कुछ ही दिनों पहले सलमान खान ने कोरोना पर एक खास गाना "प्यार करो ना" तैयार कर रिलीज किया था। वहीं, अब सलमान ने जैकलीन फर्नाडीज के साथ दूसरा गाना भी तैयार कर लिया है। गाने की टाइटल है- तेरे बिना।

दूरदर्शन की लोकप्रियता के बाद रामायण का फिर से प्रसारण स्टार प्लस पर किया जा रहा है। ऐसे में एक बार फिर से दर्शकों को मौका मिल रहा है, इस इतिहास रच चुके शो को फिर से देखने का। ऐसे में

कोरोना की वजह से हुए लॉकडाउन के कारण कई ऐसे स्टार्स हैं जो कि अपने घर से दूर हैं। इस फेहरिस्त में एक नाम शामिल है रतन राजपूत का। जी हां, लॉकडाउन के कारण रतन सारी सुविधाओं से दूर गांव में समय

रामायण के फिर से टेलीकास्ट से लक्ष्मण यानी की सुनील लहरी फिर से खुश हैं। दूरदर्शन पर रिकॅार्ड तोड़ टीआरपी लेने  के बाद रामायण का टेलीकास्ट फिर से स्टार प्लस पर हो रहा है। ऐसे में हर दिन का एक किस्सा

रामायण के प्रसारण के साथ शूटिंग से जुड़ा हर दिलचस्प किस्सा सामने लाने की कवायद कर रहे हैं लक्ष्मण सुनील लहरी। दूरदर्शन पर रामायण के टेलीकास्ट के बाद इसे अब स्टार प्लस पर दिखाया जा रहा है। ऐसे में सुनील लहरी

दूरदर्शन पर रामायण और महाभारत के टेलीकास्ट का आलम सोशल मीडिया पर देखने को मिलता है। जब रामायण और महाभारत शो के किसी सीन पर यूजर्स अपनी प्रतिक्रिया देने लगते हैं। रामायण तो अपने पुराने दिनों और कलाकारों को लेकर लोकप्रिय

Reliance Jio is all set to give tough competition to video conferencing apps. Yes, you heard it right. The telecom operator is planning to launch its app called Jio Meet in a few days. The upcoming platform is likely to take

To prevent coronavirus infection, most of the companies have adapter work from home policy where the entire team will be connected over the internet. Conducting live meetings is one of the pain points of working from home and most of the

It looks like all three major online services owned by Facebook have faced some technical glitches, as services like Facebook, WhatsApp, Instagram, And Messenger failed to load and download some of the images on the platform, and some users even reported

Have you ever heard of Hachiko the dog? No? Hahiko was a Japanese dog remembered for his remarkable loyalty to his owner, Ueno Hidesaburō, for whom he continued to wait for over nine years following Ueno's death. Decades have passed since

YouTube will now charge users to watch most of the freshly uploaded content, under paid subscription. If this doesn't sound good to those YouTube users who are hooked to the music and video streaming site for accessing content for free, the

With the lockdown situation prevailing across the globe due to coronavirus outbreak, the workforce has resorted to remote working mode. And to stay connected, an online video conferencing platform like Zoom is what helping the companies with meetings. However,

Telegram, the instant cloud-based messaging and voice over IP platform is one of the popular services being used besides WhatsApp. Telegram's secret chat option is quite a popular feature and it seems that the company might soon bring a similar video

Nanjamma, the 60-year-old singer-actor, who shot to fame with her soulful songs in Prithviraj Sukumaran and Biju Menon-starrer Ayyappanum Koshiyum, has proved that age is no bar for creativity. The enthusiastic singer is still ruling everyone's hearts and has now decided

The highly awaited Darshan's Roberrt glimpse video is finally out! To mark May Day, i.e. Labour Day, the makers of the action-thriller released a video dedicating to all the off-screen warriors, who served behind the camera for the film.

After KGF Chapter 1 emerged the most-viewed Indian movie of 2019 on Amazon Prime Video, the OTT giant is now in talks with the makers for the rights of its second installment. According to a few media reports, Amazon Prime has

Rakul Preet Singh found herself in trouble as a video of hers went viral amid the lockdown. Recently, a clip of the actress wearing a mask and carrying a small bottle has surfaced on the internet. Unfortunately, the clip went viral

Kriti's pole dance act got her an instant reaction and a 'woah' comment from namesake actress Kriti Sanon. 

After his video of singing the title song of epic show 'Mahabharat' by BR Chopra at an event in Indore back in the day went viral, Sonu now shared an old video of actress Priyanka Chopra's father - late Dr Ashok Chopra. 

