BRANDED CONTENT | Produced by WIRED Brand Lab with ExtraHop | Data is the most valuable enterprise asset. Encryption keeps it secure but can hide malicious traffic from security teams. With personal data and corporate reputations at stake, security experts Jesse Rothstein (ExtraHop) and Mikko Hyppönen (F-Secure) spoke with WIRED's Digital Director Brian Barrett to answer the key question: how can enterprise security and data privacy co-exist?

BRANDED CONTENT | Courtesy of LEGO® Education | One of the many lessons from LEGO® Education SPIKE™ Prime, Automate It! challenges students to create and program an automated helper that can identify and ship the correct package based on color.

Dr. Daniel Amen uses the power of Twitter to answer the internet's burning questions about how the human brain works. Why do we sometimes completely forget common words? Why does our brain seem to work best in the shower? Why is our anxiety through the roof during quarantine? Dr. Amen answers all these questions and much, much more!

Produced by WIRED Brand Lab with Qatar Foundation | The effectiveness of higher education in America is a topic of much debate and the value of a liberal arts degree is questioned now more than ever. In this Wired guide, we explore why liberal arts degrees are critical in most careers and speak about it to experts at Education City, a unique academic campus of 8 global universities run by Qatar Foundation.

Produced by WIRED Brand Lab, Sponsored by Qualcomm Technologies, Inc. | As breakthroughs in wireless technology continue to connect every part of our world, a new era in smart transportation is emerging, making roads safer and travel more efficient. Wired Brand Lab spoke with the experts at Qualcomm Technologies, the world’s leading wireless technology innovator, about the future of mobility.

Produced by WIRED Brand Lab with Chan Zuckerberg Initiative | Since the invention of the microscope in 1595, advancements in imaging technology have altered the realm of what's possible when studying the inner workings of the human body. Today, scientists, engineers, and researchers at CZI are working to push the frontiers of imaging even farther in the pursuit of the ability to cure, prevent, and manage diseases.

What is the role of brands in sustainability, and what sustainability initiatives and processes that can – and need – to be scaled? In this session from WIRED Smarter 2020, Paul Dillinger, Vice President of Global Product Innovation at Levi’s shares what sustainability means in practice for brands and companies with production sites and supply chains that span the world. Paul has partnered with Levi’s Social and Environmental Sustainability group, which is developing front-end methods for applied sustainability in the design process. ABOUT WIRED SMARTER Curated by WIRED’s award-winning editorial team, WIRED Smarter gathers the disruptive minds across business, technology, retail, finance and politics to investigate how innovation, technological advances and world events are changing the way we interact with customers. CONNECT WITH WIRED Events: http://wired.uk/events Subscribe for Events Information: http://wired.uk/signup Web: http://bit.ly/VideoWired Twitter: http://bit.ly/TwitterWired Facebook: http://bit.ly/FacebookWired Instagram: http://bit.ly/InstagramWired Magazine: http://bit.ly/MagazineWired Newsletter: http://bit.ly/NewslettersWired

Paid Content for Novo Nordisk Produced by WIRED Brand Lab | Losing weight is hard and maintaining it can be just as difficult. We sat down with Dr. Holly Lofton of NYU's Grossman School of Medicine to discuss the impact weight has on a person's health, the biology of weight, and the importance of talking with a healthcare provider.Novo Nordisk is a registered trademark of Novo Nordisk A/S.All other trademarks, registered or unregistered, are the property of their respective owners. © 2021 Novo Nordisk All rights reserved. US21OB00241 May 2021

Produced by WIRED Brand Lab for Accenture | Join Accenture's Senior Marketing Director, Cloud First Global Service Lead Kishore Durg, as he discusses sustainability & how innovation can create a more sustainable life for all. Durg presents his findings to a child, a college student, and an expert. By showcasing three different levels of thought, our goal at Accenture is to provide a clear, direct, and effective message to all audiences. Implementing sustainable business practices is no small feat, and our mission at Accenture is to help the next generation of intelligent young minds live.

Produced by WIRED Brand Lab with Best Buy | Sure, smart homes are cool and sleek, but aren’t they hard to build? You’d be surprised at how simple it is to get started, and how just a few key products can make a major impact. Transitioning your house into a smart home can make life easier, safer, more fun, and save you time and money. Technology expert Gurpreet Sarin gives us the rundown on products that take summer gatherings to the next level, make daily tasks easier, and add safety and security to our homes.

