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The Condensed April 2015 Issue

Amy Bernstein, editor of HBR, offers executive summaries of the major features.




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Why We Pretend to Be Workaholics

Erin Reid of Boston University on why men (but not women) feign long working hours.




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Consumer Privacy in the Digital Age

Timothy Morey and Allison Schoop, both of frog, on designing customer data systems that promote transparency and trust.




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The Creator of WordPress

Matt Mullenweg, founder and CEO of Automattic, on growth, leadership, and mindfulness.




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What Makes Social Entrepreneurs Successful?

Sally Osberg, president and CEO of the Skoll Foundation and author of "Getting Beyond Better" with Roger Martin.




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China and the Biggest Startup You’ve Probably Never Heard of

Clay Shirky talks about Xiaomi, the subject of his new book, "Little Rice."




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Slide Deck Presentations Don’t Have to Be Terrible

Evan Loomis and Evan Baehr, coauthors of "Get Backed," on how to win someone over with PowerPoint.




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The Condensed April 2016 Issue

Amy Bernstein, editor of HBR, offers executive summaries of the major features.




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In Praise of Dissenters and Non-Conformists

Adam Grant, Wharton professor and author of "Originals", on the science of standing out.




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A Leadership Historian on the U.S. Presidential Election

Harvard Business School professor Nancy Koehn talks about the surprising election of businessman Donald Trump as U.S. president, and what leaders throughout history can tell us about bridging divides and leading in times of uncertainty.




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The Secret to Better Problem Solving

Thomas Wedell-Wedellsborg discusses a nimbler approach to diagnosing problems than existing frameworks: reframing. He’s the author of “Are You Solving the Right Problems?” in the January/February 2017 issue of Harvard Business Review.




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Business Leadership Under President Trump

Larry Summers, former U.S. treasury secretary, is calling on American business leaders to stand up to President Donald Trump. Summers sharply criticizes the administration’s protectionist agenda, and he says it’s time for executives to call out how those policies undermine the economy and the country's best interests in the long term.




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Which Type of Entrepreneur Are You?

Chris Kuenne, entrepreneurship lecturer at Princeton, and John Danner, senior fellow at the Lester Center for Entrepreneurship at UC Berkeley’s Haas School of Business talk about one of the least understood factors that leads to success at scale: the personality of the company founder. Their research describes four distinct types of highly successful entrepreneurial personalities: the Driver, the Explorer, the Crusader, and the Captain. While popular culture currently celebrates big-ego personalities in the mold of Steve Jobs, the interview guests show how different kinds of people succeed at that level. Kuenne and Danner are co-authors of the new book, “Built for Growth: How Builder Personality Shapes Your Business, Your Team, and Your Ability to Win.”




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The Talent Pool Your Company Probably Overlooks

Robert Austin, a professor at Ivey Business School, and Gary Pisano, a professor at Harvard Business School, talk about the growing number of pioneering firms that are actively identifying and hiring more employees with autism spectrum disorder and other forms of neurodiversity. Global companies such as SAP and Hewlett Packard Enterprise are customizing their hiring and onboarding processes to enable highly-talented individuals, who might have eccentricities that keep them from passing a job interview — to succeed and deliver uncommon value. Austin and Pisano talk about the challenges, the lessons for managers and organizations, and the difference made in the lives of an underemployed population. Austin and Pisano are the co-authors of the article, “Neurodiversity as a Competitive Advantage” in the May-June 2017 issue of Harvard Business Review.




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Mental Preparation Secrets of Top Athletes, Entertainers, and Surgeons

Dan McGinn, senior editor at Harvard Business Review, talks about what businesspeople can learn from how top performers and athletes prepare for their big moments. In business, a big sales meeting, presentation, or interview can be pivotal to success. The same goes for pep talks that motivate employees. McGinn talks about both the research and practical applications of mental preparation and motivation. He’s the author of the book, "Psyched Up: How the Science of Mental Preparation Can Help You Succeed." His article, “The Science of Pep Talks,” is in the July-August 2017 issue of Harvard Business Review.




