signified the withdrawing of the divine Presence. Priests came to take up his body and they buried him with his fathers. From that moment signs and prodigies occurred in the Temple, indicating that the rites of the Law would soon be abolished. No longer would the priests behold the angels of God, or have the grace of prophecy; no longer would they be able to deliver oracles or enlighten the people upon the dark places of holy Scripture, as they had been wont to do.'




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Holy Prophet Obadiah (Abdias)

Obadiah's is the shortest prophetic book in the Old Testament. The scriptures tell us little of where or when he lived. Some believe that he is the Obadiah who served as steward of King Ahab's household and, when Jezebel was killing the prophets, hid a hundred of them in a cave and fed them. It is said that this Obadiah later became a disciple of the Prophet Elijah (Elias). His name means "servant of God."




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Holy Prophet Daniel and the Three Holy Youths Ananias, Azarias and Misael

Their wonderful story is told in the Book of Daniel, in which the coming of Christ is prophesied and prefigured in several places. Large portions of the book are missing from the protestant Bible: make every effort to obtain and read the full version. The Song of the Three Youths in the Furnace have become the Seventh and Eight of the Old Testament Odes of the Matins Canon; the Odes are sung in full only in monasteries during Lent. The Three Youths' sojourn in the fiery furnace is prominent in Orthodox hymns and devotions, for their passage through the flames unharmed is a type of the holy Virgin's incorrupt birth-giving: receiving the divine Fire within her womb, she was not consumed but remained ever-virgin.   According to the Synaxarion, Daniel reposed in peace at the age of eighty, two years after the return of the Hebrew people from their captivity in Babylon. The Three Youths also reposed in peace. But St Cyril of Alexandria writes that all of them met a martyr's end, by beheading.   According to tradition these four were among the righteous dead who rose at Christ's Crucifixion and were seen by many (Matthew ch. 27).   The Three Holy Youths were named, in Hebrew, Hananiah, Azariah, and Mishael; the names given above are Greek renderings of the Hebrew names. Their captors also gave them Babylonian names, by which they are also called: Shadrach, Abed-nego, and Meshak, respectively. Daniel was given the Babylonian name Belteshazzar.




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Saint Zacharias the Recluse of Egypt (4th c.)

His father, Carion the Egyptian, forsook his family to become a monk, taking Zacharias with him. Though very young, Zacharias manifested gifts of grace rarely seen among the elders of Sketis. Abba Moses once asked him, 'What does it mean to be a monk?', to which Zacharias replied by taking off his hat and treading it underfoot, saying 'If a man be not so broken, he cannot be a monk.' After shining as a great light among the holy monks of Scetis, he reposed at a young age.




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Apostle Matthias (1st c.)

He was numbered among the Seventy. Then, when Judas who betrayed Christ had taken his own life, the disciples (120 men and women) convened to choose one who would take his place among the Twelve. They nominated two, Joseph (called Barsabas or Justus) and Matthias, then cast lots. The lot fell to Matthais, who henceforth was numbered among the Twelve (See Acts ch. 1). Accounts of his Apostolate after this vary. According to some, he preached the Gospel in Ethiopia and met his martyrdom there. According to others, after visiting Ethiopia he returned to Judea, where he was tried and condemned by Ananias the High Priest, and stoned to death, then beheaded.




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Saint Zacharias the Recluse of Egypt (4th c.)

His father, Carion the Egyptian, forsook his family to become a monk, taking Zacharias with him. Though very young, Zacharias manifested gifts of grace rarely seen among the elders of Sketis. Abba Moses once asked him, 'What does it mean to be a monk?', to which Zacharias replied by taking off his hat and treading it underfoot, saying 'If a man be not so broken, he cannot be a monk.' After shining as a great light among the holy monks of Scetis, he reposed at a young age.




