Thalassemia is a group of inherited blood disorders that has a similar characteristic: defective and reduced production of haemoglobin, the iron-containing protein in red blood cells that helps in carrying oxygen throughout the body. Beta-thalassemia (BT) is one of

May 3-9 is Arson Awareness Week 2020, which focuses on the crucial role that firefighters play in the community to protect the public in emergency situations. Fire accidents can occur anywhere unexpectedly including homes, factories and health-care facilities. In the United

Alia Bhatt and Ranbir Kapoor made a first public appearance together at Sonam Kapoor Ahuja's wedding reception. Post their appearance together at the glittering event, the two sparked rumours of being in a relationship. Today, on Sonam Kapoor's wedding

The money from the crowd-funding effort will be donated to a Delhi-based NGO Uday Foundation and the proceeds will be used to provide basic necessities for patients at various locations, migrant workers and slum dwellers.

The league, which has been suspended since March 9, remains in limbo and unable to take any steps until any government decision next week on possible changes to lockdown restrictions.

Djokovic posted a video on Instagram showing him exchanging shots with another man at a tennis club in the coastal city of Marbella, where the Serb has reportedly stayed.

While US government guidelines say jobless workers who qualify for assistance should get payments within three weeks of applying, many -- like Alejandra -- are waiting twice that long. Increasingly desperate, some are lining up at food banks or bargaining with landlords to postpone bills. Most fill their days seeking answers from overwhelmed state bureaucracies

Coronavirus pandemic has put the world in lockdown. The life as we know it has been put on hold. Your skincare, however, can not be put on hold. Skincare is an everyday thing. If you want great skin, you have got

'It is not a guys thing'-You no longer can give the excuse. The beauty world has become more accommodating today and it is for the better. Men pampering themselves is no longer a hush-hush matter. When it comes to pedicure, it

Speaking to CNBC-TV18 Former Finance Minister Yashwant Sinha said the railways can’t be treated like any other department. "My own feeling is that the Finance Minister will have to grant a lot of autonomy to the Ministry of Railways, he said.

With the Cabinet's approving the merger of Railway Budget with General Budget, the parliamentary panel on finance has decided to 'examine' the move along with its "ramifications thereof".

"Allowing imports of cement from Pakistan, therefore, carried with it the additional risk in that it provides an effective cover for smuggling of contraband goods and harmful weapons and ammunition concealed in cement bags which comes in rakes and trucks, in the hands of disruptionist elements," he said.

Watch this edition of Business Insight to know more about CMIE#39;s latest unemployment data the job market situation in India.

Hyundai India has announced a unique ‘EMI Assurance' program due to the Covid-19 pandemic in the country. The new initiative supports working individuals with repayment of car loans in case any employment uncertainty.

Italian supercar manufacturer, Lamborghini, has virtually launched its Huracan EVO Rear-Wheel Drive Spyder in augmented reality, an unprecedented, and definitely an industry first for an unveiling.

Due to the COVID-19 pandemic, India is currently facing a nationwide lockdown till May 17. This crisis has affected almost all businesses across the nation. Public transport has been shut down to follow social distancing norms.

Due to the COVID-19 pandemic, India is currently facing a nationwide lockdown and because of that, businesses across the nation have been affected badly. To resume business, the Government has come up with some guidelines which the companies have to follow strictly.

Film-based content is doing well not only in Hindi Speaking Markets (HSM), but also in southern markets.

His appeal came on a day 16 migrants were crushed under a goods train in Maharashtra when they were sleeping on rail tracks during their return home in Madhya Pradesh.

"At this time, instead of reducing prices, the decision of the government to raise prices of petrol and diesel by Rs 10-13 per litre is unfair and should be withdrawn" he said

We feel with the current situation Gold price is in a holding pattern. It remains to be seen as to what will be economy#39;s direction hereafter.

Why should B2B marketers give a DAM?

When that DAM is digital asset management, you’re looking at a system that will improve all forms of online marketing, whether it's B2B influencers, social, search, content, video or always-on marketing.

It's also one of the top investments an organization can make for successfully leveraging a digital environment that will only expand with more data in the coming years.

It’s no wonder the global DAM market was valued at $3.4 billion in 2019, and is expected to reach $8.5 billion by 2025, according to report data from IMARC.

Just What Are Digital Assets?

As we explored in our introduction to DAM technology, “Why Digital Asset Management Matters in B2B Marketing,” digital assets are simply any computer files, stored anywhere — whether on your phone, tablet, desktop, network, or in the cloud.

