academic and careers Brand mascots: and other marketing animals / edited by Stephen Brown and Sharon Ponsonby-McCabe By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
academic and careers Product Management. By library.mit.edu Published On :: Sun, 18 Aug 2019 08:43:23 EDT Online Resource Full Article
academic and careers Ethics, social responsibility and sustainability in marketing / Ipek Altinbasak-Farina, Sebnem Burnaz, editors By library.mit.edu Published On :: Sun, 18 Aug 2019 08:43:23 EDT Online Resource Full Article
academic and careers Toward a better understanding of rule-breaking market behavior: insights from performance breakthroughs in sports / Ann-Kathrin Veenendaal By library.mit.edu Published On :: Sun, 18 Aug 2019 08:43:23 EDT Online Resource Full Article
academic and careers Handbook of Market Research edited by Christian Homburg, Martin Klarmann, Arnd Vomberg By library.mit.edu Published On :: Sun, 18 Aug 2019 08:43:23 EDT Online Resource Full Article
academic and careers From behind the desk to the front of the stage: how to enhance your presentation skills / David Worsfold By library.mit.edu Published On :: Sun, 18 Aug 2019 08:43:23 EDT Dewey Library - HF5718.22.W674 2019 Full Article
academic and careers HCI in Business, Government and Organizations: information systems and analytics: 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings. / Fiona Fui-Hoo By library.mit.edu Published On :: Sun, 8 Sep 2019 08:47:35 EDT Online Resource Full Article
academic and careers Kill bad meetings: and cut 50% of your meetings to transform your culture, improve collaboration, and accelerate decisions / Kevan Hall and Alan Hall By library.mit.edu Published On :: Sun, 15 Sep 2019 08:40:32 EDT Dewey Library - HF5734.5.H55 2017 Full Article
academic and careers China Branding: Cases from Zhejiang / Martin J. Liu, Jun Luo, editors By library.mit.edu Published On :: Sun, 13 Oct 2019 07:16:20 EDT Online Resource Full Article
academic and careers Getting started with Salesforce Einstein analytics: a beginner's guide to building interactive dashboards / Johan Yu ; foreword by Ketan Karkhanis By library.mit.edu Published On :: Sun, 13 Oct 2019 07:16:20 EDT Online Resource Full Article
academic and careers Competitive branding strategies: managing performance in emerging markets / Rajagopal By library.mit.edu Published On :: Sun, 27 Oct 2019 07:10:17 EDT Online Resource Full Article
academic and careers Design and management of interfirm networks: franchise networks, cooperatives and alliances / Josef Windsperger [and more], editors By library.mit.edu Published On :: Sun, 22 Dec 2019 07:22:34 EST Online Resource Full Article
academic and careers The high roller experience: how Caesars and other world-class companies are using data to create an unforgettable customer experience / David Norton By library.mit.edu Published On :: Sun, 22 Dec 2019 07:22:34 EST Dewey Library - HF5415.5.N67 2018 Full Article
academic and careers Killing marketing: how innovative businesses are turning marketing cost into profit / Joe Pulizzi & Robert Rose By library.mit.edu Published On :: Sun, 22 Dec 2019 07:22:34 EST Dewey Library - HF5415.13.P85 2018 Full Article
academic and careers Influencer marketing for brands: what YouTube and Instagram can teach you about the future of digital advertising / Aron Levin By library.mit.edu Published On :: Sun, 5 Jan 2020 07:26:57 EST Online Resource Full Article
academic and careers An Archaeology of Nineteenth-Century Consumer Behavior in Melbourne, Australia, and Buenos Aires, Argentina / Pamela Ricardi By library.mit.edu Published On :: Sun, 12 Jan 2020 07:33:23 EST Online Resource Full Article
academic and careers The Brand Strategy Canvas: A One-Page Guide for Startups / Patrick Woods By library.mit.edu Published On :: Sun, 19 Jan 2020 07:19:07 EST Online Resource Full Article
academic and careers Towards sustainable innovation: a five step approach to sustainable change / Sven Pastoors, Ulrich Scholz, Joachim H. Becker, Rob van Dun By library.mit.edu Published On :: Sun, 26 Jan 2020 07:21:10 EST Online Resource Full Article
