DoorBell is an easy-fast "tap to video talk" for 1:1 comms with no login, password or download required. Visitors can also text chat during the video call and is integrated with a 24.7 chatbot for offline comms.

When COVID-19 barreled into the U.S. this year the predominant public health advice for avoiding infection focused on physical isolation: No parties, concerts, or sports events. No congregating inside in bars or restaurants. No on-site family reunions. No play dates for kids. Just keep away from other people. Meanwhile, although social scientists supported that medical advice, they feared the required physical distancing would spark another epidemic — one of loneliness, which was already at a high level in the U.S. "You might expect this would make things much worse," says Julianne Holt-Lunstad , a neuroscientist and social psychologist at Brigham Young University. But several new studies suggest that huge increase in loneliness hasn't come to pass — at least, not yet. And the researchers studying the pandemic's emotional fallout say we humans may have ourselves to thank. "That sense of solidarity that people are feeling when they ... are collectively going through a challenge together

Facebook on Friday unveiled a new video chat service with virtual "rooms" where people can pop in to visit friends, aiming at users turning to the popular Zoom platform during the pandemic.

Birdsong offers eight thousand unique, engaging content experiences, including video chat, music, classic tv shows, videos, travel, and fun brain fitness exercises and memory games.

Looksery is based in San Francisco and it doesn't appear to have raised traditional outside capital. It was started by a Ukrainian team and its CEO is Victor Shaburov.

• Millions of people have quickly had to adapt to working from home during the pandemic, leading some to scramble to look presentable over video chats with colleagues.
• One strategy workers have used is the purchase of a ring light, a product that can be used in your video set-up to to improve lighting of your face on-camera.
• Right lights have already been popular buys for influencers, vloggers, and TikTok creators who adopt various tools to produce professional-quality videos uploaded online.
• Visit Business Insider's homepage for more stories.

The ring light is beloved by YouTubers and aspiring TikTok creators for casting a flattering, even glow across anyone's face. Now, ring lights are seeing widespread interest among people tuning into Zoom work calls from their poorly lit homes during the pandemic.

Video conferencing software has exponentially grown in use in recent months, and employees now find themselves in situations online creators have been dealing with for years: Looking their best in front of the camera while in the comfort of their own homes.

Lockdown orders have coincided with a recent surge of interest in ring lights, especially in the U.S. where work-from-home rolled out to non-essential employees starting in early March. Twitter users have been sharing with followers their recent ring light purchases for classes, work meetings, and happy hours taking place over Zoom and FaceTime.

Ring light set-ups provide the benefits of a professional photo studio without the cost, casting your face in a shadow-free, flattering hue while you're in front of the camera. Ring lights on Amazon go for between $60 and $150, depending on how powerful of a light or complicated of a set-up you want. Many of these ring-lights come with tripods and pieces to hold your phone or camera.

Although newly work-from-home employees may just be discovering ring lights for the first time, they've long been a trick for creators whose bedrooms have doubled as their studios. While ring lights have been especially vital for makeup tutorials and beauty vloggers, they've since become commonplace to set-ups for young people starting out on YouTube and TikTok. Now, they're just one of the products with appearance-adjusting features catered to influencers, such as specific camera models that come with skin-smoothing filters.

As dates for returning to the office continue to get pushed back at some companies, sales will likely continue to rise for ring lights. However, it's probably on the more expensive side of simple tips and tricks to implement to look for presentable on your video calls. For those that don't want to splash out cash for a ring light, Zoom has a little-known filter on its platform that users can apply to give their faces a softer look and minimize imperfections. The "touch up my appearance" can be turned on directly within the Zoom app (you can find the steps for activating it on Business Insider).

SEE ALSO: WhatsApp is touting steps taken to cut the viral spread of coronavirus misinformation, but experts question whether it's done enough

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NOW WATCH: What makes 'Parasite' so shocking is the twist that happens in a 10-minute sequence

MPI experts participate in a video chat shortly after the Migration Policy Institute released an analysis comparing the major provisions of the Senate bill to those of the individual House bills considered to date in House committees. 

