5 social media Instagram influencers for exercise and fitness.

Festival season kicked off as revelers from around the globe flocked to the small town of Indio, California for The Coachella Valley Music and Arts Festival 2023.

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Do you want to connect with influencers in your niche? Most bloggers do. But many of them go about it the wrong way. Forming relationships with influencers is something you really want to get right. Done well, it’s one of the best ways to grow your audience and brand. And hopefully ...more

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This paper reports on the outcomes from a pilot study targeted at mothers of school children in Melbourne, Australia. The aim of the study was to engender a positive view of technology in the participants and to introduce the concept of Information Technology (IT) as a potential career. Mothers were given the opportunity to develop basic IT skills and learn about different IT career pathways for their children with an emphasis on their daughters’ choices. Mothers were offered an evening course over a four week period that was designed to introduce them to a range of social media and Web 2.0 tools. Their opinions were documented using both questionnaires and informal discussions. It explored whether their attitudes towards IT can be changed by up-skilling and introducing them to the technologies their children commonly use. The findings of the pilot study suggest that addressing this demographic has the potential to make the participants question their pre-conceptions about IT careers for women.

Two Christian activists urged fellow believers to remain active in politics, contending that they have an obligation to become “major influencers” in American society by restoring civility to political discourse. 

How do analyst relations professionals sort through the noise to help deliver the not-so-secret sauce for a company's success? We spoke with ESET's expert to find out.

After assembling the largest collection of FAST channels, FreeCast will share its tier-1 partnerships and economics to benefit niche content producers and influencers.

Taking initiatives to engage in social work is always encouraged. It is a good way to help out those in need and also try to spread awareness and a good social message.

Washington, D.C. - In a world where digital innovation is rapidly transforming traditional broadcast, media and entertainment industries, the creator economy has emerged as a driving force, reshaping the landscape and redefining how content is created, distributed and monetized. The Creator Lab is an exciting new addition to the 2024 NAB Show scheduled for April 13-17 (Exhibits April 14-17), at the Las Vegas Convention Center. This groundbreaking show floor experience includes interactive exhibits, expert panels, hands-on workshops and networking events that focus on creators, equipment, distribution channels and monetization techniques.

Influencers have played a big role in this election cycle. Hundreds of typically nonpolitical content creators have been using their platforms to endorse candidates on both sides of the political spectrum. Funnily enough, those who said nothing on election day actually ended up being the loudest. 

“Speaking as an influencer, a lot of your favorite influencers are fucking embarrassing,” said TikToker Kate Glavan. “To be a woman in America with a huge fucking platform and a huge audience and post nothing yesterday, just business as usual, ‘I’m going to my Pilates and I’m going to my brunch . . . ’ No one gives a fuck about your Amazon storefront or your fucking makeup routine.” 

The comment section of her video is filled with people calling out the names of influencers who have been notably silent throughout the election. “Me finding out which influencers voted [Republican] cause they are the ones who are strangely silent and acting like its a regular day,” posted another TikTok user last week. 

For influencers, posting who they voted for is a lose-lose situation. Pick a side and they risk alienating a large section of their audience. Stay silent and they risk alienating a large section of their audience. While it makes sense that followers want to know who their favorite influencer voted for, should we expect—or even want—political activism from people whose job involves posting their Sephora hauls and workout routines?

With apologies to Voltaire, with great virality comes great responsibility. Unlike media outlets, which are subject to regulation, there is little oversight of social media, meaning influencer posts can reach millions and have huge sway over their followings. During the 2024 election cycle we have seen influencers and internet personalities being paid on behalf of groups backing both Vice President Kamala Harris or former President Donald Trump to court their followers’ votes, cashing in on thousands—sometimes millions—for a single post. 

Social media influencers have more influence than they are often given credit for, according to research published in the journal Management Information Systems Quarterly. In fact, research by Pew shows that more than half of U.S. adults (54%) turn to social media for news at least some of the time, putting influencers in direct competition with traditional news outlets for audience attention. To stand out in this crowded space, influencers are incentivized to exaggerate their messages, often leading to polarized followers. If their audience ends up blindly following what they say instead of examining the candidate’s or party’s policies for themselves, it can result in diminished critical thinking in voters. 

