If there is too much gold in your portfolio, you can afford to book some of the gains

The decision was taken due to the adverse impact of the lockdown on the real estate sector, a state Public Relations Department official said on Thursday.

Real estate developers say they fear that almost 50 percent labourers may return to their hometown and projects may get delayed further

Mall owners argue the agreement with every tenant differs and therefore, needs individual assessment

Labour costs for skilled workers may rise by 20-25 percent while projects under development may be delayed by two to three months, a KPMG analysis reveals

We suggest that each investor should have the right asset class mix along with the right product category.

Markets witnessed a bounce back from the bottom over-optimism on relief measures introduced by government but continuous rise in COVID-19 cases and bad earning season weighed on the sentiments.

The Indian Institute of Management (IIM) Lucknow had launched a One Year Weekend General Management Programme (GMPE) for working executives. The programme will give participants an opportunity to immerse themselves in the IIM learning experience with 240 hours of classroom teaching. The last

Delhi University Released The 10th Cut-off Delhi University has released the 10th cut-off for an admission to the undergraduate courses. The admission process will begin on August 27, 2018. The 10th cut-off has been released for admitting the candidates belonging to

Dr A.P.J. Abdul Kalam Technical University (AKTU), which is responsible for the entrance examination to the degree-level engineering institutions and other professional colleges, has started the registration and choice filling processes of UPSEE 2018 counselling. Candidates who have qualified in the

Online applications are invited from female candidates for admission to 4 years B.Sc (Nursing) course at Colleges of Nursing of Armed Forces Medical Services. The course commences in 2019. Candidates who complete the four-year nursing course will be granted permanent/ Short

The Delhi nursery admission 2020-21 to begin much earlier compared to the previous year. The admission process for Entry Level Classes (below six years of age) for open seats in Private Unaided Recognized Schools for Delhi for the session 2020-21 will

All India Institute of Medical Sciences (AIIMS) New Delhi has released the official notification for admission in B.Sc (H) Nursing/ B.Sc Nursing (Post-Basic)/ B.Sc (Paramedical Courses) 2020. The online applications are invited for admission to the courses of AIIMS New Delhi

Indian Space Research Organization (ISRO) is all set to conduct the Young Scientist Programme, Yuva Vigyani Karyakram (YUVIKA) 2020 between May 11 and 22. The online application process for the second edition of ISRO Young Scientist Program will begin from February

The Dow Jones Industrial Average rose 532.31 points, or 2.21%, to 24,633.86, the SP 500 gained 76.12 points, or 2.66%, to 2,939.51 and the Nasdaq Composite added 306.98 points, or 3.57%, to 8,914.71.

Several Tech giants, MNCs and companies including Google, TCS, Cognizant, Capgemini, Wipro, etc. have decided to go ahead with the process of honouring campus hires stalled due to the Coronavirus (COVID-19) pandemic induced lockdown. Despite a bleak revenue picture, companies are

Punjab Government has decided to promote students of Class 10 board exams 2020. Candidates who have appeared for the PSEB Class 10 Matric Board exams will be promoted on the basis of their pre-board examination results. Chief Minister of Punjab, Captain

Hero MotoCorp, the world's largest two-wheeler manufacturer has announced it will soon be restarting operations in India. The decision to commence production comes as part of the relaxations put in place on the lockdown regulations by the central government.

Honda Motorcycles & Scooters India (HMSI) has announced that with the relaxation in lockdown regulations by the government, the company will be restarting dealer operations across India. The reopening of Honda dealerships across the country will begin in a phase-wise manner.

On 20 April, Moneycontrol first reported that ICICI Bank has an exposure of $100 million (about Rs 760 crore) to Hin Leong. 

"India#39;s renewable energy (RE) sector has witnessed history today, as the e-reverse auction (e-RA) for 400 MW RE projects with round-the-clock supply was concluded at an astounding first year tariff of Rs 2.90/kilowatt hour (kWh)," the Ministry of New and Renewable Energy (MNRE) said.