Produced by WIRED Brand Lab for Accenture | Teresa Tung, Accenture’s Cloud First Chief Technologist, discusses the power of cloud technology and the potential for innovation. Businesses occasionally have problems that require innovative solutions, and cloud computing has opened up nearly endless possibilities for adaption, across all different areas of business. The everyday life of consumers has changed forever as more technology is introduced into mainstream markets, and your business deserves to be at the forefront of the new customer experience dimension. Watch as Teresa Tung discusses this vital topic with a child, college student, and finally an expert in the cloud computing field. Learn more about Cloud at: https://www.accenture.com/us-en/insights/cloud-computing-index

Produced by WIRED Brand Lab with Opentext | Mark J. Barrenechea, the CEO & CTO of OpenText, Bill Schaninger, Senior Partner at McKinsey, and the CIOs of the NIAID, OpenText, and the Auto Club Group talk about how they are driving innovation, implementing new technologies, and motivating and attracting the talented workforce necessary for their organizations to succeed over the next year, and into the decade beyond.

Produced by WIRED Brand Lab with Best Buy | How can smart devices make the holidays one to remember? You’d be surprised at how just a few key products can make a major impact when entertaining friends and families. Adding several strategic smart products to your home setup can not only save you time and make your life easier, but also allow you to turn on the festive vibes in an instant. Technology expert Gurpreet Sarin gives us the rundown on everything you need to make entertaining, holiday prep, and home security much simpler this year, and the whole season one to remember. If you’d like to learn more about these products, visit your local Best Buy.

WIRED Brand Lab | Is the Metaverse the future? Cathy Hackl, Futurist + Chief Metaverse Officer, Futures Intelligence Group / Future Metaverse Labs, Andrew Maximov, Founder/CEO, PrometheanAI, and Tin & Ed, Artists & Creative Technologists offer a window into the way we may be living decades from now, both from a technological and human perspective. Presented by AT&T Fiber. Ltd. avail/areas.

WIRED Brand Lab | What will it take to build a livable virtual future? Cathy Hackl, Futurist + Chief Metaverse Officer, Futures Intelligence Group/ Future Metaverse Labs, Andrew Maximov, Founder/CEO, PrometheanAI, and Tin & Ed, Artists & Creative Technologists explain the current state of the Metaverse: how we got here, the appealing psychology of creating virtual avatars and the technological mountaineering necessary to realize our future virtual world. Presented by AT&T Fiber. Ltd. avail/areas.

WIRED Brand Lab | What is the Metaverse? Cathy Hackl, Futurist + Chief Metaverse Officer, Futures Intelligence Group/ Future Metaverse Labs, Andrew Maximov, Founder/CEO, PrometheanAI, and Tin & Ed, Artists & Creative Technologists help us to understand its beginnings as a device in science fiction, and how it stepped off the page into the real world. Presented by AT&T Fiber. Ltd. avail/areas.

In collaboration with H&M, New Moves focuses on the forward-looking shifts in fashion. With its second installment, actor and producer John Boyega speaks about leaving a positive footprint and his sustainably-minded collection for the brand.

Produced by WIRED Brand Lab for CZI | Dr. Martin Chalfie and Dr. Akiko Iwasaki, two esteemed scientific researchers, explore the conversation around preprints through the lens of their own research, and through the story behind the development of the COVID-19 vaccines. The conversation around preprints is one of the most exciting topics in the scientific community, rising to fever pitch during the development of the COVID-19 vaccine. It questions the foundational tradition of peer reviewed publishing by championing the considerable advantages of leveraging preprints to broaden access, speed, and innovation, especially on matters of urgency. Learn more about preprints for biomedicine at: http://czi.co/openscience

Produced by WIRED Brand Lab with Qualcomm Snapdragon | Advancements to the AI engine that powers our smartphones creates an unrivaled experience for its users. In this video, young and tech-savvy Jayla demonstrates to her abuela how AI-enabled technology recognizes items and alerts in the kitchen, translates recipes with ease, and senses when the meal is ready to enjoy!

