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London : The Bodley Head Ltd, 2024.

Ogilvy UK Vice Chairman Rory Sutherland co-founded a behavioural science practice within the agency, which works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour. At WIRED Health, Sutherland explores the psychological reasons why people do things and how perception and placebos can be used for a positive outcome. "It doesn't really matter why people do it so as long as they do," Sutherland points out. "There's a danger in activity which goes 'it's not enough for people to go and do the thing we want them to do, they have to do it for the right reason'. To be honest, I don't really mind if people buy an electric car because they think it's really cool." ABOUT WIRED HEALTH 600 innovators, scientists and business leaders gathered at The Francis Crick Institute in London, for WIRED Health on March 26, 2019. Discover some of the fascinating insights from speakers here: http://wired.uk/health-event ABOUT WIRED EVENTS WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Events: http://wired.uk/events Subscribe for Events Information: http://wired.uk/signup Web: http://bit.ly/VideoWired Twitter: http://bit.ly/TwitterWired Facebook: http://bit.ly/FacebookWired Instagram: http://bit.ly/InstagramWired Magazine: http://bit.ly/MagazineWired Newsletter: http://bit.ly/NewslettersWired

Trauma surgeon Annie Onishi shows WIRED contributor Peter Rubin how to tie various forms of surgical knots. Annie demonstrates the techniques behind a one-handed knot using different types of sutures that are typically used for various parts of the human body.

Annie Onishi, trauma surgery and critical care fellow, takes a look at more emergency room and operating room scenes from a variety of television shows and movies and breaks down how accurate they really are.

Medical doctor Seema Yasmin helps debunk (and confirm!) some common myths about medicine and health. Does your heart really skip a beat when you sneeze? Is it safe to eat genetically modified foods? Is hand sanitizer the best way to clean your hands? Dr. Seema Yasmin is the Director at the Stanford Center for Health Communication and a clinical assistant professor at Stanford Medical School. Her forthcoming books include Debunked! and Muslim Women Are Everything, out April 2020.

The Conway Knot had been a mathematical puzzle for half a century, until Dr. Lisa Piccirillo came along and solved it in a week. She spoke with physics teacher Rhett Allain at WIRED25 about impossible problems, "sliciness," and thinking outside the circle.

Former FBI agent and body language expert Joe Navarro breaks down the intentional (and unintentional) non-verbals displayed by politicians. Why do some politicians point with their entire hand? What does it mean when politicians wave to a large crowd? How do Donald Trump and Joe Biden's non-verbals compare to each other? Check out Joe's book "The Dictionary of Body Language" https://www.jnforensics.com/ Books By Joe Navarro: https://www.jnforensics.com/books Joe Navarro Body Language Academy: https://jnbodylanguageacademy.com

In the Disney+ series, 'Loki,' the god of mischief is arrested for time crimes. This confirms there's a multiverse in the Marvel Cinematic Universe. Are there real scientific theories behind this fictional multiverse? Professor Michio Kaku, a professor of theoretical physics, helps break down the MCU multiverse.

Trauma surgeon Annie Onishi takes a look at more emergency room and medical scenes from a variety of television shows and movies and breaks down how accurate they really are. Annie watches scenes from John Wick, Stranger Things, Futurama, Uncut Gems and more.

Sponsored Conversation by Abbott Laboratories. A conversation with Abbott Laboratories' Lisa Earnhardt.

Dr. Helen Fisher, a biological anthropologist, answers the internet's burning questions about love. How does attraction work? Can you love someone and still cheat on them? Is there such a thing as a soulmate? Dr. Fisher answers all these questions and much more!

The Florida Keys Mosquito Control District is turning towards a novel tool to combat harmful insecticide-resistant mosquitoes like the Aedes aegypti. What are they doing exactly? They're releasing millions of genetically modified male mosquitoes engineered to reduce the population of Aedes aegypti. How exactly does this work? We'll break it down.

Jason Earles, Joshua Bassett and Matt Cornett take the WIRED Autocomplete Interview and answer the internet's most searched questions about themselves. The High School Musical: The Musical: The Series stars answers questions like: What's the difference between High School Musical and HSMTMTS? Whose the choreographer for the show? Does Jason Earles play Hawkeye? What are Joshua Bassett fans called? Does Matt Cornett have fanfiction? The cast answer all these questions and much more! Season three of High School Musical: The Musical: The Series is now streaming on Disney+ with new episodes airing Wednesdays. Director: Tim Cruz Director of Photography: AJ Young Editor: Louville Moore Talent: Joshua Bassett, Matt Cornett, Jason Earles Line Producer: Joseph Buscemi Associate Producer(s): Melissa Cho, Sam Dennis, Samantha Vélez Production Managers: Peter Brunette, Andressa Pelachi Production Coordinator: Carol Wachockier Audio: Kari Barber Cam Op: Malcolm Cook Production Assistant: Ariel Labasan Post Production Supervisor: Alexa Deutsch Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Billy Ward

