Opinion: News producers can’t keep incurring the costs while digital platforms drain away profits
Facebook and Google cornered nearly 70 per cent (Rs 11,500 crore) of online ad revenues from India in 2018-19, a market pegged at Rs 28,000 crore by 2022. The Government of India must resist a digital colonisation, where the sweat and toil of Indians is drained out of the country while local communities and businesses are destroyed.