Some trends are worth the hype and organic hair products is one such trend. Switching to natural and organic products seems like a gamble that we are not too crazy about. Don't you think that it is high time that you

COVID-19 lockdown has affected the livelihood of many people worldwide. A study published on 3 April in a journal named JAMA Psychiatry says that in addition to the COVID-19 deaths due to infection or illness, people are also dying of suicides

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Some trends are worth the hype and organic hair products is one such trend. Switching to natural and organic products seems like a gamble that we are not too crazy about. Don't you think that it is high time that you

In a live chat with Overdrive on Instagram, Martin Schwenk, MD and CEO of Mercedes-Benz India said that while the product roadmap remains unchanged, it has been deferred. Mainly affected by this is the launch of the Mercedes E-Class facelift.

Both phones are pretty evenly matched in terms of performance.

Stocks like Hindustan Zinc, Hindalco, Jindal Steel, JSW Steel and Tata Steel gained over 1 percent from previous close.

According to Vikram Ahuja, co-founder, Talent500 by ANSR Consulting, a recruitment platform, there is a huge demand for a full stack developer as firms are now looking at doubling their product development.

Hyundai India has announced a unique ‘EMI Assurance' program due to the Covid-19 pandemic in the country. The new initiative supports working individuals with repayment of car loans in case any employment uncertainty.

The 2020 Honda City will be powered by an all-new 1.5-litre petrol engine in the Indian market. Apart from achieving BS6 compliance, the new engine is also expected to produce more power at lower RPMs as compared to the previous-gen model.

The Indian auto industry is slowly working its way to restart operations in India, after being shut down for over 40 days. Automobile companies are currently preparing to resume production in accordance with the government's guidelines for ensuring all safety and social distancing norms are followed.

Hyundai India has announced that they have resumed production operations at their facility in Sriperumbudur, Chennai. The manufacturing facility of Hyundai has been shut since the 23rd of March 2020, amidst COVID-19 pandemic.

Vashu Bhagnani#39;s Pooja Entertainment is considering closed-door studios for movies slated to go on the floors immediately.

His appeal came on a day 16 migrants were crushed under a goods train in Maharashtra when they were sleeping on rail tracks during their return home in Madhya Pradesh.

The protesters placed two bodies of the dead in front of the factory main gate as part of the agitation while some youths barged into the plant even as state Director General of Police D G Sawang was inspecting the vapour leak spot and talking to the management on the measures taken to restore normalcy.

West Texas Intermediate (WTI) crude futures rose as much as 8.2% to a three-week high of $22.06 and were up 7.6%, or $1.55, at $21.94 at 0108 GMT. The U.S. benchmark is on a five-day win streak that started on April 29.

Revenue of the company was up 21% at Rs 2,510 crore from Rs 2,076 crore in the same period last year

Excluding COVID-19 related provisions, the profit after tax would have been Rs 3,260 crore, ICICI Bank said in its BSE filing said.

The head of the International Monetary Fund on Friday signaled a possible downward revision of global economic forecasts, and warned the United States and China against rekindling a trade war that could weaken a recovery from the coronavirus pandemic.

U.S. luxury department store chain Neiman Marcus Group said on Friday it received court approval to access $675 million of its debtor-in-possession financing, which will allow continuity of the company's business during Chapter 11 bankruptcy proceedings and enable it to pay employees and vendors.

My marketing journey was born out of SEO roots, where the priority of content promotion has always been high in order to create the kind of accountable marketing performance that matters. In contrast, I see a lot of brands putting the majority or all of their investment towards content creation without qualitative or quantitative effort towards the promotion of that content.

An imbalance of content creation and promotion is not only frustrating potential marketing performance, but it's wasting the investment made in creating great content. What good is that great content if no one sees it?

Below are 10 content promotion tactics that have stood the test of time and go beyond email blasts, social ads and simple social sharing on brand channels. When promotion is included in the content planning and creation process, it becomes part of a content marketing system that drives the kind of relevant, useful and engaging content customers are looking for.

