There is an industry trend toward more direct listener monetization and engagement. This includes crowdfunding, membership, tipping, and donations, as well as exclusive and premium content.

This is a healthy development — expanding the range of touch points with listeners beyond the ad impression and helping publishers diversify their revenue and business models. The trend speaks to the depth of experience that spoken-word audio elicits, and it encompasses other podcast engagement strategies such as live shows, email newsletters, fan clubs, surveys, and experiments with personalization and interactivity.

PodPass wants to build the identity layer for podcasting

Podcasts have never been more popular than they are today.

In fact, there are more than 800,000 active podcasts as of 2019, which is a number that only looks to increase in the years to come.

So why are podcasts so popular?

Because they are incredibly huge moneymakers.

Almost a third of Americans listen to at least one podcast a month, and advertisers have noticed.

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The decision to implement a private podcast is a critical first step to improving your business communication, but there are a number of other important decisions you have to make before the show becomes a reality. In this article, we’ll focus on one unavoidable decision: what type of equipment should you buy?

The answer, perhaps unsatisfyingly, is that it depends. However, here are the questions you should be asking yourself as you begin the search for podcasting gear.

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After Spotifys recent string of podcasting deals, it is kind of weird to see a podcast acquisition where Spotify is not involved. E.W. Scripps has been shopping around its Stitcher podcast platform for a couple of weeks, and it looks like it found a buyer in SiriusXM.

Sirius will pay around $300 million for the unit. That is a hefty return for Scripps. It originally bought Stitcher in 2016 for $4.5 million, combining it with its $50 million Midroll Media acquisition from the year before.

Still, $300 million is a good deal for the premium podcast platform, a specialized podcast advertising network doing sales for over 300 podcasts, and the owner of two podcast content networks, Earwolf and Stitcher Podcasts.

That compares to Spotifys acquisition of The Ringer earlier this year, for which it reportedly paid between $141 million to $196 million.

Define your goals and research your topic.

The first step is to figure out your goals upfront. Decide why you want to create a podcast. It can be to complement your blog, find new leads for your business or connect with like-minded people, or it can just be a passion project.

Opt for a co-host.

A podcast can have various formats, including:

• Monologue: One person speaking about their experience.

• Co-hosted podcast: Conversation between two or more hosts.

• Interview: Wherein the host interviews a guest.

• Panel: Discussion among a group of people on a particular topic.

Decide on a catchy name and proper description.

While you can pick a fancy name, it is best to choose a catchy name that helps to convey your identity and what the show is about. The title should be concise and be relevant to the topic. Similarly, while naming your various episodes, include keywords and phrases that a potential listener would use. You can also include the names of well-known personalities who will be featured in a particular episode.

reate an interesting cover picture and intro.

Cover art is the first touch point for people browsing for new podcasts. Get the help of a designer to draft a few options, and choose the best one. Follow the cover picture with an excellent intro. Having a third party introduce you will enhance the value of your podcast by several notches and is a great way to get noticed when you’re first starting out.

Arrange for equipment and software.

To start a podcast, you’re required to have access to and learn to use some easily available equipment and software. Podcasting equipment doesn’t need to be costly. You can start a good audio podcast with basic pieces of equipment such as a microphone, headphones, pop filter, etc. Assess your audio priorities and recording set-up, and decide on the equipment you require. Also, learn about the various software options such as Audacity, GarageBand, Reaper, Adobe Audition, etc. for recording and editing and choose the best one for your needs.

Study script-writing techniques and recording techniques.

Once you have equipment in place, it is time to write the script and record. Beginners should put in the time to learn about script-writing techniques; a clear and smooth recording requires a perfect script that might include a short and sweet introduction, guest introduction, episode discussion, recap of earlier episodes, etc.

Imagine the perfect custom talk radio station tailored exactly to your unique likes, with a never-ending flow of great content.

That is exactly what Apple could soon be delivering with its recent podcasting acquisition, Scout FM. Because that’s precisely what Apple has achieved already — in the music sense — with its new personalized music stations in iOS 14.

iHeartMedia announced it has entered into an agreement to acquire Voxnest, the leading consolidated marketplace for podcasts and the best-in-class provider of podcast analytics, enterprise publishing tools, programmatic integration and targeted ad serving. With this acquisition, iHeartMedia, through Voxnest, will now be able to provide podcast advertisers with additional targetable inventory at scale by allowing the effective and efficient monetization across an entire range of podcast inventory on this one-of-kind programmatic platform.

MBA courses are full of all sorts of people at varying stages of their lives. There are those who start head strong right after completing their undergrad, while others wait a couple of years before re-immersing themselves in their studies. Then there are those who wait even longer—10-15 years sometimes—before heading back to school and hitting the books.

