con

Research in computational molecular biology: 23rd Annual International Conference, RECOMB 2019, Washington, DC, USA, May 5-8, 2019, Proceedings / Lenore J. Cowen (eds.)

Online Resource




con

Algorithms for computational biology: 6th International Conference, AlCoB 2019, Berkeley, CA, USA, May 28-30, 2019, Proceedings / Ian Holmes, Carlos Martín-Vide, Miguel A. Vega-Rodríguez, editors

Online Resource




con

Advances in Computational Intelligence: 15th International Work-Conference on Artificial Neural Networks, IWANN 2019, Gran Canaria, Spain, June 12-14, 2019, Proceedings, Part I / edited by Ignacio Rojas, Gonzalo Joya, Andreu Catala

Online Resource




con

Advances in Computational Intelligence: 15th International Work-Conference on Artificial Neural Networks, IWANN 2019, Gran Canaria, Spain, June 12-14, 2019, Proceedings, Part II / edited by Ignacio Rojas, Gonzalo Joya, Andreu Catala

Online Resource




con

Computational methods in systems biology: 17th International Conference, CMSB 2019, Trieste, Italy, September 18-20, 2019, Proceedings / Luca Bortolussi, Guido Sanguinetti (eds.)

Online Resource






con

Bigg Boss 13: Shehnaaz confesses she's in love with...

While Paras Chhabra is out of the show for a while, Shehnaaz Gill and Mahira Sharma aren't happy. Will their game fall flat without Paras inside the house?






con

Product lifecycle management for digital transformation of industries: 13th IFIP WG 5.1 International Conference, PLM 2016, Columbia, SC, USA, July 11-13, 2016, Revised selected papers / Ramy Harik, Louis Rivest, Alain Bernard, Benoit Eynard, Abdelaziz Bo

Online Resource




con

Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén, editors

Online Resource




con

Energy branding: harnessing consumer power / Friorik Larsen

Online Resource




con

Business-to-business marketing communications: value and efficiency considerations in recessionary times / Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

Online Resource




con

Powering content: building a nonstop content marketing machine / Laura Busche

Online Resource




con

Global perspectives on contemporary marketing education / Brent Smith, Saint Joseph's University, USA, Amiram Porath, AmiPorcon Ltd, Israel

Online Resource




con

Contemporary issues in social media marketing / Bikramjit Rishi, Subir Bandyopadhyay

Online Resource




con

Innovation in pricing: contemporary theories and best practices / [edited by] Andreas Hinterhuber and Stephan M. Liozu

Online Resource




con

The Cambridge handbook of consumer psychology / edited by Michael I. Norton, Derek D. Rucker, Cait Lamberton

Dewey Library - HF5415.32.C36 2015




con

Consumer neuroscience / edited by Moran Cerf and Manuel Garcia-Garcia

Dewey Library - HF5415.32.C658673 2017




con

Product lifecycle management and the industry of the future: 14th IFIP WG 5.1 International Conference, PLM 2017, Seville, Spain, July 10-12, 2017, Revised selected papers / José Ríos, Alain Bernard, Abdelaziz Bouras, Sebti Foufou (eds.)

Online Resource




con

Content Inc.: how entrepreneurs use content to build massive audiences and create radically successful businesses / Joe Pulizzi

Dewey Library - HF5415.127.P8498 2016




con

Social media marketing: emerging concepts and applications / Githa Heggde, G. Shainesh, editors

Online Resource




con

Consumer data research / [edited by] Paul Longley, James Cheshire and Alex Singleton

Online Resource




con

Superconsumers: a simple, speedy, and sustainable path to superior growth / Eddie Yoon

Dewey Library - HF5415.127.Y66 2017




con

The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success / Mary Thengvall ; with a foreword by Jono Bacon

Online Resource




con

Consuming Hong Kong / edited by Gordon Mathews and Tai-lok Lui

Online Resource




con

A concise guide to market research: the process, data, and methods using IBM SPSS statistics / Erik Mooi, Marko Sarstedt

Online Resource




con

Brand hate: navigating consumer negativity in the digital world / S. Umit Kucuk

Online Resource




con

Marketing transformation: marketing practice in an ever changing world: proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / edited by Patricia Rossi, Nina Krey

Online Resource




con

Consuming life in post-bubble Japan: a transdisciplinary perspective / edited by Katarzyna J. Cwiertka and Ewa Machotska

Dewey Library - HF5415.33.J3 C66 2018




con

Advertising in contemporary consumer culture / by Hélène de Burgh-Woodman

Online Resource




con

Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry / Ranga Chimhundu

Online Resource




con

Customer Relationship Management: concept, strategy, and tools / V. Kumar, Werner Reinartz

Online Resource




con

Loyalty schemes in retailing: a comparison of stand-alone and multi-partner programs / Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen

Online Resource




con

Advances in national brand and private label marketing: Fifth International Conference, 2018 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev, editors

Online Resource




con

Product lifecycle management to Support Industry 4.0: 15th IFIP WG 5.1 International Conference, PLM 2018, Turin, Italy, July 2-4, 2018, Proceedings / Paolo Chiabert, Abdelaziz Bouras, Frédéric Noël, José Ríos (eds.)

Online Resource




con

Joint Pricing and Inventory Control under Reference Price Effects Lisa Gimpl-Heersink

Online Resource




con

Single Period Inventory Control and Pricing: An Empirical and Analytical Study of a Generalized Model / Emel Arikan

Online Resource




con

Entrepreneurship in Emerging Economies: Enhancing its Contribution to Socio-Economic Development

Online Resource




con

MARKET-VALUE PRICING: definitions, concepts, and processes for market-value centric pricing.

Online Resource




con

Consumer behavior over the life course: research frontiers and new directions / George P. Moschis

Online Resource




con

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making / Rajagopal

Online Resource




con

Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / editors, Patricia Rossi and Nina Krey

Online Resource




con

Advances in national brand and private label marketing: sixth International Conference, 2019 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen, editors

Online Resource




con

Retail worker politics, race and consumption in South Africa: shelved in the service economy / Bridget Kenny

Online Resource




con

Performance management in retail and the consumer goods industry: best practices and case studies / editors, Michael Buttkus and Ralf Eberenz,

Online Resource




con

Research methodology in marketing: theory development, empirical approaches and philosophy of science considerations / Martin Eisend, Alfred Kuss

Online Resource




con

The Ecosystem of e-Business: Technologies, Stakeholders, and Connections: 17th Workshop on e-Business, WeB 2018, Santa Clara, CA, USA, December 12, 2018, Revised Selected Papers / Jennifer J. Xu, Bin Zhu, Xiao Liu, Michael J. Shaw, Han Zhang, Ming Fan (ed

Online Resource




con

Foundations of stated preference elicitation: consumer behavior and choice-based conjoint analysis / Moshe Ben-Akiva, Daniel McFadden, Kenneth Train

Dewey Library - HF5415.32.B463 2019