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Apple & Google Confirm Location Tracking to be Banned in COVID Contact Tracing Apps

Apple and Google said privacy and preventing governments from using the system to compile data on citizens was the primary goal




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Aarogya Setu Developers Allay Concerns as Ethical Hacker Points Out Flaws in Contact Tracing App

They say that the Aarogya Setu app is designed to collect a user’s location at certain points in the process.




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Dineout’s Contacless Service Extends to Groceries, Airports, Alcohol Shops and More

Dineout believes the contactless suite can expand to airports, hospitals, liquor shops and others to reduce waiting times and enforce social distancing.




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Quarantined contacts fume as Begur constable tests negative

Residents of Belattur in Hanur taluk of Chamarajanagar district heaved a sigh of relief as a constable attached to Begur police station, who had visited the village on Monday, tested negative for Covid-19.




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Three detained under PASA for attacking cops




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Leopard that had attacked three, caged in Anand village




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Book Excerpt: Amitav Ghosh Tackles Climate Change And Migration In 'Gun Island'

Weaving old folklores with modern-day adventures, Ghosh again tries to draw readers attention towards climate change.




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26/11 Mumbai Attacks: 5 Books That Give Insight into the Brazen Events of 2008

On the occasion remembering those who lost their lives in the attack, here are 5 books that give a comprehensive insight into the brazen events that unfolded in 2008.




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26/11 Terror Attacks: Martyred ATS Chief Hemant Karkare Was Brave in Life, as He Was in Death

One of the biggest issue that Karkare's death brought to light was that of 'faulty' bulletproof jackets, which allegedly could not protect him and resulted in his death on 26/11.




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'How Would You Avoid Direct Contact?' FIFA Medical Chief Wary of Resuming Season Amid Covid-19 Threat

FIFA's medical committee chairman Michel D'Hooghe said he would propose to not play competitive football in the coming weeks.




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JSW Teams in Close Contact With Delhi Capitals and Bengaluru FC Players: Mustafa Ghouse

JSW CEO Mustafa Ghouse said players of IPL side Delhi Capitals and ISL team Bengaluru FC are being monitored on a regular basis.




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Coronavirus: Nepal records 16 new cases; most in contact with man who attended Tablighi event in India

Sixteen people, including 15 who came in contact with a religious leader who returned after attending the Tablighi Jamaat gathering in Delhi in March, have been tested positive, Nepal's health ministry said. All the 16 people were found Covid-19 positive on Sunday, it said, adding that the total number of coronavirus cases in Nepal now stands at 75.




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Yet another locust attack in Banaskantha




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'Inmates Have Right to Safety': Bombay HC Says Maha Govt Must Tackle Covid-19 Spread at Arthur Road Jail

The court directed the state government and prison department to take appropriate steps. The bench noted that there were several inmates above the age of 60 and others who suffered from ailments.




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2 Mumbai Policemen Injured as 27-year-old Man Attacks Them with Large Chopper

The cops saw the man walking with a large chopper near the Pransukhlal Mafatlal Hindu Swimming Bath and Boat Club and tried to stop him. When they tried to catch him, he attacked them with the chopper.




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BJP MPs From Bengal Attack Mamata Govt For its Handling of Coronavirus Crisis

BJP leaders Debasree Chaudhuri and another MP, Sukanta Majumdar, alleged that they were served with quarantine notices by the local administration so that they could not step outside to provide ration and other relief material to the masses.




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'Sensationalising Facts': Late at Night, Sitharaman Issues 13-Tweet Rebuttal to RaGa's 'RBI List' Attack

Rahul Gandhi had attacked the ruling BJP after the Reserve Bank of India (RBI) released a list of 50 wilful defaulters accused of cheating banks.




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Congress Attacks Govt on Central Vista Project, Says Project Fast-tracked Amid Lockdown

A Govt of "Misplaced Priorities" & "ill-conceived Goals," tweeted Randeep Surjewala, chief spokesperson of the party.




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Bigg Boss Telugu 3 Winner Attacked in Hyderabad Pub for Protesting Against Misbehaviour with Female Friend

Singer and Bigg Boss Telugu Season 3 winner Rahul Sipligunj tried to intervene when a group of people were passing comments on his female friend in a pub.




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'Stop Shifting Blame' - China Slams USA after Donald Trump Coronavirus 'Attack' Claim

Tension between USA and China has reached fever pitch in recent days as they have exchanged barbed comments on each other's handling of the coronavvirus.




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Joe Biden Allies Told to Attack Trump's Stimulus as Veiled 'Cronyism'

The memo gives Biden campaign representatives new language to use in their attacks on Trump and shows a campaign honing an increasingly aggressive tone ahead of the Nov. 3 election.




