academic and careers Social media marketing: emerging concepts and applications / Githa Heggde, G. Shainesh, editors By library.mit.edu Published On :: Sun, 1 Apr 2018 06:28:33 EDT Online Resource Full Article
academic and careers Excel 2016 for advertising statistics: a guide to solving practical problems / Thomas J. Quirk, Eric Rhiney By library.mit.edu Published On :: Sun, 1 Apr 2018 06:28:33 EDT Online Resource Full Article
academic and careers The tech professional's guide to communicating in a global workplace: adapting across cultural and gender boundaries / April Wells By library.mit.edu Published On :: Sun, 1 Apr 2018 06:28:33 EDT Online Resource Full Article
academic and careers Impacting the Sensory Experience of Products: Experimental Studies on Perceived Quality / Christine Cowen-Elstner By library.mit.edu Published On :: Sun, 1 Apr 2018 06:28:33 EDT Online Resource Full Article
academic and careers El mall: the spatial and class politics of shopping malls in Latin America / Arlene Dávila By library.mit.edu Published On :: Sun, 29 Apr 2018 06:26:49 EDT Rotch Library - HF5430.6.L29 D38 2016 Full Article
academic and careers Personal Brand Creation in the Digital Age: Theory, Research and Practice / Mateusz Grzesiak By library.mit.edu Published On :: Sun, 29 Apr 2018 06:26:49 EDT Online Resource Full Article
academic and careers Perennial seller: the art of making and marketing work that lasts / Ryan Holiday, founder of Brass Check By library.mit.edu Published On :: Sun, 6 May 2018 06:26:01 EDT Dewey Library - HF5415.H74155 2017 Full Article
academic and careers Aligning MDM and BPM for Master Data Governance, Stewardship, and Enterprise Processes / by Chuck Ballard By library.mit.edu Published On :: Sun, 6 May 2018 06:26:01 EDT Online Resource Full Article
academic and careers Introduction to Google Analytics: A Guide for Absolute Beginners / by Todd Kelsey By library.mit.edu Published On :: Sun, 6 May 2018 06:26:01 EDT Online Resource Full Article
academic and careers Salesforce Marketing Cloud for Dummies / by Chester Bullock, Mark Pollard By library.mit.edu Published On :: Sun, 6 May 2018 06:26:01 EDT Online Resource Full Article
academic and careers Field study handbook / Jan Chipchase ; illustrated by Lee John Phillips By library.mit.edu Published On :: Sun, 13 May 2018 06:28:36 EDT Hayden Library - HF5415.2.C457 2017 Full Article
academic and careers Product manager vs. project manager: what's the difference and which one do I need? / Bruce McCarthy By library.mit.edu Published On :: Sun, 13 May 2018 06:28:36 EDT Online Resource Full Article
academic and careers Great customer experience starts with product management. / Matt LeMay By library.mit.edu Published On :: Sun, 13 May 2018 06:28:36 EDT Online Resource Full Article
academic and careers Navigating the organizational landscape / Lois Kelly and Carmen Medina By library.mit.edu Published On :: Sun, 13 May 2018 06:28:36 EDT Online Resource Full Article
academic and careers Data mining and market intelligence: implications for decision making / Mustapha Akinkunmi By library.mit.edu Published On :: Sun, 20 May 2018 06:31:31 EDT Online Resource Full Article
academic and careers Consumer data research / [edited by] Paul Longley, James Cheshire and Alex Singleton By library.mit.edu Published On :: Sun, 3 Jun 2018 06:31:40 EDT Online Resource Full Article
academic and careers Toyota's global marketing strategy: innovation through breakthrough thinking and kaizen / Shozo Hibino, Koichiro Noguchi, Gerhard Plenert By library.mit.edu Published On :: Sun, 3 Jun 2018 06:31:40 EDT Dewey Library - HF5415.13.H48 2018 Full Article
academic and careers Market design: auctions and matching / Guillaume Haeringer By library.mit.edu Published On :: Sun, 17 Jun 2018 06:31:29 EDT Dewey Library - HF5476.H24 2017 Full Article
academic and careers Integrated business planning: how to integrate planning processes, organizational structures and capabilities, and leverage SAP IBP technology / Robert Kepczynski, Raghav Jandhyala, Ganesh Manikandan Sankaran, Alecsandra Dimofte By library.mit.edu Published On :: Sun, 24 Jun 2018 06:27:13 EDT Online Resource Full Article
academic and careers Japanese at work: politeness, power, and personae in Japanese workplace discourse / Haruko Minegishi Cook, Janet S. Shibamoto-Smith, editors By library.mit.edu Published On :: Sun, 24 Jun 2018 06:27:13 EDT Online Resource Full Article
academic and careers Practical Guide to Salesforce Communities: Building, Enhancing, and Managing an Online Community with Salesforce Community Cloud / Philip Weinmeister ; foreword by Paul Stillmank By library.mit.edu Published On :: Sun, 29 Jul 2018 07:15:31 EDT Online Resource Full Article
academic and careers Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data / Rosa Arboretti, Arne Bathke, Stefano Bonnini, Paolo Bordignon, Eleonora Carrozzo, Livio Corain, Luigi Salmaso By library.mit.edu Published On :: Sun, 29 Jul 2018 07:15:31 EDT Online Resource Full Article
academic and careers J.C. Penney: the man, the store, and American agriculture / David Delbert Kruger By library.mit.edu Published On :: Sun, 12 Aug 2018 07:15:19 EDT Hayden Library - HF5465.U6 P454 2017 Full Article
academic and careers Superconsumers: a simple, speedy, and sustainable path to superior growth / Eddie Yoon By library.mit.edu Published On :: Sun, 30 Sep 2018 07:16:27 EDT Dewey Library - HF5415.127.Y66 2017 Full Article