DAM software runs either on a local computer network or in the cloud, and is built to pull in and make it easy to organize an unlimited number of files — all those digital assets that organizations create and use daily.

The more complex your marketing strategies and organization are, the greater the benefits of DAM will be, especially when accumulated over time.

The pandemic has also brought to light weaknesses for some organizations, as remote workers place additional strains on systems not necessarily designed for unified online access to digital asset libraries.

Let’s look at how adding a DAM system to your mix can help improve six major forms of digital marketing.

[bctt tweet="“The more complex your marketing strategies and organization are, the greater the benefits of digital asset management (DAM) will be, especially over time.” — Lane R. Ellis @lanerellis" username="toprank"]

1 — Use DAM to Augment Your Influencer Marketing

Influencer marketing campaigns, especially in the B2B realm, can involve many people and projects, often with a variety of images, document files, videos, and other digital assets.

Tracking multiple versions of files — with varieties specifically created for each social media platform involved in a campaign — can get complicated, and many firms either use a cobbled together make-shift approach that may be known only to one or a few people in the organization, or end up bouncing around from one software solution to another.

A good DAM database, however, can be used company-wide and is expandable enough to accommodate any change in file types, for as long as the DAM is supported by its developers.

The best DAM solutions also offer transparent and robust import and especially export routines, so that organizations aren’t locked-in to one DAM environment with their digital assets held hostage, unable to easily migrate to other solutions if needed.

Influencer marketing benefits from DAM through increased efficiency and time savings, which ultimately make influencers happy and better able to share co-created content.

2 — Expand Your Content Marketing With DAM

The type of savvy content management offered by DAM systems could save marketing teams 13 days annually per staff member, according to report data from Canto.

The same research found that 41 percent of marketers said that digital filing inefficiencies had caused delayed project releases, and 54 percent noted that they experienced frustration with inefficient filing systems.

By its very nature content marketing involves vast quantities of content in all its various digital forms, and a powerful DAM system enhances content marketing by making it easy to find all the digital assets a business has ever created, both for current campaigns and when gathering past performance and return on investment (ROI) data.

Brands such as Under Armour use DAM systems to manage over 12 terabytes of content including more than half a millions digital assets for some 7,000 products that change seasonally, a task that while possible without using a DAM, really shows off the benefits of a solid organizational and archival solution.

3 — Make a Move to DAM to Improve Your Video Marketing

As with static digital assets, a good DAM system easily ingests and organizes video content, putting it at the fingertips of each person in an organization who needs it, from video editor to social media manager to corporate executives.

Digital video has remained a leading performer for marketers, with 92 percent saying it's an important part of their marketing strategy (HubSpot), and with the arrival of the global health crisis initial reports have shown that more video than ever is being viewed, including 5.5 percent higher video view rates on Twitter.

One of the many benefits a top-notch DAM solution offers is the ability to find otherwise hidden static content in your organization's archives that can work well in creating video marketing, oftentimes also avoiding time-consuming efforts to re-do work that has already been completed but can't easily be found.

4 — DAM Shines in Always-On Marketing Environments

Always-on marketing replaces on-again off-again campaigns with a fluid ongoing effort, continually cultivating and carefully building efforts that allow businesses to seamlessly adapt their marketing efforts, rather than playing catch-up, stopping a campaign, and waiting to build a new one.

For B2B marketers, the shift to always-on is swiftly advancing, and in always-on marketing DAM shines brightly, as it removes many of the bottlenecks slowing down traditional marketing by offering easy and swift access to a firm’s digital asset archive.

We recently launched a new ongoing series for B2B brands looking to explore the many benefits of always-on influence, as our CEO Lee Odden took a close at in "Always On Influence: Definition and Why B2B Brands Need it to Succeed."

Marketing technology also thrives when DAM is involved, and MarTech Advisor recently took a look at 10 of the major players in the DAM market.

[bctt tweet="“Always On Influencer Marketing is a strategic approach to creating communities of trusted experts that is relationship and content focused.” @LeeOdden" username="toprank"]

5 — Search Marketers Find Success with DAM

Search marketers also benefit from a powerful DAM system, being able to systematically find search campaign assets, analytics data contained in spreadsheets or other formats, in ways that help make more data-informed search marketing efforts a snap.

In a way the so-called findability of search marketing goes hand-in-hand with a smart DAM solution, as both are centered around finding things — whether in the form of search engine query answers or finding a file you know you have but haven't been able to successfully locate until the arrival of a DAM system.