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China Continues to Hide and Obfuscate Covid-19 Data from World, Says Mike Pompeo in Fresh Attack

Mike Pompeo said he has seen a significant amount of evidence that suggests that the lab was underperforming, that there were security risks at the lab and that the virus could well have emanated from there.




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Devoleena Bhattacharjee Misses 'Iftari', Says She Has Many Memories Of It

On the auspicious occasion of Ramzan, Devoleena shared that she has so many memories with it and she misses Iftaari.




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COVID-19: Bhumi Pednekar to Share Health Tips to Tackle Emotional Eating

Bhumi Pednekar will be giving her fans tips about nutrition based diets amid the coronavirus pandemic and what can be done to not indulge in emotional eating.




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Ed Sheeran's Farmhouse Attacked By Fox

Ed Sheeran and his wife Cherry Seaborn are growing organic fruits and vegetables in a greenhouse amid lockdown.




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Women's Tactics To Win Their Lover's Heart

Majority of brides use tactics to force men to go down on their knees. Most of them use the general method threatening to leave their lovers. Another method is provoking the lover's jealousy by senting themselves flowers from a fake admirer.




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Does Intact Hymen Prove A Woman Virgin?

Can you know if your woman is a virgin? In earlier days, intact hymen used to be the symbol of a woman's virginity. But in today's generation, women are involved in physical activities like cycling and stretching exercises which loosens their




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Decoded: Why women get heart attacks later than men

The team looked at lipids absorbed from the diet and made in the liver.




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Air pollution's tiny particles may give heart attacks

"Our future analyses will examine the combined hourly exposures to both air pollution and extreme temperature. We will also identify vulnerable subpopulations regarding pre-existing diseases and medication intake," said Kai Chen.




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COVID-19: Is It Safe To Wear Contact Lenses During The Pandemic?

As of today, the total number of confirmed COVID-19 cases in India is 59662, with 17847 recovered cases and 1981 deaths. The concerns related to COVID-19 pandemic is increasing day by day. The WHO and CDC along with many healthcare institutions




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AICTE COVID-19 National Bio-informatics Online Hackathon For Full Stackers

The national-level council for technical education, All India Council for Technical Education (AICTE), has announced a ‘'COVID-19 National Bio-informatics Online Hackathon For Full Stackers.'' The AICTE COVID-19 Hackathon will be held from April 27 to May 6, 2020. Hackathon is rolled




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Coronavirus pandemic | First patient to receive plasma therapy in Uttar Pradesh dies of heart attack

Since he had high blood pressure and diabetes, he was under the continuous observation of doctors in the isolation ward, KGMU Vice Chancellor Bhatt said.




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COVID-19: Is It Safe To Wear Contact Lenses During The Pandemic?

As of today, the total number of confirmed COVID-19 cases in India is 59662, with 17847 recovered cases and 1981 deaths. The concerns related to COVID-19 pandemic is increasing day by day. The WHO and CDC along with many healthcare institutions




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Blackhead Remover Do’s And Don’ts: How To Tackle The Issue Without Damaging Your Skin

The nasty little black spots on the T-zone of your face are enough to give you nightmares. Not only are these dots annoying but also an invitation to many other skin woes especially acne. Caused due to the clogged hair




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Mercedes-Benz product roadmap intact, but deferred; 2020 E-Class launch now likely next year

In a live chat with Overdrive on Instagram, Martin Schwenk, MD and CEO of Mercedes-Benz India said that while the product roadmap remains unchanged, it has been deferred. Mainly affected by this is the launch of the Mercedes E-Class facelift.




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Streaming the football spectacle: 7 films to keep drama and emotion around the world#39;s most popular game alive

While the novel coronavirus pandemic has closed down sporting action like almost everything else, there are some football films to watch, for fans and others.




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Where’s the Marketing in Content Marketing? 10 Essential Promotion Tactics That Drive Results

My marketing journey was born out of SEO roots, where the priority of content promotion has always been high in order to create the kind of accountable marketing performance that matters. In contrast, I see a lot of brands putting the majority or all of their investment towards content creation without qualitative or quantitative effort towards the promotion of that content.

An imbalance of content creation and promotion is not only frustrating potential marketing performance, but it's wasting the investment made in creating great content. What good is that great content if no one sees it?

Below are 10 content promotion tactics that have stood the test of time and go beyond email blasts, social ads and simple social sharing on brand channels. When promotion is included in the content planning and creation process, it becomes part of a content marketing system that drives the kind of relevant, useful and engaging content customers are looking for.

1. Make Content Worth Sharing - While this seems obvious, in practice, many marketers are creating content to satisfy an editorial plan assignment like X content assets about topic Y per month vs. tapping data sources that can reveal what will actually resonate. Those data sources can be front line staff like Customer Service or Sales as well as social, web analytics and industry news. Insights about frequently asked questions, trending topics and provocative ideas can go a long ways towards creating content people actually want to consume and share with others.

