marketing tech

Using personalisation and segmentation to support advanced marketing techniques

Advanced marketing techniques such as Account-based Marketing (ABM) and 1-1 marketing require a more individualised approach than traditional inbound marketing tactics. No longer can we paint with a broad brush, as marketers. We must find ways to speak directly with individuals, rather than an audience.




marketing tech

How Can You Use Viral Marketing Techniques to Get Free Home Business Leads?

So, you are here to learn how you can use viral marketing techniques to get free home business leads! Well great stuff I have a few magical tips for you to achieve just that.




marketing tech

Secret to Getting Leads with Digital Marketing Technology

Nowadays most companies are doing SEO, PPC, and Content Marketing. Yet sometimes the company’s are not getting the leads they need. Some businesses get leads — but not quality leads, or they don’t get the leads that fit their expectations. The main reason a company doesn’t get the leads they need is that they are […]

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marketing tech

Free Webinar | June 8: Simple Marketing Techniques to Re-Engage With Customers and Make Them Feel Safe

Franchise Bible author Rick Grossmann discusses how marketing is changing and new ways and platforms for sending your marketing messages to your customers.



  • Franchise Crisis Management Series

marketing tech

The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young

Young, Laurie, 1955-




marketing tech

Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook

Wright, Travis, author