academic and careers Foreign languages in advertising: linguistic and marketing perspectives / Jos Hornikx, Frank van Meurs By library.mit.edu Published On :: Sun, 2 Feb 2020 08:02:42 EST Online Resource Full Article
academic and careers The attention economy and how media works: simple truths for marketers / Karen Nelson-Field By library.mit.edu Published On :: Sun, 16 Feb 2020 07:11:38 EST Online Resource Full Article
academic and careers Retail isn't dead: innovative strategies for brick and mortar retail success / Matthias Spanke By library.mit.edu Published On :: Sun, 16 Feb 2020 07:11:38 EST Online Resource Full Article
academic and careers The age of surveillance capitalism: the fight for a human future at the new frontier of power / Shoshana Zuboff By library.mit.edu Published On :: Sun, 23 Feb 2020 08:41:07 EST Dewey Library - HF5415.32.Z83 2019 Full Article
academic and careers Warehousing and transportation logistics: systems, planning, application and cost effectiveness / Heinrich Martin By library.mit.edu Published On :: Sun, 23 Feb 2020 08:41:07 EST Barker Library - HF5415.6.M3313 2018 Full Article
academic and careers Examining the role of well-being in the marketing discipline / edited by Pamela L. Perrewé, Peter D. Harms By library.mit.edu Published On :: Sun, 23 Feb 2020 08:41:07 EST Dewey Library - HF5415.E93 2019 Full Article
academic and careers Retail therapy: why the retail industry is broken-- and what can be done to fix it / Mark Pilkington By library.mit.edu Published On :: Sun, 23 Feb 2020 08:41:07 EST Dewey Library - HF5429.P545 2019 Full Article
academic and careers Handbook of research methods in consumer psychology / Edited by Frank R. Kardes, Paul M. Herr, and Nobert Schwarz By library.mit.edu Published On :: Sun, 1 Mar 2020 07:15:20 EST Dewey Library - HF5415.32.H367 2019 Full Article
academic and careers Advertising Progress: American Business and the Rise of Consumer Marketing / Pamela Walker Laird By library.mit.edu Published On :: Sun, 8 Mar 2020 07:23:20 EDT Online Resource Full Article
academic and careers Computational methods to examine team communication: when and how to change the conversation / Sara McComb, Deanna Kennedy By library.mit.edu Published On :: Sun, 15 Mar 2020 07:21:23 EDT Online Resource Full Article
academic and careers The business of words: wordsmiths, linguists, and other language workers / edited by Crispin Thurlow By library.mit.edu Published On :: Sun, 15 Mar 2020 07:21:23 EDT Dewey Library - HF5821.5.B87 2020 Full Article
academic and careers Eurasian Business Perspectives: Proceedings of the 25th Eurasia Business and Economics Society Conference / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Meltem Ş. Ucal By library.mit.edu Published On :: Sun, 15 Mar 2020 07:21:23 EDT Online Resource Full Article
academic and careers The customer-driven organization: employing the Kano model / Lance B. Coleman, Sr By library.mit.edu Published On :: Sun, 15 Mar 2020 07:21:23 EDT Online Resource Full Article
academic and careers Secondhand: travels in the new global garage sale / Adam Minter By library.mit.edu Published On :: Sun, 22 Mar 2020 07:05:34 EDT Dewey Library - HF5482.M568 2019 Full Article
academic and careers Product lifecycle management.: 21st Century Paradigm for Product Realisation / John Stark By library.mit.edu Published On :: Sun, 29 Mar 2020 07:06:23 EDT Online Resource Full Article
academic and careers Engagement of intercultural project customers: a relational model / Patrick Lückmann By library.mit.edu Published On :: Sun, 5 Apr 2020 07:06:50 EDT Online Resource Full Article
academic and careers Product lifecycle management in the digital twin era: 16th IFIP WG 5.1 international conference, PLM 2019, Moscow, Russia, July 8-12, 2019, revised selected papers / Clement Fortin, Louis Rivest, Alain Bernard, Abdelaziz Bouras (eds.) By library.mit.edu Published On :: Sun, 5 Apr 2020 07:06:50 EDT Online Resource Full Article
