digital strategy

Understanding Digital Strategy

Sunil Gupta, a professor at Harvard Business School, argues that many companies are still doing digital strategy wrong. Their leaders think of "going digital" as either a way to cut costs or to attract customers with a flashy new app. Gupta says successful digital strategy is more complicated than that. He recommends emulating the multi-faceted strategies of leading digital companies. Gupta's the author of “Driving Digital Strategy: A Guide to Reimagining Your Business."




digital strategy

Getting My Butt in Gear with Digital Strategy School!

I have been running CMD+Shift Design since 2008. In those 7 years I learned a lot, I made a lot of mistakes, found some amazing clients, did some really fun projects and made some good money. I’ve had ups and downs and these past 2 years have been tough… really tough. Part of it has […]




digital strategy

Episode 54 - The Internet of Insecure Robots (IoIR) MWC, the government's digital strategy and pesky hackable robots

The gang muck in to discuss the hottest tech topics of the week (as is tradition). Deputy Editor of Macworld UK David Price asks Jim Martin what was hot at MWC, where phones are birthed or something. Then Techworld Online Editor Thomas MacAuley chats about the government's digital strategy. First question: does it have one? Finally Tamlin Magee, Computerworld UK's Online Editor explains how to hack a robot and why people will almost certainly use this for EVIL. Thanks for listening.  


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digital strategy

Forum 2019 : 2D: Marketing hacks for legal services in 2019 : slides / presented by Loren Renton, Business Partnership and Digital Strategy Manager, NewsCorp.




digital strategy

EWC's Asia Pacific Leadership Program Fellows Discuss Digital Strategy with White House Social Media Experts

APLP fellows gather with the White House social media team.On the first day of their Washington, D.C. field study, EWC’s Asia Pacific Leadership Program (APLP) fellows met with the White House Office of Digital Strategy (a.k.a. the Twitter Team). They discussed how for the first time, a U.S. President is using social media platforms to amplify the Administration’s message and directly interact with the American public. “Being from Indonesia, this is very new for me,” remarked Ismail Sulaiman, APLP fellow and head lecturer of communications at the State Islamic College Cot Kala in Aceh.  “Of course we are online, but this is actively exchanging information with the U.S.




digital strategy

Driving digital strategy: a guide to reimagining your business / Sunil Gupta

Dewey Library - HD30.28.G84 2018