Posted by Victoria Strauss for Writer Beware®

In a super-crowded, hyper-competitive marketplace, one of the main challenges for book authors is to stand out. And where there's a need, there are always unscrupulous operators waiting to take advantage. The internet is awash in worthless schemes and outright scams designed to profit from authors' hunger for publicity and exposure.

I've written about a number of these--Hollywood book-to-screen packages, the hugely marked-up PR options offered by Author Solutions, the plague of marketing scams originating in the Philippines. Others to watch out for include book fair display packages (publishing industry expert Jane Friedman has a good article on why these are not worth your money), pay-to-play book review services, and what I'm going to talk about in this post: vanity radio.

What's vanity radio? In the "writer beware" context, it's radio air time that you, the program guest, have to pay for. Such schemes have been around forever in various forms, aimed at experts and creatives of all kinds, from services that explicitly sell pay-to-play interviews, to show hosts that charge interview fees to defray the fees they themselves have to pay their platforms.

The main selling point is the promise that your interview will be heard by a large and eager audience, giving wide exposure to you and your book (see the pitches that I've pasted in below). But vanity radio is primarily online radio, delivered via platforms like Blog Talk Radio and Spreaker, and streaming services like iTunes, iHeart Radio, and SoundCloud. Online radio listenership is steadily rising, but unless there are subscriber lists (as on YouTube, for instance), there's usually no way to determine the audience for any given host or show--or to authenticate any listenership claims the show may make. Lots of people may be tuning in...or no one at all.

As a result, the only verifiable benefit authors may receive for their money is an audio or audio-and-video clip that they can post to their websites and social media accounts. Whether that's worth it when it costs $99 or $150 or $200 is debatable enough. But when the price tag is four figures?

As always in the realm of junk marketing aimed at writers, Author Solutions has been both the pioneer and the primary practitioner. All its imprints sell vanity radio in some form: here's AuthorHouse's offering, for instance (just $1,099!). iUniverse's is identical. Xlibris and Trafford currently sell teasers rather than interviews (for significantly more money), but through 2017 they too hawked interviews.

Recently, however, AS's leadership in the realm of predatory marketing services has been challenged by a flood of scammy imitators. These copycat ripoff factories have adopted vanity radio in a big way, and they aggressively hawk it to authors, both on its own and as part of costly publishing and marketing packages. Here, for instance, is an offer from Book Vine Press (cost: $1,500):

From Author Reputation Press (cost: £1,500):


From Parchment Global Publishing (cost: $1,499):


The copycats re-sell the services of a number of show hosts (there's a list below), but the three personalities noted above--Kate Delaney with America Tonight Radio, Ric Bratton with This Week in America, and Al Cole with People of Distinction--make the most frequent appearances on the copycats' websites and in their email solicitations. Delaney and Bratton have substantial, legit resumes in TV and radio; Cole is a bit harder to research, but he too seems to have a sizeable track record as a talk show host.

What, if anything, do they know of the reputation and tactics of the copycats that are re-selling their services? I contacted all three for comment last week. Cole's assistant responded in email that "Al Cole knew nothing about this....Our office will certainly look into this." As of this writing, I haven't heard back from Delaney or Bratton.

Given that the copycats routinely charge an enormous markup on products they re-sell (see, for instance, this warning from the Combined Book Exhibit, whose book fair exhibit packages many of the copycats re-sell for hugely inflated prices; the copycats also seriously jack up the fees for paid book reviews such as Kirkus Indie and BlueInk Reviews), it seems a fair bet that the interviews' hefty price tags are substantially inflated as well.

Apart from the question of such interviews' value for book promotion, that seems like reason enough to avoid them.


