Chatbots are all the business buzz – and for good reason.

They give customers of any-size business critical answers to pressing questions quickly.

They can:

Boost your average order value.
Accelerate the buyers’ journey.
Reduce your customer service costs.

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Employees must stick to official channels to make sure their messages are fully retrievable.

The Weather Company, an IBM Business announced today that The Weather Channel has launched a cognitive weather bot for Facebook Messenger – powered by IBM Watson. Around the world, Messenger is used to stay in touch with friends and family. Now with The Weather Channel bot, it offers a way to view and share personalized weather-related news content, current conditions, forecasts, severe weather notifications, and other relevant weather information.

Did you know that you can make video calls with Facebook Messenger? The next time you want to reach out to friends, family members, or colleagues, you might consider using Facebook Messenger to initiate a video chat, and it works for easy video calls on iPhone, iPad, Mac, and Windows PC too. There’s no doubt ... Read More

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San Francisco: To help small and large businesses reach out to 1.3 billion people who use Messenger every month, Facebook has launched an Augmented Reality (AR) tool for them. With this tool, the businesses can leverage the "Camera Effects Platform" to easily integrate AR into their Messenger experience, bringing the virtual and physical worlds one step closer together.

"When a person interacts with your business in Messenger, you can prompt them to open the camera, which will be pre-populated with filters and AR effects that are specific to your brand," David Marcus, Vice President of Messaging Products, said in a blog post on Tuesday.

From there, people can share the image or video to their story or in a group or one-to conversation or they can simply save it to their camera roll.

"To date, there are over 300,000 active bots on Messenger, and over 8 billion messages are exchanged between people and businesses each month -- that's 4 times the amount of messages exchanged since just last year," Marcus informed as Facebook began its annual two-day F8 Developers' Conference in San Jose on Tuesday.

"Today, there are 200,000 developers actively building experiences, forging connections between people and the brands they love and bringing real value to their everyday lives," the post added.

To begin with, ASUS, Kia, Nike and Sephora will launch AR effects for their Messenger experiences.

Facebook also announced that buyers and sellers in its Marketplace will be able to communicate across languages with "M Translations".

"Now when people connected through Marketplace receive a message in a language that is different from their default language in Messenger, M will ask them if they want to translate the message.

"This will help drive commerce between buyers and sellers despite language barriers. At launch, translations from English to Spanish (and vice-versa) will be available in Marketplace conversations taking place in the US," the post further said.

Facebook will gradually roll out "M suggestions for translations" in additional languages and countries.

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Are you looking to maximize your use of Facebook Messenger within your digital marketing plan?

Whether you want to get more contacts, increase conversions or use automation to scale your growth, Facebook Messenger marketing tools can help - when used the right way.

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Need an Uber? Need to make a restaurant reservation? Facebook wants you to do everything in its new messaging app.