For many independent business owners, embarking on a full-blown social media program can seem like a daunting journey into unknown territory. Thankfully, the payoff is worth the effort. When done right, there is massive potential for SMBs to directly connect and communicate with targeted, local audiences.

In fact, recent research has shown that 91% of small business owners rely on social media as a means of driving increased sales. So what is the secret? Where do you start, and what are some of the most important things to keep in mind as you look to boost your bottom line?

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Small business startups may fuel the economy, but that does not mean that they always succeed. In fact, according to a study published by Bloomberg, 80 percent of businesses fail within the first year and a half, which is a pretty dismal outlook for aspiring entrepreneurs.

The reason that so many businesses fail, in large part, is due to poor financial planning. In order to beat the odds and to get your business moving on the right track, consider the following financial advice.

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From making a financial plan to creating an exit strategy, here are some helpful tips for establishing and running your small business.

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Social media may be the last thing on your mind after a long day of managing employees, interacting with customers, ordering inventory and keeping an eye on your finances. But it is an important tool that can help you market your business and engage with customers.

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According to a new study, one in six marriages that began in the last three years has resulted from an interaction that started online. At the same time, Nielsen also reports that four out of every five corporations in America are now leveraging social media to help expand their client base and build relationships with customers.

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Among the countless factors a small business owner must consider when running his or her business, social media is quickly becoming one of the most important.

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Social media has become a necessary business tool for companies big and small. There are now more than 2 billion active social media users around the world, according to a LinkedIn article about upcoming social media trends. More people are now regularly using social media than the populations of the United States and China combined, and the number is growing at a clip of 25 percent a year.

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One thing is for certain in business these days — nothing ever stays the same, and my annual list of the top emerging trends in small business certainly bears this out. This year, while yes, we see some of the same old stalwarts (like social media, but even that is changing, see below) a few new, surprising entries make it onto the list. For instance, the top trend for the upcoming year, while right before our eyes, is a fairly recent phenomenon and we will get to that next week.

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For as far back as free markets go, word of mouth has been the primary tool small businesses have used to spread their message and market their brand. Within the last few decades, though, the explosion of media has led to wide array of marketing opportunities and techniques.

While word of mouth is still important, social media has taken over as one of the most effective avenues for public relations and marketing for even the smallest of firms.

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Regardless of the size of the business, ultimate responsibility for success lies with the CEO. If you’re a small business owner, thats you. And the most critical CEO tasks that result in success or failure lie in the knowledge and practice of financial management fundamentals.

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A full half of small business owners see growth opportunities in the next six months, while 17 percent say they are already seeing that growth.

Only 33 percent say they see no immediately growth opportunities ahead. That’s according to the most recent survey by the National Small Business Association.

According to the National Small Business Associations 2015 economic report (PDF), nearly 75 percent of small business owners surveyed are confident in their businesses — the highest percentage recorded in the last four years. However, there was a relatively less positive outlook among the small business owners on the overall economy than even six months ago.

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With the positive effects of social media marketing becoming more and more apparent, most small businesses have started working on a social media marketing strategy.

One of the main aims of social media marketing is to stay relevant to your audience. This might be harder for small businesses as they have more to juggle, in terms of handling tasks. Social media tools and apps can help reduce the stress of multi-tasking and keep your social media activities consistent. Below are social media tools for small business to help make your life as a social media marketer easier.

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As social media use continues to grow, so does the number of marketing opportunities for small businesses. Nearly two-thirds of U.S. adults now use social networking sites, according to Pew Research, up from just 7 percent in 2005.

Learning how to use a wider range of social media tools can help small businesses target prospective and existing customers on these platforms. Here are four tips to consider:

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It  is not easy being a small business competing against the big boys. They have got the budget, the expertise, and the size to push you around. That said, it does not have to be half as hard as some small businesses make it. For example, for many businesses, their social media and PR plans can be a lot easier and communicate far more authority besides.

To that end, today we’re going to look at how you can automate both to make your efforts both easier and more fluid, using some simple best practice and strategic planning.

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A strong social network can become an asset for any business. Social media offers every business the opportunity to strengthen relationships with their target audience, creating loyal customers and even brand advocates. Exploiting this potential is no easy feat, but can be done if the medium is used well.

