A large number of officials and support staff, who are directly associated with the Budget making and printing process, are now required to stay in the ministry and remain cut off from their families till the presentation of the Budget in the Lok Sabha.

However, for a brand that has spent a decade and a half on Indian roads, does a purpose-led narrative ensure longevity and relevance or does this dilute its positioning in a market where cause-led advertising has become the new normal?

Rotch Library - NA2760.B37 2019

Rotch Library - NA2543.L5 I57 2018

Rotch Library - NA105.S75 2020

Rotch Library - NA737.J4 D49 2019

Rotch Library - NA6143.M43 2016

Thanks again to Handheld Conference for supporting this week’s episode. It’s a conference focusing on “big ideas for small devices” taking place in Cardiff, UK on November 27th – 28th. Grab your ticket today.

This week we focus on Yahoo!’s decision to ban remote working, executing ideas, deep dish pizza and automagical open source cocktails.

• Handheld Conference
• Richard Wiggins
• Shopify workshops and meetups
• Keir’s Responsive Day Out roundup
• Responsive Day Out audio
• Responsive GA
• Enquire.js
• Contents data protection
• DHH on Yahoo! remote working
• Daniel Howells on Yahoo! remote working
• The Yahoo! yodel
• Execute book
• Drew Wilson
• Josh Long
• Pictos
• Spacebox
• Sanebox
• Patxi’s San Francisco
• Pabst Blue Ribbon
• Aaron Robbs & Mark DiCristina  – Pizza enthusiasts
• Bartendro
• Diffords Guide to cocktails

We are back after a what can only be termed a travel enforced sabbatical. This week we chat about two new books focusing on remote working, Kieran regales us with more eco-living tales and we discuss why our industry seems obsessed on building businesses to flip.

• Brooklyn Beta
• Build
• Handheld
• Wood Grenade
• Automate Your Responsive Images With Mobify.js
• Remote by 37signals
• Year Without Pants
• Knock to Unlock
• Anatomy of a Password Disaster
• The Death of Everpix
• Warby Barker

In a change to the announced billing, an impromptu early morning phone call made us think a chat about remote working might be in order. As many of us fight the January blues, and inevitable bout of illness that the new year often brings, it felt a timely opportunity to discuss the good, and the bad, aspects of working from a distance.

Topics we discuss include:

• How does working remotely affect us?
• What we both like and dislike about it
• How much real work you achieve per day
• The importance of “banter”
• Is the reality like the dream?
• A typical day for remote working?
• Do we put extra pressure on ourselves to output more as we are not in the office?
• How to feel part of the company you work for

And finally for those Nabaztag doubters out there you can read the full history of the internet enabled rabbit on Wikipedia!

Five Simple Steps Giveaway

To be in with a chance of winning one of the two sets of Five Simple Step’s Pocket Guide Collection 3 all you have to do it answer one of the following two questions correctly. Kieran’s decision will be final (he’s a harsh judge):

1. Q: What was Matthew Lillard’s handle in the cult-classic 1995 film Hackers?
2. Q: In the same year Sandra Bullock played a Systems Analyst in the film The Net. During the course of the film her identity is changed by cyber criminals but what is the name they gave her?

To enter just send a tweet to @backtofrontshow with your answer. We’ll announce winners on the next episode.

Storz, Jay F., author

Australia. Parliament. Senate. Community Affairs References Committee

Bauldoff, Gerene