In casestudies in de literatuur of uit het werkveld lezen we vaak over de grote meerwaarde die neuromarketing biedt aan marketinggerichte projecten.  Maar wat is de realiteit? Wat zijn de effectieve mogelijkheden? Wat is het verschil tussen de verwachte potentie van neuromarketing en de daadwerkelijke mogelijkheden, uitdagingen en beperkingen ervan in de praktijk. En, wat […]

Hoe betrouwbaar is het gebruik van AI in neuromarketing? Met onderzoek hebben we geprobeerd deze vraag te beantwoorden. We hebben de resultaten van AI-modellen voor eye tracking vergeleken met de resultaten van echte deelnemers. In februari en maart 2023 interviewden onderzoekers van Thomas More in het kader van het TETRA-onderzoeksproject ‘Neuromarketing’ medewerkers van 13 verschillende […]

A tracking system for tracking an eye including a light source projecting light toward a display surface in a sequential pattern, one or more reflectors associated with an optical device, where the one or more reflectors reflect the pulses of light from the display source, one or more photo detectors, where the photo detectors detect reflected pulses of light from the light source, and a system that measures pulse timing relative to horizontal and vertical pattern to compute a gaze angle of the eye.

Australian scientists develop a tool that could help students learn better in the virtual classroom, as remote education during the coronavirus pandemic highlights issues with current methods.

Children with specific language impairment are at risk for social difficulties. However, whether this occurs adaptively as a result of language impairment or occurs as a result of an underlying deficit in social cognition remains unclear.

We used eye tracking to explore how children with specific language impairment view social scenes. The overall gaze behavior resembled that of typically developing children. Significant attention to the speaker’s mouth may result in receiving less social-emotional information from the eyes. (Read the full article)

Dewey Library - P118.2.G668 2020