Aim/Purpose: This study aims to identify the characteristics of YouTube video reviews that consumers utilize to evaluate review helpfulness and explores how they process such information. This study aims to investigate the effect of argument quality, review popularity, number of likes, and source credibility on consumers’ perception of YouTube’s video review helpfulness. Background: Video reviews posted on YouTube are an emerging form of online reviews, which have the potential to be more helpful than textual reviews due to their visual and audible cues that deliver more vivid information about product features and specifications. With the availability of an enormous number of video reviews with unpredictable quality, it becomes challenging for consumers to find helpful reviews without consuming significant time and effort. In addition, YouTube does not provide a specific feature that indicates a review helpfulness similar to the one found on e-commerce websites. Consequently, consumers have to examine the characteristics of video reviews that are readily available on YouTube, evaluate them, and form a perception of whether a review is helpful or not. Despite the increasing popularity of YouTube’s video reviews, video reviews’ helpfulness received inadequate attention in the literature. The antecedents of the helpfulness of online video reviews are still underinvestigated, and more research is needed to identify the characteristics that consumers depend upon to assess video review helpfulness. Furthermore, it is important to understand how consumers process the information they gain from these characteristics to form a perception of their helpfulness. Methodology: Following an extended investigation of the relevant literature, we identified four key video characteristics that consumers presumably utilize to evaluate review helpfulness on YouTube (i.e., review popularity, number of likes, source credibility, and argument quality). By employing the Elaboration Likelihood Model (ELM), we classified these characteristics along the central and peripheral routes. The central route characteristics require a high cognitive effort by consumers to process the review’s message and reach a logical decision. In contrast, the peripheral route assumes that consumers judge the review’s message based on superficial qualities without substantial cognitive effort. A research model is introduced to investigate the effect of central and peripheral cues and their corresponding video review characteristics on review helpfulness. Accordingly, argument quality is proposed in the central route of the model, while review popularity, number of likes, and source credibility are proposed in the peripheral route. Furthermore, the study investigates how consumers process the information they obtain from these routes jointly or independently. To empirically test the proposed model, a convenient sample of 361 YouTube users was obtained through an online survey. The partial least squares method was used to investigate the effect of the proposed characteristics on video review helpfulness. Contribution: This study contributes to the literature in several ways. First, it is one of the few studies that investigate online video reviews’ helpfulness. Second, this study identifies several unique characteristics of YouTube’s video reviews that span peripheral and central routes, which potentially contribute to review helpfulness. Third, this study proposes a conceptual model based on the ELM to explore the effect of central and peripheral cues and their corresponding review characteristics on review helpfulness. Fourth, the research findings provide implications for research and practice that advance the theoretical understanding of video reviews’ helpfulness and serve as guidelines to create more helpful video reviews by better understanding the consumer’s cognitive processes. Findings: The results show that among the four characteristics proposed in the research model, argument quality in the central route is the strongest determinant factor affecting video review helpfulness. Results also show that review popularity, source credibility, and the number of likes in the peripheral route have significant effects on video review helpfulness. Altogether, our results show that the effect of the peripheral route adds up to 0.463 compared to 0.430, which is the impact magnitude of the argument quality construct in the central route. Based on the comparable effect magnitude of the central and peripheral routes of the model on video review helpfulness, our results indicate that both peripheral and central cues significantly affect consumers’ perception of video review helpfulness. The two routes are not mutually exclusive, and their cues can be processed in parallel or consecutive ways. Recommendations for Practitioners: The study recommends creating a dedicated category for reviews on YouTube with a specific feature for consumers to indicate the helpfulness of a video review, similar to the helpful vote button in textual reviews. The study also recommends that reviewers deliver more appealing and convincing argument quality, work toward improving their credibility, and understand the factors that contribute to video popularity. Impact on Society: Identifying the characteristics that affect video review helpfulness on YouTube helps consumers access helpful reviews more efficiently and improves their purchase decisions. Future Research: Future research could look into different types of data that could be extracted from YouTube to investigate the helpfulness of online video reviews. Future studies could employ machine learning and sentiment analysis techniques to reach more insights. Future research could also investigate the effect of product types in the context of online video reviews.

From lightning strike to literary heights: An inspiring odyssey into children's literature and aspiring animation

Reduce video time and accelerate learning with Balise's cutting-edge AI technology.

This is a near impossible task to narrow down all of the youtube videos I have seen to pick only my top 3. So I am going to break this into sections.

Today - Top 3 Youtube Videos I Have Uploaded of my Daughter Macy.