Author Solutions copycats that sell interviews from the individuals mentioned above:

BookVenture, ReadersMagnet, Maple Leaf Publishing, Parchment Global Publishing, Rustic Haws, Branding Nemo, Creative Titles Media, Paradigm Print, Stampa Global, Books Scribe, Matchstick Literary, PageTurner Press, EC Publishing, WestPoint Print and Media: Ric Bratton

LitFire Publishing, Author Reputation Press, ReadersMagnet, BookTrail Agency, Book-Art Press, Box Office Media Creatives, IdeoPage Press, Book Agency Plus: Kate Delaney


ReadersMagnet, Author Reputation Press, Rustik Haws, URLink Print & Media, Workbook Press, Parchment Global Publishing, BookWhip: Al Cole


BookTrail Agency: David Serero

BookTrail Agency, Book Agency Plus: Angela Chester


UPDATE 1/9/19: Parchment Global has added the disclaimer in red to its solicitations for Al Cole interviews (it might want to do some proofreading):


I don't know if this was at Mr. Cole's behest (remember, he's the only vanity radio host who responded--if not very expansively--to my request for comment) or is just CYA by Parchment Global itself, but hey--it lets me know that the scammers are still reading my blog.

Do I believe Parchment Global has stopped taking a cut? What do you think?

Отдыхали в этом отеле с мужем в мае 2019 Источник: 100 Дорог

Ireland’s 7,000 pubs, 50,000 staff and millions of customers are in crisis. Time for some blue-sky thinking…

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If it’s a balmy evening and you hear buzzing in the sky over Rathdrinagh, a townland in the middle of Ireland, the odds are that it’s not bees but beer.

Specifically, a drone carrying bottles of beer, and maybe a bag of crisps. “Bottles of Heineken usually, or sometimes a few cans of Bulmers,” said Avril McKeever.

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The broadcaster, 58, on God, privacy, Mini convertibles, the rudeness of Madonna and her school nickname, Vanessa the Undresser

Even aged two, I was a child of great perspicacity. At nursery we had to answer the register by saying “Yes, Auntie” or “Present, please”, which I found deeply confusing. First, I thought, you’re not my auntie. And if I’m asking politely for a present every day, where on earth is it?

Vanessa the Undresser was my nickname at school, and I put that down to my parents. When a sex scene started on TV I was banished to the hall. I’d stand with one ear against the door desperately trying to work out who was doing what to whom and in what position. Thus was aroused in me an unshakable thirst for sex in all its permutations. I’ve never tired of it, menopause or not.

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How many tales of mistaken identity end with accidentally stealing someone's car for 45 minutes? This guy noticed something was off after he noticed the car seats. Good thing there weren't any kids in them. People make incredibly stupid mistakes all the time, like this woman who had groceries delivers and failed all over the place.

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A marketing manager explains why she turned a campervan into her office during coronavirus.

Perennial tournament participants Argentina reached their first-ever Futsal World Cup final by beating Portugal 5-2 in the semi-finals of the FIFA Futsal World Cup Colombia 2016.

MEDELLIN, COLOMBIA - SEPTEMBER 27: Mehran Alighadr (L) of Iran is brought down by Ivan Milovanov (R) of Russia during the FIFA Futsal World Cup Semi-Final match between Iran and Russia at Coliseo Ivan de Bedout stadium on September 27, 2016 in Medellin, Colombia. (Photo by Alex Caparros - FIFA/FIFA via Getty Images)

MEDELLIN, COLOMBIA - SEPTEMBER 27: A general view of the Coliseo Ivan de Bedout stadium during the FIFA Futsal World Cup Semi-Final match between Iran and Russia at Coliseo Ivan de Bedout stadium on September 27, 2016 in Medellin, Colombia. (Photo by Alex Caparros - FIFA/FIFA via Getty Images)

Vote for your favourite goal from the FIFA U17 World Cup India 2017 at FIFA.com. Is it this free-kick from Paraguay's Giovanni Bogado?

One of Russia’s most experienced referees, Valentin Ivanov, was given the task of taking charge of the Final between Cameroon and France three days after Marc Vivien Foé’s death. Held at the Stade de France, the match was an emotionally charged occasion with players on both teams touched by the tragedy.

FIFA's Chief Technical Development Officer and Head of Refereeing rules in the Laws of the Game and Video Assistant Referees (VARs) tests.

