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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly, 7th Edition


 

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information

In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep



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Is BMW’s new 2 Series Gran Coupe a multiplier?

Set to debut in India later this year, will this global new model replicate the success of its bigger counterparts?




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Between fruits, nuts and an organised schedule, no detox needed

Rohit ShelatkarVice-President at Vitabiotics, Meyer Organics1. Being something of an early bird, I enjoy starting my day by 6:30 am. Armed with my eve




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CRS Employment Opportunities: Analyst, Agriculture Policy

CRS is accepting applications for an Analyst, Agriculture Policy, GS-14 until January 15, 2020.

Click here for more information.




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[ASAP] “Sample-to-Answer” Detection of Rare ctDNA Mutation from 2 mL Plasma with a Fully Integrated DNA Extraction and Digital Droplet PCR Microdevice for Liquid Biopsy

Analytical Chemistry
DOI: 10.1021/acs.analchem.0c00818




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[ASAP] Microfluidic Platform for the Isolation of Cancer-Cell Subpopulations Based on Single-Cell Glycolysis

Analytical Chemistry
DOI: 10.1021/acs.analchem.9b05738




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[ASAP] ICBM-OCEAN: Processing Ultrahigh-Resolution Mass Spectrometry Data of Complex Molecular Mixtures

Analytical Chemistry
DOI: 10.1021/acs.analchem.9b05659




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[ASAP] Sulfenic Acid-Mediated on-Site-Specific Immobilization of Mitochondrial-Targeted NIR Fluorescent Probe for Prolonged Tumor Imaging

Analytical Chemistry
DOI: 10.1021/acs.analchem.9b05855




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[ASAP] Advanced Liquid Chromatography of Polyolefins Using Simultaneous Solvent and Temperature Gradients

Analytical Chemistry
DOI: 10.1021/acs.analchem.0c01095




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[ASAP] Temporal-Spatial-Color Multiresolved Chemiluminescence Imaging for Multiplex Immunoassays Using a Smartphone Coupled with Microfluidic Chip

Analytical Chemistry
DOI: 10.1021/acs.analchem.0c01405




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[ASAP] Single-Cell Metabolic Profiling: Metabolite Formulas from Isotopic Fine Structures in Heterogeneous Plant Cell Populations

Analytical Chemistry
DOI: 10.1021/acs.analchem.0c00936




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[ASAP] Probing the Mechanism of Structure-Switching Aptamer Assembly by Super-Resolution Localization of Individual DNA Molecules

Analytical Chemistry
DOI: 10.1021/acs.analchem.9b05563




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[ASAP] Characterizing and Quantitating Therapeutic Tethered Multimeric Antibody Degradation Using Affinity Capture Mass Spectrometry

Analytical Chemistry
DOI: 10.1021/acs.analchem.9b05739




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[ASAP] Capping Ligand Size-Dependent LSPR Property Based on DNA Nanostructure-Mediated Morphological Evolution of Gold Nanorods for Ultrasensitive Visualization of Target DNA

Analytical Chemistry
DOI: 10.1021/acs.analchem.0c00321




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[ASAP] Discovering New Lipidomic Features Using Cell Type Specific Fluorophore Expression to Provide Spatial and Biological Specificity in a Multimodal Workflow with MALDI Imaging Mass Spectrometry

Analytical Chemistry
DOI: 10.1021/acs.analchem.0c00446




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[ASAP] Breaking the Affinity Limit with Dual-Phase-Accessible Hotspot for Ultrahigh Raman Scattering of Nonadsorptive Molecules

Analytical Chemistry
DOI: 10.1021/acs.analchem.9b05727




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[ASAP] Sequencing of Small DNA Fragments with Aggregated-Induced-Emission Molecule-Labeled Nucleotides

Analytical Chemistry
DOI: 10.1021/acs.analchem.0c00707




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[ASAP] Mass Transfer Modulation and Gas Mapping Based on Covalent Organic Frameworks-Covered Theta Micropipette

Analytical Chemistry
DOI: 10.1021/acs.analchem.0c01152




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[ASAP] Correction of <italic toggle="yes">Q</italic> Factor Effects for Simultaneous Collection of Elemental Analysis and Relaxation Times by Nuclear Magnetic Resonance

Analytical Chemistry
DOI: 10.1021/acs.analchem.9b05603




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[ASAP] Fully Exploiting the Power of 2D NMR <italic toggle="yes">J</italic>-Resolved Spectroscopy

Analytical Chemistry
DOI: 10.1021/acs.analchem.9b05441




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[ASAP] CycloBranch 2: Molecular Formula Annotations Applied to imzML Data Sets in Bimodal Fusion and LC-MS Data Files

Analytical Chemistry
DOI: 10.1021/acs.analchem.0c00170




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[ASAP] Tag-Free Methodology for Ultrasensitive Biosensing of miRNA Based on Intrinsic Isotope Detection

Analytical Chemistry
DOI: 10.1021/acs.analchem.0c01295




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Mayor Sentenced for Fraudulent Children's Book Scheme

Former mayor of Baltimore Catherine Pugh was sentenced to federal prison for her role in a fraudulent scheme to defraud taxpayers, a scheme which involved children’s books. Pugh authored a series of books designed to highlight healthy physical activity. However, the popularity of her books was ...




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Covid-19: CBSE to hold remaining Class 10, Class 12 exams from July 1 to 15

The exams had to be abruptly postponed in March due to a nationwide shutdown to combat the coronavirus outbreak.




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Coronavirus: I am being harassed for breaking lockdown rules, says Manchester City’s Kyle Walker

The defender was forced to issue an apology last month after media reports that he had hosted a party at his home.