Deepika Padukone even posted an on-set picture with Irrfan and the director. 

Gautham Menon, the talented filmmaker, and Trisha Krishnan, the popular actress are one of the most-loved director-actress duos of the Tamil film industry. Interestingly, the filmmaker is now once again directing the charming actress. Bu this time, Gautham Menon and Trisha

The Hindi film industry is mourning the loss of two great actors, Rishi Kapoor and Irrfan Khan. Rishi Kapoor's fans are missing him ever so much on social media, where he was very active. Raveena Tandon recently shared one of Rishi

South Korean's Kpop band BTS has become one of the most beloved music creators around the world. BTS new release Black Swan is already leading the i-tunes charts and has broken some records as well. However, it is was the music

Lady Gaga has made her return to the pop music genre after three years. Stupid Love is a part of her upcoming sixth studio album. While no title or release date yet has been announced yet, fans are already waiting, since

The Havana hitmaker is the latest Hollywood personality to join the charity initiative, which aims to benefits organisations helping to feed people amid the coronavirus pandemic. Cabello, 23, made the announcement in a video she shared on Twitter on

Between stay-at-home orders and the manic Minnesota weather, I’ve found myself at home for the last four weeks looking for something, really anything, to occupy time. One can only take so many walks in a day. Naturally, I turn to YouTube, Netflix, Hulu, Amazon Prime, Disney+ and all of the other video streaming sites for entertainment.

As a marketer, this makes me wonder what those streaming sites are seeing in their analytics. Obviously, views must be up by an unbelievable amount. But, what about engagement? How many people are completing the videos they start? Are they watching more? Unless it’s Tiger King, the answer is unknown (it’s impossible to look away from Tiger King). But those streaming sites aren’t the only ones that might have some fascinating new data to look at.

Social sites and YouTube provide a host of different metrics and analytics options. While each data point serves a purpose, there are a few key performance indicators (KPIs) that are more important to track to better understand your audience and improve content performance.

Video Analytics and Content Benchmarks

A recent study from video streaming site Vidyard established some useful benchmarks for video content:

• 52% of viewers watch a video all the way through
• 68% will watch the entire video if it’s less than 60 seconds
• 25% will finish a video if it’s more than 20 minutes

The same study found that the most common business-created videos are webinars, demos and social media videos, and are most likely to be published on websites, social media and YouTube.

Of course, these benchmarks will vary by audience, by industry, by the light of the silvery moon — basically, take them as a starting point and customize from there. Here’s the process we recommend.

Using Video Analytics to Optimize Your Video Content

1 — Use Demographics to Understand Your Audience

The first step to increasing content engagement and effectiveness is to gain a better understanding of your audience. To do that, it’s critical to monitor demographic data in your video analytics platform. Most will give you basic demographic data, like location, age, language and device use. Some will give you user interest data, income estimates and even company data.

Knowing this information helps you create more relevant content. For example, if you find that your audience primarily speaks English, but there is a growing subset of French speakers accessing your videos on mobile devices, you might want to consider adding French caption options for mobile users.

If you see an increase in viewers from a specific geographic area, you will want to look at the analytics for that region to determine what content is attracting the new audience and how they are engaging while they’re watching and immediately afterward.

2 — Use Awareness and Engagement Metrics to Understand Audience Demand

Understanding your audience is important at a strategic level, but understanding audience demand is tactical gold. Of course, this data will drive your go-forward strategy, but it will also help you improve performance right away by adjusting promotion tactics and featured content.

For example, if you see an uptick in video views week over week for a particular video, that indicates that the topic is becoming increasingly popular. To prove that, you will want to look at engagement metrics like watch time, clicks on your call to action (CTA), and subscribers gained or lost. If you see an uptick in views and a corresponding uptick in engagement, you’re going to want to feature that video more prominently. If you see an increase in negative engagement —  a loss of subscribers — or if viewers are dropping off right away, that might indicate your video doesn’t quite match the intent for that topic.

This granular view of data can help you improve and optimize your existing content, create more strategic video content roadmaps, and provide viewers with content they want and need to make critical decisions later in the funnel.

[bctt tweet="“Understanding your audience is important at a strategic level, but understanding audience demand is tactical gold.” @Tiffani_Allen" username="toprank"]

3 — Audit Your Video Library for Optimization Opportunities

Following the best practices for whichever video hosting platform you’re using can result in increased video visibility and better user experience. A great first step is to optimize video titles, descriptions, and tags. Then you can organize  your videos into different sections, playlists, or even channels to help the right audience find your content faster.