AL AIN, UNITED ARAB EMIRATES - DECEMBER 18: Josecarlos Van Rankin of CD Guadalajara takes and misses a penalty during the penalty shoot out during the FIFA Club World Cup UAE 2018 5th Place Match between ES Tunis and CD Guadalajara at Hazza Bin Zayed Stadium on December 18, 2018 in Al Ain, United Arab Emirates. (Photo by David Ramos - FIFA/FIFA via Getty Images)

AL AIN, UNITED ARAB EMIRATES - DECEMBER 18: Rami Jeridi of ES Tunis saves the penalty kick taken by Josecarlos Van Rankin of CD Guadalajara (not pictured) during the FIFA Club World Cup UAE 2018 5th Place Match between ES Tunis and CD Guadalajara at Hazza Bin Zayed Stadium on December 18, 2018 in Al Ain, United Arab Emirates. (Photo by Michael Regan - FIFA/FIFA via Getty Images)

L-R, Radio City's RJ Salil, RJ Archana, Singer Shankar Mahadevan, Mushtaq, Dadarao Bhilorey at Radio City's Kar Mumbaikar initiative at Vashi Toll Naka

Radio City's RJ Salil and RJ Archana filling the potholes in Vashi for the Kar Mumbaikar initiative

Radio City's RJ Salil and RJ Archana along with Singer Shankar Mahadevan filling potholes at Vashi for the Kar Mumbaikar initiative by Radio City

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ZURICH, SWITZERLAND - MAY 10: Pedro Texeira of BSC Young Boys battles for the ball with Ivan Prajic of Dinamo Zagreb during the Blue Stars FIFA Youth Cup 2018 Final between BSC Young Boys and Dinamo Zagreb at Sportanlage Buchler on May 10, 2018 in Zurich, Switzerland. (Photo by Alexander Hassenstein - FIFA/FIFA via Getty Images)

ZURICH, SWITZERLAND - MAY 10: Antonio Marin of Dinamo Zagreb speaks with Marco van Basten, FIFA Chief Officer for Technical Development after the Blue Stars FIFA Youth Cup 2018 Final between BSC Young Boys and Dinamo Zagreb at Sportanlage Buchler on May 10, 2018 in Zurich, Switzerland. (Photo by Alexander Hassenstein - FIFA/FIFA via Getty Images)

One of the most bankable and pretty actresses currently, Kiara Advani was a cutie as a child. And it seems like the actress was always into Bollywood if this video is any indication. The Good Newwz actress shared a video from her childhood days on Instagram in which she can be seen doing Bharatnatyam to an English song in a cute ballerina dress! Sharing the video, Kiara wrote, "When mom thought I would join the Bolshoi ballet but I chose Bollywood instead #thewonderyears."

 

 

 

View this post on Instagram

When mom thought I would join the Bolshoi ballet but I chose Bollywood instead💁🏻‍♀ï¸Â #thewonderyears 🌈👯‍♀ï¸ÂðŸ‘§ðŸ¼ðŸ¥°

A post shared by KIARA (@kiaraaliaadvani) onApr 21, 2020 at 11:25pm PDT

We simply can't get over how absolutely adorable Kiara Advani was as a child! The way she throws caution to the wind and dances her heart out is incredible and so innocent. And would you look at her pretty pink ballerina dress?! If this doesn't drive away your quarantine blues, we don't know what will.

Ace fashion designer Manish Malhotra commented on the video and its something you must have thought too when you watched it. He wrote, "Kiara the talent was there since childhood," Neha Dhupia wrote, "Adorable" while Arjun Kapoor commented, "That's a heady mix of class and mass."

What did you think of this video?

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The giant tub of popcorn has been replaced by a humble bag of chips, and the big screen by our 14-inch laptop screens — there's no denying that the lockdown has changed the way we watch movies. It appears there may be a further shift in cinema viewing pattern. Even as many filmmakers have decided to wait out the period and release their offerings on the big screen, the key players of digital entertainment have initiated dialogues with studios about releasing their films directly on the Internet. Amongst the first superstars to consider taking the leap is Akshay Kumar. Sources said Disney+Hotstar is in talks with the actor to procure the release rights of Laxmmi Bomb, which was slated to hit theatres on May 22.

A source reveals, "Akshay, director Raghava Lawrence and the producers are discussing the offer. There's a lot of post-production work left on the movie, including editing, background music, mixing and VFX. Since the team is working from home, the process is taking longer than usual. However, the makers are hoping to have the film ready by June. Although currently, the lockdown is on till May 3, theatres may continue to remain closed to ensure social distancing. In such a scenario, the team may consider having a direct-to-web release."

