academic and careers Customer Relationship Management: concept, strategy, and tools / V. Kumar, Werner Reinartz By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
academic and careers Designing luxury brands: the science of pleasing customers' senses / Diana Derval By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
academic and careers Market research: the process, data, and methods using Stata / Erik Mooi, Marko Sarstedt, Irma Mooi-Reci By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
academic and careers Loyalty schemes in retailing: a comparison of stand-alone and multi-partner programs / Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
academic and careers Advances in national brand and private label marketing: Fifth International Conference, 2018 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev, editors By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
academic and careers Corporate social responsibility in Poland: strategies, opportunities and challenges / editors, Aneta Długopolska-Mikonowicz, Sylwia Przytuła and Christopher Stehr By library.mit.edu Published On :: Sun, 20 Jan 2019 11:12:50 EST Online Resource Full Article
academic and careers Social Life Cycle Assessment: Case Studies from the Textile and Energy Sectors / Subramanian Senthilkannan Muthu, editor By library.mit.edu Published On :: Sun, 20 Jan 2019 11:12:50 EST Online Resource Full Article
academic and careers Social Life Cycle Assessment: Case Studies from Agri and Food Sectors / Subramanian Senthilkannan Muthu By library.mit.edu Published On :: Sun, 20 Jan 2019 11:12:50 EST Online Resource Full Article
academic and careers Product lifecycle management to Support Industry 4.0: 15th IFIP WG 5.1 International Conference, PLM 2018, Turin, Italy, July 2-4, 2018, Proceedings / Paolo Chiabert, Abdelaziz Bouras, Frédéric Noël, José Ríos (eds.) By library.mit.edu Published On :: Sun, 20 Jan 2019 11:12:50 EST Online Resource Full Article
academic and careers Joint Pricing and Inventory Control under Reference Price Effects Lisa Gimpl-Heersink By library.mit.edu Published On :: Sun, 27 Jan 2019 11:17:01 EST Online Resource Full Article
academic and careers Multichannel Management: A Normative Model Towards Optimality / Gottfried Gruber By library.mit.edu Published On :: Sun, 27 Jan 2019 11:17:01 EST Online Resource Full Article
academic and careers Loyalty Schemes in Retailing: a Comparison of Stand-alone and Multi-partner Programs. By library.mit.edu Published On :: Sun, 27 Jan 2019 11:17:01 EST Online Resource Full Article
academic and careers Single Period Inventory Control and Pricing: An Empirical and Analytical Study of a Generalized Model / Emel Arikan By library.mit.edu Published On :: Sun, 27 Jan 2019 11:17:01 EST Online Resource Full Article
academic and careers Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Research Agenda / edited by Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis C. Simintiras, Banita Lal By library.mit.edu Published On :: Sun, 3 Feb 2019 11:13:59 EST Online Resource Full Article
academic and careers Project management in product development: leadership skills and management techniques to deliver great products / George Ellis By library.mit.edu Published On :: Sun, 3 Feb 2019 11:13:59 EST Online Resource Full Article
academic and careers The Other Half of Gender: Men's Issues in Development. By library.mit.edu Published On :: Sun, 3 Feb 2019 11:13:59 EST Online Resource Full Article
academic and careers Entrepreneurship in Emerging Economies: Enhancing its Contribution to Socio-Economic Development By library.mit.edu Published On :: Sun, 3 Feb 2019 11:13:59 EST Online Resource Full Article
academic and careers Making Global Value Chains: Geographies of Market-Oriented Development in Ghana and Peru By library.mit.edu Published On :: Sun, 3 Feb 2019 11:13:59 EST Online Resource Full Article
academic and careers Selling out: the gay and lesbian movement goes to market. By library.mit.edu Published On :: Sun, 10 Feb 2019 11:31:12 EST Online Resource Full Article
academic and careers Effective complaint management: the business case for customer satisfaction / Bernd Stauss and Wolfgang Seidel By library.mit.edu Published On :: Sun, 17 Feb 2019 11:26:32 EST Online Resource Full Article
academic and careers MARKET-VALUE PRICING: definitions, concepts, and processes for market-value centric pricing. By library.mit.edu Published On :: Sun, 17 Feb 2019 11:26:32 EST Online Resource Full Article
academic and careers Advances in Kaiyu Studies: From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / Saburo Saito and Kosuke Yamashiro By library.mit.edu Published On :: Sun, 17 Feb 2019 11:26:32 EST Online Resource Full Article
academic and careers Consumer behavior over the life course: research frontiers and new directions / George P. Moschis By library.mit.edu Published On :: Sun, 17 Feb 2019 11:26:32 EST Online Resource Full Article
academic and careers Distribution strategy: the BESTX method for sustainably managing networks and channels / Livio Moretti By library.mit.edu Published On :: Sun, 3 Mar 2019 11:33:01 EST Dewey Library - HF5415.129 M67 2019 Full Article
academic and careers Stanley Marcus: the relentless reign of a merchant prince / Thomas E. Alexander By library.mit.edu Published On :: Sun, 10 Mar 2019 11:24:46 EDT Dewey Library - HF5429.5.D2 M3735 2018 Full Article