2. Master the Headline - Without question we live in a fast moving world of short attention spans, Many people will only skim headlines so it is essential to make the most out of content titles. Email marketers already know this with subject lines and content marketings publishing blogs, ebooks, articles, microsites, campaign assets and social content should ensure headlines are relevant, succinct, imply urgency, are meaningful and show action.  There's a world of difference between "10 Essential Promotion Tactics" and "10 Essential Promotion Tactics That Drive Results".

3. Optimize for Share - For those that do click through to view content, make sure what they find is easily shareable. Blogs do this with social share icons and easy to share click to tweet messages. Reports, ebooks and any other digital content can be formatted for easy sharing as well.

4. Co-Create to Activate Influencers - What better way to reach relevant audiences that are ignoring ads than through relevant industry experts? Collaborating on brand content with the right influencers can inspire creative promotion to audiences that trust individuals more than brands. With more people turning to online sources of information, influencers can add credibility and reach to digital brand content.

5. Repurpose for Exposure on New Channels - Modular content uses templates to make republishing parts of your content on different channels or in different formats much easier and effective. Doing so deconstructs more robust content to specific elements that can be published for exposure. For example, we've been experimenting with having blog posts converted to infographics and then posting them to industry websites.

6. Create Distribution Channels - Email subscribers, social network connections, groups, and communities are all opportunities to attract and engage an audience around your shared interests. Each becomes a distribution channel for your content where you can share useful information and also do the kind of community content crowdsourcing that inspires active sharing.

7. Optimize for Attraction - There is no substitute for being the best answer for your customers at the moment they need the information and solutions your brand offers. Search Engine Optimization is not always a robust part of the content marketing process beyond keyword research informing content topics. An ongoing effort to optimize new content and optimize existing content for better performance on search engines can provide highly productive exposure at the very moment of need.

8. Publicize - Whether you contribute editorial to various publications opportunistically or secure recurring contributions to one publication, earned media can be a great way to connect your content with audiences that are interested. PR and media relations come in many forms ranging from someone actively pitching for interviews or story ideas about your brand to creating newsworthy experiences and content that is most likely to be covered by industry publications.

9. Syndicate - Something as simple as cross posting blog posts to author LinkedIn profiles, to a Medium account or to industry association websites can help your brand's content reach new audiences. Just be sure to link back to the source to help Google understand which to rank.

10. Create Conversations - Whether on LinkedIn or Facebook, video livestreaming is a great way to tap an existing social audience and instigate conversation around topics connected to your content. Recorded video is another option to create conversations and cross publish as Josh Nite and Tiffanie Allen have done for several years with our news posts and video on YouTube.

It should go without saying that content should be promoted, but after so many years of observing what brands are doing with content marketing, the imbalance between creation and promotion continues, especially when you consider stats like blog posts get an average of 8 social shares (BuzzSumo).

The key is to make content promotion a priority by including it in the planning process, setting content promotion goals and identifying the corresponding KPIs and by getting help with creating and implementing balanced content creation and promotion that actually works.

Outside of online advertising, what content promotion tactics have you found to be most effective?

 

 

 

The post Where’s the Marketing in Content Marketing? 10 Essential Promotion Tactics That Drive Results appeared first on Online Marketing Blog - TopRank®.




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'I felt humiliated' Brazilian nurses face attacks

Health workers face a growing tide of hostility in Brazil for potentially spreading COVID-19.




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Trump had 'little' contact with valet who tested positive

U.S. President Donald Trump on Thursday described a valet of his reportedly testing positive for the coronavirus as "one of those things" and said that he and Vice President Mike Pence have since been tested and they are both negative.




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Trump had 'little' contact with valet who tested positive

U.S. President Donald Trump on Thursday described a valet of his reportedly testing positive for the coronavirus as "one of those things" and said that he and Vice President Mike Pence have since been tested and they are both negative.




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European coalition takes shape on coronavirus contact-tracing

A European coalition is forming around an approach to using smartphone technology to trace coronavirus infections which, it's hoped, will enable borders to reopen. Joe Davies reports.




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Members of Islamic State-Haqqani network arrested over Kabul attacks

Afghan security forces arrested eight members of a network grouping Islamic State and Haqqani militants responsible for bloody attacks in the capital including on Sikh worshippers, the country's security agency said on Wednesday.




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Taliban blow up police chief in latest Afghanistan attack

Afghanistan's Taliban insurgents killed a provincial police chief and two others in a roadside bomb attack, the local governor said on Friday, in the latest violence hindering a U.S.-brokered peace process.




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Trump had 'little' contact with valet who tested positive

U.S. President Donald Trump on Thursday described a valet of his reportedly testing positive for the coronavirus as "one of those things" and said that he and Vice President Mike Pence have since been tested and they are both negative.