Akshay Kumar. Picture courtesy/ PTI

As a producer with sharp business acumen, Kumar had understood the potential of digital entertainment early on, and hence, decided to foray into it with the in-the-works series, The End. He is contemplating if releasing the horror comedy — a remake of the Tamil hit, Muni 2: Kanchana (2011) — online will be a wise move. "Akshay wants to make sure none of the invested parties make losses, and that the movie reaches a wide audience. While Disney+Hotstar ensures a worldwide reach, making the film available across small towns in India will be a concern for them."

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Kiara Advani is bored of sitting in her south Mumbai home. It appears that she is missing the studios and the shoots. More importantly, she can't catch up with her pals. We assume this includes a certain Bandra-based Mr Malhotra as well. In an attempt to describe her mental state, the Kabir Singh (2019) actor shared a childhood video.

She also posted a video in which she is seen riding on her bicycle. She tells mother Genevieve that she is fed up of waiting and playing indoors as she wants to go out to play. Advani captioned the video, "The wonder years... but my mental state right now... nobody's going out. Home sweet home (sic)." Take a look!

 

 

 

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“Mummy, I’m fed up of waiting because I feel like going” My mental state right now🙃 but...nobody’s goin out! Home sweet home! 😇 #thewonderyears 🌈

A post shared by KIARA (@kiaraaliaadvani) onApr 23, 2020 at 2:51am PDT

It's not just this one, but before she rode the bicycle, Kiara Advani confessed how her mom thought she would take up ballet as her career, but chose to be an actress instead.

 

 

 

View this post on Instagram

When mom thought I would join the Bolshoi ballet but I chose Bollywood instead💁🏻‍♀ï¸Â #thewonderyears 🌈👯‍♀ï¸ÂðŸ‘§ðŸ¼ðŸ¥°

A post shared by KIARA (@kiaraaliaadvani) onApr 21, 2020 at 11:25pm PDT

In another video, Kiara Advani was seen sipping milk from her favourite Cinderella cup. Not kidding! Well, who hates princesses? And Cinderella? So nostalgic! Check this one out.

 

 

 

View this post on Instagram

#thewonderyears 🍼🌈🍭🧸 doodh ka doodh, paani ka paani.. and my obsession with Cinderella 👧🏼

A post shared by KIARA (@kiaraaliaadvani) onApr 20, 2020 at 11:42pm PDT

Speaking about Kiara Advani's childhood days, the actress also shared a sweet picture with brother Mishaal, where she is seen planting a peck on his cheek. So adorable! So, this is what siblings look like.

 

 

 

View this post on Instagram

Happy Sibling Day @mishaaladvani squishy for mishy forever❤ï¸ÂðŸ˜˜

A post shared by KIARA (@kiaraaliaadvani) onApr 11, 2020 at 6:50am PDT

Well, many aren't aware that Kiara Advani is really good friends with Isha Ambani. The actress and her childhood friend share a warm bond, and these images are proof enough!

 

 

 

View this post on Instagram

There are some special people who are a part of your life and you grow up with. My oldest friend, still as caring, as humble and as amazing as you were when we first met! My to be bridey, Ishu never ever let the child in you grow up❤ï¸Â forever your Aliu 👯‍♂ï¸Â Congratulations @_iiishmagish @anandpiramal 💍🎉Comofomo🙃

A post shared by KIARA (@kiaraaliaadvani) onSep 22, 2018 at 9:49pm PDT

Kiara, there there! We completely understand what you are going through right now.

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It's been a grim one week for residents of Vasai-Virar. Situated in Palghar district, 30 km north of Mumbai, the city — Maharashtra's fifth largest — has been fighting a tough battle against torrential downpour, which left several areas under water for nearly five days.

The situation was so deplorable that, for the first time in its history, the Western Railway was forced to collectively summon the National Disaster Response Force (NDRF), Indian Navy, Army, the Coast Guard along with the Railway Protection Force to rescue over 2,000 passengers stranded in trains mid-way due to waterlogging on July 10 — the day the region received 240 mm rainfall.

On Thursday, two days after rain stopped, several areas continued to be severely waterlogged and had no electricity supply. Meanwhile, three people lost their lives after drowning, and hundreds of residents were forced to remain home bound.