Messenger Rooms will be free for all users, with no time limit

As many of us continue to stay at home due to the current pandemic, one thing is abundantly clear: Video communication is our present and our future. We thrive on conversations, shared experiences, and social connections. In our yearning for connection, we have turned to a technology that has been around for decades but never used at the scale it is now. Most video chat services are free and have unique features, such as the ability to play games with friends or collaborate with coworkers. But they also come with risk. Here are six things you can do to help you and your family use them safely.

Google today launched an update to its Duo video chat app (which you definitely shouldn’t confuse with Hangouts or Google Meet, Google’s other video, audio and text chat apps). There are plenty of jokes to be made about Google’s plethora of chat options, but Duo is trying to be a bit different from Hangouts and […]

Google today launched an update to its Duo video chat app (which you definitely shouldn’t confuse with Hangouts or Google Meet, Google’s other video, audio and text chat apps). There are plenty of jokes to be made about Google’s plethora of chat options, but Duo is trying to be a bit different from Hangouts and […]

Google today launched an update to its Duo video chat app (which you definitely shouldn’t confuse with Hangouts or Google Meet, Google’s other video, audio and text chat apps). There are plenty of jokes to be made about Google’s plethora of chat options, but Duo is trying to be a bit different from Hangouts and […]

Facebook is co-opting some of the top video chat innovations like Zoom’s gallery view for large groups and Houseparty’s spontaneous hangouts for a new feature called Rooms. It could usher in a new era of unplanned togetherness via video. Launching today on mobile and desktop in English speaking countries, you can start a video chat […]

Google today launched an update to its Duo video chat app (which you definitely shouldn’t confuse with Hangouts or Google Meet, Google’s other video, audio and text chat apps). There are plenty of jokes to be made about Google’s plethora of chat options, but Duo is trying to be a bit different from Hangouts and […]

Millions of people have quickly had to adapt to working from home during the pandemic, leading some to scramble to look presentable over video chats with colleagues.One strategy workers have used is the purchase of a ring light, a product that can be used in your video set-up to to improve lighting of your face on-camera.Right lights have already been popular buys for influencers, vloggers, and TikTok creators who adopt various tools to produce professional-quality videos uploaded online.Visit Business Insider's homepage for more stories.The ring light is beloved by YouTubers and aspiring TikTok creators for casting a flattering, even glow across anyone's face. Now, ring lights are seeing widespread interest among people tuning into Zoom work calls from their poorly lit homes during the pandemic.Video

Mayweather has been an active presence since his last world title fight in 2015 as he has teased fans about a possible return to the ring, with a rematch against Conor McGregor mooted recently.

'I don't know what you're talking about, don't know nothing about that,' Serena responded. When Naomi, laughing, pressed her on it again, she said: 'Never seen her, never heard of her, don't know her.'

The offers were revealed on the 31-year-old reality star's business website Lashed Cosmetics.

Rebecca Judd has spent all week tending to her children who are being homeschooled amid the coronavirus pandemic.

TInder made its biggest announcement since launching in 2012 - it is adding video chatting to the app. The feature aims to help millions of users date virtually while under coronavirus lockdown.

Forget buying a fancy Facebook Portal or Amazon Echo Show. Dig out your old tablet or smartphone and make a homemade stand out of a box, wire hanger or even an egg carton. WSJ's Joanna Stern has all the DIY tips you need.

A video of Salman Khan crashing live video chat of Iulia Vantur had gone viral. Iulia now reveals the real story behind the incident.

Video chatting is one of the most preferred ways to be in touch with your partner. When you are in love, you always wish to be with your lover. But, what when he or she is physically far away from you?