This is a guide on how to promote video content on YouTube, with significant focus on channel optimization, harnessing YouTube settings and features, website modifications and the opportunities involved in paid video promotion. Follow these 6 tips on how to promote YouTube videos, and you’re guaranteed to see an improvement in viewership, reach and overall […]

Bernews posted more than 1,000 videos on YouTube during 2023, with the top twenty most viewed videos on our channel including coverage of Hurricane Lee, interviews with Bermuda Day spectators, BermudAir Aircraft, post-Tropical Cyclone Idalia coverage, Bermuda Day Parade highlights, Bacchanal Run Party event, crane in Pembroke, Boston TV with Glenn Jones celebrating Bermuda Day […]

to youtube videos manually

The ability to download media on the internet almost feels like a lost art. When I was in my teens, piracy of mp3s, movies, and just about everything else via torrents and apps like Kazaa, LimeWire, Napster, etc. was in full swing. These days sites use blob URLs and other means to prevent downloads. Luckily […]

The post How to Download a YouTube Video or Channel appeared first on David Walsh Blog.

Welcome the the forums! :welcome: Here is how to post a YouTube video: 1. Open the video in YouTube. 2. Click on the Share link below the video. 3. Click on the Embed tab (directly below the Share link). 4. Press CTRL+C to copy the ...

From baking a Japanese-style souffle cheesecake to making trivets out of wine corks, here's what our features staffers recently learned from YouTube videos.

From baking a Japanese-style souffle cheesecake to making trivets out of wine corks, here's what our features staffers recently learned from YouTube videos.

From baking a Japanese-style souffle cheesecake to making trivets out of wine corks, here's what our features staffers recently learned from YouTube videos.

Met de huidige omstandigheden verandert de manier waarop we communiceren met klanten. Video gaat steeds meer een rol spelen. Google speelt hier goed op in en komt met de YouTube Video Builder. Hierdoor wordt het voor ieder midden- en kleinbedrijf mogelijk om zonder kennis van videobewerking of dure videoproductie aan de slag te gaan. Scheelt […]

YouTube and other video sharing sites like Vimeo for example are great places to get traffic to your website or blog. But there only as effective as the traffic those video receive, makes sense right. Obviously if your vides are getting next to no hits, your website will see little to no increase in traffic, which in a word sucks. So for this post I'm going to go over some simple steps you can use if your new to YouTube to help get your videos noticed. In the next post I'll cover some ways you can take those videos and use them to get traffic back to your site.

Recently a friend of mine who creates fan videos like me had one of his videos copied and re uploaded onto YouTube. The copied version was almost 100 percent identical except for a 2 second picture of a movie poster at the beginning, and a short video about Christian persecution attached to the end. Apart from that it was the same video, music and everything. The reality is this is a very common problem amongst people who upload videos on or other video sharing sites and it’s extremely easy to do. There are countless numbers of sites where you can download videos and easily upload them onto your channel and claim them as your own. So how do you protect your YouTube videos from being copied?

Let say you found a video you want to share with some friends. Or perhaps you want to post it to your website. The problem is that it’s long and the stuff you want people to see is in the last half of it.

The post How to Setup For Doing Live Streaming and YouTube Videos at Home appeared first on Digital Photography School. It was authored by Caz Nowaczyk.

Since many of us are spending most of our time at home at the moment, I thought I’d share this great video from the dPS founder, Darren Rowse, on how to do live streaming and YouTube videos from your own home as a way to reach your audience and promote your photography. He shares his […]

The post How to Setup For Doing Live Streaming and YouTube Videos at Home appeared first on Digital Photography School. It was authored by Caz Nowaczyk.

  Youtube-dl is a fantastic little command line utility that lets you download videos from YouTube and a couple of other video hosting sites. Although the command line interface is off-putting at first,...

YouTube Video on Insensitive Behaviour Of Air India Staff Goes Viral

Youtube Video on Hoisting of World's Largest and Tallest Tiranga - Indian National Tricolour Flag

Hi Folks, Check out this great new video on YouTube: CDNLive SV 2014: PMC Improves Visibility and Performance with Spectre APS In this video from CDNLive Silicon Valley 2014, Jurgen Hissen, principal engineer, MSCAD, at PMC, discusses an aggressive...(read more)

The twin sloths may look cute in the alternative outfits but actually it is a way of ridding their tiny bodies of the parasitic mites.

Singapore's unofficial 'Instagram Queen' showed fans the $235 rose oil she uses on her skin and her most prized possession, a diamond encrusted crocodile skin handbag worth $330,883.