Residents wade through knee-high water near H Colony, Vasai West, on Friday. Pics/Hanif Patel

Far from the hubbub of Mumbai, this fast-developing region, which comes under the Vasai-Virar City Municipal Corporation (VVMC), was drowning and any attempt to save it, appeared foolhardy. For old-time residents, who've witnessed the transformation of this green land into concrete, the flooding situation is new and alarming.

Local experts and environmentalists, however, blame unchecked dumping of sand in wetlands, and haphazard construction activities for residential and commercial spaces in Vasai-Virar — the new address for the up and coming middle-class — as the reason behind the slow crumble the city witnessed this monsoon.

Satish Lokhande, commissioner, VVMC vs Sameer Vartak, activist

How residents suffered
Before Vasai-Virar got its own municipal corporation in July 2009, it was already a chosen destination for real estate sharks due to its proximity to the Maximum City. Located along the banks of Vasai creek, which separates the region from Mumbai and Mira-Bhayandar, the agrarian belt, comprising Vasai, Nalasopara, Naigaon and Virar, soon transformed into a residential hub. This change is evident in the four-fold increase of the population in the short span of 20 years — from three lakh in 1991 to over 12 lakh as per the 2011 Census.

On July 9, Vasai-Virar witnessed the first heavy downpour of the season. Several parts of Vasai and Nalasopara unexpectedly began flooding with low-lying areas along the creek facing the biggest risk. In Vasai, Suncity, Gass, 100 Feet Road, Samta Nagar, Evershine City were waterlogged, while Achole Road, Chheda Nagar and Samta Nagar in Nalasopara were also inundated with flood water. For Sameer Dudhwani, who resides on the second floor of DG Nagar Housing Society in Vasai West, where water levels had reached four feet, the heavy showers brought with it unexpected tragedy.

Sameer Dudhwani (right) shows a photograph of his ailing 65-year-old mother, Dilshad, who died on her way to the hospital on July 10, as he was unable to get her out of their waterlogged residential colony, DG Nagar Housing Society in Vasai West, in time for her dialysis appointment. Pics/Hanif Patel

Dudhwani, who resides with his wife and parents, lost his ailing 65-year-old mother, Dilshad, because he could not take her to the hospital on time. "My mother was on dialysis, and would get it done thrice a week.

She had an appointment for July 10, and we were supposed to take her to the hospital, but couldn't step out. As her condition became worse, my neighbours and I decided to lift her on our shoulders and wade out of the colony," Dudhwani recalled. Outside, they struggled to find transport. "Finally, a tempo driver helped us take her to the hospital. But, she died before reaching the hospital," he said.

Sameer Dudhwani

What made it worse was the fact that they could not bury her immediately due to lack of transport on the waterlogged roads. "We managed to bury the body only the following day," recounted a grief-stricken Dudhwani. Rosario D'Souza, a resident of 100 Feet Road, said the fire brigade officials from VVMC were a godsend, as they helped him drop his nine month-pregnant wife, who was in labour, to the hospital in an inflatable boat.

Rosario D'Souza, a resident of 100 Feet Road, said fire brigade officials from VVMC helped him drop his wife, who was in labour, to the hospital in an inflatable boat

The Vasai-Nalasopara-Virar rail stretch on WR was also severely affected with 400 mm water on the tracks by Tuesday morning. Passenger trains had to be stopped as water levels increased. Several outstation trains, including the Vadodara, Bhuj Bandra, Lokshakti and Jamnagar express trains, were halted. Passengers remained stuck for hours together without food, water or any help.

As the situation continued to get worse, AK Gupta, general manager, WR, rallied for help from all possible quarters. By late afternoon, teams from the NDRF started rescuing stranded local train passengers in inflatable boats. "Meanwhile, RPF teams reached out to passengers on the express trains. They had formed a human chain and taken out many passengers, but we also sought the help of the Navy for transport vehicles that could run in water," said Ravinder Bhakar, WR's chief public relations officer.

WR on Tuesday called the NDRF to help rescue passengers stranded in local trains, after the tracks were submerged in 400 mm water 

Poor town planning
According to bird enthusiast and Vasai resident Amol Lopes, the Vasai-Virar belt has always received heavy rainfall. "It rains a lot in this region every year, but it's the first time that we have witnessed flooding to such an extent," said Lopes, who has been living in Vasai for the last 37 years.