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#JNUTerrorAttack हैशटैग से 95 हजार से ज्यादा ट्वीट्स, पीएम मोदी पहले और अमित शाह दूसरे नंबर पर ट्रेंड कर रहे

सोशल मीडिया डेस्क. जेएनयू में हिंसा का मुद्दा मंगलवार को भी ट्विटर पर छाया रहा। पीएम मोदी ट्विटर पर 1 नंबर पर, तो गृहमंत्री अमित शाह 2 नंबर रैंक पर ट्रेंड कर रहे हैं। तीसरे नंबर पर स्वरा भास्कर हैं, जो लगातार जेएनयू को लेकर मुखर हैं।ट्विटर के टॉप ट्रेंडिंग हैशटैग में से तीन हैशटैग जेएनयू से जुड़े हुए हैं। इसमें #JNUTerrorAttack, #JNUHiddenTruth और #JNU शामिल हैं। #JNUHiddenTruth तो टॉप-3 में ट्रेंड कर रहा है।हमने ट्विटर पर इन तीनों ही हैशटैग की पड़ताल की और पता किया कि आखिर यूजर्स इनके बारे में क्या शेयर कर रहे हैं।

1. #JNUTerrorAttack:95 हजार से ज्यादा ट्वीट

  • 'जेएनयूटेररअटैक'हैशटैग पर 95 हजार से ज्यादा ट्वीट्स हो चुके हैं। (मंगलवार दोपहर 1.40 बजे तक)। इसमें न्यूज चैनल्स की क्लिप से लेकर जेएनयू हिंसा में घायल हुए छात्रों की फोटोज तक शेयर की जा रही हैं। इस मुद्दे पर हिंदू रक्षा दल द्वारा हमले की जिम्मेदारी लेने वाले वीडियो को बहुत ज्यादा शेयर किया जा रहा है।
  • यूजर मुंबई में हुए आतंकी हमले के हमलवार कसाब की फोटो को जेएनयू में अटैक करने वालों की फोटो के साथ शेयर कर रहे हैं और इन्हें इनकी नीयत और काम एक जैसा ही बता रहे हैं।
##
  • जेएनयू में अटैक वाला एक वीडियो भी काफी शेयर किया जा रहा है।
##

2. #JNUHiddenTruth: 42 हजार से ज्यादा ट्वीट

  • इस हैशटैग में लेफ्ट जेएनयू लीडर सूरी की तस्वीर वायरल की जा रही है। दावा किया जा रहा है कि एक दिन पहले उस पर अटैक हुआ। हाथ टूटा,हॉस्पिटल में एडमिट हुआ और अगले ही दिन केरला के त्रिवेंद्रम एयरपोर्ट पर वह फूलों से अपना स्वागत करवा रहा था। यूजर्स इसे सूरी की नौटंकी बता रहे हैं।
##
  • न्यूज चैनल्स की वीडियो क्लिप, मीम, जेएनयू हिंसा के वीडियो, मोदी-शाह के कार्टून भी काफी शेयर किए जा रहे हैं।
##

3. #JNU

  • यह हैशटैग भी ट्विटर पर ट्रेंड कर रहा है। इसपर कोई भाजपा को कोस रहा है तो कोई वामपंथ को।
##
ट्विटर के टॉप-5 में से दो ट्रेंड जेएनयू के ट्रेंड कर रहे हैं।
  • पीएम मोदी एक, अमित शाह दो और स्वरा भास्कर तीसरे नंबर पर ट्विटर पर ट्रेंड में हैं। स्वरा भास्कर ने जेएनयू को लेकर लगातार ट्वीट किए। वहीं पीएम मोदी और गृहमंत्री अमित शाह भी लगातार ट्रेंड में हैं।



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JNU violence Trends On Twitter




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WHO readies coronavirus app for checking symptoms, possibly contact tracing

The World Health Organization (WHO) plans to launch an app this month to enable people in under-resourced countries to assess whether they may have the novel coronavirus, and is considering a Bluetooth-based contact tracing feature too, an official told Reuters on Friday.




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[ASAP] The Endoplasmic Reticulum Regulates Membraneless Organelles through Contact Sites

Biochemistry
DOI: 10.1021/acs.biochem.0c00232




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[ASAP] Improved Contacts and Device Performance in MoS<sub>2</sub> Transistors Using a 2D Semiconductor Interlayer

ACS Nano
DOI: 10.1021/acsnano.0c02303




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Sino-US and Indo-US relations [Electronic book] : contrasts and commonalities / Pinaki Bhattacharya.

Singapore : Palgrave Macmillan, c2019.




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Mobilized by injustice : criminal justice contact, political participation, and race [Electronic book] / Hannah L. Walker.

New York, NY : Oxford University Press, 2020.