6 — B2B Marketers Get Social with DAM

Social media marketers too can gain advantages by using a DAM workflow, easily accessing digital assets destined for a variety of social platforms, whether they involve static or video content, advertising copy in text documents, or social analytics data in any number of file formats.

Social media marketing is also enhanced by DAM through time savings, but also by the extra insight it can bring helping to open up an organization's digital asset library. Re-purposing content on social platforms can take on an entirely new and all-encompassing level when every digital asset can easily come in to play and be combined in relevant new ways, thanks to a powerful DAM system.

Invest in Your Firm’s Long-Term Success Using DAM

Whether you specialize in B2B influencer marketing, social, search, content, video or always-on efforts — or a combination of these primary digital marketing practices — finding and implementing the right digital asset management system is an investment in the long-term success of your organization.

Finally, to help you learn more about DAM solutions for marketers, including a list of many of the top providers, have a look at our article exploring the subject.

The post Why B2B Marketers Should Give a DAM: Top Tips on Digital Asset Management appeared first on Online Marketing Blog - TopRank®.

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
LinkedIn (client) recently rolled out additional targeting options for advertisers, allowing LinkedIn Ad users access to new Company Category B2B data comprised of Forbes, Fortune and platform data, along with the addition of growth rate targeting information. Search Engine Land

Report: Majority of B2B Marketers to Continue Investment in Data Quality in 2020
75 percent of B2B marketers plan to up their investment in data quality during 2020, while 90 percent said they view such investment leading to improved marketing and sales performance — two of the numerous findings of interest to digital marketers contained in recently-released Dun & Bradstreet report data. Chief Marketer

How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies
B2B marketers expect to shift investment primarily to virtual events (78%), web content (72%), webinars (67%) and social media (66%) because of the pandemic, according to recently-released April enterprise-level company survey data. MarketingProfs

How COVID-19 has changed social media engagement [Report]
Sprout Social’s new pandemic-era data shows that LinkedIn posts perform the best on Wednesdays at 3pm, Thursdays from 9-10am, and Friday from 11am to noon, and that the media and entertainment industry has been publishing almost 9 more posts daily, according to new social media engagement data on interest to marketers. Sprout Social

Twitter Publishes New Data on Video and Ad Content Performance During COVID-19
Twitter increased its monetizable daily active users (mDAUs) by 23 percent during the quarter, and saw video view rates that rose by 5.5 percent, two of the findings in newly-released brand COVID-19 trend data. Social Media Today

Facebook Adds New 'Animate' Option to Add Motion to Still Images in Facebook Stories
Facebook has released new zoom, pan and other animation modes that bring marketers a variety of additional Facebook Stories options, and has also begun testing several new mood-based content reaction options, the social media giant recently announced. Social Media Today

YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates?
Various YouTube channel categories sport a wide range of differing engagement benchmarks, according to recently-released YouTube influencer engagement rate report data, which also reveals that micro-influencers on the video platform can often achieve high engagement marks. MarketingCharts

LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform
LinkedIn has released new content trend engagement data, including a breakdown by global regions that shows what the platform’s audience is looking for and engaging with, with pandemic-related content having seen some of the biggest increases in quantity, the firm announced. Social Media Today

Coronavirus reshapes consumer habits, creating 4 new segments, report finds
25 percent of consumers said they would pay more to buy from trusted brands and 23 percent from ethical brands — two of numerous findings of interest to digital marketers in newly-released Ernst & Young pandemic marketing report data. Marketing Dive

Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts
Facebook recently announced a variety of video-related updates to its numerous social communications properties, including a change which will allow up to 8 people to have WhatsApp video calls, while Messenger video received new virtual background options, among several other video feature updates. Social Media Today

ON THE LIGHTER SIDE:

A lighthearted look at our brand promise by Marketoonist Tom Fishburne — Marketoonist

Chiquita lets Spotify users unlock music playlists, branded prizes — Mobile Marketer

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
• Lee Odden — 4 takeaways for content marketers in the time of COVID-19 — Search Engine Land
• Lee Odden — 5 Hours of Content Marketing - Break Free of Boring B2B with Influential Content Experiences — SEMrush

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: B2B Marketers Invest in Data Quality, Top Times to Post During Pandemic, LinkedIn’s Engagement Trends, & Facebook’s Video Updates appeared first on Online Marketing Blog - TopRank®.

