Hayden Library - GV1469.15.W37 2014

Barker Library - GV1469.34.P79 J67 2013

Hayden Library - GV1469.35.M535 U73 2014

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Hayden Library - GV1469.15.M344 2014

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Hayden Library - GV1469.17.S63 B354 2017

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Hayden Library - GV1469.15.K57 2015

Hayden Library - GV1469.6.L395 2015

Hayden Library - GV1469.17.S63 F74 2018

Hayden Library - GV1469.34.S52 S35 2017

Hayden Library - GV1469.34.S52 C65 2018

Hayden Library - GV1469.3.I83 2016

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Hayden Library - GV1469.34.A97 Q56 2017

Hayden Library - GV1469.34.S52 S59 2018

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Dewey Library - GV1469.6.M59 2019

The maker of Lux soap and Lipton tea, which employs about 21,000 people and reported a 7% decline in volumes for the March quarter, said it is revisiting any further increases planned for the rest of the year.

The maker of Dettol and Lizol disinfectant reported best ever global sales growth for the March 2020 quarter as customers stocked up on hygiene products amidst the COVID-19 pandemic, with like for like growth up 13%, higher market share and strong growth in e-commerce.

Chinese scientists have claimed that they have successfully tested the country's first vaccine against Covid-19 on monkeys, which is a significant development in the race to find a cure for the virus. According to the reports, PiCoVacc, an inactivated Covid-19 vaccine candidate made by Beijing-based Sinovac Biotech, has shown promising results.

If you are not promoting your business on social media, you are asleep at the wheel. Here is what eight social media masters and Advisors in The Oracles told us about the channels and tactics that impact their businesses most.

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First off, Meeker looks at the growth of internet adoption, which is slowing as regions work on new infrastructure to facilitate connection. It's amazing to consider that around 50% of the world is still not connected to the internet, which highlights the opportunities for expansion, but also, the challenges now faced in getting the rest of the world online.

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Looking to get maximize your use of Instagram for business?

With a billion users and counting, and with more business options on the way, it makes sense to give Instagram more consideration in your process, and how it can potentially help you connect with your target audience.

To help with this, the team from TechWyse have put together this new infographic overview of Instagram business profiles and ad options, with a range of stats and insights to help you make best use of each.

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RSS or news feeds are one way to keep up on whats happening in the industry. Here are some tips to get the most out of them.

RSS Feeds for Engineers

Once you have decided to invest in social media marketing, your next key challenge is to decide which platforms you should be focused on.

This used to be relatively easy - you started a Facebook Page, set-up a Twitter profile, and then added others over time. But now, things have changed. Instagram is a much bigger consideration, Facebook's dwindling organic reach means it may be less of a priority, Twitters algorithm changes the equation, and LinkedIn's seeing more traffic. Pinterest, too, is on the rise, while if you're going to create video content, then YouTube definitely should be on your radar.

But you can not be active on all of them all the time - so which platforms are right for your business and marketing efforts?

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Social media continues to surge as a channel for businesses to market themselves and engage with customers. And with its continued growth and popularity, there is no shortage of social media “how-to” advice out there directed at businesses trying to scale up.

If you make it a point to keep up with social media trends, you’ve likely found at least some overlap in these tips—but every so often, there are unconventional or uncommon practices that can lead to great results. As experts in social media marketing, the members of Young Entrepreneur Council shared their most surprising social media tips—that truly work—and how you can take advantage for your business.

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1. Plan a content strategy and create an editorial calendar for your social channels.
Marketers are sometimes at a loss at what to post on social media.

Successful social media marketing doesn't happen on accident -- there's a strategy in place, just as there is with a blog.

Look at the big picture and come up with social content that will resonate with your audience.

Map out seasonal content, as well as content related to events or launches your company is planning.

Work closely with your editorial and marketing teams to know what's coming down the pipeline and strategize the best ways to promote it.

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A sound, effective strategy involves these four steps.

A whopping 3.2 billion people, or 42% of the world's population, uses social media. On average, people spend over two hours of their day messaging and surfing social media networks.

After having a positive experience with a brand on social media, 71% of people will often recommend the brand to their friends and family. On top of that, 49% of people are taking their cues on what to buy from social media influencers.

Based on these statistics, it's crucial for businesses to have a solid social media marketing strategy in place. Unfortunately, many business owners have no idea how to handle social media marketing.

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When I look back at all of the mistakes I’ve made in business and marketing and add my observations from working with over 57,000 business owners and entrepreneurs in nearly every country in the world, it dawned on me.

Social media marketing success boils down to three simple steps.


The Three-Step Social Media Marketing Machine

The Federal Bureau of Investigations (FBI) has issued a warning about sharing too much information on social media while being at home.

The FBI specifically is warning about trends such as posting your senior picture and graduation year.Officials also say beware of social media games that require you to tag a parent or post a picture of your first car.

They say these are often the answers to security questions and hackers can use the information to reset your passwords and get into your accounts.