academic and careers The new economy of the product life cycle: innovation and design in the digital era / Andrey Tyulin, Alexander Chursin By library.mit.edu Published On :: Sun, 12 Apr 2020 08:32:53 EDT Online Resource Full Article
academic and careers Event marketing in the context of higher education marketing and digital environments Florian Neus By library.mit.edu Published On :: Sun, 12 Apr 2020 08:32:53 EDT Online Resource Full Article
academic and careers The reign of the customer: customer-centric approaches to improving satisfaction / Claes Fornell, [and 3 others] By library.mit.edu Published On :: Sun, 26 Apr 2020 07:59:18 EDT Online Resource Full Article
academic and careers International digital marketing in China: regional characteristics and global challenges / Lala Hu By library.mit.edu Published On :: Sun, 26 Apr 2020 07:59:18 EDT Online Resource Full Article
academic and careers Strategic innovative marketing and tourism: 8th ICSIMAT, Northern Aegean, Greece, 2019 / Androniki Kavoura, Efstathios Kefallonitis, Prokopios Theodoridis, editors By library.mit.edu Published On :: Sun, 26 Apr 2020 07:59:18 EDT Online Resource Full Article
academic and careers The green bundle: pairing the market with the planet / Magali A. Delmas with David Colgan By library.mit.edu Published On :: Sun, 26 Apr 2020 07:59:18 EDT Dewey Library - HF5413.D45 2018 Full Article
academic and careers Technology mediated service encounters / edited by Pilar Garcés-Conejos Blitvich, Lucía Fernández-Amaya, María de la O Hernández-López By library.mit.edu Published On :: Sun, 26 Apr 2020 07:59:18 EDT Dewey Library - HF5718.T43 2019 Full Article
academic and careers [ASAP] Molecular Stacking Effect on Small-Molecular Organic Light-Emitting Diodes Prepared with Solution Process By feedproxy.google.com Published On :: Thu, 07 May 2020 04:00:00 GMT ACS Applied Materials & InterfacesDOI: 10.1021/acsami.0c06597 Full Article
academic and careers [ASAP] Enhancing Delta <italic toggle="yes">E</italic> Effect at High Temperatures of Galfenol/Ti/Single-Crystal Diamond Resonators for Magnetic Sensing By feedproxy.google.com Published On :: Thu, 07 May 2020 04:00:00 GMT ACS Applied Materials & InterfacesDOI: 10.1021/acsami.0c06593 Full Article
academic and careers [ASAP] Mo<sub>2</sub>C-Embedded Carambola-like N,S-Rich Carbon Framework as the Interlayer Material for High-Rate Lithium–Sulfur Batteries in a Wide Temperature Range By feedproxy.google.com Published On :: Thu, 07 May 2020 04:00:00 GMT ACS Applied Materials & InterfacesDOI: 10.1021/acsami.0c04842 Full Article
academic and careers [ASAP] Efficient Low-Cost All-Flexible Microcavity Semitransparent Polymer Solar Cells Enabled by Polymer Flexible One-Dimensional Photonic Crystals By feedproxy.google.com Published On :: Thu, 07 May 2020 04:00:00 GMT ACS Applied Materials & InterfacesDOI: 10.1021/acsami.0c03508 Full Article
academic and careers [ASAP] Atomic Layer Deposition of Ge<italic toggle="yes"><sub>x</sub></italic>Se<sub>1–<italic toggle="yes">x</italic></sub> Thin Films for Endurable Ovonic Threshold Selectors with a Low By feedproxy.google.com Published On :: Thu, 07 May 2020 04:00:00 GMT ACS Applied Materials & InterfacesDOI: 10.1021/acsami.0c03747 Full Article
academic and careers [ASAP] A Nanostructured Gold/Graphene Microfluidic Device for Direct and Plasmonic-Assisted Impedimetric Detection of Bacteria By feedproxy.google.com Published On :: Thu, 07 May 2020 04:00:00 GMT ACS Applied Materials & InterfacesDOI: 10.1021/acsami.0c02654 Full Article
academic and careers [ASAP] Imparting Boron Nanosheets with Ambient Stability through Methyl Group Functionalization for Mechanistic Investigation of Their Lithiation Process By feedproxy.google.com Published On :: Thu, 07 May 2020 04:00:00 GMT ACS Applied Materials & InterfacesDOI: 10.1021/acsami.0c05236 Full Article
academic and careers [ASAP] Multifunctional Self-Powered Switch toward Delay-Characteristic Sensors By feedproxy.google.com Published On :: Thu, 07 May 2020 04:00:00 GMT ACS Applied Materials & InterfacesDOI: 10.1021/acsami.0c03053 Full Article