It's only 'Rock and Roll,' but one of the world's preeminent museums likes it; New York's Metropolitan Museum of Art will display instruments from Chuck Berry, The Rolling Stones, Kurt Cobain, Lady Gaga and more until October 1. Rough Cut. (No Reporter Narration.)

Romans flocked to the city's bars and cafes for their caffeine fix on Tuesday - but only takeaway options are permitted.

Ryanair Group CEO Michael O’Leary sits down with Reuters Tim Hepher to discuss challenges including industry-wide consolidation, environmental taxes, Brexit, the grounding of the Boeing 737 MAX and his 5-year, 100 million euro bonus package. Watch here the full event.

U.S. Defense Secretary Mark Esper said on Tuesday that the Taliban were not living up to their commitments under an agreement signed this year, amid signs the fragile deal is under strain by a political deadlock and increasing Taliban violence.

Pakistan's finance ministry will share part of the risk banks face in lending to struggling small businesses, in a bid to protect jobs in the wake of the coronavirus pandemic, the central bank said on Wednesday.

The growls from the caged hyena reverberate through the room as Mohamed Sheikh Yakub slumps silently in a chair nearby, hoping the animal will frighten away the evil spirits he says have troubled him since his divorce.

Thousands of cyclists took over streets in the center of the Slovenian capital Ljubljana on Friday evening to protest against the government of Prime Minister Janez Jansa and the restrictions it has imposed to fight the coronavirus.

Thousands of cyclists took over streets in the center of the Slovenian capital Ljubljana on Friday evening to protest against the government of Prime Minister Janez Jansa and the restrictions it has imposed to fight the coronavirus.

After standing empty for two months, Greece's ancient sites, including the Acropolis hill towering over Athens, will reopen to visitors on May 18, authorities said on Thursday.

A court asked the Indian government on Friday to respond to a challenge against its order for compulsory use of a contact tracing app by public and private sector employees returning to work amid the world's biggest coronavirus lockdown.

The Indian government plans to borrow 12 trillion rupees ($160 billion) in the fiscal year to March 2021, up from the previously budgeted 7.8 trillion rupees to cushion the blow from the new coronavirus pandemic, it said on Friday.

Before she was laid off from her bartending job in Charleston, South Carolina, Shana Swain used to spend her nights serving food and mixing Manhattans and Cosmopolitans.

A court asked the Indian government on Friday to respond to a challenge against its order for compulsory use of a contact tracing app by public and private sector employees returning to work amid the world's biggest coronavirus lockdown.

A court asked the Indian government on Friday to respond to a challenge against its order for compulsory use of a contact tracing app by public and private sector employees returning to work amid the world's biggest coronavirus lockdown.

The Indian government plans to borrow 12 trillion rupees ($160 billion) in the fiscal year to March 2021, up from the previously budgeted 7.8 trillion rupees to cushion the blow from the new coronavirus pandemic, it said on Friday.

Before she was laid off from her bartending job in Charleston, South Carolina, Shana Swain used to spend her nights serving food and mixing Manhattans and Cosmopolitans.

Chinese regulators have approved Novartis' Mayzent to treat relapsing multiple sclerosis in adults, the Swiss drug maker said in a statement on Saturday.

Barcelona's women's team were officially declared champions of Spain's Liga Iberdrola on Friday after the national soccer federation's executive committee agreed to end all non-professional competitions due to the COVID-19 pandemic.

The U.S. women's soccer team have filed to appeal a district court decision handed down last week that dismissed their claims for equal pay, a spokesperson for the team said on Friday.

Women's cricket risks losing momentum after the launch of The Hundred competition was postponed until next year due to the COVID-19 pandemic, former England captain Charlotte Edwards said.

The Men's Milan Fashion Week set for June will be postponed to mid-July and presented in purely digital format with photos and video to avoid the risk of coronavirus contagion, Italy's national fashion chamber said on Wednesday.

Paris will hold a men's fashion week in virtual format from July 9 to July 13 for the Men Spring/Summer collections 2021, organisers said on Wednesday.

PMC has set up a few camps in various government hospitals for vaccinations against the flu for pregnant women.

Sociologists report that violence against women has been on the rise ever since they have started stepping out of their traditional roles as homemakers.

You can try them at any age and, if you're lucky, you can start your retirement early.

Prime Minister Narendra Modi's endearing call for a "Janta Curfew", which not only seeks to bind together a diverse nation but sends a powerful message of "resolve" and "restraint" to the global diaspora, is India's historic Gettysburg moment.

Sakshi recently took to social media and gave another sneak peek of what everyone's favourite Thala been up to during this pandemic.