To determine your next steps, audit your existing video channels. Do you know at a glance what the video is about? Does the thumbnail image inspire a click? Does your channel, landing page or resource center adequately convey the type, purpose and content of your videos in a way that compels action?

If the answer is yes, go take a break. I recommend a few hours of Animal Crossing: New Horizons. It’s very soothing. But if the answer’s no, you’re not alone. And you do have the tools you need to create better video content. It’s all in your analytics.

As a quick disclaimer, if your videos are hosted on your website and you notice some odd user behavior patterns over the last month or so — increases in direct traffic, crazy long time on page — you might want to look into whether or not IPs are blocked for your team’s home IP addresses. Determine if the patterns are happening on a more global level, or if they’re localized to the geographic area surrounding your physical office.

If you want help with an audit, or just want to bounce some ideas around, we’re here to help. Tweet us @toprank or contact us to get started.

The post What B2B Marketers Need to Know about Optimizing Content with Video Analytics appeared first on Online Marketing Blog - TopRank®.

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
LinkedIn (client) recently rolled out additional targeting options for advertisers, allowing LinkedIn Ad users access to new Company Category B2B data comprised of Forbes, Fortune and platform data, along with the addition of growth rate targeting information. Search Engine Land

Report: Majority of B2B Marketers to Continue Investment in Data Quality in 2020
75 percent of B2B marketers plan to up their investment in data quality during 2020, while 90 percent said they view such investment leading to improved marketing and sales performance — two of the numerous findings of interest to digital marketers contained in recently-released Dun & Bradstreet report data. Chief Marketer

How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies
B2B marketers expect to shift investment primarily to virtual events (78%), web content (72%), webinars (67%) and social media (66%) because of the pandemic, according to recently-released April enterprise-level company survey data. MarketingProfs

How COVID-19 has changed social media engagement [Report]
Sprout Social’s new pandemic-era data shows that LinkedIn posts perform the best on Wednesdays at 3pm, Thursdays from 9-10am, and Friday from 11am to noon, and that the media and entertainment industry has been publishing almost 9 more posts daily, according to new social media engagement data on interest to marketers. Sprout Social

Twitter Publishes New Data on Video and Ad Content Performance During COVID-19
Twitter increased its monetizable daily active users (mDAUs) by 23 percent during the quarter, and saw video view rates that rose by 5.5 percent, two of the findings in newly-released brand COVID-19 trend data. Social Media Today

Facebook Adds New 'Animate' Option to Add Motion to Still Images in Facebook Stories
Facebook has released new zoom, pan and other animation modes that bring marketers a variety of additional Facebook Stories options, and has also begun testing several new mood-based content reaction options, the social media giant recently announced. Social Media Today

YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates?
Various YouTube channel categories sport a wide range of differing engagement benchmarks, according to recently-released YouTube influencer engagement rate report data, which also reveals that micro-influencers on the video platform can often achieve high engagement marks. MarketingCharts

LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform
LinkedIn has released new content trend engagement data, including a breakdown by global regions that shows what the platform’s audience is looking for and engaging with, with pandemic-related content having seen some of the biggest increases in quantity, the firm announced. Social Media Today

Coronavirus reshapes consumer habits, creating 4 new segments, report finds
25 percent of consumers said they would pay more to buy from trusted brands and 23 percent from ethical brands — two of numerous findings of interest to digital marketers in newly-released Ernst & Young pandemic marketing report data. Marketing Dive

Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts
Facebook recently announced a variety of video-related updates to its numerous social communications properties, including a change which will allow up to 8 people to have WhatsApp video calls, while Messenger video received new virtual background options, among several other video feature updates. Social Media Today

ON THE LIGHTER SIDE:

A lighthearted look at our brand promise by Marketoonist Tom Fishburne — Marketoonist

Chiquita lets Spotify users unlock music playlists, branded prizes — Mobile Marketer

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
• Lee Odden — 4 takeaways for content marketers in the time of COVID-19 — Search Engine Land
• Lee Odden — 5 Hours of Content Marketing - Break Free of Boring B2B with Influential Content Experiences — SEMrush

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: B2B Marketers Invest in Data Quality, Top Times to Post During Pandemic, LinkedIn’s Engagement Trends, & Facebook’s Video Updates appeared first on Online Marketing Blog - TopRank®.