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St Olympias the Deaconess (408)

She was born to a noble family in Constantinople: her father Anysius Secundus was a senator. She was betrothed to a nobleman who died before they could be wed; resisting all advice to take another husband, Olympias devoted herself entirely to God, giving her large inheritance to the Church and to the poor. She served as a deaconess, first under the Patriarch Nektarios, then under St John Chrysostom. When St John was sent into exile, he advised her to remain in Constantinople, and to continue to serve the Church whatever patriarch took his place. But as soon as the holy hierarch went into exile, a fire destroyed a large part of the City, and St John's enemies accused the holy Olympias of setting the fire. She in turn was exiled to Nikomedia, where she reposed in 408. She left instructions that her body be placed in a coffin and thrown into the sea, to be buried wherever it was cast up. The coffin came to shore at Vrochthoi and was buried there at a church dedicated to the Apostle Thomas. Her relics have continued to be a source of great miracles of healing.   During his exile, St John Chrysostom wrote a number of letters to St Olympias, seventeen of which have been preserved through the centuries. In one he writes: 'Now I am deeply joyful, not only because you have been delivered from sickness, but even more because you are bearing adversities with such fortitude, calling them trifles — a characteristic of a soul filled with power and abounding in the rich fruits of courage. You are not only enduring misfortune with fortitude, but are making light of it in a seemingly effortless way, rejoicing and triumphing over it — this is a proof of the greatest wisdom.'




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Apostle Matthias (1st c.)

He was numbered among the Seventy. Then, when Judas who betrayed Christ had taken his own life, the disciples (120 men and women) convened to choose one who would take his place among the Twelve. They nominated two, Joseph (called Barsabas or Justus) and Matthias, then cast lots. The lot fell to Matthais, who henceforth was numbered among the Twelve (See Acts ch. 1). Accounts of his Apostolate after this vary. According to some, he preached the Gospel in Ethiopia and met his martyrdom there. According to others, after visiting Ethiopia he returned to Judea, where he was tried and condemned by Ananias the High Priest, and stoned to death, then beheaded.




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Holy and Glorious Prophet Zacharias, Father of St John the Baptist

Much of his story is told in the first chapter of Luke's Gospel. The Synaxarion continues:   'After the birth of Christ, Zacharias plainly declared the virginity of Mary and showed her truly to be the Mother of God; for he appointed her a place in that part of the Temple reserved for the virgins and so brought upon himself the hatred of the priests and levites.   'When John was six months old, Zacharias hid him and his mother in a cave beyond the Jordan because King Herod, hearing of the birth in Bethlehem of the king of the Jews and fearing a rival of his own worldly power, sent soldiers to kill all the male children of Bethlehem. His enemies seized this opportunity to denounce Zacharias to Herod, who had him pursued and put to death within the precinct of the Temple, at the very place the Mother of God abode for a witnes to her virginity. As the Prophet's blood flowed within the sanctuary, it signified the withdrawing of the divine Presence. Priests came to take up his body and they buried him with his fathers. From that moment signs and prodigies occurred in the Temple, indicating that the rites of the Law would soon be abolished. No longer would the priests behold the angels of God, or have the grace of prophecy; no longer would they be able to deliver oracles or enlighten the people upon the dark places of holy Scripture, as they had been wont to do.'




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St Ananias (Aninus) the Wonderworker

"Born in Chalcedon, he was little of stature, like Zaccheus, but great in spirit and faith. He denied himself to the world at the age of fifteen and settled near the River Euphrates in a little hut, where he atoned for his sins, and prayed to God, at first with his teacher Mayum and then, after Mayum's death, alone. By the power of his prayers he filled an empty well with water, healed the sick of various pains and tamed wild beasts. There was a tamed lion with him as his servant. He had insight into distant happenings. When robbers attacked a stylite, Pionius, at some distance from him, and beat him up to such an extent that he decided to come down from his pillar and go to complain to the judges, St Aninus saw his intention in his soul and sent him a letter by means of his lion, telling him to set aside his intention, to forgive his assaulters and to continue in his asceticism. He was inexpressibly generous. The bishop of Neo-Caesarea made a gift to him of a donkey, to ease his carrying of water from the river, but he gave this donkey to some poor man who had complained to him of his poverty. The bishop gave him a second donkey, but he gave that away. Then the bishop gave him a third donkey, not for his own but only to serve as a water-carrier, to be kept and returned. At the time of his death, he saw Moses, Aaron and Or coming to him and calling: 'Aninus, the Lord is calling you. Get up and come with us.' This he revealed to his disciples, and gave his spirit to the Lord whom he had served so faithfully. He was 110 years old when he finished his earthly course." (Prologue)