1. Make Content Worth Sharing - While this seems obvious, in practice, many marketers are creating content to satisfy an editorial plan assignment like X content assets about topic Y per month vs. tapping data sources that can reveal what will actually resonate. Those data sources can be front line staff like Customer Service or Sales as well as social, web analytics and industry news. Insights about frequently asked questions, trending topics and provocative ideas can go a long ways towards creating content people actually want to consume and share with others.

2. Master the Headline - Without question we live in a fast moving world of short attention spans, Many people will only skim headlines so it is essential to make the most out of content titles. Email marketers already know this with subject lines and content marketings publishing blogs, ebooks, articles, microsites, campaign assets and social content should ensure headlines are relevant, succinct, imply urgency, are meaningful and show action.  There's a world of difference between "10 Essential Promotion Tactics" and "10 Essential Promotion Tactics That Drive Results".

3. Optimize for Share - For those that do click through to view content, make sure what they find is easily shareable. Blogs do this with social share icons and easy to share click to tweet messages. Reports, ebooks and any other digital content can be formatted for easy sharing as well.

4. Co-Create to Activate Influencers - What better way to reach relevant audiences that are ignoring ads than through relevant industry experts? Collaborating on brand content with the right influencers can inspire creative promotion to audiences that trust individuals more than brands. With more people turning to online sources of information, influencers can add credibility and reach to digital brand content.

5. Repurpose for Exposure on New Channels - Modular content uses templates to make republishing parts of your content on different channels or in different formats much easier and effective. Doing so deconstructs more robust content to specific elements that can be published for exposure. For example, we've been experimenting with having blog posts converted to infographics and then posting them to industry websites.

6. Create Distribution Channels - Email subscribers, social network connections, groups, and communities are all opportunities to attract and engage an audience around your shared interests. Each becomes a distribution channel for your content where you can share useful information and also do the kind of community content crowdsourcing that inspires active sharing.

7. Optimize for Attraction - There is no substitute for being the best answer for your customers at the moment they need the information and solutions your brand offers. Search Engine Optimization is not always a robust part of the content marketing process beyond keyword research informing content topics. An ongoing effort to optimize new content and optimize existing content for better performance on search engines can provide highly productive exposure at the very moment of need.

8. Publicize - Whether you contribute editorial to various publications opportunistically or secure recurring contributions to one publication, earned media can be a great way to connect your content with audiences that are interested. PR and media relations come in many forms ranging from someone actively pitching for interviews or story ideas about your brand to creating newsworthy experiences and content that is most likely to be covered by industry publications.

9. Syndicate - Something as simple as cross posting blog posts to author LinkedIn profiles, to a Medium account or to industry association websites can help your brand's content reach new audiences. Just be sure to link back to the source to help Google understand which to rank.

10. Create Conversations - Whether on LinkedIn or Facebook, video livestreaming is a great way to tap an existing social audience and instigate conversation around topics connected to your content. Recorded video is another option to create conversations and cross publish as Josh Nite and Tiffanie Allen have done for several years with our news posts and video on YouTube.

It should go without saying that content should be promoted, but after so many years of observing what brands are doing with content marketing, the imbalance between creation and promotion continues, especially when you consider stats like blog posts get an average of 8 social shares (BuzzSumo).

The key is to make content promotion a priority by including it in the planning process, setting content promotion goals and identifying the corresponding KPIs and by getting help with creating and implementing balanced content creation and promotion that actually works.

Outside of online advertising, what content promotion tactics have you found to be most effective?

The post Where’s the Marketing in Content Marketing? 10 Essential Promotion Tactics That Drive Results appeared first on Online Marketing Blog - TopRank®.

Uncertainty for some is opportunity for others. While much is being said about changes in influencer marketing approach and B2C influencers losing work at scale because events are now cancelled and industries like retail, travel and hospitality have been disrupted due to COVID-19, consumer behavior has decidedly shifted towards digital experiences.

While in-person events have been a staple for B2B marketers, we've seen how working with digital influencers on co-created content can be a sound alternative.

How brands approach marketing during a crisis makes the issue of trust even more important. When planned and implemented effectively, B2B influencer marketing programs build trust and confidence for buyers, influencers and the brand.