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How Successful Solopreneurs Make Money

Dorie Clark, a marketing strategy consultant, answers a burning question: how do people make money off of what they know? She outlines the options for experts who want to monetize their knowledge. Clark explains, using herself and other successful solopreneurs as examples, how to earn revenue from public speaking, podcasting, e-books, and online courses. She also goes over what to charge and when to get an assistant. Clark teaches at Duke University’s Fuqua School of Business and is the author of the new book “Entrepreneurial You.”




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2017’s Top-Performing CEO on Getting Product Right

Pablo Isla, the CEO of Inditex, is No. 1 on Harvard Business Review’s list of “The Best-Performing CEOs in the World 2017.” He opens up about his management style and reflects on his tenure leading the Spanish clothing and accessories giant, whose brands include Zara, Massimo Dutti, and Pull&Bear. Successful fast fashion takes much more than speed, he says. Isla discusses aspects of the company’s business model: source close to headquarters, entrust store managers with product orders, and treat what’s sold in stores and online as one stock. He also forecasts the future of physical stores.




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When ‘Best Practices’ Backfire

Freek Vermeulen, an associate professor of strategy and entrepreneurship at the London Business School, argues that too many companies are following so-called best practices that are actually holding them back. They do it because of deep-seated industry tradition—and because it’s hard to know how seemingly successful business models will hold up over the long term. That’s why, he says, organizations should avoid benchmarking and instead routinely test their business practices before there’s a problem. Vermeulen is the author of “Breaking Bad Habits: Defy Industry Norms and Reinvigorate Your Business.”




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Box’s CEO on Pivoting to the Enterprise Market

Aaron Levie, the CEO of Box, reflects on the cloud storage company’s entry into the enterprise market. He was skeptical about pivoting away from consumers, and it was challenging. But by staying disciplined with the product and deeply understanding market trends, they've made the strategic shift from B2C to B2B work.




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The CEO of Merck on Race, Leadership, and High Drug Prices

Kenneth Frazier, the CEO of the pharmaceutical company known as MSD outside of North America, discusses his upbringing and how it influences his leadership as chief executive. He is one of the few African-American CEOs in the Fortune 500, and shot to prominence after resigning from a council advising the Trump White House. Frazier discusses the importance of values in leadership and how Merck thinks about R&D and drug prices.




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Harvard’s President on Leading During a Time of Change

Drew Gilpin Faust, the president of Harvard University, talks about leading the institution through a decade of change, from the financial crisis to the Trump era. Faust discusses how communicating as a leader is different from communicating as an expert, the surprising ways her study of U.S. Civil War history prepared her for the top job, and what it's like to be the first female president in the University's four-century history.




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How AI Can Improve How We Work

Paul Daugherty and James Wilson, senior technology leaders at Accenture, argue that robots and smarter computers aren't coming for our jobs. They talk about companies that are already giving employees access to artificial intelligence to strengthen their skills. They also give examples of new roles for people in an AI workplace. Daugherty and Wilson are the authors of the new book “Human + Machine: Reimagining Work in the Age of AI.”




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How AI Is Making Prediction Cheaper

Avi Goldfarb, a professor at the University of Toronto’s Rotman School of Management, explains the economics of machine learning, a branch of artificial intelligence that makes predictions. He says as prediction gets cheaper and better, machines are going to be doing more of it. That means businesses — and individual workers — need to figure out how to take advantage of the technology to stay competitive. Goldfarb is the coauthor of the book “Prediction Machines: The Simple Economics of Artificial Intelligence.”




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John Kerry on Leadership, Compromise, and Change

John Kerry, former U.S. Secretary of State, shares management and leadership lessons from his long career in public service. He discusses how to win people over to your side, bounce back from defeats, and never give up on your long-term goals. He also calls on private sector CEOs to do more to solve social and political problems. Kerry’s new memoir is "Every Day Is Extra."




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The Right Way to Solve Complex Business Problems

Corey Phelps, a strategy professor at McGill University, says great problem solvers are hard to find. Even seasoned professionals at the highest levels of organizations regularly fail to identify the real problem and instead jump to exploring solutions. Phelps identifies the common traps and outlines a research-proven method to solve problems effectively. He's the coauthor of the book, "Cracked it! How to solve big problems and sell solutions like top strategy consultants."




