On Friday, the Reserve Bank of India (RBI) received 4.8 times the notified bids at the auction of the new 10-year government security paper (G-Sec). These are scheduled to mature in 2030 and carry a coupon rate (interest) of 5.79 percent,

Indian Council of Medical Research (ICMR) under the Department of Health Research, Ministry of Health and Family Welfare, Government of India has now collaborated with IBM to implement Watson virtual agent or Watson assistant to respond to queries of the frontline

On Friday, the Reserve Bank of India (RBI) received 4.8 times the notified bids at the auction of the new 10-year government security paper (G-Sec). These are scheduled to mature in 2030 and carry a coupon rate (interest) of 5.79 percent,

Lately, every time the investors' optimism on the world's efforts to contain the coronavirus has ebbed, the US dollar has gained. While the Indian rupee has been falling to new all-time lows on weak stock market sentiment, the American currency has

Fortnite World Cup, one of the most popular esports events in the gaming community, has been called off over coronavirus scare. Epic Games, the developers of the Battle Royale game has announced the cancellation of the gaming tournament this year. The

With an aim to prevent the cyber attack "WannaCry", the Ministry of Electronics and Information Technology (MeitY) said that it has already activated a "preparedness and response mechanism". According to MeitY, it has activated a "preparedness and response mechanism" by

We still remember how netizens went berserk, when they came across the first picture of Kartik Aaryan and Sara Ali Khan from the sets of Imtiaz Ali's Love Aaj Kal. Sadly, despite creating tremendous buzz among the moviegoers, the film failed

We all know that it takes so much more than love to build and maintain a relationship. Trust, honestly and respect form the very base of relationship and without these a relationship is fragile. Talking about respect, it has to be

Motilal Oswal reiterated IOC as its top pick, with a target price of Rs 168, valuing the company at 1.2x FY22 PBV.

The Dow Jones Industrial Average rose 82.68 points, or 0.34%, to 24,216.46, the SP 500 gained 5.47 points, or 0.19%, to 2,883.95, and the Nasdaq Composite dropped 41.05 points, or 0.47%, to 8,689.12.

Vespa BS6 scooters have been launched in the Indian market. The BS6 scooters are now available at a starting price of Rs 93,035 ex-showroom (Delhi).

Vespa Elegante BS6 125 and the 149 models have been revealed ahead of its India launch. The Vespa 125 and the 149 Elegante models are the top-of-the-line variants in the 125cc and the 149cc categories, respectively.

Tourism, that normally contributes almost a tenth of the European Union#39;s economic output, is among the sectors hardest hit by the global outbreak that has grounded nearly all travel.

According to Vikram Ahuja, co-founder, Talent500 by ANSR Consulting, a recruitment platform, there is a huge demand for a full stack developer as firms are now looking at doubling their product development.

Neither the outbreak of COVID-19 nor the dire state of economy has deterred investors’ enthusiasm for equity mutual funds

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EU states should guarantee vouchers for travel cancelled during the coronavirus pandemic and start lifting internal border restrictions in a bid to salvage some of the summer tourism season, the bloc's executive will say next week.

How B2B Buyer Behavior Has Changed in Light of COVID-19, and What Marketers and Sellers Can Do Now
82 percent of B2B buyers said they were concerned or strongly concerned about the possibility of a pandemic-sparked recession, while 30 percent have reported spending more on videoconferencing software — two of several findings of interest to digital marketers in a recently-released survey examining B2B buyer shifts. eMarketer

How Bad Data Hurts B2B Companies [Infographic]
Just 33 percent of marketers say they can rely on their customer relationship management (CRM) software, and 88 percent said that bad data has a direct impact on their company's bottom line — two of the findings in a new infographic look at the effect of poor data on B2B firms. MarketingProfs

The Evolving Discussion Around COVID-19 and How Brands Have Responded [Infographic]
Brands have used Twitter the most often to mention the global health crisis, according to recently-released survey data examining how brands are using social media in crisis management planning. Social Media Today

Social Media Users Value Brands Responsive To COVID-19 Crisis
83% of social media users expect brands to address the health crisis in their ads, with 31 percent saying they appreciate brands offering products suited for remote work, 28 percent promoting social distancing, and 24 percent mentioning brand philanthropic efforts, according to newly-released survey data of interest to marketers. MediaPost

Why It Takes So Long to Apply Data-Driven Insights to Campaigns
Just 5 percent of marketers say they can immediately go from data gathering to actionable intelligence, while 31 do so later than they would like, and some 3 percent take so long that the output is irrelevant, according to new survey data. MarketingProfs