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If you have a small business, you know you want to use social media like Facebook and Twitter to increase sales. Kim Garst has made her living telling businesses how they should use social media to their advantage.

The one thing all business owners say to her is that they want to use social media to make money. This is possible Garst says, but you have to first build a brand.

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Millennial business owners depend on social media for brand promotion more than any other medium.

Shocked, right? OK, probably not. But just how much Millennial business owners are using this relatively new media — or how much they don’t use traditional media — may come as a surprise.

New data (PDF) from Magisto shows that 68 percent of Millennial small business owners and entrepreneurs depend on social media channels for developing awareness of their own brands.

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The founder of a multiracial beauty company shares how she coped after her “personal and professional victory” angered many fans.

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How do you stay on top of the latest trends in your field?

I read a lot of blogs. I stay on top of Google Webmaster Central Blog, Search Engine Land and Moz Blog are ones that I read. I network with colleagues in the field to see what they’re doing, what they’re hearing and learn from them. There are a few SEO and social media marketing meet-ups in town that I attend.

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As 2017 unfolds, small businesses should take a look at what did not work in 2016 and find ways to improve in the upcoming year. While you work to control spending and shed some of the holiday pounds, don’t forget about making social media resolutions for your business.

Social media in 2017 will really be a defining factor in successful marketing strategies and strong businesses. In 2016, social media boomed for businesses. It was part of marketing strategies in previous years, but new advertising updates for social platforms and business-friendly changes made it easier than ever for organizations to make connections and offer valuable customer service.

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The try-out period for social media is long past. Even tiny businesses – even many who don’t even have their own websites – know they need to be on social.

10 Classic Small Business Social Media Mistakes

The tools, platforms and methods you use to grow your business are constantly changing. So you need to keep up with all the latest updates and trends. Members of the online small business community have some great insights about these changing tools and trends, ranging from social media algorithms to augmented reality. Read on for some helpful tips.

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Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 — Amazon Go cashier-less convenience store opens to the public in Seattle.

This week in Seattle, Amazon opened its cashier-less convenience store to the general public. At Amazon Go, customers scan their smartphone on the way in and are then tracked with cameras and other sensors as they browse.

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The business terrain is one that changes much faster than most -- basically because the way business is done evolves based on cultural changes, changes in technology and even generational changes. It is safe to say that at all times, at least one of these things is changing.

We are in the era of giving back and social impact. Businesses should face this, and stop using the fact that they are not yet big businesses as an excuse for boycotting charitable involvements or social responsibility. Businesses that do this are missing out on the great benefits hidden on the other side of socially responsible companies.

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Social media, email, text messaging and other communication technologies are transforming government into a more efficient, effective and dynamic process. Whether it’s an elected official using Twitter to address constituents or a city using a Facebook page to make public announcements, government entities and elected officials are becoming more accessible and connected to constituents. And therein lie today’s nuanced First Amendment related challenges

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Social media is a crucial component of any small business' marketing efforts. When done well, a strong social strategy helps you connect directly with your customers, and can even create some free publicity along the way.

For all of social media's advantages, there are pitfalls as well. The internet can look like a cavalier place when it comes to copyright rules, but there are plenty of no-nos that you need to follow if you want to stay out of legal trouble.

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Establishing a strong social media presence can mean big business for your small business. But if you don’t have dedicated resources to devote to it, or you don’t have much time to spare, you might find it tough to gain traction. Use these nine social media tips to boost business and grow your brand.

Set Clear Goals

No matter how eager you are to start using social media for your business, take the time to set clear goals before you begin. Try setting SMART goals — specific, measurable, achievable, relevant, and timely — to guide your social media strategy.

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Every year, more than 400,000 entrepreneurs launch small businesses in the United States, many driven by the desire for ownership and independence. Local mom-and-pop shops, online services, food trucks — the skys the limit.

But taking on a new business is a lot of work and risk. According to the Small Business Association, over 20% of new small businesses fail during the first year of operation.

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Digital marketers often identify social media as one of the best forms of content marketing, but it can often feel like we’re just going through the motions. If the social media content isn’t attracting leads, what good is it? It’s likely you just need a quick boost in strategy to make sure your content is appealing to your target audience and getting inbound requests and messages.