academic and careers What is product management? / Richard Banfield, Martin Eriksson, and Nate Walkingshaw By library.mit.edu Published On :: Sun, 7 Oct 2018 06:54:12 EDT Online Resource Full Article
academic and careers Shopping for pleasure: women in the making of London's West End / Erika Diane Rappaport By library.mit.edu Published On :: Sun, 21 Oct 2018 07:07:44 EDT Online Resource Full Article
academic and careers City center to regional mall: architecture, the automobile, and retailing in Los Angeles, 1920-1950 / Richard Longstreth By library.mit.edu Published On :: Sun, 21 Oct 2018 07:07:44 EDT Online Resource Full Article
academic and careers Digital transformation: challenges and opportunities: 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017: revised selected papers / Wooje Cho [and four others] (eds.) By library.mit.edu Published On :: Sun, 4 Nov 2018 07:06:58 EST Online Resource Full Article
academic and careers Social media management: persuasion in networked culture / Ben Shields By library.mit.edu Published On :: Sun, 11 Nov 2018 07:06:37 EST Dewey Library - HF5415.1265.S5334 2017 Full Article
academic and careers Bullseye marketing: how to grow your business faster: with 100s of best practices & actionable tips to increase your revenue / Louis Gudema By library.mit.edu Published On :: Sun, 18 Nov 2018 06:58:25 EST Dewey Library - HF5415.13.G83 2018 Full Article
academic and careers Pricing done right: the pricing framework proven successful by the world's most profitable companies / Tim J. Smith By library.mit.edu Published On :: Sun, 18 Nov 2018 06:58:25 EST Dewey Library - HF5416.5.S584 2016 Full Article
academic and careers The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success / Mary Thengvall ; with a foreword by Jono Bacon By library.mit.edu Published On :: Sun, 25 Nov 2018 07:06:10 EST Online Resource Full Article
academic and careers Escaping the build trap: how effective product management creates real value / Melissa Perri By library.mit.edu Published On :: Sun, 2 Dec 2018 06:56:36 EST Online Resource Full Article
academic and careers Consuming Hong Kong / edited by Gordon Mathews and Tai-lok Lui By library.mit.edu Published On :: Sun, 9 Dec 2018 07:03:00 EST Online Resource Full Article
academic and careers Wake up Your Call Center: Humanize Your Interaction Hub. By library.mit.edu Published On :: Sun, 9 Dec 2018 07:03:00 EST Online Resource Full Article
academic and careers A concise guide to market research: the process, data, and methods using IBM SPSS statistics / Erik Mooi, Marko Sarstedt By library.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
academic and careers Brand hate: navigating consumer negativity in the digital world / S. Umit Kucuk By library.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
academic and careers Progress in life cycle assessment / Liselotte Schebek, Christoph Herrmann, Felipe Cerdas, editors By library.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
academic and careers Teaching Business Discourse / Cornelia Ilie, Catherine Nickerson, Brigitte Planken By library.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
academic and careers Market Driven Political Advertising: Social, Digital and Mobile Marketing / by Andrew Hughes By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
academic and careers Saving face in business: managing cross-cultural interactions / Rebecca S. Merkin By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
academic and careers Strategic management of market niches: a model framework / by Gorazd Ocvirk By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
academic and careers Pop-up retailing: managerial and strategic perspectives / Gary Warnaby, Charlotte Shi By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
academic and careers Marketing transformation: marketing practice in an ever changing world: proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / edited by Patricia Rossi, Nina Krey By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
academic and careers Consuming life in post-bubble Japan: a transdisciplinary perspective / edited by Katarzyna J. Cwiertka and Ewa Machotska By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Dewey Library - HF5415.33.J3 C66 2018 Full Article
academic and careers Modernizing the Academic Teaching and Research Environment: Methodologies and Cases in Business Research / edited by Jorge Marx Gómez, Sulaiman Mouselli By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
academic and careers Advertising in contemporary consumer culture / by Hélène de Burgh-Woodman By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
academic and careers Digital influence: unleash the power of influencer marketing to accelerate your global business / Joel Backaler ; foreword by Peter Shankman By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
academic and careers The experience logic as a new perspective for marketing management: from theory to practical applications in different sectors / Tonino Pencarelli, Fabio Forlani, editors By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
academic and careers Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry / Ranga Chimhundu By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
