science and technology

Listening Post (0026)

This issue of This Week in Sound is usually a thank you solely to paid subscribers — a bonus round, supplementing the free issues that feature a broader array of sound studies coverage. Since I missed Tuesday’s issue — due to some escapism in the form of a lot of book-writing — I’m sending this out […]




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Scratch Pad: Craigslist, Oblique, Overload

I  do this manually at the end of each week: collating recent comments I’ve made on social media, which I think of as my public scratch pad. I find knowing I’ll revisit my posts to be a positive and mellowing influence on my social media activity. I mostly hang out on Mastodon (at post.lurk.org/@disquiet), and I’m […]




science and technology

AE, Matey

The British duo Autechre traffic in abstract music that veers between abstract sound design and challenging club music, which is to say they record what is known as IDM, and this past week they did what they seem to do every few years, which is to unleash an ungodly amount of their music out of the blue […]




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Car Talk

I’ve been doing a lot of research these past few years into field recordings, those of both the natural environment and the built environment. Bridging, in a manner of speaking, the gap between the two respective realms are the environmental sounds that fill video games, virtual reality, and the like. They are artificially created yet […]




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Dawn Break

Anti-eroticism. Architectural literacy. Consumerism finger-poking. And zombies, lots of zombies. I wrote about the original Dawn of the Dead (1978), one of my favorite movies of all time, for Hilobrow’s ongoing horror series. The 25-part collection, titled Scream Your Enthusiasm, has some great contributors, including comic book artist and playwright Dean Haspiel, film editor Crockett […]




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Issues of the Environment: UM study shows rooftop solar installations will increase in value

It can be expensive to install rooftop solar panels, but they do pay for themselves over time. Not only does it save on energy costs, but a new University of Michigan study says the value of rooftop solar panels will continue to increase. It will also be vital as the climate continues to warm, and we will need more energy to keep cool. WEMU's David Fair was joined by U-M Energy Systems Assistant Professor Dr. Michael Craig to learn more about the research.




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Issues of the Environment: Popular environmental educator in the Ann Arbor Schools calls it a career after nearly 40 years

The Ann Arbor Public Schools' innovative Environmental Education program is 55 years old now and, throughout that time, has connected students to the natural environment. For 38 of those years, Dave Szczygiel has worked as a teacher and, for over two decades, as Environmental Education Consultant in the district. Now, he is retiring. He looks back and looks at what’s to come with WEMU's David Fair.




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Issues of the Environment: Potawatomi Trail to receive sustainable upgrades for hikers and bikers

The popular Potawatomi Trail is about to get an environmental facelift. The hiking and biking trail connects Washtenaw and Livingston Counties and is about to get about $500,000 in upgrades. WEMU's David Fair spoke with Pinckney Recreation Area park manager, Chuck Dennison, to learn what that is going to look like.




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Issues of the Environment: Finding new ways to pay for road repairs and maintenance

The Michigan fuel tax is no longer sufficient to fund needed road repairs and maintenance. As more electric vehicles hit the streets, the tax will raise less money, but the need for road and bridge revenue will only increase. Conversations are underway about alternative possibilities. WEMU's David Fair talks about what that might look like with Denise Donohue, CEO of the County Road Association of Michigan.




science and technology

Issues of the Environment: City of Ann Arbor working to protect trees from damaging natural gas leaks

Ann Arbor officials says some of the trees in the city are dying, and they attribute it to leaks in the DTE Energy natural gas infrastructure. The utility says it is not the problem. The city is asking DTE to conduct necessary repairs, while the utility argues it would be cost prohibitive to contract an arborist to evaluate potential methane damage to trees. What comes next? WEMU's David Fair discussed it with Ann Arbor Sustainability and Innovations Director, Missy Stults.




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Issues of the Environment: Algae is in full bloom on Lake Erie

It’s that time of year, but each year, it seems to come a little earlier. Toxic algae blooms are starting to cover Lake Erie earlier than usual this summer. This year’s blooms are also expected to be bigger than last summer. WEMU's David Fair takes a look at the impacts of climate change on the blooms in Lake Erie with Dr. Richard Stumpf from the National Oceanic and Atmospheric Administration.