In fact, 90 percent of social media users have used the platform to communicate directly with a business before. So if none of your customers or followers are reaching out to you, it’s a telltale sign that something should be changed. Ideally, you’ll post a picture or video with a robust caption that offers value and the floodgates will open: direct messages, likes, comments and queries should start coming (or even just trickling at first) in, proving that your content struck a chord and inspired action. Not there yet? Here are four ways to bolster your strategy to attract those leads.

1. Focus your content on interesting stories
2. Do a poll asking what type of content people want most
3. Host a Q & A on Facebook or Instagram Live
4. Make sure you have a call to action in every post

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(EMAILWIRE.COM, October 31, 2024 ) The UAV-Drone-Navigation System Market is expected to grow from USD 960 million in 2024 to USD 1,520 million by 2029, representing a CAGR of 11.2%. The increase in demand for UAVs across sectors, including commercial applications, military operations, and public...

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En un esfuerzo conjunto para mitigar los efectos devastadores de la reciente DANA que golpeó las localidades de Letur en Albacete y Mira en Cuenca, Globalcaja ha destinado un fondo de 250.000 euros que será gestionado por los Servicios Sociales de Atención Primaria de Castilla-La Mancha. Esta ayuda económica será repartida equitativamente entre ambas localidades […]

Artículo publicado en : Globalcaja Destina 250.000 Euros a Familias de Letur y Mira Afectadas por la DANA a través de Servicios Sociales

En un acto simbólico y cargado de demandas, Amnistía Internacional ha entregado cerca de 15.000 firmas a la Consejería de Igualdad de Castilla-La Mancha. Con esta acción, la organización busca presionar a las autoridades para que implementen medidas concretas de apoyo a las víctimas de violencia sexual, en un contexto donde el tiempo apremia: apenas […]

Artículo publicado en : Castilla-La Mancha Cuenta con 50 Días para Inaugurar Centros de Atención a Víctimas de Violencia Sexual

El presidente de Castilla-La Mancha, Emiliano García-Page, ha manifestado su deseo de proponer al gobierno central una agenda clara destinada a mejorar la colaboración institucional con las comunidades autónomas. Este anuncio se realizó durante la firma de convenios con la Universidad de Castilla-La Mancha y la Universidad de Alcalá, en la que García-Page abordó la […]

Artículo publicado en : Page Propondrá Agenda de Armonización para Mejorar Colaboración Autonómica Tras Emergencia

La alcaldesa de Mira, Miriam Lava, ha tomado cartas en el asunto tras la devastación causada por la reciente DANA que afectó gravemente a su municipio. En un esfuerzo por mitigar el impacto sufrido por las familias vulnerables, muchas de ellas de nacionalidad rumana, Lava ha firmado un Protocolo de Colaboración en Emergencia con la […]

Artículo publicado en : Atender a Familias Vulnerables y Recuperar Servicios Esenciales: Prioridades en Mira Tras la DANA

La Unión General de Trabajadores y Trabajadoras de Castilla-La Mancha (UGT) urge a las autoridades y organismos competentes a una respuesta coordinada ante la situación crítica que viven 400 personas y 70 empresas, afectadas por el paso de la Depresión Aislada en Niveles Altos (DANA) en la región. Este fenómeno meteorológico ha dejado un rastro […]

Artículo publicado en : UGT Castilla-La Mancha Propone Mejor Coordinación en Asistencia a Damnificados por la DANA

Herencia estrena desde hoy una nueva y modernizada pista de pádel que promete elevar la experiencia de juego y seguridad de los usuarios. Esta nueva instalación se suma a las tres pistas ya existentes en el complejo deportivo local y está diseñada para satisfacer la creciente demanda de los aficionados a esta disciplina. Las obras […]

Artículo publicado en : Herencia inaugura una nueva pista de pádel de metacrilato con mejoras de seguridad y tecnología

Hi Blokesters. It's official now and InstaBloke has moved over to Blog Bloke dot com, so please make a note of it and update your bookmarks as well as the newsfeed. You should also check out my latest post explaining all of the gory details. It's a doozy.

See you there!

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[Image Source: Keepcon] Before planning any communications strategy nowadays, it's very important to begin with true audience insights. While demographic data still proves useful in developing an overall strategy, it will be those rich, deep, and often even real-time...

Back in 2010, when I was SVP of Social Media at the Advertising Research Foundation, a member in the mobile industry was interested in learning whether the opportunities in digital signage were right for the company to explore. I ended...