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Online Reputation Management (ORM) is a multi-faceted concept which is aimed at building a positive online public opinion of an organization, brand, or individual. This form of reputation management essentially includes addressing any customer feedback or adverse content that can damage the brand, developing and maintaining positive online content, and using proactive strategies to address … Continue reading Online Reputation Management – a way to look after your brand in 2021

The post Online Reputation Management – a way to look after your brand in 2021 appeared first on VSMA | Legal Matters | The Law | Confirm Them | Law Firms.

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by Mike Carraway, Access Realty, Birmingham, AL

A LOT of sellers want to price their home above the market value and they do it for a variety of reasons...

Some say they want to have "negotiating room". Some say, "we can always come down later". And others say, "we just want to see what we can get - you know - test the market."

Theses are all good reasons from a seller's point of view. They aren't, however, from a property marketing standpoint. When you put a property on the market, you want to generate the highest traffic and demand in the shortest time possible and all of these so called reasons to overprice just hinder and impede the marketing process.

Danger #1

Pricing a home above the market value usually results in people going elsewhere and buying. They may love your home but if you have a similar product in your market for a lower price, they'll buy it - not yours. In effect, you have missed your buyer and now you will have to wait and attract another one at a later date.

Danger #2

Traffic and lots of it is what sells a home. Without human bodies walking through your home, it doesn't matter if it's the best deal around or the most beautiful in your neighborhood - it still won't sell. In order to get the most traffic possible in the shortest time, the price must be right from the very beginning. If the home is priced very near what you actually think it will sell for, you will get the most traffic - and offers.

Danger #3

Your home will sit on the market while YOUR buyers go buy other homes. You will have lower traffic due to the higher price and fewer people will be exposed to it. What happens when you finally decide to lower the price? People see the price reduction and it causes a couple of thoughts...

1) I wonder how much further down they will come?
2) I wonder if something is wrong with it?
3) I wonder how long it's been for sale?

Just these three will cause you more suffering from low offers and constant questions about whether you will carry part of the financing or not. You will soon grow tired of it.

The best way to avoid ALL of these problems, especially in a buyers market as we are in right now, is to price your home AT the market. Not a little over but right at the market value.

Want a secret? Price your home slightly UNDER the market value. You will have people fighting over it and will probably receive multiple offers. When you do - you can actually start a bidding war of sorts over your home and may even realize MORE than the market value.

by Mike Carraway, Broker, Access Realty, Birmingham, AL 800-840-0165

The internet is all the rage when it comes to real estate. According to the National Association of Realtors, when a buyer starts thinking of buying, the first place they turn is the internet. Just 10 years ago - it was getting in the car and driving around.

With gasoline prices approaching $3 a gallon, more and more people will search online first before they do any driving.

So - if you are an agent or a seller, how do you get your property noticed online?

Let's talk about being an agent first. If you are with a national franchise and/or your company is affiliated with the local board of Realtors, there is a good chance that your listings will get streamed to Realtor.com. Relator.com is the #1 property search engine in the world and just keeps getting bigger and better. The site is ranked by Alexa.com as the #8 site - in the WORLD. That's pretty big. Real estate agents already have this site in their favor.

As a home seller, you do not have such an advantage. You can either buy into one of the FSBO (For Sale By Owner) products out there that will put your home on the internet for you, or you can put up your own site and sales page for your home. Of course, if someone is searching for a home in your area, and your site doesn't come up on the first page or two of the major search engines, no one will ever see it.

With people shopping more online and doing less driving around, it puts todays home sellers (those selling without an agent) at a pretty big disadvantage. If they would list their home with an agent whose company has a popular internet presence, their home would sell a lot faster because of the increased exposure.

Our company site is such a site. If you go to Google and search on "Birmingham Alabama Homes for Sale", you will see that the Access Realty site comes in at #3 or #4 on the first page. That's a huge advantage for anyone who wants to sell a home in Birmingham.

One other way to sell a home is to generate a large roster of interested buyers. This can be accomplished online by setting up what are called mini-sites designed to capture llists of people who are currently in the market for a home. This works great for real estate agents but may not work so well with a seller of just one home. You can get more information on these mini-sites and how to accomplish this HERE. As I said before, this type of buyer generation works extremely well these days because almost everyone shops online before getting in the car and driving around looking for homes.

I guess it's now official. The real estate bubble has burst. When the inventory figures for homes show they are going up nationwide AND it's in the national media, you can be sure that it's already been happening for a few months now. The NY Times and Jouranl and just about every other news outlet decided today that it was a story - so I guess it's official.

Those of us in the real estate business have known it for the last 3 months and we could have told you so. We have sales figures and "time on market" statistics that can back up our claims. We have been telling successful sellers what's happening and how to price their homes accordingly. Now - 3 months later, the media is catching on.