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Issues of the Environment: Ecology Center study finds PFAS in rainwater in Ann Arbor and Southeast Michigan

PFAS contamination has already been a significant concern. Now, there may be reason to add to the worry. A study funded by the Ann Arbor-based Ecology Center finds there is an array of PFAS chemical profiles in rainwater falling over Ann Arbor and Southeast Michigan. WEMU's David Fair spoke with the center’s Erica Bloom about the findings and what it means to the environment and public health.




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Issues of the Environment: Voters approve three ballot issues put forth by Washtenaw County

Washtenaw County put three ballot issues before voters in Tuesday's primary elections. All three touch on components of our environment. All three passed by a wide margin. WEMU's David Fair discusses the results and future impacts with Washtenaw County Commissioner Yousef Rabhi.




science and technology

Issues of the Environment: U-M study indicates air pollution contributes to loss of independence in older adults

We all know that air pollution is bad for the environment and our health. A new study out of the University of Michigan now shows that it is contributing to a loss of independence among older adults. The study also shows that the economic impact of that loss comes in at an estimate of over $11 billion. WEMU's David Fair spoke with the lead author of the study, Dr. Sara Adar, about the findings.




science and technology

Issues of the Environment: Washtenaw County continues work to increase electronics recycling

America sure loves its electronics! The technologies continue to improve and there can be no question; it has made life more convenient. However, these items contain a number of contaminants and are an environmental hazard. WEMU's David Fair talked with Washtenaw County’s Director of Public Works, Theo Eggermont about increased efforts to recycle used electronics.




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Issues of the Environment: Ann Arbor Climate Corps helping push the city toward carbon neutrality

You may not have noticed, but the Ann Arbor Climate Corps has been quietly working this year to combat the affects of climate change and help the city achieve its goal of carbon neutrality by 2030. The program is designed to increase the Ann Arbor Office of Sustainability’s outreach capacity and help residents take action toward that end. WEMU's David Fair talked it over with Ann Arbor Climate Corps program manager, Maggie Halpern.




science and technology

Issues of the Environment: Ann Arbor school district making progress toward renewable energy and other sustainability goals

The Ann Arbor School District is transitioning away from the use of fossil fuels. The district was the first to sign up for DTE Energy’s MIGreen Power Program to get to 100% use of renewable energy, and the district will add four more all-electric school buses this academic year. WEMU's David Fair spoke with the Ann Arbor Schools' Director of Capital Programs, Jason Bing, about where the district is today and where it’s headed.




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Issues of the Environment: Washtenaw County Conservation District offering 'cover crop' program for local farmers

The first frost of the season probably isn’t too far away. Properly preparing the agricultural soil for next spring and summer is a matter of timing. Getting the cover crops in place is essential before a hard freeze occurs. The Washtenaw County Conservation District is working to make it convenient and effective for local farmers. Conservation technician Matt Dejonge explained it all in his conversation with WEMU's David Fair.




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Issues of the Environment: 3rd Annual 'Trash Talk Tour' in Washtenaw County is right around the corner

It's time to talk some trash! The 3rd annual Trash Talk Tour in Washtenaw County is right around the corner. Trash Talk Tour co-organizer and zerowaste.org executive director Samuel McMullen joined WEMU's David Fair with a special brand of "trash talk."




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Issues of the Environment: Combatting light pollution in Ann Arbor while moving toward carbon neutrality

Some of Ann Arbor's streetlights can be distractingly bright. New LED lighting is helping with the city’s A2Zero Climate Action plan, but some worry over increased light pollution. WEMU's David Fair talked with Ann Arbor City Council member Dharma Akmon about how the city can move forward while addressing sustainability and accommodating public concern.




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Issues of the Environment: Wildlife and human overlap to increase significantly around the world and in Washtenaw County

The world population is going up, and human-wildlife overlap is increasing. That can lead to negative outcomes, including spread of disease and species extinction. There can be benefits, too, but it will require some planning. That's the focus of a new study out of the University of Michigan. WEMU's David Fair spoke with Associate Professor in Conservation Science Dr. Neil Carter about the study and what can be done right here in Washtenaw County.




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Issues of the Environment: HRWC study shows mussels in Huron River will benefit over time after the Ypsilanti Peninsular Paper Dam is removed

Over the summer, the Huron River Watershed Council conducted an extensive survey of freshwater mussels in the Huron River to determine potential impacts when the Peninsular Paper Dam is removed. It found that removing the Pen Dam could release sediment, potentially smothering downstream mussel populations. Once the dam is removed, though, the river will return to a more natural state, benefiting mussel species over time. WEMU's David Fair looked at the research and its implications with Huron River Watershed Council Ecologist Dr. Paul Steen.