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Saint Zacharias the Recluse of Egypt (4th c.)

His father, Carion the Egyptian, forsook his family to become a monk, taking Zacharias with him. Though very young, Zacharias manifested gifts of grace rarely seen among the elders of Sketis. Abba Moses once asked him, 'What does it mean to be a monk?', to which Zacharias replied by taking off his hat and treading it underfoot, saying 'If a man be not so broken, he cannot be a monk.' After shining as a great light among the holy monks of Scetis, he reposed at a young age.




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St Olympias the Deaconess (408)

She was born to a noble family in Constantinople: her father Anysius Secundus was a senator. She was betrothed to a nobleman who died before they could be wed; resisting all advice to take another husband, Olympias devoted herself entirely to God, giving her large inheritance to the Church and to the poor. She served as a deaconess, first under the Patriarch Nektarios, then under St John Chrysostom. When St John was sent into exile, he advised her to remain in Constantinople, and to continue to serve the Church whatever patriarch took his place. But as soon as the holy hierarch went into exile, a fire destroyed a large part of the City, and St John's enemies accused the holy Olympias of setting the fire. She in turn was exiled to Nikomedia, where she reposed in 408. She left instructions that her body be placed in a coffin and thrown into the sea, to be buried wherever it was cast up. The coffin came to shore at Vrochthoi and was buried there at a church dedicated to the Apostle Thomas. Her relics have continued to be a source of great miracles of healing.   During his exile, St John Chrysostom wrote a number of letters to St Olympias, seventeen of which have been preserved through the centuries. In one he writes: 'Now I am deeply joyful, not only because you have been delivered from sickness, but even more because you are bearing adversities with such fortitude, calling them trifles — a characteristic of a soul filled with power and abounding in the rich fruits of courage. You are not only enduring misfortune with fortitude, but are making light of it in a seemingly effortless way, rejoicing and triumphing over it — this is a proof of the greatest wisdom.'




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Apostle Matthias (1st c.)

He was numbered among the Seventy. Then, when Judas who betrayed Christ had taken his own life, the disciples (120 men and women) convened to choose one who would take his place among the Twelve. They nominated two, Joseph (called Barsabas or Justus) and Matthias, then cast lots. The lot fell to Matthais, who henceforth was numbered among the Twelve (See Acts ch. 1). Accounts of his Apostolate after this vary. According to some, he preached the Gospel in Ethiopia and met his martyrdom there. According to others, after visiting Ethiopia he returned to Judea, where he was tried and condemned by Ananias the High Priest, and stoned to death, then beheaded.




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Holy and Glorious Prophet Zacharias, Father of St John the Baptist

Much of his story is told in the first chapter of Luke's Gospel. The Synaxarion continues:   'After the birth of Christ, Zacharias plainly declared the virginity of Mary and showed her truly to be the Mother of God; for he appointed her a place in that part of the Temple reserved for the virgins and so brought upon himself the hatred of the priests and levites.   'When John was six months old, Zacharias hid him and his mother in a cave beyond the Jordan because King Herod, hearing of the birth in Bethlehem of the king of the Jews and fearing a rival of his own worldly power, sent soldiers to kill all the male children of Bethlehem. His enemies seized this opportunity to denounce Zacharias to Herod, who had him pursued and put to death within the precinct of the Temple, at the very place the Mother of God abode for a witnes to her virginity. As the Prophet's blood flowed within the sanctuary, it signified the withdrawing of the divine Presence. Priests came to take up his body and they buried him with his fathers. From that moment signs and prodigies occurred in the Temple, indicating that the rites of the Law would soon be abolished. No longer would the priests behold the angels of God, or have the grace of prophecy; no longer would they be able to deliver oracles or enlighten the people upon the dark places of holy Scripture, as they had been wont to do.'