The online versus traditional classroom debate has been going on for some time now. You can't get through one blog on eLearning or modern education without finding a discussion of the pros and cons of the digital classroom and online degree programs. The debate has been going for some time now and has seen many different facets and opinions. While online schools were shunned from the start, today they have grown and flourished into highly regarded institutions for higher learning. Today, rather than simply disregarding online learning as a lesser option to brick-and-mortar schools, people are beginning to see the two entities as options for different learning styles and lifestyles. There are many people who can benefit and really grow from their experience in the online classroom. Online learning facilitates many of the same skills traditional learning does, but has a few added elements. As our society becomes more and more married to the online and digital world, a comfort and ease in these areas becomes very important in the professional world.  The following three skills, essential in the corporate world today, are established and perfected in the online classroom.

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You think that you have mastered the art of RSS, but how much do you really know? Take the RSS quiz to test your knowledge of RSS.

RSS Quiz - Test Your RSS Smarts

We felt it would be helpful to provide general guidelines for those constructing an RSS 2.0 feed. In general, the following are guidelines for constructing an RSS feed. It is good to get into the habit of validating the RSS feed, either with software, or with an online validator.

Etiquette and Guidelines for RSS Feeds

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I can see why be quiet! has been the bestselling power supply brand in Germany for 5 years running. I can also easily see the L8 series becoming a force to be reckoned with around the world.

Ninjalane Podcast - In this episode Darren talks about building a budget system using AMD FM2 Trinity

Scams are a huge problem for work at home job seekers. Business and job opportunity scams in general are in the FTC’s top 10 fraud complaints. The number of complaints soared during the COVID pandemic, unsurprisingly, as many people were desperate to find work, especially remote work. If you’re...

The post The Work at Home Job Seeker’s Guide to Scams appeared first on Home with the Kids Blog.

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Farmscape for November 6, 2024

Research conducted by Iowa State University shows tongue tip fluids collected from stillborn and dead piglets can be used to accurately detect the presence of the virus responsible for PRRS.
With the goal of improving the diagnostic value of tongue tips for PRRS surveillance, an Iowa State University study funded through the Swine Health Information Center, evaluated four different sample collection protocols across 597 tongue tips from stillborn and dead piglets.
SHIC Associate Director Dr. Lisa Becton says this is a relatively easy to use type of sample that's being assessed to determine its accuracy for detecting disease in swine.

Quote-Dr. Lisa Becton-Swine Health Information Center:
The key findings really showed that virus isolation of PRRS can be done from tongue tip fluids.
This is important because, up until this time, it had not been proven that this could happen so verifying that the virus isolation can be done is important because that helps to specifically determine if live virus is present in samples that are collected, not just the presence of the RNA.
It's also important because it does provide a way to evaluate different sample protocols and then determine which of those really are the best suited for the best diagnostic outcomes.
Those things are very important, especially when we're looking at newer sample types to provide veterinarians and producers a way to have confidence in utilization of these alternative sample types.
This information will be utilized and shared both with producers and veterinarians because a lot of times people are looking at what are different ways that are relatively labour friendly to be able to collect samples to assess disease status on their farms and tongue tip fluids were one of those samples that was identified as needing investigation so it was important to have research on this to be able to come up with production protocols that can be used for this sample type.

Dr. Becton acknowledges diagnostic tests can be costly so you want to optimize the diagnostic results from the samples submitted to the lab by understanding the protocols to follow when collecting those samples.
Full results of the study can be found at swinehealth.org.
For more visit Farmscape.Ca.
Bruce Cochrane.

       *Farmscape is produced on behalf of North America’s pork producers

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Dr. Alexander von Paleske ----- 13.9.2024 - Annalena Baerbock wird wohl als die bisher reisefreudigste Aussenministerin in die Geschichte eingehen, wobei die zurückgelegten Kilometer allerdings im umgekehrt proportionalen Verhältnis zu ihren aussenpolitischen Erfolgen stehen, hingegen propartional zu den Flurschäden, die sie anrichtete. Nicht nur kaum messbare Erfolge, sondern sie hat es geschafft, ihren Ruf und damit den Deutschlands gegenüber Staaten wie China, der Türkei, aber auch...

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For the past several months I’ve been co-writing a book that was recently published by O’Reilly. Called Getting Started with Artificial Intelligence: A Practical Guide to Building Enterprise Applications, the book is currently offered by IBM as a free download. Written with Josh Zheng to introduce developers and technical managers to using artificial intelligence when […]

The post Getting Started with Artificial Intelligence: A Practical Guide to Building Applications in the Enterprise first appeared on Tom Markiewicz.

As part of my developer advocacy efforts at IBM, I often build and share demos to showcase our products and how developers can integrate them into their own applications. The IBM Developer site provides a wealth of resources for developers with a focus on code, content, and community. And code patterns are our way of […]

The post Build a cross-platform mobile app using React Native first appeared on Tom Markiewicz.

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