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Issues of the Environment: City of Ann Arbor partnering with Urban Ashes for wood repurposing plan

Tree Town is looking to find new and productive ways to avoid wasting wood. The City of Ann Arbor is partnering with the company “Urban Ashes” to repurpose storm-damaged and diseased trees. We often discuss the ecological benefits of planting and maintaining trees but rarely look at the environmental impact wood can have once it’s down. Urban Ashes CEO Paul Hickman joined WEMU's David Fair to look at the partnership, how it will work and the benefits it can provide.




science and technology

Issues of the Environment: U-M works toward sustainable implementation of new artificial intelligence tool

The University of Michigan is forging ahead and working towards being a leader in generative artificial intelligence with its U-M-GPT program. As it does, there are environmental concerns to be addressed. The initiative is part of Michigan’s broader effort to integrate AI into its academic and administrative infrastructure, enhancing learning, teaching, and research. But, AI consumes a great deal of energy. WEMU's David Fair spoke with the Vice President for Information Technology and Chief Information Officer at U-M, Dr. Ravi Pendse, about how U-M is dealing with the environmental ramifications of AI.




science and technology

Issues of the Environment: Gretchen Driskell to become next Washtenaw County Water Resources Commissioner

Washtenaw County has elected its next Water Resources Commissioner. Evan Pratt decided against running for re-election after serving four terms. Former Saline Mayor and State Representative Gretchen Driskell won the race. She joined WEMU's David Fair to discuss the priorities and challenges of the new job.




science and technology

Interview: Nikola Simikic and John Creed on Accessibility

This interview was originally conducted for inclusion in our “accessibility” theme. The topic for the month is accessibility. I turned to Nikola Simikic and John Creed in Los Angeles for some perspective on the topic. Nikola is a sound designer and re-recording mixer at Gypsy Sound, and John is a dialogue editor for Gypsy Sound […]




science and technology

Don’t Fall Asleep!

  My last post here was in July. In keeping with the theme, you could say I was hibernating, but that’s not really true. Life, work, projects, recording: all these things fought for my time and unfortunately what suffered was the amount I had left for a volunteer position I loved as a contributing editor […]




science and technology

Interview: Jeff Jacoby on sound art

This interview was originally conducted for inclusion in our “Sound Art” theme. Jeff Jacoby is a Sound Designer and Sound Artist with over 40 years of experience. With an Emmy to his name plus two other Emmy nominations, 2 Cine´ Golden Eagles, 2 Crystal Radios, 2 Benjamin Franklins, and 5 BEA Best of Competition awards, […]




science and technology

Interview: Mac Smith on Experimentation

This interview was originally conducted for inclusion in our “experimentation” theme. Mac Smith is a Sound Designer and Supervising Sound Editor at Skywalker Sound, who has been working on films since 1999. Mac has worked on Toy Story 3, Tron: Legacy, Dawn of the Planet of the Apes, Little Evil, and Transpecos, as well as […]




science and technology

Interview: Aaron Glascock on the theme of “hibernation” in sound design

Aaron Glascock is a supervising sound editor, sound designer, and re-recording mixer with a long list of films behind him. To date he has received the MPSE Golden Reel for his work on War of the Worlds, an Oscar nomination for Birdman or (The Unexpected Virtue of Ignorance), and has received several other nominations. More […]




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Interview: Johnnie Burn on Creating the Sound for The Favourite

Korey Pereira: Johnnie, thanks for taking the time to talk to me and the designingsound.org readers about the sound of Director Yorgos Lanthimos’ latest film, The Favourite. This is the third of Yorgos’ films you have worked on; how did that relationship begin? Johnnie Burn: Hi Korey! Thanks so much for your time. I’ve got […]




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Interview: Tony Orozco on the theme of “hibernation” in sound design

The topic of the month is hibernation.  As the winter weather comes in and things get cold, many animals go to sleep for the winter.  I decided to turn to Tony Orozco for some help. Tony Orozco is a supervising sound editor and re-recording mixer and has worked on shows such as Steven Universe, Adventure […]




science and technology

This Is Not A Train: An exploration of meaning, emotion and the roles of sound in film through ambiguity and reassociation