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Why It’s So Hard to Sell New Products

Thomas Steenburgh, a marketing professor at the University of Virginia Darden School of Business, was inspired by his early career at Xerox to discover why firms with stellar sales and R&D departments still struggle to sell new innovations. The answer, he finds, is that too many companies expect shiny new products to sell themselves. Steenburgh explains how crafting new sales processes, incentives, and training can overcome the obstacles inherent in selling new products. He's the coauthor, along with Michael Ahearne of the University of Houston's Sales Excellence Institute, of the HBR article "How to Sell New Products."




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Improving Civility in the Workplace

Krista Tippett, host of "On Being," believes we are in the middle of a big shift in the workplace. For a long time, she says, we were taught to keep all of our personal opinions and problems out of the office — even if that wasn't the reality. Now, as worker expectations change and people bring more of their authentic selves to work, Tippett says managers need to discover how to allow more honesty and emotions and humanity in the workplace, while still delivering in a high-performing environment.




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Why Are We Still Promoting Incompetent Men?

Tomas Chamorro-Premuzic, a psychologist and chief talent scientist at ManpowerGroup, says we're not picking leaders in the right way. While we should be promoting people based on their competence and potential, it's often the incompetent, overconfident candidates -- most of them men -- who get ahead. Studies show that, by many measures, women are actually better equipped to become strong, successful managers. But the solution to getting more of them into the executive ranks isn't quotas or other initiatives that mandate gender diversity. To improve leadership across the board, we need to focus on the metrics proven to enhance performance and set higher standards for everyone. Chamorro-Premuzic is also a professor of business psychology at University College London and Columbia University, and the author of the book "Why Do So Many Incompetent Men Become Leaders?: (And How to Fix It)" (Harvard Business Review Press, 2019).




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A Theoretical Physicist (and Entrepreneur) on Why Companies Stop Innovating

Safi Bahcall, a former biotech CEO, began his career as a theoretical physicist before joining the business world. He compares the moment that innovative companies become complacent ones to a glass of water freezing, becoming ice. The elements are the same, but the structure of the company has changed. Bahcall offers ways for growing companies to avoid these inevitable forces and continue to innovate. He's the author of the book "Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries" and the HBR article “The Innovation Equation."




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HBR Presents: After Hours

Harvard Business School professors and hosts Youngme Moon, Mihir Desai, and Felix Oberholzer-Gee discuss news at the crossroads of business and culture. In this episode, they analyze the current food delivery wars and garner some lessons in crisis management from Boeing. "After Hours" is part of HBR Presents, a new network of business podcasts curated by HBR editors. For our full lineup of shows, search “HBR” on your favorite podcast app or visit hbr.org/podcasts.




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HBR Presents: Exponential View with Azeem Azhar

Entrepreneur, investor, and podcast host Azeem Azhar looks at some of the biggest issues at the intersection of technology and society, with a focus this season on artificial intelligence. In this episode, he speaks with University of Bath professor Joanna Bryson on the kind of professional and ethical standards that need to be put in place as AI continues to grow as an industry. "Exponential View with Azeem Azhar" is part of HBR Presents, a new network of business podcasts curated by HBR editors. For our full lineup of shows, search “HBR” on your favorite podcast app or visit hbr.org/podcasts.




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HBR Presents: FOMO Sapiens with Patrick J. McGinnis

Patrick McGinnis, creator of the term FOMO, engages business leaders, entrepreneurs, politicians and more about the paths they’ve taken in life – and what they’ve let go of. In this episode, he speaks with Zola CEO Shan-Lyn Ma and Female Founders Fund founder Anu Duggal about how women are driving diversity in the start-up world. "FOMO Sapiens with Patrick J. McGinnis" is part of HBR Presents, a new network of business podcasts curated by HBR editors. For our full lineup of shows, search “HBR” on your favorite podcast app or visit hbr.org/podcasts.




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How China Is Upending Western Marketing Practices

Kimberly Whitler, assistant professor at the University of Virginia Darden School of Business, believes the days of transplanting well-worn Western marketing practices into national markets may be numbered. She has researched marketing campaigns in China and finds they are faster, cheaper, and often more effective than traditional Western ones. Moreover, she argues they may be better suited to today’s global marketplace. Whitler is the author of the HBR article “What Western Marketers Can Learn from China.”




