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Podcasting Insights estimates that there are currently 750,000 podcasts in existence, with a combined archive of over 30 million episodes. That begs the question: Does the world really need another podcast?

The answer: yes!

The audience for podcasts is insatiable, always hungry for new insights, new experiences and new voices. And for the people on the other end of the earbuds -- the creators -- podcasts offer a ton of rewards, including bolstering their credentials as an expert, creating new revenue streams, building brand awareness for their business and, honestly, podcasting is just really fun to do.

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Let me tell you: it was a journey. Learning how to podcast is easy on the one hand, but keeping it up requires grit. I struggled. I celebrated. I attracted clients. I considered quitting at times. I got fan mail. I stuck with it.

Lather, rinse, repeat.

It has now been over 17 months, and I've learned some things. If you are thinking of starting a podcast, here are a few mistakes I'd recommend avoiding:

1. Spending too much money
You do not need a bunch of fancy equipment to start a podcast. Trust me. I spent $65 on a used Yeti microphone and pop filter from some guy off Craigslist and started recording the next day.

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Podcasting has enormous potential for publishers, given the mobile portability of the format and the possibility of converting text content into a spoken-word format listeners can consume while doing other activities. The IAB estimated the podcasting advertising market in the United States may exceed $1 billion by next year, a tenfold increase since 2015.

That estimate is encouraging, but podcasting needs to catch up to the needs of sponsors to become more viable amid a crowded media marketplace.

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Seventy-five percent of Americans aged 12 and older (about 212 million people) are now familiar with podcasting, up from 70 percent in 2019. Fifty-five percent (155 million) listen to podcasts in general while 37 percent (104 million people) listen to podcasts monthly, up from 32 percent (90 million) in 2019.

It is more important than ever that brands create content easily retrievable through voice as consumption of both podcasts and voice-operated assistants rise. Over six in ten Americans use some form of voice assistant technology and nearly one-third of smart speaker owners have three or more devices in their homes.

Other noteworthy survey findings include smartphone ownership growing to 240 million, smart speaker awareness growing to about 220 million and smart speaker ownership growing to 76 million. The mean number of smart speakers per household grew from 1.7 in 2018 to 2.2 in 2020. As smart speaker ownership increased, radio ownership decreased, as the mean number of radios per household went from three in 2008 to 1.5 in 2020.

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Spotify on Wednesday said its monthly active user count reached 299 million in the most recent quarter ending June 30. That is an increase of 29 percent year-over-year and brings the streaming giant just shy of that 300 million MAU milestone.

Taking a closer look, we see that Spotify finished the second quarter with 138 million premium (paying) subscribers, up 27 percent compared to the same period a year earlier. The company said its Family Plan continues to be a big driver of performance and further plugged the expansion of its new Premium Duo subscription offering for couples.

While most radio companies, outside the biggest in the industry, struggle to find a revenue generating podcast strategy, the number of consumers listening to podcasts continues to grow.

Monthly listening is up, weekly listening is up and the average podcast listener tunes into about 5 shows per week. The latest Infinite Dial stats show that about eighty million Americans – 28% of the U.S. 12+ population – are now weekly podcast listeners, a 17% increase over 2020. And, 57% of the country have now listened to some kind of podcast.

The overall monthly podcast listening audience is now more diverse than ever: 57% of monthly podcast listeners are white, 16% Latino, 13% African American, 4% Asian, and 10% of some other background.

With podcasting on the rise the big question that remains for most radio stations around the country is how to make money at it. Unless you have a large enough network of shows, like the bigger radio companies, to be able to sell millions of downloads to advertisers and ad agencies, it takes a minimum of 25,000 downloads per show for an advertiser to even look at a show.

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A Creative Commons license allows creators to place conditions on their copyrights. Traditionally, copyrights restrict the rights of others from modifying or distributing copywritten works. Creative Commons licenses offer flexibility by allowing the creator (copyright holder) the ability to choose what limitations they want in place with respect to specific copywritten works.

What is Creative Commons

Publishers are evaluating options and determining how they can profit from RSS feeds. The two obvious contenders that publishers are considering to profit from their RSS feeds are: subscription RSS feeds and RSS feed advertisements.

Monetizing RSS Feeds

The Internet has opened the doors to a diverse congregation that exists beyond the traditional borders that communities have become accustom to. Using technology as a communication medium has not been lost on spiritual leaders and many have embraced the Internet as a medium to spread their faith. It is rare to find a house of worship that does not have a website or Internet presense. Expanding upon this theme, parishes looked to podcasting to further expanded the reach of their spiritual counselors and ministers. Many preachers record homilies, hymns, services, sermons or gospel teachings, for parishioners and interested listeners.

Podcasting Sermons

Podcasting once defined as a geek hobby, has now spawned an industry. Entrepreneurs have adopted traditional advertising mediums to the podcasting technology as a way to make some extra money.

Monetizing Podcasts

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Finally, got through the merge from and merge into functions of the new Report options page. Following that, I hurried through the rest of the Tutorial in the help file. It may not be perfect right now, but it will get polished over time.

So what was going to be just adding the last set of features before going beta, ending up turning into some fairly major changes and usability improvements. A lot of the changes were based on user input and I thank everyone for that.

There are quite a few changes this version, many of them quite noticeable in the program and in the Everything Report. See my Version History for a complete list. I'll be sending out a mailing tonight to everyone who's purchased and tried Behold to let them know about the new version and some of the new features.

There are "bookmarks" in Behold at every horizontal line, corresponding to every pair of people. I set it up that way when ID numbers had more relevance several versions ago.

But now if you click on a hyperlink to someone, you will go to the first person of the pair, and not necessarily to the person you intended to. Stephen let me know about this in the Behold Discussion Forum.

He's right and this needs reworking. I'm going to set it up so that both people as well as the info for the two of them each get their own bookmark so that links can go to the correct place.

While checking this, I also found a couple of bugs with the forward and backward history which use these bookmarks.

This will take a bit of debugging and some data restructure, but it's worth taking the time now and cleaning up that code.

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[Leadership] Junior Chamber International (JCI), Aso, has reaffirmed its commitment to fostering quality leadership among young Nigerians to drive sustainable economic growth.

[Daily Trust] The Inspector General of Police, Kayode Egbetokun, has advocated urgent and comprehensive action against increasing cases of crimes involving minors, saying their involvement in criminal activities has devastated communities across the nation.

[Nile Post] Church of Uganda has declared November 2024 as Focus Month for Children, with a special emphasis on children with special needs, under the theme "Transformed minds - loving and serving children with special needs," from Romans 12:1-2.

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