This is a guest contribution by Carlos Manrique Clavijo. Carlos Manrique Clavijo is a Colombian/Australian sound editor/sound designer and animation producer based in South Australia. He’s worked on award winning fiction, documentary and predominantly, animation from 2002. With Ana María Méndez, he is the co-founder of animation company, KaruKaru. Carlos has taught film sound design, […]




science and technology

Our Favorite Sounds of 2018

The year 2018 has been one of many great articles, interviews, and discussions here at Designing Sound and we want to thank all of our readers for their attention, suggestions, contributions, and overwhelming support throughout the year(s). There have been so many great films, shows, games, and events in 2018 that we thought we would share some of […]




science and technology

This is Not Goodbye…

Jack and I couldn’t shift the site into archive/hibernation mode without putting together one last post. When we announced the decision, we heard from so many in the community about what the site has meant to you over the years. We hope you’ll forgive a little self-indulgence as we look back on what the site […]




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DIY :: How to make my mix sound professional

Ive been making music for couple of years now but still cant figure out why my mix doesnt sound professional. Im I doing something wrong? This is the link to my tracks http://www.ourmedia.org/node/300488 Someone please help me out.




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DIY :: How to make my mix sound professional (Reply)

The 100% guaranteed way to get your bedroom mixes to sound more professional (and by far the most expensive) is to spend time in a recording studio. Take the raw tracks to something you want to mix, import it into their ProTools setup (or whatever they use) and have a pro engineer (must be a talkative, friendly one, not a grumpy, cynical one) to mix it. ASK A BILLION questions, be a dork and write stuff down if you have to. The worst case scenario is that after 2/3 hours at least you'll know what questions to ask of Google or at the local tech book store. The best case is that your music impresses the engineer and he/she becomes a pseudo mentor for you. Engineering is by far my weakest area (along with playing in tune and in time) so everything that follows is said that caveat: I have found that going cheap on mastering tools (compression, limiters, eq) hurts bedroom mixes a lot. Money I've spent on the top utilities there (I use Waves) dwarfs all my other plugins put together by an order of magnitude. (Reason's mastering suite is pretty good so you may be covered there; although I've applied Waves L2 to mixes done after the 'final' Reason mixdown and there's no question there was a marked improvement in pro-sheen.) I have found tweakheadz site very useful, especially their mixing 101 page. Finally I have been told (and have experienced it myself) that posting often to ccM and asking for real, brutal reviews and feedback has helped a lot of people. I, for one, am very, very embarrassed by several of my uploads from 2 years ago here, while only very embarrassed by more recent ones; all strictly due to people hearing stuff I didn't.




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DIY :: How to make my mix sound professional (Reply)

that sounds good. ill look for a studio near my place. at the end you said that the comments from ccmixer is very useful but what shall i do if i want a brutal review of my own original mix? because on ccmixer i can only upload remixes or samples or separate tracks.




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DIY :: How to make my mix sound professional (Reply)

being a remix site and short on resources we can't handle original material. so, er, get remixing... ;)




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DIY :: How to make my mix sound professional (Reply)

my buddy des has a great blog he runs that can surely help almost anyone here with improving their production. http://www.hometracked.com/ also, his music is worth checking out, just so you can see that he knows what he's talking about. des is a great guy and a really excellent artist. http://www.deshead.com/




science and technology

DIY :: How to make my mix sound professional (Reply)

U need to have a good pair of monitors, headphones will not do at all! I agree with Fourstones, Waves is a very good suite. I use it within SoundForge and it really does help in cleaning up the frequencies. My mixes really improved when I had monitor speakers included in the set up. Experiment and let me know, I'll give u some quality feedback, no holds, sometimes the truth hurts! LOL! EZ m8 Morr




science and technology

DIY :: How to make my mix sound professional (Reply)

The best thing I can say is: learn about sound. Learn about frequencies, which ones sound like what and do what to the overall mix. Whether or not to use a low or high pass filter on something. Fiddle with EQs for hours. And more importantly, get criticism. It's the easiest way to learn what sound to look out for, and such. And most importantly of all: Practice. Mix till your ears bleed. (from the time spent listening to the same song, not due to the terrible mix :P) Mixing is one of my strong suits, but most of it is just being able to hear the song, and make the adjustments that I want, to be able to make the necessary changes and just know what needs to be done.




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DIY :: How to make my mix sound professional (Reply)

bravo!