Instagram Live Streams Can Now Be Viewed on the Web
Facebook-owned Instagram has made it possible for its users to view its previously app-only Instagram Live video streams from its website, bringing marketers a new cross-promotion opportunity with the feature, the firm recently announed. Social Media Today

Twitter notifies users that it’s now sharing more data with advertisers
Twitter has notified its users that a previously available user privacy ad interaction sharing option has been shuttered for all, in a move that will bring more audience data to advertisers, the firm recently announced. The Verge

What Customers Need to Hear from You During the COVID Crisis
The types of brand stories companies should be telling their customers include those that put solutions before sales, according to a new examination by Harvard Business School of interest to B2B marketers. Harvard Business School

Facebook Has Launched a New Tournaments Option for People to Create Their Own Gaming Events
With online gaming forecast to produce $196 billion by 2022, a recent move by social giant Facebook allowing its users to create their own private or public gaming events could bring brands new opportunities for reaching its sizable gaming audience. Social Media Today

Content Plays Various Roles in Brands’ Customer Engagement Strategies
61 percent of marketing leaders said that interactive branded content communicates brand promise and value, according to recently-released survey data from the Chief Marketing Officer (CMO) Council, with 51 percent saying that it delivers thought-leadership, and 45 percent saying that interactive content helps communicate with customers, partners and prospects. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at digital transformation and organizational change by Marketoonist Tom Fishburne — Marketoonist

Grinning Tim Cook Announces New iPhone Will No Longer Be Compatible With AirPods — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — Leadership and Engagement In a Time of Crisis [Podcast] — Traject
• Amie Krone — Navigating the new world of working at home — Chaska Herald
• Dell, SAP — Building A Perfect B2B Influencer Program During Imperfect Times — Forbes
• Lee Odden — Marketing During a Pandemic – Resources for Small Businesses in the Coronavirus Crisis [Roundup] — Simple Machines

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thanks for taking the time to join us, and we hope that you'll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Shifting B2B Buyer Behaviors, Brands Evolve Crisis Response, Bad Data’s Effect on B2B Firms, & Twitter Shares New Data With Advertisers appeared first on Online Marketing Blog - TopRank®.

Stocks on Wall Street jumped Friday despite historic job losses suffered by the economy. Fred Katayama reports.

Stocks on Wall Street jumped Friday despite historic job losses suffered by the economy. Fred Katayama reports.

Before she was laid off from her bartending job in Charleston, South Carolina, Shana Swain used to spend her nights serving food and mixing Manhattans and Cosmopolitans.

Before she was laid off from her bartending job in Charleston, South Carolina, Shana Swain used to spend her nights serving food and mixing Manhattans and Cosmopolitans.

Real Madrid forward Luka Jovic has not conducted full training or played any matches for over two months due to the coronavirus pandemic, but he somehow still managed to break his foot and is expected to be out of action for around seven weeks.

Sergio Aguero may be scared about returning to action in the Premier League but the Manchester City striker will join Real Madrid goalkeeper Thibaut Courtois and Barcelona midfielder Arthur Melo on a Formula One esports grid this weekend.

Alexander Albon won a virtual Formula One thriller, against a field that included England cricketers Ben Stokes and Stuart Broad, around Brazil's Interlagos circuit on Sunday to deny Charles Leclerc an esports hat-trick.

Madagascar is putting its self-proclaimed, plant-based "cure" for COVID-19 on sale and several countries in Africa have already put in orders for purchase, despite warnings from the World Health Organisation that its efficacy is unproven.

Britain's Queen Elizabeth honoured those who died in World War Two on Friday, the 75th anniversary of Victory in Europe Day, and used the occasion to say she was proud of how people had responded to the coronavirus pandemic.

Rains in evening resulted in water-logging in Navratri grounds, disappointing garba enthusiasts

Montpellier : Seghers, Montpellier No 305.64., 1941.

[London] : Published by the Women's Freedom League, 1, Robert Street, Adelphi, W.C., [19--]

[London?] : [s.n.], [19--]

Londres : The "Universe", [191-]

New York, NY : Oxford University Press, 2019.

Cham : Palgrave Macmillan, 2019.

Basingstoke : Palgrave Macmillan, 2019.

Cham : Springer, 2019.

Oxford : Oxford University Press, 2019.

New York, NY : Oxford University Press, 2019.

New York, NY : Oxford University Press, 2019.

Cham, Switzerland : Palgrave Macmillan, [2019]

Barker Library - TD390.W3845 2020

Hayden Library - GE195.M455 2018

Online Resource

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