Influencers are human and will have a political opinion whether they choose to share it or not. Being pressured into posting about politics can sometimes end up causing more harm than good. At the same time, choosing not to post anything at all during such a divisive election is a choice. So is following an account.

About a third of adults under 30 get their news from short, punchy videos on TikTok, and that's a big challenge for the Biden campaign.

Worried about a TikTok ban? Here's how one country dealt with it

La Luciérnaga se enciende para hablar del comportamiento del precio del dólar. Además, ¿Que pasa con los casos de desfalco que involucran a Mario Castaño? También, que pasa con las cifras de violencia en el pacífico.La Luciérnaga, un espacio de humor, análisis y opinión de Caracol Radio que acompaña desde hace 30 años a sus oyentes en el regreso a casa.

Escuche el programa de este viernes 25 octubre. La Luciérnaga, un espacio de humor y opinión de Caracol Radio que desde hace 31 años acompaña a sus oyentes en su regreso casa.

If you’re an entrepreneur nurturing your own company to a full-blown success, you are always looking for insights and ideas to take your business to the next level, right? But you’re probably super busy as well, and don’t always have the time to figure out where you should be looking for those insights.

Aug 5, 2024

This original primer, conducted as research for The Africa Futures Project, is an initial exploration into the evolving roles and increasing influence of “middle powers” in Africa. It covers a diverse array of existing and aspiring middle powers, presenting key points for each nation under four distinct analytical lenses.

During the television show 'The View', Kim Kardashian, who has 255 million followers on Instagram, touted the benefit of migraine drug Nurtec ODT. She

From politicians to brands, everyone wants to partner content creator sensations

Celebs and influencers, who present themselves as health experts or medical practioners when promoting health- and wellness-related products, must provide “clear disclaimer”

The likes of Andrew Tate capitalise on the insecurities of young people

Meet the keepers of heirloom recipes from India’s diverse culinary traditions. Bonus: pro tips, and recipes

Meet the Tamil influencers who rely on staying grounded, as they cook, eat and work out, drawing massive follower counts along the way

They act as symbols of beauty, success, and happiness, and their posts, stories, and videos are vehicles of meaning for the audiences

Andy Crestodina of Orbit Media shares tips from his upcoming B2B Marketing Forum presentation on influencer marketing and SEO, and opens up about how he gives 100 talks a year, runs a business, and keeps his book Content Chemistry up to date.

Speaker, author, and influence marketing expert Jason Falls talks about how most marketing organizations are missing the boat on influence (and how you can win big by getting on board).

WooPlus, a niche dating app focused on plus-sized community reveals user thoughts on the body positivity movement

This is a world-first directory designed for content creators. A place where people can search, find and engage the services of digital advertisers to fulfil their marketing needs.

Have you ever wondered about the impact social media influencers and content generators have on restaurants in Dubai? The team behind Rue Royale Restaurant on The Pointe did and decided to put things to a test.

Held at the AllBright Collective in West Hollywood, Guests at Chella Beauty's Exclusive Event Enjoyed Pampering, Mingling and a Chance to be the First to Experience Chella's New Palette.

Government marketers are spending an increasing amount of money on bringing so-called influencers to Australia, but is it money well spent?

The coronavirus has ended big budget brand deals for some influencers, but the focus has shifted to engaging with a potentially bigger audience more authentically.

• Millions of people have quickly had to adapt to working from home during the pandemic, leading some to scramble to look presentable over video chats with colleagues.
• One strategy workers have used is the purchase of a ring light, a product that can be used in your video set-up to to improve lighting of your face on-camera.
• Right lights have already been popular buys for influencers, vloggers, and TikTok creators who adopt various tools to produce professional-quality videos uploaded online.
• Visit Business Insider's homepage for more stories.

The ring light is beloved by YouTubers and aspiring TikTok creators for casting a flattering, even glow across anyone's face. Now, ring lights are seeing widespread interest among people tuning into Zoom work calls from their poorly lit homes during the pandemic.

Video conferencing software has exponentially grown in use in recent months, and employees now find themselves in situations online creators have been dealing with for years: Looking their best in front of the camera while in the comfort of their own homes.