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AKTU December 2019 B.Tech 1st year result declared at aktu.ac.in

The highest pass percentage has been scored by Engineering Chemistry and Civil and Mechanical Workshop papers.




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Indian Football: AIFF suggests ISL, I-League follow AFC’s foreign player rule from 2021-’22 season

The members of the All India Football Federation Technical Committee, chaired by Shyam Thapa, discussed the idea through video-conferencing on Friday.




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Aurangabad train accident: NHRC issues notice to Maharashtra, says tragedy could have been averted

Meanwhile, the railway safety watchdog said the victims had gathered along the track under the impression that the train services have been suspended.




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Judges should strike down executive actions that are unconstitutional, says Justice Deepak Gupta

The retired Supreme Court judge said the AK Patnaik committee report that investigated alleged manipulation of the court should be placed before the bench.




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Coronavirus: Premier League should resume only after public safety is assured, says Britain minister

Premier League clubs are due to meet on Monday to discuss the latest plans for “Project Restart” – a day after an expected minor easing of coronavirus lockdown.




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Is Uttar Pradesh’s decision to suspend 35 labour laws legal? Experts believe it could be challenged

The list of laws proposed to be suspended contains Centrals laws. Suspending them would require the President’s approval.




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Maharashtra universities final year/semester exams in July; remaining students to be promoted

The state government has decided not to conduct exams for 1st and 2nd year and lower semester students due to the COVID-19 pandemic.




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Coronavirus: Two Indians flown back from Gulf to Kerala test positive

The Centre said it will now only test severe cases of the disease before releasing patients.




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CBSE pending board exam dates revealed; to be conducted from July 1 to 15

HRD Minister said that the CBSE will conduct the pending 12th exams and 10th exams for Northeast Delhi students during these dates.




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Coronavirus: Cases in India will peak by July end, but will get better, says WHO envoy

David Nabarro said India has managed to keep the virus ‘reasonably well located in specific places’ by imposing timely restrictions.




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UFC to go ahead with it’s schedule despite one of the fighter testing positive for coronavirus

The organisers said Brazilian Ronaldo Souza, who was to fight Uriah Hall on the undercard, will not take part in the event.




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Watch: This malinois dog plays hide-and-seek with a child, and even follows the rules

The dog even peeks while counting!




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Four years after bank defaulters flee India, SBI launches complaint against Delhi firm with CBI

The owners of Ram Dev International Limited are said to be missing since 2016 when an inspection was carried out by SBI.




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Sehwag would’ve crossed 10,000 Test runs if he played for another country, says Pakistan’s Latif

Despite Sehwag’s impressive records, Latif believes the former opener remained under the shadows of Tendulkar and Dravid in the Indian team.




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Coronavirus: Trinamool Congress hits back at Amit Shah, claims eight trains scheduled for migrants

The Union home minister had alleged that the state government was being unjust to migrant workers by not allowing ‘Sharmik’ special trains.




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[ASAP] Approximating the Strength of the Intramolecular Hydrogen Bond in 2-Fluorophenol and Related Compounds: A New Application of a Classic Technique

The Journal of Physical Chemistry A
DOI: 10.1021/acs.jpca.0c01641




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[ASAP] Structural and Electronic Properties of Bulk ZnX (X = O, S, Se, Te), ZnF<sub>2</sub>, and ZnO/ZnF<sub>2</sub>: A DFT Investigation within PBE, PBE + <italic toggle="yes">U</italic>, and Hybrid HSE Funct

The Journal of Physical Chemistry A
DOI: 10.1021/acs.jpca.9b11415




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[ASAP] The Conformational Landscape, Internal Rotation, and Structure of 1,3,5-Trisilapentane using Broadband Rotational Spectroscopy and Quantum Chemical Calculations

The Journal of Physical Chemistry A
DOI: 10.1021/acs.jpca.0c01100




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[ASAP] A Multilayer Approach to the Equation of Motion Coupled-Cluster Method for the Electron Affinity

The Journal of Physical Chemistry A
DOI: 10.1021/acs.jpca.0c01793




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[ASAP] Molecular Design of Heptazine-Based Photocatalysts: Effect of Substituents on Photocatalytic Efficiency and Photostability

The Journal of Physical Chemistry A
DOI: 10.1021/acs.jpca.0c00488




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[ASAP] Vibrational Partition Function for the Multitemperature Theories of High-Temperature Flows of Gases and Plasmas

The Journal of Physical Chemistry A
DOI: 10.1021/acs.jpca.0c01161




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[ASAP] Low-Lying Electronic States of FeGe<italic toggle="yes"><sub>n</sub></italic><sup>–/0</sup> (<italic toggle="yes">n</italic> = 1–3) Clusters Calculated with Multireference Second-O

The Journal of Physical Chemistry A
DOI: 10.1021/acs.jpca.0c02521




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[ASAP] Finite Systems under Pressure: Assessing Volume Definition Models from Parallel-Tempering Monte Carlo Simulations

The Journal of Physical Chemistry A
DOI: 10.1021/acs.jpca.0c00881




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Capmatinib Shows Impressive Results in METex14-Mutated NSCLC

Capmatinib produced rapid, deep responses in patients with advanced non–small cell lung cancer harboring MET exon 14 (METex14) skipping mutations, according to a presentation at the AACR virtual meeting I.
Medscape Medical News




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Androgens May Explain Male Vulnerability to COVID-19

Striking differences in how men and women are affected by COVID-19 might be explained by deleterious effects of androgens in males, say Italian researchers.
Medscape Medical News