Dr. Amy Shah answers the internet's burning questions about those oh so elusive signaling molecules we like to call "hormones." Can you remove all of your hormones? What does low testosterone even feel like or look like? Why does adrenaline affect memory? How does cortisol affect body fat? Dr. Shah answers all these questions and much, much more! Director: Lisandro Perez-Rey Director of Photography: Adam Younker Editor(s): Richard Trammell Internal, External, or Celebrity Talent (e.g. Host, Guest, Expert, Correspondent): Expert: Dr. Amy Shah Producer (e.g. Senior, Creative, Coordinating; main lead): Lisandro Perez-Rey Associate Producer: Paul Gulyas Production Manager: Eric Martinez Production Manager (Phoenix): Christa Kent Production Coordinator: Fernando Davila Camera Operator(s): Jim Escobedo Sound: Rusty Duggan Production Assistant(s): Viri Post Production Supervisor: Alexa Deutsch Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Andy Morell

Time: the most familiar, and most mysterious quality of the physical universe. Theoretical physicist Brian Greene, PhD, has been challenged to explain the nature of time to 5 different people; a child, a teen, a college student, a grad student, and an expert. Director: Maya Dangerfield Producer: Wendi Jonassen Field Producer: Katherine Wzorek Director of Photography: Charlie Jordan Editor: Shandor Garrison Host: Brian Greene Level 1: Kayla Martini Level 2: Maria Guseva Level 3: Zain Kamal Level 4: Alexander Novara Level 5: Massimo Porrati Line Producer: Joseph Buscemi Associate Producer: Paul Gulyas Production Manager: Eric Martinez Production Coordinator: Fernando Davila Casting Producer: Nick Sawyer Camera Operator: Britney Berger Gaffer: Gautam Kadian Audio: Brett Van Deusen Production Assistant: Nicole Gaitan Hair/Makeup Artist: Yev Write-Mason Post Production Supervisor: Alexa Deutsch Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Andy Morell

Matthew Mercer, Travis Willingham, Laura Bailey, Liam O'Brien, Taliesin Jaffe, Marisha Ray, and Sam Riegel from long-running and beloved D&D campaign web series Critical Role visit WIRED to answer their most searched questions from Google.

Mechanical engineer and Stanford professor Chris Gerdes answers the internet's automotive questions. Why aren't solar powered cars a thing yet? How do self-driving cars see? How can Teslas crash when on auto-pilot? Is hacking a big threat to autonomous cars? Chris answers all these questions and much more!Director: Lisandro Perez-ReyDirector of Photography: Florian PilslEditor: Jordan CaligExpert: Chris GerdesLine Producer: Joseph BuscemiAssociate Producer: Paul GulyasProduction Manager: D. Eric MartinezProduction Coordinator: Fernando DavilaCasting Producer: Nicholas SawyerCamera Operator: David SmithSound Mixer: Simon GordonProduction Assistant: Nathan SandovalPost Production Supervisor: Alexa DeutschPost Production Coordinator: Ian BryantSupervising Editor: Doug LarsenAdditional Editor: Paul TaelAssistant Editor: Andy Morell

Biomedical scientist Dr. Andrea Love answers your questions about pseudosciences and false health claims from Twitter. What red flags should you look out for when gauging trust in health influencers? How harmful are cell phone towers to our health? Are organic foods actually free from pesticides? Answers to these questions and many more await—it's Pseudoscience Support.Dr. Andrea Loves Socials: Instagram: http://instagram.com/dr.andrealoveThreads: threads.net/@dr.andrealoveTwitter/X: http://twitter.com/drandrealoveFacebook: http://facebook.com/dr.andrealoveWebsites: http://immunologic.org and http://ALDF.comSubstack: http://immunologic.substack.comDirector: Lisandro Perez-ReyDirector of Photography: Constantine EconomidesEditor: Richard Trammell; Alex MechanikExpert: Dr. Andrea LoveLine Producer: Joseph BuscemiAssociate Producer: Paul Gulyas; Brandon WhiteProduction Manager: Peter BrunetteCasting Producer: Nicholas SawyerCamera Operator: Christopher EustacheSound Mixer: Sean PaulsenProduction Assistant: Sonia ButtPost Production Supervisor: Christian OlguinPost Production Coordinator: Ian BryantSupervising Editor: Doug LarsenAdditional Editor: Jason Malizia, JC ScruggsAssistant Editor: Justin Symonds

Laura Bailey, Matthew Mercer, Sam Riegel, Travis Willingham, and Liam O’Brien visit WIRED to answer 50 of the most googled questions about their animated series “The Legend of Vox Machina,” based on the first campaign of their wildly-popular and long-running D&D series ‘Critical Role.’ Season Three of The Legend of Vox Machina is now available to watch on Prime Video

Sensing swelling anger against demolitions, CM, Ministers attempt to douse the fire

The collaboration leverages Qure’s deep-learning imaging tools, complemented by Roche’s diagnostic portfolio

The last five years of the state’s political landscape, marked by defections and power struggles, have left voters wary. The roller-coaster twists in Maharashtra’s politics have sparked both intrigue and doubt, with alliances hanging by a thread and loyalties as uncertain as ever.

Lights, Camera, action: Ace ad film maker and movie director on creative trends and changing technology