How COVID-19 Is Impacting Business Event Planning
70 percent of business event planners have changed previously-planned in-person events to virtual platforms due to the pandemic, and 47 percent expect that once it ends people will still be hesitant to travel, with 27 percent expecting a swift uptick in real-world events due to pent-up demand, according to newly-released survey data from the Professional Convention Management Association (PCMA). MarketingProfs

Google ad sales steady after coronavirus drop; Alphabet leads tech share rally
2020 first-quarter advertising sales at Google tallied $33.8 billion, with 73 percent coming from search and 12 percent from its YouTube property, and Google's ad business accounting for some 83 percent of revenue for parent firm Alphabet, according to newly-released financial results. Reuters

Spotify-owned Anchor can now turn your video chats into podcasts
Spotify will utilize its Anchor property to make it possible to convert video meeting content into podcasts, offering marketers new options for making use of a virtual hangout video content podcast conversion feature, Spotify recently announced. TechCrunch

Google’s new Podcasts Manager tool offers deeper data on listener behavior
Google has rolled out a new podcast analytics data feature — Podcasts Manager — that provides marketers an assortment of new podcast listening data, the search giant recently announced. Marketing Land

LinkedIn's up to 690 Million Members, Reports 26% Growth in User Sessions
LinkedIn (client) saw its user base increase to 690 million members — up from 675 in January — with an accompanying 26 percent increase in user sessions, and LinkedIn Live streams that increased by some 158 percent since February, according to parent firm Microsoft’s latest earnings release. Social Media Today

Advertisers Continued to Gravitate to Instagram in Q1
Advertisers moved to spend more on Instagram during the first quarter of 2020, with ad spending up 39 percent year-over-year on the platform, holding steady at 27 percent of parent company Facebook’s total ad spend, according to recently-released Merkle data. MarketingCharts

Brands Are Using More Data And Spending More On It: Study
B2B marketers are making greater use of data and spending increasingly to gather it, according to recent report data from Ascend2, showing that 47 percent use engagement data to make marketing decisions, one of several report statistics of interest to digital marketers. MediaPost

Most consumers are trying new brands during social distancing, study finds
Brands are seeing newfound levels of audience interest, with an uptick in consumer interest for trying new brands that has been observed during the pandemic, with members of the Gen Z and Millennial demographic seeing the biggest increases, according to recently-released survey data. Campaign US

Marketers Ante Up for In-Game Advertising
A $3 billion in-game advertising market in the U.S. alone has attracted additional advertisers, and a new Association of National Advertisers (ANA) examination of data from eMarketer found some surprises in that most mobile gamers were over 35, with 20 percent being over 50, while the majority were female, several of the in-game advertising statistics of interest to digital marketers. ANA

Data Hub: Coronavirus and Marketing [Updated]
Digital marketing has fared better than traditional campaigns in the face of the global health crisis, according to newly-released survey data from the Interactive Advertising Bureau (IAB) exploring the differences between the pandemic and the 2008 recession. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at generic advertising “in these uncertain times” by Marketoonist Tom Fishburne — Marketoonist

WHO Releases New Guidelines to Avoid Being Nominated for Viral Challenges — The Hard Times

Major Relief: Microsoft Has Confirmed That The Xbox Series X Will Play Video Games — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — What’s Trending: Embracing Data — LinkedIn (client)
• Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
• Lee Odden — Klear Interviews Lee Odden, CEO, TopRank Marketing [Video] — Klear
• Lee Odden and TopRank Marketing — Pandemic Cross-Country Skiing in Duluth, Minnesota: A Personal Timeline — Lane R. Ellis

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: Brands Spending More on Data, Spotify Turns Video Chats into Podcasts, & Consumers Trying More New Brands appeared first on Online Marketing Blog - TopRank®.

(This March 17 story corrects stock symbol of Zoom to ZM.O, not ZOOM.PK in the last paragraph)

As COVID-19 cases in Mumbai continue to spike, civic body BMC on Thursday constituted a committee to investigate a viral video that showed pateints lying next to dead bodies at the city's Sion Hospital.

Cham : Springer, c2019.

Publisher 北京 : 新世界出版社, [2011?]

Location Media Resources Collection

Call No. PN1997.5 .D889 2011

Publisher 北京 : 海洋出版社 : 大恒电子音像出版社, [2008?]

Location Media Resources Collection

Call No. PN1997.5 .D885 2008

Publisher 北京 : 海洋电子出版社, [2007?]

Location Media Resources Collection

Call No. PN1997.5 .D884 2007

Publisher [New York, N.Y.?] : Columbia Music Video, 2005.

Location Media Resources Collection

Call No. M1740.P56 P84 2005

Dewey Library - HC79.T4 L364 2019

Vernallis, Carol

Pearl, Matt, author

Miller, Michael, 1958-