academic and careers Case studies on social marketing: a global perspective / editors, M. Mercedes Galan-Ladero and Helena M. Alves By library.mit.edu Published On :: Sun, 24 Mar 2019 07:14:26 EDT Online Resource Full Article
academic and careers Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making / Rajagopal By library.mit.edu Published On :: Sun, 31 Mar 2019 07:11:50 EDT Online Resource Full Article
academic and careers A dictionary of marketing / Charles Doyle By library.mit.edu Published On :: Sun, 21 Apr 2019 07:07:01 EDT Online Resource Full Article
academic and careers Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / editors, Patricia Rossi and Nina Krey By library.mit.edu Published On :: Sun, 19 May 2019 07:03:34 EDT Online Resource Full Article
academic and careers Advances in national brand and private label marketing: sixth International Conference, 2019 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen, editors By library.mit.edu Published On :: Sun, 19 May 2019 07:03:34 EDT Online Resource Full Article
academic and careers Customizing Dynamics 365: implementing and releasing business solutions / Sanjaya Yapa By library.mit.edu Published On :: Sun, 19 May 2019 07:03:34 EDT Online Resource Full Article
academic and careers Advertising: what everyone needs to know / Mara Einstein By library.mit.edu Published On :: Sun, 30 Jun 2019 08:09:03 EDT Dewey Library - HF5821.E395 2017 Full Article
academic and careers Retail worker politics, race and consumption in South Africa: shelved in the service economy / Bridget Kenny By library.mit.edu Published On :: Sun, 14 Jul 2019 08:09:52 EDT Online Resource Full Article
academic and careers Performance management in retail and the consumer goods industry: best practices and case studies / editors, Michael Buttkus and Ralf Eberenz, By library.mit.edu Published On :: Sun, 14 Jul 2019 08:09:52 EDT Online Resource Full Article
academic and careers Green grades: can information save the earth? / Graham Bullock By library.mit.edu Published On :: Sun, 4 Aug 2019 08:43:47 EDT Dewey Library - HF5413.B85 2017 Full Article
academic and careers Research methodology in marketing: theory development, empirical approaches and philosophy of science considerations / Martin Eisend, Alfred Kuss By library.mit.edu Published On :: Sun, 4 Aug 2019 08:43:47 EDT Online Resource Full Article
academic and careers The Ecosystem of e-Business: Technologies, Stakeholders, and Connections: 17th Workshop on e-Business, WeB 2018, Santa Clara, CA, USA, December 12, 2018, Revised Selected Papers / Jennifer J. Xu, Bin Zhu, Xiao Liu, Michael J. Shaw, Han Zhang, Ming Fan (ed By library.mit.edu Published On :: Sun, 4 Aug 2019 08:43:47 EDT Online Resource Full Article
academic and careers The burden of choice: recommendations, subversion, and algorithmic culture / Jonathan Cohn By library.mit.edu Published On :: Sun, 4 Aug 2019 08:43:47 EDT Dewey Library - HF5415.32.C643 2019 Full Article
academic and careers The Tech Professional's Guide to Communicating in a Global Workplace: Adapting Across Cultural and Gender Boundaries / by April Wells By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
academic and careers LinkedIn Sales Navigator for Dummies / by Perry Van Beek By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
academic and careers The Definitive Guide to AdonisJs: Building Node.js Applications with JavaScript / by Christopher Pitt By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
academic and careers Digital Marketing For Dummies / by Ryan Deiss, Russ Henneberry By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
academic and careers The only business writing book you'll ever need / Laura Brown ; foreword by Rich Karlgaard By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Dewey Library - HF5718.3.B765 2019 Full Article
academic and careers Data Merge and Styles for Adobe InDesign CC 2018: Creating Custom Documents for Mailouts and Presentation Packages / by Jennifer Harder By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
academic and careers Street democracy: vendors, violence, and public space in late twentieth-century Mexico / Sandra C. Mendiola García By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Dewey Library - HF5459.M58 M45 2017 Full Article
academic and careers The business writer's handbook / Gerald J. Alred, Charles T. Brusaw, Walter E. Oliu By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Dewey Library - HF5726.A388 2019 Full Article
academic and careers Software Product Management: The ISPMA-Compliant Study Guide and Handbook / by Hans-Bernd Kittlaus, Samuel A. Fricker By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
academic and careers Foundations of stated preference elicitation: consumer behavior and choice-based conjoint analysis / Moshe Ben-Akiva, Daniel McFadden, Kenneth Train By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Dewey Library - HF5415.32.B463 2019 Full Article
academic and careers Java APIs, Extensions and Libraries: With JavaFX, JDBC, jmod, jlink, Networking, and the Process API, Second Edition / by Kishori Sharan By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
academic and careers Learn Salesforce Lightning: The Visual Guide to the Lightning UI / by Felicia Duarte, Rachelle Hoffman By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