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HBR Presents: Cold Call

Harvard Business School's Brian Kenny is joined by professors to distill the school's legendary case studies into podcast form, giving listeners important takeaways they can use in their own businesses and careers. In this episode, Harvard Business School professors Leslie John and Mitch Weiss discuss a case on the city of Toronto, and how it is experimenting with various smart city ideas born of the Google spin-off Sidewalk Labs. "Cold Call" is part of HBR Presents, a new network of business podcasts curated by HBR editors. For our full lineup of shows, search “HBR” on your favorite podcast app or visit hbr.org/podcasts.




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How Having a Rival Improves Performance

Adam Grant, organizational psychologist at The Wharton School, argues that individuals and companies alike can benefit from having rivals. He has studied sports and business rivalries and believes they often add up to more than just zero-sum competition. Grant explains how we can perform and even feel better by taking the risk of treating our rivals more like competitive friends.




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Advice for Entrepreneurs from a Leading Venture Capitalist

Scott Kupor, managing partner at Andreessen Horowitz, says there's a lot about navigating the venture capital world that entrepreneurs don't understand. Some can't figure out how to get in the door. Others fail to deliver persuasive pitches. Many don't know how the deals and relationships really work. Kupor outlines what he and his partners look for in founding teams and business ideas and explains how start-ups work with VCs to become successful companies. He also discusses how Silicon Valley can do a better job of finding more diverse talent and funding new types of ventures. Kupor is the author of the book "Secrets of Sand Hill Road: Venture Capital and How to Get It."




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The Surprising Benefits of Sponsoring Others at Work

Sylvia Ann Hewlett, an economist and the founder of the Center for Talent Innovation, has studied the difference between mentoring and sponsorship and what leaders have to gain from the latter. She says it's important to seek out protégés who outperform, are exceptionally trustworthy, and, most importantly, offer skills, knowledge, and perspectives that differ from your own, so you can maximize the benefits for both parties. Hewlett brings real-world lessons from several successful pairings and tips on how to effectively launch and manage these long-term relationships. She's the author of the book "The Sponsor Effect: How to Be a Better Leader by Investing in Others."




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How to Fix Your Hiring Process

Peter Cappelli, professor at the University of Pennsylvania's Wharton School of Business and director of its Center for Human Resources, says managers at companies large and small are doing hiring all wrong. A confluence of changes, from the onslaught of online tools to a rise in recruitment outsourcing, have promised more efficiency but actually made us less effective at finding the best candidates. Cappelli says there are better, simpler ways to measure whether someone will be a good employee and advises companies to focus more on internal talent. He's the author of the HBR article "Your Approach to Hiring is All Wrong."




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Improve Your Critical Thinking at Work

Helen Lee Bouygues, founder of the Reboot Foundation, believes that a lack of critical thinking is responsible for many business failures. She says organizational leaders often rely too heavily on expertise and then jump to conclusions. Instead, leaders should deliberately approach each problem and devote time thinking through possible solutions. The good news, she says, is that critical thinking skills can developed and practiced over time. Bouygues is the author of the HBR.org article "3 Simple Habits to Improve Your Critical Thinking."




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HBR Presents: The Anxious Achiever with Morra Aarons-Mele

On The Anxious Achiever, Morra Aarons-Mele explores the way anxiety, depression, and other mental health issues affect people at work – for better or worse. In this episode, she speaks with clinical psychologist Ellen Hendriksen and Arvind Rajan, the CEO of Cricket Health, about the tension between work and social anxiety. "The Anxious Achiever with Morra Aarons-Mele" is part of HBR Presents, a new network of business podcasts curated by HBR editors. For our full lineup of shows, search “HBR” on your favorite podcast app or visit hbr.org/podcasts.




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A Nobel Prize Winner on Rethinking Poverty (and Business)

Esther Duflo, an MIT economist, won the 2019 Nobel Prize in Economic Sciences for her experimental approach to alleviating global poverty. Duflo’s early life working at a non-governmental organization in Madagascar and volunteering in soup kitchens in her native France inspired her to study economics and research the root causes of poverty. With her fellow Nobel winners Abhijit Banerjee of MIT and Michael Kremer of Harvard, Duflo showed that effective policies often go against conventional wisdom and popular economic models. The only way to find out what works, she argues, is to rigorously test solutions on the ground, and she encourages businesses to do the same. With Banerjee, Duflo also wrote the new book "Good Economics for Hard Times."