Lockdown orders have coincided with a recent surge of interest in ring lights, especially in the U.S. where work-from-home rolled out to non-essential employees starting in early March. Twitter users have been sharing with followers their recent ring light purchases for classes, work meetings, and happy hours taking place over Zoom and FaceTime.

Ring light set-ups provide the benefits of a professional photo studio without the cost, casting your face in a shadow-free, flattering hue while you're in front of the camera. Ring lights on Amazon go for between $60 and $150, depending on how powerful of a light or complicated of a set-up you want. Many of these ring-lights come with tripods and pieces to hold your phone or camera.

Although newly work-from-home employees may just be discovering ring lights for the first time, they've long been a trick for creators whose bedrooms have doubled as their studios. While ring lights have been especially vital for makeup tutorials and beauty vloggers, they've since become commonplace to set-ups for young people starting out on YouTube and TikTok. Now, they're just one of the products with appearance-adjusting features catered to influencers, such as specific camera models that come with skin-smoothing filters.

As dates for returning to the office continue to get pushed back at some companies, sales will likely continue to rise for ring lights. However, it's probably on the more expensive side of simple tips and tricks to implement to look for presentable on your video calls. For those that don't want to splash out cash for a ring light, Zoom has a little-known filter on its platform that users can apply to give their faces a softer look and minimize imperfections. The "touch up my appearance" can be turned on directly within the Zoom app (you can find the steps for activating it on Business Insider).

SEE ALSO: WhatsApp is touting steps taken to cut the viral spread of coronavirus misinformation, but experts question whether it's done enough

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If you’re an entrepreneur nurturing your own company to a full-blown success, you are always looking for insights and ideas to take your business to the next level, right? But you’re probably super busy as well, and don’t always have the time to figure out where you should be looking for those insights.

Founded by Wendy H Gilmour in 2011, Thankfifi began as a fashion blog and has since grown to cover lifestyle, travel and interiors.

After two unprofitable forays into augmented reality hardware, Snap is doubling down on its social camera eyewear with the $380 Spectacles 3 glasses featuring more 3D capabilities.

Brands are tapping regional influencers for higher engagement.

According to a study by Broadcast Audience Research Council India and Nielsen India, there has been a 44% increase in time spent on social media in the week of March 28 - April 3 over a sample pre-covid period in January and February.

A recent trend on social media in Turkey is the increasing influence of a group of good-looking Turkish doctors. Click through for the photo story by Hürriyet reporter Kübra Genç...

Forget the food-porn images, Instagram is a source of inspiration for those looking to follow a no-waste lifestyle

Instagram can be a source of inspiration for those looking to follow a no-waste lifestyle

Millions of people have quickly had to adapt to working from home during the pandemic, leading some to scramble to look presentable over video chats with colleagues.One strategy workers have used is the purchase of a ring light, a product that can be used in your video set-up to to improve lighting of your face on-camera.Right lights have already been popular buys for influencers, vloggers, and TikTok creators who adopt various tools to produce professional-quality videos uploaded online.Visit Business Insider's homepage for more stories.The ring light is beloved by YouTubers and aspiring TikTok creators for casting a flattering, even glow across anyone's face. Now, ring lights are seeing widespread interest among people tuning into Zoom work calls from their poorly lit homes during the pandemic.Video

Multiple stars from this year's Married At First Sight are reportedly earning thousands of dollars as Instagram influencers since finding fame on the controversial reality show.

UK-based Lupine Travel, which specialises in extreme excursions, offers trips to destinations such as Afghanistan and Syria as well as North Korea. Many of its customers are influencers.

Brian Campbell has been driven to keep his chocolate and patisserie restaurant Miann in Auckland, New Zealand, closed because of the coronavirus.

Actor Harry Cook was named and shamed online after asking wine company P & V Wine + Liquor Merchants for free alcohol in exchange for social media promotion.

The feature imbues playlists with short videos that users can optionally click on and watch more. Users can tap through similar to story features in other platforms like Instagram or Snapchat.

EXCLUSIVE: Workout plans by bodybuilder Jeff Nippard and trainer Eric Helms were revealed in the package online - along with cookbooks by model Teigen and chef Ramsay.