Flooring America welcomed four members to its Advisory Council. The Advisory Council convenes multiple times throughout the year to guide senior management and influence the strategic direction of our programs. 

USA Flooring announced the launch of a Partner Rewards Loyalty program, designed by The Incentive Group for Pro Customers, with support from Shaw Industries. 

Flooring franchise Floor Coverings International continues its expansion in Arizona with a new mobile showroom in Sunrise. As the real estate market booms and demand for its services grows, the franchise actively seeks partners in several Arizona cities.

In a recent Floor Talk podcast, we spoke with Grogan about his goals for 2024, how his past roles at Bentley and Parterre will help him grow connections and market share within the architecture and design community, and what he anticipates for the adhesives and commercial flooring markets for the next year.

Starnet President and CEO Mark Bischoff reveals the evolutionary and revolutionary changes taking place in the commercial market today—and what commercial flooring contractors need to do to shift their perspective to prepare for the future.

Architect Scott Faucheux is an expert at bringing magic to retail environments. Having worked on concepts for Urban Outfitters and Anthropology, Faucheux is now creative director at TPG Architects. Learn what he has to say about the role flooring plays in the design of retail spaces. 

David Gross, executive director, INSTALL, shares his experience, how he came to land in a union organization and provides next steps for flooring installers who are interested in moving into another role within the flooring industry.

Frank Chiera, senior VP of marketing and advertising, CCA Global Partners, and Terri Daniels, VP of public relations, offer guidance on marketing strategy for flooring retailers in 2024. 

After losing family members to gun violence, Charity Adeoti discovered her passion for making a difference. Learn how this graduate of the Floor Covering Education Foundation 10-week installation program aims to inspire youth to get off the streets to pursue careers—and successful futures—in flooring.

Leslie Del Pozo, vice president of marketing content & communications, QEP/Roberts has been supporting the installation community in a variety of ways for several years now, including sponsoring our Installation Awards for the second year in a row. Here, we dive more into her flooring journey, what supporting the installation community means to her and the importance of just showing up.

Resilient Floor Covering Institute President and CEO Bill Blackstock offers an update on the association's key initiatives for the second half of 2024 and provides an outlook for the resilient category of flooring. 

Fishman Flooring’s new president Shane Richmond discusses the benefit of Employee Stock Ownership Plans, succession planning and the future of flooring distribution. 

At NeoCon 2024, Floor Trends & Installation met up with AHF Products Chief Commercial Officer Jennifer Zimmerman and Vice President of Commercial Fred Reitz to learn more about the company’s commercial channel strategy, incorporating AHF Contract, Armstrong Flooring, Crossville Tile and Parterre brands.

Learn how this leader in resilient flooring emphasizes long-term planning, approaches the evolving role of digital printing, and discusses the importance of clear product storytelling. Plus, Wu highlights Novalis' commitment to domestic manufacturing.

SCI Floor Covering, backed by Ranier Capital, is expanding through strategic acquisitions in the Midwest. Despite some market softness, SCI President and CEO Dave Elberson remains optimistic about the flooring industry's outlook. Learn about his acquisition strategy, business outlook and SCI's career path for installers. 

Get an inside look at the art of flooring design through the eyes of Audra Keiber, Mohawk’s director of design & development. In this episode, Keiber gives us a behind-the-scenes look at the Mohawk Design Summit, bringing retailers and designers together to forecast 2025 and 2026 trends and product ideation.

The Belknap White Group recently announced the brand merger of Belknap White, JJ Haines and Swiff Train under the UCX umbrella. Here, UCX CEO Ray Mancini discusses the merger and the future of distribution.   

David Winkler, regional director of the International Union of Painters and Allied Trades District Council 5, discusses the importance of training, provides insight into the inner workings and benefits of IUPAT and dispells some common misconceptions about trade unions. 

No doubt, artificial intelligence (AI) is here to stay, but how is it being utilized in flooring installation? App developer and installer Jason Potts walks us through the newest features of AI bot Ballin Knows Best and what it means for the future of installation.

Learn how Showroom Pricing, founded by Kristen Stensby, offers QR code-driven solutions for flooring retailers, enabling real-time pricing updates and comprehensive data reports. 

An evaluation reveals that there isn’t enough data on the use of tara flour in food, or a history of its safe use, to consider it GRAS.

Trucor Refined is a PVC-free flooring collection that combines rigid core and laminate for those who prefer an environmentally friendly, waterproof, durable and luxurious floor that is easy to install and maintain.

Retailers have a new tower display for Innovius SPC and new step displays for Encompass and Oterra laminate collections. 