At the same time B2B marketers are emphasizing purpose and people over profit in their marketing messages, the need to deliver on new business and revenue hasn't gone away. Here are 4 considerations on how B2B influencer programs can be optimized, while still being empathetic and thoughtful to the new normal.

1. Find the opportunity gap.

Any marketing investment during a time of crisis will be under scrutiny. Whether your business has had to pivot or you reacting to changes in buyer behavior, it's essential to find opportunities to provide value in ways that are truly empathetic to customers and that can drive business performance. Many companies are meeting a boost in demand for information by engaging influencers to provide thought leadership, insights and how-to content.

Also, as you plan what kind of influencer program to run, think about what goal represents an opportunity for the best ratio of importance for executives to business and customer impact relative to resources and time frame? What metrics best represents that goal?

2. Build amplification in the creation.

If you are able to secure budget and support for a business influencer campaign or program, make sure you are realizing the full value of the content reach. Structure the influencer content for easy deconstruction to shareable formats including social messages, graphics, animations and repurposed content. Also, work with business influencers who have proven distribution channels and can republish brand content on their own networks and sites. The great content you can co-create with influencers won't be so great if the right audiences are not seeing it.

3. Maximize the content experience.

One of the big trends in B2B influencer marketing has been more interesting content formats. Think outside the box of ebooks and blog posts to visually rich and interactive content including audio, video and even VR/AR. There has been a rush of business influencers livestreaming video on Facebook, LinkedIn and Twitter. Brands should think about how they can differentiate the content experience they are creating for their customers and influencers alike. Impressive content inspires influencers to share even more plus it improves customer engagement.

4. Deliver a better influencer experience.

Experience is more important than ever, not just for customers but for influencers as well. Far too often, B2B companies treat influencers as a commodity and only think of what the brand wants. Here's a novel idea: Provide top shelf service to your influencers to help them be more successful concomitant to the success of your influencer program. Find out what the influencers' goals are and build a community around shared values with your influencers. Share promotion messages and goals with influencers and encourage a team approach vs one to one communications. Think more "we" vs. "me".

Rani Mani, Monica Grant and the team at Adobe do a fantastic job of this with the #AdobeInsiders program.

These opportunities to optimize B2B marketing performance are not unique to marketing during a time of crisis. They are universally useful in any environment. But with so many companies and individuals facing uncertainty. it's essential that businesses optimize for trust and what better way than to work with those who already have the trust and attention of customers?

The post Four Ways to Optimize the Marketing Performance of a B2B Influencer Program appeared first on Online Marketing Blog - TopRank®.

Rival lawmakers scuffled in Hong Kong's legislature on Friday in a row over electing the chairman of a key committee, a fresh sign of rising political tension as the coronavirus pandemic tapers off in the Chinese-ruled city. Francesca Lynagh reports.

Not to be beaten by the virus, Landshut pub-owner Patrick Schmidt took his tent, rolled up the sides and condensed the annual Bavarian 'Dult' experience, where locals feast and drink on local specialities to their heart's content, into a drive-through culinary delight.

Not to be beaten by the virus, Landshut pub-owner Patrick Schmidt took his tent, rolled up the sides and condensed the annual Bavarian 'Dult' experience, where locals feast and drink on local specialities to their heart's content, into a drive-through culinary delight.

General Motors on Wednesday outlined plans for a May 18 restart of most of its North American plants shut down by the coronavirus pandemic as it reported a huge plunge in first-quarter profit. This report produced by Yahaira Jacquez.

One of Bangladesh's largest drugmakers, Beximco Pharmaceuticals, will start production this month of the experimental antiviral drug remdesivir, which has shown promise in fighting the new coronavirus, a senior company executive said on Tuesday.

Pakistan on Tuesday deferred for two months an inquiry into suspected contract violations by independent power producers which may have cost the national exchequer billions of dollars.

Seven people were killed when protesters angry over what they see as unfair food aid distribution during the coronavirus pandemic clashed with police in Afghanistan's western Ghor province on Saturday, according to a local member of parliament.