Produced by WIRED Brand Lab with Intel | What will it take to transition our electric grids to renewable energy grids of the future? Michael Bates, Global Manager of Energy at Intel, looks to apply Intel technology and convene our ecosystem of partners to solve some of the big industry challenges in the energy vertical. That starts with figuring out how to make clean, renewable energy that is also highly distributed and intermittent, look and act like "always-on" centralized power without the element of fossil fuels. As a leader in fostering smart energy solutions, Intel is dedicated to furthering technologies that help address our ever-changing energy needs, in a world that desperately needs results.

Produced by WIRED Brand Lab with Intel | How do we make communication accessible for every kind of person? Lama Nachman, Director of Intel’s Human & AI Research Lab, has dedicated decades to bridging the technological gap between those with and without disabilities. She worked alongside Stephen Hawking to create the Assistive Context-Aware Toolkit (ACAT) which enabled him to communicate and do his work more effectively even with limited mobility due to ALS. Also making a difference at Intel is Adam Munder, co-founder of OmniBridge, a software platform that allows deaf individuals to communicate with the hearing population in real-time. Providing 24/7 access to fast, affordable ASL translation, OmniBridge is ideal for a wide range of settings and when interpreters are unavailable. In supporting Adam and Lama’s work, Intel is dedicated to furthering technologies that amplify human potential and create more equity in the world.

Sponsored Conversation by Moen. A conversation with Moen's Mark-Hans Richer.

Sponsored Conversation by Abbott Laboratories. A conversation with Abbott Laboratories' Lisa Earnhardt.

Who better to test the latest in martial arts technology than the cast of Netflix's Cobra Kai? Watch as Xolo Maridueña, Jacob Bertrand, Tanner Buchanan, Mary Mouser and Peyton List punch and crane kick these gadgets, rating them along the way.

Produced by WIRED Brand Lab with Nissan | Tech founder and entrepreneur Curtis Lee believes that technology should be intuitive, beautiful, and thrilling by design. Watch as he explores these principles with the ARIYA - the all new electric vehicle from Nissan.Learn more here: https://www.nissanusa.com/ariya/reserve/premiere

Produced by WIRED Brand Lab with AWS | What can the Seattle Seahawks winning strategy teach businesses? Swami Sivasubramanian, VP of AI at Amazon Web Services helps us to understand how the Seattle Seahawks are using data and AI to remain a top performing team in the NFL, and how their process of data capture, storage, and machine learning to gain strategic insights is a model for making better business decision across industries.

Neuralink, Elon Musk’s brain chip, recently pushed back on claims that they violated animal welfare laws a few years ago, while testing on monkeys. This year, the company plans to test on human subjects. What does this mean for brain implant science?

Produced by WIRED Brand Lab with EY | How can energy companies leverage data to empower consumers to reduce their consumption? Brett C. Carter, EVP and Chief Customer and Innovation Officer at Xcel Energy and Sam R. Johnson, EY Americas Vice Chair of Accounts help us understand how two-way communication between customers and energy providers enable individuals to use energy when renewable sources are at their peak and charge an electric vehicle when costs are at their lowest.

Produced by WIRED Brand Lab with PwC | What if healthcare data was more accessible to doctors and hospitals across the globe? One might argue that the lack of data transparency in the healthcare industry is one of our biggest hurdles—especially when it comes to treating rare diseases. That's where Open Source Imaging Consortium (OSIC) comes in. With the help of PwC and Microsoft, OSIC aims to aggregate and share anonymized patient data globally, in hopes of providing a brighter future for patients.

Produced by WIRED Brand Lab with AWS | Chatboxes serve an important role in customer service, and some require knowledge of many languages to run globally, which can be costly and time-consuming. Autodesk uses AWS Inferentia to help its chatbox, AVA, route questions through multiple ML models at once and generate responses in milliseconds - serving 5x the amount of customers at half the cost.

Produced by WIRED Brand Lab with AWS | Online gamers have the potential to create entire worlds - but when a surge of players join, the processing power needed for the game to run increases dramatically. AWS EC2 helps these world-building games - like Fortnite from Epic Games - scale seamlessly so players get an uninterrupted, immersive experience with cost efficiency, allowing anyone to be the creator of the next biggest game.

