academic and careers

Brand mascots: and other marketing animals / edited by Stephen Brown and Sharon Ponsonby-McCabe

Online Resource




academic and careers

Product Management.

Online Resource




academic and careers

Ethics, social responsibility and sustainability in marketing / Ipek Altinbasak-Farina, Sebnem Burnaz, editors

Online Resource




academic and careers

Toward a better understanding of rule-breaking market behavior: insights from performance breakthroughs in sports / Ann-Kathrin Veenendaal

Online Resource




academic and careers

Handbook of Market Research edited by Christian Homburg, Martin Klarmann, Arnd Vomberg

Online Resource




academic and careers

From behind the desk to the front of the stage: how to enhance your presentation skills / David Worsfold

Dewey Library - HF5718.22.W674 2019




academic and careers

HCI in Business, Government and Organizations: information systems and analytics: 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings. / Fiona Fui-Hoo

Online Resource




academic and careers

Kill bad meetings: and cut 50% of your meetings to transform your culture, improve collaboration, and accelerate decisions / Kevan Hall and Alan Hall

Dewey Library - HF5734.5.H55 2017




academic and careers

China Branding: Cases from Zhejiang / Martin J. Liu, Jun Luo, editors

Online Resource




academic and careers

Getting started with Salesforce Einstein analytics: a beginner's guide to building interactive dashboards / Johan Yu ; foreword by Ketan Karkhanis

Online Resource




academic and careers

Competitive branding strategies: managing performance in emerging markets / Rajagopal

Online Resource




academic and careers

Design and management of interfirm networks: franchise networks, cooperatives and alliances / Josef Windsperger [and more], editors

Online Resource




academic and careers

The high roller experience: how Caesars and other world-class companies are using data to create an unforgettable customer experience / David Norton

Dewey Library - HF5415.5.N67 2018




academic and careers

Killing marketing: how innovative businesses are turning marketing cost into profit / Joe Pulizzi & Robert Rose

Dewey Library - HF5415.13.P85 2018




academic and careers

Influencer marketing for brands: what YouTube and Instagram can teach you about the future of digital advertising / Aron Levin

Online Resource




academic and careers

An Archaeology of Nineteenth-Century Consumer Behavior in Melbourne, Australia, and Buenos Aires, Argentina / Pamela Ricardi

Online Resource




academic and careers

The Brand Strategy Canvas: A One-Page Guide for Startups / Patrick Woods

Online Resource




academic and careers

Towards sustainable innovation: a five step approach to sustainable change / Sven Pastoors, Ulrich Scholz, Joachim H. Becker, Rob van Dun

Online Resource




academic and careers

Foreign languages in advertising: linguistic and marketing perspectives / Jos Hornikx, Frank van Meurs

Online Resource




academic and careers

The attention economy and how media works: simple truths for marketers / Karen Nelson-Field

Online Resource




academic and careers

Retail isn't dead: innovative strategies for brick and mortar retail success / Matthias Spanke

Online Resource




academic and careers

The age of surveillance capitalism: the fight for a human future at the new frontier of power / Shoshana Zuboff

Dewey Library - HF5415.32.Z83 2019




academic and careers

Warehousing and transportation logistics: systems, planning, application and cost effectiveness / Heinrich Martin

Barker Library - HF5415.6.M3313 2018




academic and careers

Examining the role of well-being in the marketing discipline / edited by Pamela L. Perrewé, Peter D. Harms

Dewey Library - HF5415.E93 2019




academic and careers

Retail therapy: why the retail industry is broken-- and what can be done to fix it / Mark Pilkington

Dewey Library - HF5429.P545 2019




academic and careers

Handbook of research methods in consumer psychology / Edited by Frank R. Kardes, Paul M. Herr, and Nobert Schwarz

Dewey Library - HF5415.32.H367 2019




academic and careers

Advertising Progress: American Business and the Rise of Consumer Marketing / Pamela Walker Laird