"The main reason is that a lot of construction bodies have recently started dumping sand and debris in the wetland areas. We have a lot of lakes and small ponds in Vasai and Virar, which serve as important channels to carry rain water to the nullahs and the sea. Due to the unchecked dumping, there is no natural reservoir for the rain water, causing townships to choke. In fact, several residents have reclaimed these wetlands and built houses over them," Lopes said, citing areas such as Gogte and Umela salt pans, and Vasai Suncity Road that are at risk due to this activity.

Fasle Hoque Qureshi, 33, (fourth from right) is a resident of Ambali Nagar. On July 10, he arranged biscuit packets for the stranded passengers of the Rajkot Trivandrum Express. The next day, Hoque, who also owns a restaurant, had food cooked and delivered to residents of Sant Jalaram Bapu Nagar. Among those who helped him were Farukh Pathan, a retired government official, advocate Ashok Mishra and local residents Usman Khan, Sandip Shukla and Jaiprakash

Environmentalist Stalin D from NGO Vanashakti raised similar concerns. "Check the maps of Vasai and Virar and you will realise why it is going underwater. Vasai and Virar are natural floodplains and not at all fit for townships, built on raised, reclaimed land. Yet, authorities continue to plan newer projects; due to this, illegal reclamation of land, and destruction of ecologically important wetlands and mangrove forests are rampant. No wetland has been spared and those un-built are also earmarked. Citizens don't have a choice as they cannot afford housing elsewhere," he said.

According to local activist Dominica Dabrey, at present, there are two major colonies under construction in Vasai West, which are blocking the path of the rain water that flows through a nullah. "The local corporation built a boundary wall near the nullah, narrowing its width, and causing excess rain water to overflow," said Dabrey.

Another local activist Sameer Vertak also showed mid-day several spots in Nalasopara where construction next to nullahs was rampant. He also pointed out a spot where debris had been dumped in a narrow gutter. Part of the Ulhas river, locally known as Sopara river, which starts from the hills in the eastern part of Vasai and ends in the Vasai creek, has also been encroached, and diverted, Vertak said.

"Also, while the population in these areas has increased manifold, the drainage system is as it was 15 years ago. The corporation has to increase the width of the drainage culvert, and clean them regularly," he said.

'Blame the rain gods'
Father Francis D'Britto, who first rang the alarm bells in 1989, when he approached the local tehsildar office of Vasai, demanding that they chart out a plan for the township, said, "At the time, I had warned them that if they did not tackle the situation soon, this place would drown. Look what's happening now."

 
Stalin D

Local MLA Hitendra Thakur said that Vasai recorded the highest rainfall till July 10, this season. "Last year, we recorded a total of 1,000 mm rainfall from the beginning of the monsoon season till July 10. But, this year we received around 1,700 mm rainfall," he said.

When contacted, Satish Lokhande, commissioner of VVMC also claimed that Vasai-Virar had received "abnormal rainfall" this year. "Also, due to the high tide, the water levels increased in Vasai creek, causing flooding in low-lying areas like Tulinj, Central Park and Deen Dayal Nagar," he said. Lokhande admitted that the drainage capacity in these areas was poor.

He, however, denied that unauthorised construction and encroachment in the Vasai area was responsible for the flood-like situation. "The drainage culvert carrying water from the city is very narrow. It needs to be enlarged and two new culverts need to be built. But, the culvert is on railway land. Our corporation is working on getting requisite permissions."

Chulna villagers rescue orphans

Over the last one week, residents of Chulna village in Vasai West, have come to the rescue of girls from a nearby hostel, Fatima Mata Convent. The hostel is home to 75 girls, most of whom are orphans. During the heavy showers that crippled Vasai, the area around the ashram was severely waterlogged, and the girls were forced to stay indoors. The residents, however, decided to make room for them in their own houses. Each villager adopted three to four girls. "We have kept them at our homes, where we are taking care of them. We have even arranged bus services for them so that they can go to school as usual. They will be with us till the situation gets better," said Asmita D'Costa.

With inputs by Rajendra B Aklekar

Also Read: Mumbai Rains: Vasai-Virar limp back to normalcy after deluge

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