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Holy Prophet Obadiah (Abdias) - November 19th

Obadiah's is the shortest prophetic book in the Old Testament. The scriptures tell us little of where or when he lived. Some believe that he is the Obadiah who served as steward of King Ahab's household and, when Jezebel was killing the prophets, hid a hundred of them in a cave and fed them. It is said that this Obadiah later became a disciple of the Prophet Elijah (Elias). His name means "servant of God."




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St Ananias (Aninus) the Wonderworker (?) - March 18th

"Born in Chalcedon, he was little of stature, like Zaccheus, but great in spirit and faith. He denied himself to the world at the age of fifteen and settled near the River Euphrates in a little hut, where he atoned for his sins, and prayed to God, at first with his teacher Mayum and then, after Mayum's death, alone. By the power of his prayers he filled an empty well with water, healed the sick of various pains and tamed wild beasts. There was a tamed lion with him as his servant. He had insight into distant happenings. When robbers attacked a stylite, Pionius, at some distance from him, and beat him up to such an extent that he decided to come down from his pillar and go to complain to the judges, St Aninus saw his intention in his soul and sent him a letter by means of his lion, telling him to set aside his intention, to forgive his assaulters and to continue in his asceticism. He was inexpressibly generous. The bishop of Neo-Caesarea made a gift to him of a donkey, to ease his carrying of water from the river, but he gave this donkey to some poor man who had complained to him of his poverty. The bishop gave him a second donkey, but he gave that away. Then the bishop gave him a third donkey, not for his own but only to serve as a water-carrier, to be kept and returned. At the time of his death, he saw Moses, Aaron and Or coming to him and calling: 'Aninus, the Lord is calling you. Get up and come with us.' This he revealed to his disciples, and gave his spirit to the Lord whom he had served so faithfully. He was 110 years old when he finished his earthly course." (Prologue)




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Saint Zacharias the Recluse of Egypt (4th c.) - March 24th

His father, Carion the Egyptian, forsook his family to become a monk, taking Zacharias with him. Though very young, Zacharias manifested gifts of grace rarely seen among the elders of Sketis. Abba Moses once asked him, 'What does it mean to be a monk?', to which Zacharias replied by taking off his hat and treading it underfoot, saying 'If a man be not so broken, he cannot be a monk.' After shining as a great light among the holy monks of Scetis, he reposed at a young age.




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St Olympias the Deaconess (408)

She was born to a noble family in Constantinople: her father Anysius Secundus was a senator. She was betrothed to a nobleman who died before they could be wed; resisting all advice to take another husband, Olympias devoted herself entirely to God, giving her large inheritance to the Church and to the poor. She served as a deaconess, first under the Patriarch Nektarios, then under St John Chrysostom. When St John was sent into exile, he advised her to remain in Constantinople, and to continue to serve the Church whatever patriarch took his place. But as soon as the holy hierarch went into exile, a fire destroyed a large part of the City, and St John's enemies accused the holy Olympias of setting the fire. She in turn was exiled to Nikomedia, where she reposed in 408. She left instructions that her body be placed in a coffin and thrown into the sea, to be buried wherever it was cast up. The coffin came to shore at Vrochthoi and was buried there at a church dedicated to the Apostle Thomas. Her relics have continued to be a source of great miracles of healing.   During his exile, St John Chrysostom wrote a number of letters to St Olympias, seventeen of which have been preserved through the centuries. In one he writes: 'Now I am deeply joyful, not only because you have been delivered from sickness, but even more because you are bearing adversities with such fortitude, calling them trifles — a characteristic of a soul filled with power and abounding in the rich fruits of courage. You are not only enduring misfortune with fortitude, but are making light of it in a seemingly effortless way, rejoicing and triumphing over it — this is a proof of the greatest wisdom.'