Oterra features AC4 durability, painted bevel, and an emboss in register that adds to the look and feel of natural wood. 

The high-performance laminate flooring offers marble and porcelain visuals in a user-friendly, click-lock tile. 

The purchased assets include the Naturally Aged Flooring, Harris, Kraus and Heritage Mill brands in North America, as well as related inventory and associated domain names and websites.

 Torlys Smart Laminates offer the beauty of wood, with the durability of laminate.

Torlys Grand View Smart Laminate collection offers extra-wide and extra-long planks, with Surface Flood Protection thanks to Aqua Protect and pressed bevel edges.

The National Floorcovering Alliance's 26 vendor partners came armed with new products and promotion ideas aimed to boost sales for flooring retailers in 2024. 

For the third year, the Mohawk Design Summit brought together retailers and designers to curate the 2025 and 2026 products for the Mohawk, Karastan and Godfrey Hirst brands. 

This initiative marks the first major revision of the standard since its last update in 2019, emphasizing NALFA's commitment to ensuring the highest quality standards within the industry. 

The latest white paper by the North American Laminate Flooring Association clarifies the distinctions between flooring products labeled as "waterproof" and/or "water-resistant." Additionally, it outlines four key design methods employed in the manufacture of laminate flooring to safeguard against household spills and water challenges. 

Since bamboo’s initial introduction to the U.S. flooring market in the early 1990s, it has continued to evolve into different flooring formats, which has served to increase the product’s use and demand, especially in today’s eco-conscious flooring market.

Oils and waxes have been used to protect natural materials from the effects of the environment—light, water, cats, etc.—in buildings and building materials for as long as such things have existed.

The World Floor Covering Association (WFCA) announced the winners of the Howard Olansky Affiliate of the Year Awards. 

Selecting the right flooring for a space not only adds to its look, but experience and overall feel. That is one of the main points designers said when Floor Trends polled them to find out just what they’re looking for when designing for commercial spaces.

Rob Menefee wants to continue to grow his business. Considering he already has three locations and $12-plus million in annual sales, that is no small task. 

In today’s digital age, the Yellow Pages have long since yellowed, permanently replaced by the Internet as the primary source to find a contractor.

While wood floors are built to withstand the abuse of foot traffic and furniture, humidity is an invisible enemy that can quickly wreak havoc on even the best surfaces.

One of the best moves Floors and More ever made was a year into the company’s life when its founders Dan and Brenda Billingsley decided to take their tile store from a city address to its current location on Interstate 30, a direct link between Dallas and Memphis, Tenn.

These introductory case studies illustrate how EnviroQuiet LVT has been able to enhance the living and working conditions for a variety of populations.  

Interface introduces project-specific embodied carbon metrics on all floor plans created by its Design Studio. This industry-first initiative allows customers to easily understand the carbon impact of their flooring choices, comparing Interface products to industry averages.

Nineteen flooring manufacturers, including AHF Products, showcased a curated selection of products and met with architects and designers from the greater New York City area. 

Toronto-based Metropolitan Floors is challenging misleading acoustic rating requirements in condominiums, warning that increasingly demanding Impact Insulation Class (IIC) standards are often unattainable in real-world conditions. The company aims to educate industry stakeholders about the gap between laboratory test results and actual building performance.

Sherwin-Williams will highlight its industrial flooring systems at Pack Expo International, November 3-6, 2024, in Chicago. The company's Protective & Marine division will showcase chemical and sterilant-resistant flooring solutions designed for manufacturing and processing facilities.

The National Floorcovering Alliance (NFA) members demonstrated classic American entrepreneurial resilience at their fall meeting in Washington, D.C., October 27-30, reporting flat to positive business performance in 2024 despite broader market softness.

Mohawk's Performance Accessories showcased its commitment to the installation community as a platinum sponsor of the 2024 CFI and FCICA Convention and Trade Show. Held October 1-3 at the Rosen Shingle Creek in Orlando, Florida.

The SmartLoad FramePro 751XP clipped head framing nailer, SmartLoad FramePro 752XP full round head framing nailer, and SmartLoad SCN65XP coil nailer mount easily to most popular bridge systems, providing dependable fastening performance for machine- driven, high-volume assembly of walls, floors, roofs and other wood construction.

The Floor Covering Education Foundation (FCEF), in partnership with the Alabama Community College System (ACCS) Innovation Center, Drake State Community College, and the Industry Task Force, announced the completion of its first pilot cohort for the Flooring Installation Technicians course.

Mark Bischoff, president and CEO of Starnet, shares his perspective on how its flooring contractor member companies have built infrastructures for growth and longevity.