The story is that the supply of homes on the market is rising and the number of buyers isn't. What that means to you is that your home will sit on the market longer without selling. In fact, two of the articles I've read state simply that it would take over 6 months to sell all the homes currently for sale. What they leave out is that more homes come on the market every day, further increasing the glut.

As the number of homes on the market increases, it takes further price reductions to get some of those homes to sell quicker, which, in turn, lowers the reflected market price of all homes. Sellers will wait and wait and then lower their price - too late. What they don't realize is that they are chasing the market down.

The market price of their home goes down and then they lower their price just above the market price and wait. While they wait, the market price goes down further, putting them farther and farther away from the market value, until they lower the price again.

So, as a seller, what should you do right now?

Simple, lower your price to a point that is BELOW the current market value. Ask your agent to take some time and do a good market analysis to get a feel for what your home is worth right now. Then, price it below that number. If you do this, you will have hungry and willing buyers lining up to make offers on your home... but only for a short time in a falling market. If you wait too long, and the market coninues to drop, then you will be priced above the market again and have to reassess the situation.

The smart thing to do is price your home low and let the market come to you, rather than chasing the market down. One strategy results in buyers, the other results in foreclosures. But you have to decide which strategy to persue.

As 2019 moves to a close, Spotify is giving its yearly version of the personalized Spotify Wrapped, as well as a unique one that showcases your listening records through the last decade.

That indicates your Wrapped will add the songs, artists, albums, and podcasts you found on Spotify in 2019, plus the artists you streamed across the past decade, by a My Decade Wrapped option.

Spotify Wrapped extends to add your favorite music from the decade, plus podcaster metrics

Podcast listeners make for an interesting audience segment for B2B brands. According to recent reports on podcasting, 74% of podcast listeners want to learn new things, and they are more likely to be active on social media and follow companies. That means podcasts pose a unique opportunity to generate qualified leads and brand advocates.

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The decision to implement a private podcast is a critical first step to improving your business communication, but there are a number of other important decisions you have to make before the show becomes a reality. In this article, we’ll focus on one unavoidable decision: what type of equipment should you buy?

The answer, perhaps unsatisfyingly, is that it depends. However, here are the questions you should be asking yourself as you begin the search for podcasting gear.

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Like so many people throughout the country, we at NPR's Student Podcast Challenge are working from home right now. And after months of teaching students how to make a homemade podcast, we put our skills to the test: The latest episode of our podcast was recorded from our bedrooms.


Host/producer Lauren Migaki recorded a podcast from her home/pillow fort studio.

We used pillow forts (just like in our how-to video!), bulky headphones and special, professional-grade microphones. But don't let the equipment discourage you — with just a couple tweaks you can use essentially the same setup: Replace the headphones with earbuds, and the mics with a mobile device like a cell phone or tablet, and you are ready to go!

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Storytelling is powerful.

With the influx of media—both social and traditional—getting consumed in a 24/7 news cycle can be overwhelming and optional. The concept of time seems irrelevant lately leaving our fingertips free for endless scrolling, a particularly slippery slope for mental health during this global pandemic.

Individuals, families and communities worldwide are learning how to grapple with the effects of a changing social paradigm, seeking ways to stay connected and safe.

Adaptability during this new paradigm is key and many tech companies are stepping up to the plate to perfect, iterate, and improve on products to keep up with a new normal and compete in an evolving landscape.

The podcast industry as a whole is expected to produce more than $1 billion by 2021, according to a new report from the Interactive Advertising Bureau (IAB).

With that much money floating around, you have to wonder what is stopping you from getting your share.

Since many people are still stuck at home, craving connection and entertainment, there is really never been a better time for podcasting. And, contrary to what you might think, getting your own podcast off the ground is not just possible, it’s quite easy thanks to resources like

In order to understand how to start a podcast for your business, there are a few key elements to keep in mind.

Podcasting is a disruptive technology that has found acceptance in the present-day global digital market. From storytelling to interviews, there are podcasts for everything. And, if used correctly, podcasting can give your business a major boost by ensuring better customer and market reach, showcasing your industry expertise and forming extensive networks.

The popularity of podcasts is universal. In the U.S., about 40% of Americans above the age of 12 listened to a podcast in the year 2017. Imagine the potential channels and benefits the medium of podcasting can create for you if used correctly.

However, starting a successful business podcast is not a piece of cake. You need to be appropriately prepared before venturing into this project, especially if you plan on doing it without the help of a professional podcaster. There are certain technical and other related requirements you must take care of before you can even air your first podcast episode. But fret not; here are the crucial steps to start a podcast for your business.

Podcasting is one of the best ways to find and connect with your customers. Do it right and you’ll engage a growing community of loyal fans who hang on your every word and buy all your products and services. Do it wrong and you’ll end up broke. Most podcasters – some 85% – miss the opportunity to profit from podcasting while wasting precious dollars on fancy equipment. But it doesn’t have to be this way.

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