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Why Cybersecurity Isn’t Only a Tech Problem

Thomas Parenty and Jack Domet, cofounders of the cybersecurity firm Archefact Group, say that most organizations are approaching cybersecurity all wrong. Whether they're running small companies or working in multinational corporations, leaders have to think beyond their IT department and technology systems to instead focus on protecting their businesses' most important assets from attack. They need to work across functions and geographies to identify key risks, imagine potential threats and adversaries, and develop a plan for combating them. Parenty and Domet are the authors of the HBR article “Sizing up your Cyber Risks,” as well as the HBR Press book "A Leader’s Guide to Cybersecurity."




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Why Business Leaders Should Solve Problems Beyond Their Companies

Rosabeth Moss Kanter, professor at Harvard Business School, believes the world demands a new kind of business leader. She says so-called “advanced leaders” work inside and outside their companies to tackle big issues such as climate change, public health, and social inequality. She gives real-life examples and explains how business leaders can harness their experience, networks, innovative approaches, and the power of their organizations to solve challenging problems. Kanter is the author of the book "Think Outside the Building: How Advanced Leaders Can Change the World One Small Innovation at a Time."




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How Workplaces — Not Women — Need to Change to Improve Equality

Michelle King, director of inclusion at Netflix, says it’s time to stop telling women to adapt to the male-dominated workplace and time for the workplace itself to change. Her prior academic research shows that diversity training and anti-harassment efforts address important issues but fall short of creating gender equality in organizations. She identifies the real obstacles and shares how leaders can create a culture of equality at work, for women and men alike. King is the author of the book "The Fix: Overcome the Invisible Barriers That Are Holding Women Back at Work.”




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Real Leaders: Oprah Winfrey and the Power of Empathy

In 1976, broadcast journalist Oprah Winfrey moved to Baltimore to coanchor the evening newscast at a local TV station. But she struggled in that spot and was moved to the morning talk show. That demotion led Winfrey to discover a professional calling that aligned with her personal sensibilities and emerging strengths. In the final episode of a four-part special series on leadership, HBR Editor in Chief Adi Ignatius and Harvard Business School professor and historian Nancy Koehn trace Winfrey’s career as an entrepreneur and leader of a media empire. They discover lessons on how to cultivate self-awareness, cross traditional boundaries, and responsibly wield influence.




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How Entrepreneurs Succeed Outside Silicon Valley

Alex Lazarow, venture capitalist at Cathay Innovation, says that start-ups in cities around the U.S. and the world are creating their own rules for success. While Silicon Valley companies have sparked key innovations and generated huge wealth over the past few decades, not everyone should use them as a model going forward. In fact, we can learn more from frontier entrepreneurs, who are thinking more creatively about raising capital, sourcing talent, and pursuing social impact. Lazarow is the author of the book "Out-Innovate: How Global Entrepreneurs--from Delhi to Detroit--Are Rewriting the Rules of Silicon Valley."




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How Marketers Can Drive Social Change and Profits

Myriam Sidibe, senior fellow at the Harvard Kennedy School, says that brands are uniquely positioned to encourage shifts in consumer behavior that benefit individuals, communities, and the environment. A public health expert, she has studied these types of mission-led marketing campaigns and helped Unilever design one for Lifebuoy soap that not only promoted hand-washing in the developing world but also boosted the business's bottom line. She explains how companies of any size can find the right causes, craft authentic messages, and measure the return on their investments, adding that the current pandemic and economic crisis have made this work even more important. Sidibe is the author of the HBR article "Marketing Meets Mission."




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Great Last-Minute Gift Ideas from Colorado Proud

Unique Colorado-made gifts for everyone on your list.




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FarFaria, the Leading Children's iPad Storybook App, Partners with Twin Sisters Productions to Launch Six Captivating Stories

Committed to bring continuous excitement to reading, FarFaria adds musical component to already stellar library.




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Prompt Proofing Blog Post: Marketing Tips - Christmas/New Year Marketing

The sending of good wishes and greetings during this season is an accepted tradition in most western countries and corporate giving can be a huge factor in marketing at this time of year.