Produced by WIRED Brand Lab with AWS | When AWS realized their clients' needs for computation were outgrowing its cloud virtualization's capabilities, their engineers rebuilt it by creating custom, original silicon chips, pioneering a hybrid software and hardware model called NITRO. NITRO provides dedicated hardware, increased performance, and security at a cheaper cost to their customer base — and is programmed for evolution as the virtualization landscape continues to change.

Produced by WIRED Brand Lab with AWS | After facing years of obstacles in efficiently building new app versions for Mac OS, Flipboard developers decided to turn to AWS EC2 Mac instances, shortening their process from 20 minutes to only 5. This not only gave Flipboard developers the ability to build apps and run automated tests simultaneously, but also gave designers more freedom to innovate without slowing down core aspects of app development.

Produced by WIRED Brand Lab with Toyota Tundra | Chasing the perfect wave and a world title, pro surfer Ezekiel Lau, spotlights the innovative technologies he uses to maximize his performance on the World Surf League circuit.

Produced by WIRED Brand Lab with Intel | Dawn Jones, Intel’s Vice President of Social Impact and Chief Diversity and Inclusion Officer, shares the groundbreaking initiatives her and her team have spearheaded at Intel and how the tech giant is making a real impact on the educational systems globally through the lens of technology. Accompanying Dawn’s innovative work is Carlos Contreras, Intel’s Director of AI and Digital Readiness, who provides a closer look at Intel’s AI for Future Workforce and AI for Youth programs and how they’ve empowered students. Learn more about how Intel’s technology is helping people to shape the future: https://www.intel.com/content/www/us/en/company-overview/wonderful.html

Produced by WIRED Brand Lab with AWS | Data security is top priority when building a product in its early stages, but not all software developers have expertise in it. The team at Evervault sought a solution and used AWS' Nitro Enclaves to create it. The result of this collaboration is Evervault Encryption Engine - or E3 - which provides highly constrained compute environments where sensitive data can be securely decrypted and processed. Since AWS and Nitro Enclaves are globally available on demand, Evervault easily provides affordable and secure encryption tools to developers everywhere, allowing for all software developers to ensure data security. 

Created for EY by WIRED Brand Lab | Most of today's music revenue comes from streaming, opening new opportunities for direct-to-consumer connections between artist and fan — and creating urgency for music companies to modernize their e-commerce platforms to provide unique experiences rather than just physical products. EY technology assists music industry clients to create global platforms to grow with the changing digital landscape.

Produced by WIRED Brand Lab with Labcorp | Cancer doesn’t care where you live, how rich you are or what race you are—yet survival rates are often tied to a person’s socioeconomic status. Liquid biopsy, a test that identifies DNA shed by tumors into the bloodstream, is changing the trajectory of cancer care and increased access to targeted therapies; the three voices in this piece speak to the comprehensive care needed to change the success rate against cancer regardless of where the person lives; lung cancer patient Marty shares her journey from diagnosis to favorable outcome, Dr. Kashyap Patel tells of the glaring inequities in patients he sees, and Dr. Prasanth Reddy of Labcorp explains how liquid biopsy can change cancer outcomes and access to clinical trials.

With the ever-evolving challenges of an unpredictable world, how can you and your organization build collaborative, multi-faceted teams to tackle modern problems? Wired Brand Lab interviewed Deloitte Consulting CEO Dan Helfrich to explore the unique team formula and human-centric approach needed to drive meaningful business outcomes.

Produced by WIRED Brand Lab with GE Profile | GE Profile will protect your finest and favorite pieces so they last for years to come with Enhanced Smarter Wash Technology. In this video, we spotlight exactly how easy GE Profile helps clothing last for the long haul.

Produced by WIRED Brand Lab with GE Profile | Turbidity sensors built into a GE Profile laundry system inspect the wash to ensure clothes are rinsed soil and detergent free. In this video, we go “behind the scenes” with these turbidity sensors, showcasing why they may just be the coolest part of a GE Profile laundry system.

GE Profile laundry takes the guesswork out of the equation. This video discusses exactly how and why this technology works.