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DIY :: How to make my mix sound professional (Reply)

That's a very good point- I started with a Mac LC, EZVision and an M1, with the only audio manipulation being Hypercard. I got good at customizing patches and finding seamless loop points manually just to get what I could out of what I had, with mastering being 1/4"-to-RCA from the headphone jack on the M1 to AUX IN on the cassette player, or the same thing with 1/8" adapter for the 'puter sound files. Then I'd record and bounce these cassette tracks to my 4-track, with final routing from 4-track's headphone-out back to the cassette. Ugly stuff, but that's what I had to work with...




science and technology

DIY :: How to make my mix sound professional (Reply)

This is a very good point. I think that it's easy to keep adding new gear, and thus miss the richness of existing gear and software. I like to work with more limited software sometimes, so that I can feel as if I am exploiting it to its fullness.




science and technology

DIY :: How to make my mix sound professional (Reply)

Ive been making music for couple of years now but still cant figure out why my mix doesnt sound professional. Im I doing something wrong? This is the link to my tracks http://www.ourmedia.org/node/300488 Someone please help me out. The first thing I noticed was the lack of higher frequencies in your mix... My mixes always end up being bass heavy (because I suck horribly) so I can see we both have the same problem... There's is (however) an over-abundance of frequency-fighting in your track... A lot of distorted things competing for my attention (at least in my ears). Dunno if any of this has been helpful, but we could all learn things...so hopefully you'll have advice for me in the future ;-) Good luck, and we me luck too! -Joel




science and technology

DIY :: How to make my mix sound professional (Reply)

This is a useful thread. Im just in the middle of mixing a new ccmixter-based song and its just not coming together for me. The tweakheadz and hometracked sites are great. A couple other useful sites: tips and techniques at gearslutz - http://www.gearslutz.com/board/tips-techniques/168409-tips-techniques.html ; Live tips - http://www.ableton.com/forum/viewtopic.php?t=27120 ; general EQ reference - http://www.idmforums.com/showthread.php?t=11466 Im definitely going to get the mix Im working on up here, I need some blunt advice.




science and technology

DIY :: How to make my mix sound professional (Reply)

OK, I uploaded Hollywood Picture Book (feat Calendar Girl and Kaer Trouz) and entered a pluggy plug for comments over this weekend.




science and technology

Managing Algorithmic Volatility

Upon the recently announced Google update I've seen some people Tweet things like

  • if you are afraid of algorithm updates, you must be a crappy SEO
  • if you are technically perfect in your SEO, updates will only help you

I read those sorts of lines and cringe.

Here's why...

Fragility

Different businesses, business models, and business structures have varying degrees of fragility.

If your business is almost entirely based on serving clients then no matter what you do there is going to be a diverse range of outcomes for clients on any major update.

Let's say 40% of your clients are utterly unaffected by an update & of those who saw any noticeable impact there was a 2:1 ratio in your favor, with twice as many clients improving as falling.

Is that a good update? Does that work well for you?

If you do nothing other than client services as your entire business model, then that update will likely suck for you even though the net client impact was positive.

Why?

Many businesses are hurting after the Covid-19 crisis. Entire categories have been gutted & many people are looking for any reason possible to pull back on budget. Some of the clients who won big on the update might end up cutting their SEO budget figuring they had already won big and that problem was already sorted.

Some of the clients that fell hard are also likely to either cut their budget or call endlessly asking for updates and stressing the hell out of your team.

Capacity Utilization Impacts Profit Margins

Your capacity utilization depends on how high you can keep your steady state load relative to what your load looks like at peaks. When there are big updates management or founders can decide to work double shifts and do other things to temporarily deal with increased loads at the peak, but that can still be stressful as hell & eat away at your mental and physical health as sleep and exercise are curtailed while diet gets worse. The stress can be immense if clients want results almost immediately & the next big algorithm update which reflects your current work may not happen for another quarter year.

How many clients want to be told that their investments went sour but the problem was they needed to double their investment while cashflow is tight and wait a season or two while holding on to hope?

Category-based Fragility

Businesses which appear to be diversified often are not.

  • Everything in hospitality was clipped by Covid-19.
  • 40% of small businesses across the United States have stopped making rent payments.
  • When restaurants massively close that's going to hit Yelp's business hard.
  • Auto sales are off sharply.

Likewise there can be other commonalities in sites which get hit during an update. Not only could it include business category, but it could also be business size, promotional strategies, etc.