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Apostle Matthias (1st c.)

He was numbered among the Seventy. Then, when Judas who betrayed Christ had taken his own life, the disciples (120 men and women) convened to choose one who would take his place among the Twelve. They nominated two, Joseph (called Barsabas or Justus) and Matthias, then cast lots. The lot fell to Matthais, who henceforth was numbered among the Twelve (See Acts ch. 1). Accounts of his Apostolate after this vary. According to some, he preached the Gospel in Ethiopia and met his martyrdom there. According to others, after visiting Ethiopia he returned to Judea, where he was tried and condemned by Ananias the High Priest, and stoned to death, then beheaded.




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Holy and Glorious Prophet Zacharias, Father of St John the Baptist

Much of his story is told in the first chapter of Luke's Gospel. The Synaxarion continues:   'After the birth of Christ, Zacharias plainly declared the virginity of Mary and showed her truly to be the Mother of God; for he appointed her a place in that part of the Temple reserved for the virgins and so brought upon himself the hatred of the priests and levites.   'When John was six months old, Zacharias hid him and his mother in a cave beyond the Jordan because King Herod, hearing of the birth in Bethlehem of the king of the Jews and fearing a rival of his own worldly power, sent soldiers to kill all the male children of Bethlehem. His enemies seized this opportunity to denounce Zacharias to Herod, who had him pursued and put to death within the precinct of the Temple, at the very place the Mother of God abode for a witnes to her virginity. As the Prophet's blood flowed within the sanctuary, it signified the withdrawing of the divine Presence. Priests came to take up his body and they buried him with his fathers. From that moment signs and prodigies occurred in the Temple, indicating that the rites of the Law would soon be abolished. No longer would the priests behold the angels of God, or have the grace of prophecy; no longer would they be able to deliver oracles or enlighten the people upon the dark places of holy Scripture, as they had been wont to do.'




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Holy Prophet Obadiah (Abdias)

Obadiah's is the shortest prophetic book in the Old Testament. The scriptures tell us little of where or when he lived. Some believe that he is the Obadiah who served as steward of King Ahab's household and, when Jezebel was killing the prophets, hid a hundred of them in a cave and fed them. It is said that this Obadiah later became a disciple of the Prophet Elijah (Elias). His name means "servant of God."




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St Ananias (Aninus) the Wonderworker (?) - March 18th

"Born in Chalcedon, he was little of stature, like Zaccheus, but great in spirit and faith. He denied himself to the world at the age of fifteen and settled near the River Euphrates in a little hut, where he atoned for his sins, and prayed to God, at first with his teacher Mayum and then, after Mayum's death, alone. By the power of his prayers he filled an empty well with water, healed the sick of various pains and tamed wild beasts. There was a tamed lion with him as his servant. He had insight into distant happenings. When robbers attacked a stylite, Pionius, at some distance from him, and beat him up to such an extent that he decided to come down from his pillar and go to complain to the judges, St Aninus saw his intention in his soul and sent him a letter by means of his lion, telling him to set aside his intention, to forgive his assaulters and to continue in his asceticism. He was inexpressibly generous. The bishop of Neo-Caesarea made a gift to him of a donkey, to ease his carrying of water from the river, but he gave this donkey to some poor man who had complained to him of his poverty. The bishop gave him a second donkey, but he gave that away. Then the bishop gave him a third donkey, not for his own but only to serve as a water-carrier, to be kept and returned. At the time of his death, he saw Moses, Aaron and Or coming to him and calling: 'Aninus, the Lord is calling you. Get up and come with us.' This he revealed to his disciples, and gave his spirit to the Lord whom he had served so faithfully. He was 110 years old when he finished his earthly course." (Prologue)