Produced by WIRED Brand Lab with GE Profile | GE Profile laundry features Voice Assistant with Alexa Built-In. In this video, we explore how Voice Assistant makes laundry day with GE Profile appliances more fun.

They're back! Who better to test the latest in martial arts technology than the cast of Netflix's Cobra Kai? Watch as Jacob Bertrand, Gianni DeCenzo, Peyton List, Xolo Maridueña and Mary Mouser punch and crane kick these gadgets, rating them along the way. Season 5 of Cobra Kai is available to stream now on Netflix Director: Tim Cruz Director of Photography: Grant Bell Editor: Ron Douglas Talent: Jacob Bertrand, Gianni DeCenzo, Peyton List, Xolo Maridueña, Mary Mouser Talent Booker: Mica Medoff Line Producer: Joseph Buscemi Associate Producers: Melissa Cho Production Managers: Peter Brunette, Andressa Pelachi Production Coordinator/Assistant Director: Carol Wachockier Audio: Paul Cornett Cam Ops/Gaffers: Nick Massey, Lucas Vilicich Production Assistants: Phillip Arliss, Devin Beckwith Post Production Supervisor: Alexa Deutsch Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Billy Ward

Produced by WIRED Brand Lab with EY | How does cloud data management benefit hospitals? Better patient care, restoring precious space to clinical use, and the ability to leverage cutting edge computing. Alicia M Johnson, Consulting Principal, Technology Transformation, Ernst & Young LLP and B.J. Moore, CIO and EVP of Real Estate Strategy and Operations, Providence discuss the next data evolution in healthcare.

Cobra Kai star Ralph Macchio takes the WIRED Autocomplete Interview and answers the internet's most searched questions about himself. Who taught Ralph Macchio karate? How many languages does Ralph speak? Does he respond to fan mail? Is he from New Jersey? Why does he look so young?? Ralph answers all these questions and much more! Director: Alexandra Coccia Director of Photography: Constantine Economides Editor: Ron Douglas Talent: Ralph Macchio Line Producer: Joseph Buscemi Associate Producer: Brandon White Production Manager: Eric Martinez Production Coordinator: Fernando Davila Assistant Camera: Christopher Alfonso Audio: Rebecca O’Neill Production Assistant: Patrick Sargent Post Production Supervisor: Alexa Deutsch Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Director: Alexandra Coccia Director of Photography: Constantine Economides Editor: Ron Douglas Talent: Ralph Macchio Line Producer: Joseph Buscemi Associate Producer: Brandon White Production Manager: Eric Martinez Production Coordinator: Fernando Davila Assistant Camera: Christopher Alfonso Audio: Rebecca O’Neill Production Assistant: Patrick Sargent Post Production Supervisor: Alexa Deutsch Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Justin Symonds

Produced by WIRED Brand Lab with Biogen | Many unknowns surround relapsing multiple sclerosis. Watch as WIRED Brand Lab looks deeper at how the condition manifests within the central nervous system and how a treatment aims to reduce relapses and disability progression.See full Prescribing Info, Boxed Warning & Med Guide

Produced by WIRED Brand Lab with Moen | Only 0.5% of the world's water is drinkable, with the oceans holding over 96% of the rest. In this episode in partnership with WIRED Brand Lab, we join Onkea Technologies in their mission to transform this 96% into viable drinking water. Their innovative water desalination devices not only provide fresh, potable water to remote communities in times of natural disasters, but also looks to pave the way for the future of drinking from the ocean.

Produced by WIRED Brand Lab with L'Oréal | The scoop on the innovative and inclusive designs L’Oreal brought to the show

Produced by WIRED Brand Lab with Labcorp | One of the biggest challenges for people with Alzheimer’s Disease and their caregivers is the path to a correct diagnosis. Recent advancements in biomarker technology are about to change that by measuring neurodegeneration in the brain, differentiating Alzheimer’s from other forms of neurodegenerative disorders, and even producing a diagnosis years before symptoms appear. Dr. Marcia Eisenberg, Chief Scientific Officer at Labcorp, shares the development of these technologies and their implementation, physician and Professor of Neurology Dr. Marwan Sabbagh speaks to the impact of these advancements and Jamie Haendel shares her personal experience with the disease, as daughter and caregiver to Paula Haendel, a woman diagnosed with Alzheimer’s.