The coronavirus outbreak is not only creating waves of shock across China but also on a global scale. It has given rise to the anti-China sentiment around the world. As many as 12,000 people in China have been affected by coronavirus,

Facebook recently started rolling out an option to enable dark mode on Whatsapp and Instagram. Now, the company started to beta test dark mode on Facebook itself. However, as of now dark mode for Facebook is limited to desktop mode and

Facebook has filed a case against a Thailand-based Indiantechie for running a software application company that passesaround their advertising analysis process and pushed fake adsas well as false information about coronavirus on its socialmedia platform. Facebook filed the case

Facebook has over 300 million users in India. The social media platform has announced that It will actively start notifying those users who have liked, commented on, or shared COVID-19 related misinformation. Facebook hopes the step will stop the spread of wrong

Anonymous hackers recently listed more than five lakh Zoom user data on the dark web for less than a penny per account. On the same line, a new report suggests that a hacker has sold more than 26.5 crore Facebook user's

Its festival season, and many e-commerce sites including Flipkart, Snapdeal and Amazon are making a big sale offers. Most popularly, Flipkart is making a huge buzz in the market with its Big Billion Sale festival. The e-commerce site is claiming to

Facebook, which reaches out to a very large populace across the world, plans to bring cheaper internet to India by empowering rural areas with wi-Fi connections. India is a very huge market for the internet and internet related services. The Indian

With the lockdown situation prevailing across the globe due to coronavirus outbreak, the workforce has resorted to remote working mode. And to stay connected, an online video conferencing platform like Zoom is what helping the companies with meetings. However,

On this Mother's Day, let's take some time out and wish a happy 'mother's day' through these cool Whatsapp and text messages. 

Diwali is one of the most significant festivals celebrated across India and by the Indian diaspora across the globe. Dhanteras is the first day that marks the festival of Diwali in India. Diwali is called the festival of lights because it

Shaving the face ladies is no longer a taboo that is frowned upon. We know it sounds scary but by now enough women have done it for us to leave the stigma behind and get your hands in and shave the

Shaving the face ladies is no longer a taboo that is frowned upon. We know it sounds scary but by now enough women have done it for us to leave the stigma behind and get your hands in and shave the

The mid-life update was first unveiled in 2019 and the launch was scheduled for this year, but thanks to the coronavirus, there hasn’t been a big event or any fanfare. Instead, the company silently announced the price and put the car up for sale.

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
LinkedIn (client) recently rolled out additional targeting options for advertisers, allowing LinkedIn Ad users access to new Company Category B2B data comprised of Forbes, Fortune and platform data, along with the addition of growth rate targeting information. Search Engine Land

Report: Majority of B2B Marketers to Continue Investment in Data Quality in 2020
75 percent of B2B marketers plan to up their investment in data quality during 2020, while 90 percent said they view such investment leading to improved marketing and sales performance — two of the numerous findings of interest to digital marketers contained in recently-released Dun & Bradstreet report data. Chief Marketer

How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies
B2B marketers expect to shift investment primarily to virtual events (78%), web content (72%), webinars (67%) and social media (66%) because of the pandemic, according to recently-released April enterprise-level company survey data. MarketingProfs

How COVID-19 has changed social media engagement [Report]
Sprout Social’s new pandemic-era data shows that LinkedIn posts perform the best on Wednesdays at 3pm, Thursdays from 9-10am, and Friday from 11am to noon, and that the media and entertainment industry has been publishing almost 9 more posts daily, according to new social media engagement data on interest to marketers. Sprout Social

Twitter Publishes New Data on Video and Ad Content Performance During COVID-19
Twitter increased its monetizable daily active users (mDAUs) by 23 percent during the quarter, and saw video view rates that rose by 5.5 percent, two of the findings in newly-released brand COVID-19 trend data. Social Media Today

Facebook Adds New 'Animate' Option to Add Motion to Still Images in Facebook Stories
Facebook has released new zoom, pan and other animation modes that bring marketers a variety of additional Facebook Stories options, and has also begun testing several new mood-based content reaction options, the social media giant recently announced. Social Media Today

YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates?
Various YouTube channel categories sport a wide range of differing engagement benchmarks, according to recently-released YouTube influencer engagement rate report data, which also reveals that micro-influencers on the video platform can often achieve high engagement marks. MarketingCharts

LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform
LinkedIn has released new content trend engagement data, including a breakdown by global regions that shows what the platform’s audience is looking for and engaging with, with pandemic-related content having seen some of the biggest increases in quantity, the firm announced. Social Media Today

Coronavirus reshapes consumer habits, creating 4 new segments, report finds
25 percent of consumers said they would pay more to buy from trusted brands and 23 percent from ethical brands — two of numerous findings of interest to digital marketers in newly-released Ernst & Young pandemic marketing report data. Marketing Dive

Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts
Facebook recently announced a variety of video-related updates to its numerous social communications properties, including a change which will allow up to 8 people to have WhatsApp video calls, while Messenger video received new virtual background options, among several other video feature updates. Social Media Today

ON THE LIGHTER SIDE:

A lighthearted look at our brand promise by Marketoonist Tom Fishburne — Marketoonist

Chiquita lets Spotify users unlock music playlists, branded prizes — Mobile Marketer

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
• Lee Odden — 4 takeaways for content marketers in the time of COVID-19 — Search Engine Land
• Lee Odden — 5 Hours of Content Marketing - Break Free of Boring B2B with Influential Content Experiences — SEMrush

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: B2B Marketers Invest in Data Quality, Top Times to Post During Pandemic, LinkedIn’s Engagement Trends, & Facebook’s Video Updates appeared first on Online Marketing Blog - TopRank®.

Health workers face a growing tide of hostility in Brazil for potentially spreading COVID-19.

Facebook's new content oversight board will include a former prime minister, a Nobel Peace Prize laureate and several constitutional law experts and rights advocates in its first 20 members.

When their home city, Seattle, reported its first fatalities from the coronavirus, Justin Ith and his team decided to create a new smartband, the Immutouch, which buzzes when the wearer’s hand goes near their face.

Facebook's new content oversight board will include a former prime minister, a Nobel Peace Prize laureate and several constitutional law experts and rights advocates in its first 20 members.

Sony Corp said on Friday it will manufacture and donate medical face shields to hospitals in Japan, amid worries about the availability of protective equipment for healthcare workers dealing with the coronavirus pandemic.

Facebook Inc said on Friday it would allow its workers who are able to work remotely to do so until the end of the year as the coronavirus pandemic forces governments to extend stay-at-home orders to curb the spread of the disease.

The European Union should strengthen a voluntary pledge, to which Facebook Inc, Alphabet Inc's Google and Twitter Inc signed up to combat fake news, with sanctions to make it a more effective tool, a study done for the European Commission said on Friday.

RB Leipzig’s Julian Nagelsmann, whose side will be chasing a first Bundesliga title when the German league resumes next weekend, is to practise coaching while wearing a face mask in order to be ready for a return to action.

The order has been issued under the Epidemic Diseases Act and is aimed at containing the spread of coronavirus.

In a four-page suicide letter, the doctor held Prakash Jarwal and his associate Kapil Nagar responsible for his suicide, following which police registered a case against the Deoli MLA.

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Peachpit Publishes Rise of the DEO

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