Sustained profits either come from brand strength, creative differentiation, or systemization. Many prospective clients do not have the budget to build a strong brand nor the willingness to create something that is truly differentiated. That leaves systemization. Systemization can leave footprints which act as statistical outliers that can be easily neutralized.

Sharp changes can happen at any point in time.

For years Google was funding absolute garbage like Mahalo autogenerated spam and eHow with each month being a new record. It is very hard to say "we are doing it wrong" or "we need to change everything" when it works month after month after month.

Then an update happens and poof.

  • Was eHow decent back in the first Internet bubble? Sure. But it lost money.
  • Was it decent after it got bought out for a song and had the paywall dropped in favor of using the new Google AdSense program? Sure.
  • Was it decent the day Demand Media acquired it? Sure.
  • Was it decent on the day of the Demand Media IPO? Almost certainly not. But there was a lag between that day and getting penalized.

Panda Trivia

The first Panda update missed eHow because journalists were so outraged by the narrative associated with the pump-n-dump IPO. They feared their jobs going away and being displaced by that low level garbage, particularly as the market cap of Demand Media eclipsed the New York Times.

Journalist coverage of the pump-n-dump IPO added credence to it from an algorithmic perspective. By constantly writing hate about eHow they made eHow look like a popular brand, generating algorithmic signals that carried the site until Google created an extension which allowed journalists and other webmasters to vote against the site they had been voting for through all their outrage coverage.

Algorithms & the Very Visible Hand

And all algorithmic channels like organic search, the Facebook news feed, or Amazon's product pages go through large shifts across time. If they don't, they get gamed, repetitive, and lose relevance as consumer tastes change and upstarts like Tiktok emerge.

Consolidation by the Attention Merchants

Frequent product updates, cloning of upstarts, or outright acquisitions are required to maintain control of distribution:

"The startups of the Rebellion benefited tremendously from 2009 to 2012. But from 2013 on, the spoils of smartphone growth went to an entirely different group: the Empire. ... A network effect to engage your users, AND preferred distribution channels to grow, AND the best resources to build products? Oh my! It’s no wonder why the Empire has captured so much smartphone value and created a dark time for the Rebellion. ... Now startups are fighting for only 5% of the top spots as the Top Free Apps list is dominated by incumbents. Facebook (4 apps), Google (6 apps), and Amazon (4 apps) EACH have as many apps in the Top 100 list as all the new startups combined."

Apple & Amazon

Emojis are popular, so those features got copied, those apps got blocked & then apps using the official emojis also got blocked from distribution. The same thing happens with products on Amazon.com in terms of getting undercut by a house brand which was funded by using the vendor's sales data. Re-buy your brand or else.

Facebook

Before the Facebook IPO some thought buying Zynga shares was a backdoor way to invest into Facebook because gaming was such a large part of the ecosystem. That turned out to be a dumb thesis and horrible trade. At times other things trended including quizzes, videos, live videos, news, self hosted Instant Articles, etc.

Over time the general trend was edge rank of professional publishers fell as a greater share of inventory went to content from friends & advertisers. The metrics associated with the ads often overstated their contribution to sales due to bogus math and selection bias.

Internet-first publishers like CollegeHumor struggled to keep up with the changes & influencers waiting for a Facebook deal had to monetize using third parties:

“I did 1.8 billion views last year,” [Ryan Hamilton] said. “I made no money from Facebook. Not even a dollar.” ... "While waiting for Facebook to invite them into a revenue-sharing program, some influencers struck deals with viral publishers such as Diply and LittleThings, which paid the creators to share links on their pages. Those publishers paid top influencers around $500 per link, often with multiple links being posted per day, according to a person who reached such deals."

YouTube

YouTube had a Panda-like update back in 2012 to favor watch time over raw view counts. They also adjust the ranking algorithms on breaking news topics to favor large & trusted channels over conspiracy theorist content, alternative health advice, hate speech & ridiculous memes like the Tide pod challenge.

All unproven channels need to start somewhat open to gain usage, feedback & marketshare. Once they become real businesses they clamp down. Some of the clamp down can be editorial, forced by regulators, or simply anticompetitive monpolistic abuse.

Kid videos were a huge area on YouTube (perhaps still are) but that area got cleaned up after autogenerated junk videos were covered & the FTC clipped YouTube for delivering targeted ads on channels which primarily catered to children.