With the advent of video dating services that allow potential partners to see each other through the webcams, the trend of blind dates have taken a set back. With that ends the uncertainty that comes with blind dating. Video dating users

How COVID-19 Is Impacting Business Event Planning
70 percent of business event planners have changed previously-planned in-person events to virtual platforms due to the pandemic, and 47 percent expect that once it ends people will still be hesitant to travel, with 27 percent expecting a swift uptick in real-world events due to pent-up demand, according to newly-released survey data from the Professional Convention Management Association (PCMA). MarketingProfs

Google ad sales steady after coronavirus drop; Alphabet leads tech share rally
2020 first-quarter advertising sales at Google tallied $33.8 billion, with 73 percent coming from search and 12 percent from its YouTube property, and Google's ad business accounting for some 83 percent of revenue for parent firm Alphabet, according to newly-released financial results. Reuters

Spotify-owned Anchor can now turn your video chats into podcasts
Spotify will utilize its Anchor property to make it possible to convert video meeting content into podcasts, offering marketers new options for making use of a virtual hangout video content podcast conversion feature, Spotify recently announced. TechCrunch

Google’s new Podcasts Manager tool offers deeper data on listener behavior
Google has rolled out a new podcast analytics data feature — Podcasts Manager — that provides marketers an assortment of new podcast listening data, the search giant recently announced. Marketing Land

LinkedIn's up to 690 Million Members, Reports 26% Growth in User Sessions
LinkedIn (client) saw its user base increase to 690 million members — up from 675 in January — with an accompanying 26 percent increase in user sessions, and LinkedIn Live streams that increased by some 158 percent since February, according to parent firm Microsoft’s latest earnings release. Social Media Today

Advertisers Continued to Gravitate to Instagram in Q1
Advertisers moved to spend more on Instagram during the first quarter of 2020, with ad spending up 39 percent year-over-year on the platform, holding steady at 27 percent of parent company Facebook’s total ad spend, according to recently-released Merkle data. MarketingCharts

Brands Are Using More Data And Spending More On It: Study
B2B marketers are making greater use of data and spending increasingly to gather it, according to recent report data from Ascend2, showing that 47 percent use engagement data to make marketing decisions, one of several report statistics of interest to digital marketers. MediaPost

Most consumers are trying new brands during social distancing, study finds
Brands are seeing newfound levels of audience interest, with an uptick in consumer interest for trying new brands that has been observed during the pandemic, with members of the Gen Z and Millennial demographic seeing the biggest increases, according to recently-released survey data. Campaign US

Marketers Ante Up for In-Game Advertising
A $3 billion in-game advertising market in the U.S. alone has attracted additional advertisers, and a new Association of National Advertisers (ANA) examination of data from eMarketer found some surprises in that most mobile gamers were over 35, with 20 percent being over 50, while the majority were female, several of the in-game advertising statistics of interest to digital marketers. ANA

Data Hub: Coronavirus and Marketing [Updated]
Digital marketing has fared better than traditional campaigns in the face of the global health crisis, according to newly-released survey data from the Interactive Advertising Bureau (IAB) exploring the differences between the pandemic and the 2008 recession. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at generic advertising “in these uncertain times” by Marketoonist Tom Fishburne — Marketoonist

WHO Releases New Guidelines to Avoid Being Nominated for Viral Challenges — The Hard Times

Major Relief: Microsoft Has Confirmed That The Xbox Series X Will Play Video Games — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — What’s Trending: Embracing Data — LinkedIn (client)
• Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
• Lee Odden — Klear Interviews Lee Odden, CEO, TopRank Marketing [Video] — Klear
• Lee Odden and TopRank Marketing — Pandemic Cross-Country Skiing in Duluth, Minnesota: A Personal Timeline — Lane R. Ellis

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: Brands Spending More on Data, Spotify Turns Video Chats into Podcasts, & Consumers Trying More New Brands appeared first on Online Marketing Blog - TopRank®.