Online Resource




academic and careers

Computational methods to examine team communication: when and how to change the conversation / Sara McComb, Deanna Kennedy

Online Resource




academic and careers

The business of words: wordsmiths, linguists, and other language workers / edited by Crispin Thurlow

Dewey Library - HF5821.5.B87 2020




academic and careers

Eurasian Business Perspectives: Proceedings of the 25th Eurasia Business and Economics Society Conference / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Meltem Ş. Ucal

Online Resource




academic and careers

The customer-driven organization: employing the Kano model / Lance B. Coleman, Sr

Online Resource




academic and careers

Secondhand: travels in the new global garage sale / Adam Minter

Dewey Library - HF5482.M568 2019




academic and careers

Product lifecycle management.: 21st Century Paradigm for Product Realisation / John Stark

Online Resource




academic and careers

Engagement of intercultural project customers: a relational model / Patrick Lückmann

Online Resource




academic and careers

Product lifecycle management in the digital twin era: 16th IFIP WG 5.1 international conference, PLM 2019, Moscow, Russia, July 8-12, 2019, revised selected papers / Clement Fortin, Louis Rivest, Alain Bernard, Abdelaziz Bouras (eds.)

Online Resource




academic and careers

The new economy of the product life cycle: innovation and design in the digital era / Andrey Tyulin, Alexander Chursin

Online Resource




academic and careers

Event marketing in the context of higher education marketing and digital environments Florian Neus

Online Resource




academic and careers

The reign of the customer: customer-centric approaches to improving satisfaction / Claes Fornell, [and 3 others]

Online Resource




academic and careers

International digital marketing in China: regional characteristics and global challenges / Lala Hu

Online Resource




academic and careers

Strategic innovative marketing and tourism: 8th ICSIMAT, Northern Aegean, Greece, 2019 / Androniki Kavoura, Efstathios Kefallonitis, Prokopios Theodoridis, editors

Online Resource




academic and careers

The green bundle: pairing the market with the planet / Magali A. Delmas with David Colgan

Dewey Library - HF5413.D45 2018




academic and careers

Technology mediated service encounters / edited by Pilar Garcés-Conejos Blitvich, Lucía Fernández-Amaya, María de la O Hernández-López

Dewey Library - HF5718.T43 2019




academic and careers

[ASAP] Molecular Stacking Effect on Small-Molecular Organic Light-Emitting Diodes Prepared with Solution Process

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c06597




academic and careers

[ASAP] Enhancing Delta <italic toggle="yes">E</italic> Effect at High Temperatures of Galfenol/Ti/Single-Crystal Diamond Resonators for Magnetic Sensing

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c06593




academic and careers

[ASAP] Mo<sub>2</sub>C-Embedded Carambola-like N,S-Rich Carbon Framework as the Interlayer Material for High-Rate Lithium–Sulfur Batteries in a Wide Temperature Range

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c04842




academic and careers

[ASAP] Efficient Low-Cost All-Flexible Microcavity Semitransparent Polymer Solar Cells Enabled by Polymer Flexible One-Dimensional Photonic Crystals

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c03508




academic and careers

[ASAP] Atomic Layer Deposition of Ge<italic toggle="yes"><sub>x</sub></italic>Se<sub>1–<italic toggle="yes">x</italic></sub> Thin Films for Endurable Ovonic Threshold Selectors with a Low

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c03747




academic and careers

[ASAP] A Nanostructured Gold/Graphene Microfluidic Device for Direct and Plasmonic-Assisted Impedimetric Detection of Bacteria

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c02654




academic and careers

[ASAP] Imparting Boron Nanosheets with Ambient Stability through Methyl Group Functionalization for Mechanistic Investigation of Their Lithiation Process

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c05236




academic and careers

[ASAP] Multifunctional Self-Powered Switch toward Delay-Characteristic Sensors

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c03053