Dominant channels can enforce tying & bundling to wipe out competitors:

"Google’s response to the threat from AppNexus was that of a classic monopolist. They announced that YouTube would no longer allow third-party advertising technology. This was a devastating move for AppNexus and other independent ad technology companies. YouTube was (and is) the largest ad-supported video publisher, with more than 50% market share in most major markets. ... Over the next few months, Google’s ad technology team went to each of our clients and told them that, regardless of how much they liked working with AppNexus, they would have to also use Google’s ad technology products to continue buying YouTube. This is the definition of bundling, and we had no recourse. Even WPP, our largest customer and largest investors, had no choice but to start using Google’s technology. AppNexus growth slowed, and we were forced to lay off 100 employees in 2016."

Everyone Else

Every moderately large platform like eBay, Etsy, Zillow, TripAdvisor or the above sorts of companies runs into these sorts of issues with changing distribution & how they charge for distribution.

Building Anti-fragility Into Your Business Model

Growing as fast as you can until the economy craters or an algorithm clips you almost guarantees a hard fall along with an inability to deal with it.

Markets ebb and flow. And that would be true even if the above algorithmic platforms did not make large, sudden shifts.

Build Optionality Into Your Business Model

If your business primarily relies on publishing your own websites or you have a mix of a few clients and your own sites then you have a bit more optionality to your approach in dealing with updates.

Even if you only have one site and your business goes to crap maybe you at least temporarily take on a few more consulting clients or do other gig work to make ends meet.

Focus on What is Working

If you have a number of websites you can pour more resources into whatever sites reacted positively to the update while (at least temporarily) ignoring any site that was burned to a crisp.

Ignore the Dead Projects

The holding cost of many websites is close to zero unless they use proprietary and complex content management systems. Waiting out a penalty until you run out of obvious improvements on your winning sites is not a bad strategy. Plus, if you think the burned site is going to be perpetually burned to a crisp (alternative health anyone?) then you could sell links off it or generate other alternative revenue streams not directly reliant on search rankings.

Build a Cushion

If you have cash savings maybe you guy out and buy some websites or domain names from other people who are scared of the volatility or got clipped for issues you think you could easily fix.

When the tide goes out debt leverage limits your optionality. Savings gives you optionality. Having slack in your schedule also gives you optionality.

The person with a lot of experience & savings would love to see highly volatile search markets because those will wash out some of the competition, curtail investments from existing players, and make other potential competitors more hesitant to enter the market.

Categories: 




science and technology

New Age Cloaking

Historically cloaking was considered bad because a consumer would click expecting a particular piece of content or user experience while being delivered an experience which differed dramatically.

As publishers have become more aggressive with paywalls they've put their brands & user trust in the back seat in an attempt to increase revenue per visit.

Below are 2 screenshots from one of the more extreme versions I have seen recently.

The first is a subscribe-now modal which shows by default when you visit the newspaper website.

The second is the page as it appears after you close the modal.

Basically all page content is cloaked other than ads and navigation.

The content is hidden - cloaked.

That sort of behavior would not only have a horrible impact on time on site metrics, but it would teach users not to click on their sites in the future, if users even have any recall of the publisher brand.

The sort of disdain that user experience earns will cause the publishers to lose relevancy even faster.

On the above screenshot I blurred out the logo of the brand on the initial popover, but when you look at the end article after that modal pop over you get a cloaked article with all the ads showing and the brand of the site is utterly invisible. A site which hides its brand except for when it is asking for money is unlikely to get many conversions.

Many news sites now look as awful as the ugly user created MySpace pages did back in the day. And outside of the MySpace pages that delivered malware the user experience is arguably worse.

Each news site which adopts this approach effectively increases user hate toward all websites adopting the approach.

It builds up. Then users eventually say screw this. And they are gone - forever.

Audiences will thus continue to migrate across from news sites to anywhere else that hosts their content like Google AMP, Facebook Instant Articles, Apple News, Twitter, Opera or Edge or Chrome mobile browser new article recommendations, MSN News, Yahoo News, etc.

Any lifetime customer value models built on assumptions around any early success with the above approach should consider churn as well as the brand impact the following experience will have on most users before going that aggressive.

One small positive note for news publishers is more countries are looking to have attention merchants pay for their content, though I suspect as the above sort of double modal paywall stuff gets normalized other revenue streams won't make the practice go away, particularly as many local papers have been acquired by PE chop shops extracting all blood out of the operations through interest payments to themselves.

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