It’s not that the world is suddenly and cruelly bereft of writers, but let’s be honest: there aren’t too many of them coming to advertising.

The Job I love how dynamic the smartphone industry is and that there's something new to learn every single day - be it with respect to business or product innovation or the waves of changes in retail and e-commerce. It always keeps you on your toes. I am definitely a bit of a geek at […]

The bill has a provision for endorsers, under which they cannot be held liable for false and misleading ads if they are found to have done due diligence before signing the deal.

The deal will combine the CBS television network, CBS News, Showtime cable networks with MTV Networks, Nickelodeon, Comedy Central and Paramount Pictures.

With TikTok, Dailyhunt, ShareChat and even OTT players Zee5, Amazon Prime and Hoichoi letting users post, watch and share content in the language of their choice, few are spending considerable time on Facebook.

Not every urban customer has ordered from us yet, and very few are ordering more than 20 meals a month from us. There is enough and more to be done in the food delivery marketplace

Lifestyle, as an industry, has a lot of potential. There are challenges that keep me motivated as this industry goes through evolution in terms of practices and business methods.

The report states that this “was driven by a 3% ad volume growth”.

OTT platforms are sexing up their original content library with bigger budgets, foreign locales and slick production values

Brands can be broadcasters. Why rely on other media platforms when you can become your own media owner? Create, produce and publish your own content on your own channels.

Will partnerships such as these be the norm in the digital entertainment market in India?

As tough taskmasters, challenges have a way of helping us expand the horizons of what we believe to be possible, and put our creativity to the best use while navigating around a tense situation.

Smart and connected television sets have been around for some years now but the large-scale proliferation will have huge impact on the entertainment and video ecosystem.

Realme has been successful because of our focus on the product; many brands don’t focus on the product anymore. We have grown 850% y-o-y; from the second quarter of the year until August, our sales have increased 300%.

Elon Musk for his sheer audacity of dreaming unabashedly and then making those impossible dreams come true, says Ajit Andhare, COO, Viacom18 Studios.

The Messy Middle. The book talks about the middle stages of every start-up, the troubles it goes through, and how crossing that hurdle is important yet tricky

Indian tea brands want a piece of this steaming hot business.

Advertising when the customer needs your product the most is an age-old tactic for effective marketing.

Consumers are looking at spending cautiously, but they have not stopped their purchases.

Our mission is to solve boredom. There are now 500 million Indians who have an internet connection, and are spending nearly five hours a day on social media and entertainment.

To effectively reach and engage with this new class of consumers who spend most of their time online, the medical community must explore digital marketing and make strategic patient-centric decisions.

Harman Kardon International, an audio company that operates JBL in India, has awarded the integrated communication mandate to Havas Creative India for its recently launched brand Infinity. The agency’s Delhi office will handle creative strategy and execution for the brand.

A couple out shopping, decides to buy a mixer grinder when faced with the ‘tough’ task of choosing between two kurtas for the husband. Preposterous can be funny, but this one just falls flat.

Success in today’s digital-first world depends on a marketing organisation’s ability to create and activate hyper-relevant, data-driven and omnichannel customer experiences, says Nikki Mendonca.

Conversational commerce, as it is more popularly known, is any form of online communication that takes place during an e-commerce purchase.

Lalit Agarwal talks to Devika Singh about the infrastructural hurdles in tier III towns and beyond, the competition from marketplaces, and more.

Any brand, in order to become stronger, has to constantly connect with its consumers. The entire theory of stimulus-response works on the principle of brands sending a stimulus for consumers to respond.

Geometry Global, WPP group’s shopper marketing and brand activation agency, is working towards devising communication that fits the non-linear, omnichannel shopping behaviour of consumers.

According to a report by Nielsen, in March 2020, the demand for honey was up by 35%, for chyawanprash by 81%, and turmeric by 38% in modern trade stores

The Orlando Magic have approval from the NBA to begin testing players for the deadly virus after getting written approval from area health officials, according to the report.

Kobe and Gianna Bryant were among nine people who died in the January 26 helicopter crash in the mountains west of Los Angeles.

Alejandro Dominguez, president of the South American football body, CONMEBOL said that he was surprised by FIFA's decision to allow five substitutes when the sport resumes after coronavirus pandemic.

"Such coercive and forcible extraction of personal information from an individual is unheard of in a democratic and republic setup and it is attribute of a dictatorial system," the petition said.

Google has released an update for its Authenticator app to allow users to manage their account security keys easily while switching to a different phone.

Xiaomi Mi 10 and last year's OnePlus 7T, both boast impressive specifications like octa-core processors and 8GB of RAM. So, let's compare the two phones to see how similar or different they...

Google said on Friday it has asked employees to take a day off on May 22, to address work-from-home-related burnout during the coronavirus pandemic.

World Health Organization (WHO) plans to launch an app this month to enable people in under-resourced countries to assess whether they may have the novel coronavirus, and is considering a...

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