academic and careers

Introducing SEO: Your Quick-Start Guide to Effective SEO Practices / Aravind Shenoy, Anirudh Prabhu

Online Resource




academic and careers

Mastering Technical Sales: The Sales Engineer�s Handbook, Third Edition / John Care, Aron Bohlig

Online Resource




academic and careers

The big fish experience: create memorable presentations that reel in your audience / Kenny Nguyen, Gus Murillo, Robert Killeen, Luke Jones

Dewey Library - HF5718.22.N49 2016




academic and careers

The product manager's toolkit: methodologies, processes, and tasks in technology product management / Gabriel Steinhardt

Online Resource




academic and careers

Product Development for Distant Target Groups: An Experimental Study for the Silver Market / Malte Marvede ; with a foreword by Cornelius Herstatt

Online Resource




academic and careers

The battle for the High Street: retail gentrification, class and disgust / Phil Hubbard

Rotch Library - HF5429.6.G7 H86 2017




academic and careers

Marketing and customer loyalty: the extra step approach / Mauro Cavallone

Online Resource




academic and careers

Instructor's manual for strategic marketing cases in emerging markets: a companion volume / Atanu Adhikari, Sanjit Kumar Roy, editors

Online Resource




academic and careers

Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén, editors

Online Resource




academic and careers

Advances in Advertising Research VIII: challenges in an sge of dis-engagement / Vesna Zabkar, Martin Eisend, editors

Online Resource




academic and careers

Energy branding: harnessing consumer power / Friorik Larsen

Online Resource




academic and careers

Strategic Innovative Marketing: 5th Ic-sim, Athens, Greece 2016.

Online Resource




academic and careers

Fraud prevention in online digital advertising / Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

Online Resource




academic and careers

Introduction to search engine marketing and AdWords: a guide for absolute beginners / Todd Kelsey

Online Resource




academic and careers

Introduction to social media marketing: a guide for absolute beginners / Todd Kelsey

Online Resource




academic and careers

The strategic procurement practice guide: know-how, tools and techniques for global buyers / Ulrich Weigel, Marco Ruecker

Online Resource




academic and careers

Business-to-business marketing communications: value and efficiency considerations in recessionary times / Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

Online Resource




academic and careers

Handbook of marketing decision models Berend Wierenga, Ralf van der Lans, editors

Online Resource




academic and careers

Critical discourse analysis of Chinese advertisement: case studies of household appliance advertisements from 1981 to 1996 / Chong Wang

Online Resource




academic and careers

Powering content: building a nonstop content marketing machine / Laura Busche

Online Resource




academic and careers

Writing that works: communicating effectively on the job / Walter E. Oliu, Charles T. Brusaw, Gerald J. Alred

Dewey Library - HF5721.O53 2016




academic and careers

Competitive advantage of customer centricity / by Sathit Parniangtong

Online Resource




academic and careers

The Oxford handbook of pricing management / edited by Özalp Özer, Robert Phillips

Online Resource




academic and careers

Advanced methods for modeling markets / Peter S. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels, editors

Online Resource




academic and careers

Cross-cultural personal selling: agents' competences in international personal selling of services / Anna Antczak, Barbara A. Sypniewska

Online Resource




academic and careers

Global perspectives on contemporary marketing education / Brent Smith, Saint Joseph's University, USA, Amiram Porath, AmiPorcon Ltd, Israel

Online Resource




academic and careers

The quintessence of sales: what you really need to know to be successful in sales / Stefan Hase, Corinna Busch

Online Resource




academic and careers

Mastering Zoho CRM: manage your team, pipeline, and clients effectively / Ali Shabdar

Online Resource




academic and careers

Imitation, counterfeiting and the quality of goods in modern Asian history / Kazuko Furuta, Linda Grove, editors

Online Resource




academic and careers

Contemporary issues in social media marketing / Bikramjit Rishi, Subir Bandyopadhyay

Online Resource




academic and careers

Innovation in pricing: contemporary theories and best practices / [edited by] Andreas Hinterhuber and Stephan M. Liozu

Online Resource




academic and careers

The Cambridge handbook of consumer psychology / edited by Michael I. Norton, Derek D. Rucker, Cait Lamberton

Dewey Library - HF5415.32.C36 2015




academic and careers

Consumer neuroscience / edited by Moran Cerf and Manuel Garcia-Garcia

Dewey Library - HF5415.32.C658673 2017




academic and careers

Social media analytics strategy: using data to optimize business performance / Alex Gonçalves

Online Resource




academic and careers

Shopping mall / Matthew Newton

Hayden Library - HF5430.3.N49 2017




academic and careers

Order at the bazaar: power and trade in Central Asia / Regine A. Spector

Rotch Library - HF5475.K982 B57 2017




academic and careers

Style and Statistics: The Art of Retail Analytics / Brittany Bullard

Online Resource




academic and careers

Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition / Randall S. Collica

Online Resource




academic and careers

Making Sense of Sensors: End-to-End Algorithms and Infrastructure Design from Wearable-Devices to Data Center / Omesh Tickoo, Ravi Iyer

Online Resource




academic and careers

Product lifecycle management and the industry of the future: 14th IFIP WG 5.1 International Conference, PLM 2017, Seville, Spain, July 10-12, 2017, Revised selected papers / José Ríos, Alain Bernard, Abdelaziz Bouras, Sebti Foufou (eds.)

Online Resource




academic and careers

Strategic Marketing Cases in Emerging Markets / edited by Atanu Adhikari, Sanjit Kumar Roy

Online Resource




academic and careers

Beginning Salesforce developer / Michael Wicherski

Online Resource




academic and careers

Better presentations: a guide for scholars, researchers, and wonks / Jonathan Schwabish

Dewey Library - HF5718.22.S349 2016




academic and careers

Owners of the sidewalk: security and survival in the informal city / Daniel M. Goldstein

Rotch Library - HF5459.B5 G65 2016




academic and careers

Publicités à la carte: pour un choix stratégique des médias publicitaires / Jacques Dorion, Jean Dumas

Online Resource




academic and careers

Simply said: communicating better at work and beyond / Jay Sullivan

Online Resource




academic and careers

The Crucial role of domain knowledge in evaluating early-stage new product ideas / Florian Denker ; with a foreword by Univ. Prof. Dr. Cornelius Herstatt

Online Resource




academic and careers

Content Inc.: how entrepreneurs use content to build massive audiences and create radically successful businesses / Joe Pulizzi

Dewey Library - HF5415.127.P8498 2016




academic and careers

Adaptability through dynamic capabilities: how management can recognize opportunities and threats / Herbert Endres

Online Resource




academic and careers

Sales management: simplified: the straight truth about getting exceptional results from your sales team / Mike Weinberg

Dewey Library - HF5438.25.W29295 2015