Augmented reality has shown great promise in the mobile ad space, along with the gaming industry.Brands like Frooti, OnePlus, Godrej and Tata have been quick to incorporate AR into effective mobile-led ad campaigns that have proven to enhance user engagement.Vishal Rupani, Co-founder and CEO, mCanvas, walks us through some of the best examples of brands using AR to their advantage.Augmented reality (AR) has become a buzzword in the online tech space. Almost everyone has heard of Pokémon GO, the AR mobile game. But the innovation isn’t exclusive to the gaming industry. It has shown great promise even in the mobile ad space, and brands have been quick to incorporate AR into mobile-led ad campaigns that have proven to enhance user engagement. We’ll let these examples do the talking. Here are

OnePlus 8 and the OnePlus 8 Pro are scheduled to launch in a global online event tonight.The highlights of the OnePlus 8 series is its Snapdragon 865 chipset, 5G support and high refresh displays.The OnePlus 8 launch will be live streamed on the company’s website and YouTube channel.Chinese smartphone maker OnePlus is all set to launch the OnePlus 8 and OnePlus 8 Pro in a global online event where the company will reveal the devices and announce the pricing and availability of its flagship devices.The OnePlus 8 and OnePlus 8 Pro are the successors of the OnePlus 7 series and are expected to feature improved cameras, Snapdragon 865, 120 Hz display and 5G support.How to watch OnePlus 8 series launchThe OnePlus 8 series launch will begin at 8:30 PM and you can watch the live stream on the company’s

Netflix's market value surpassed oil-giant Exxon Mobil this week. At Thursday's close, Netflix's market value was about $183 billion, and Exxon Mobil's was about $175 billion. Netflix has benefited as the coronavirus pandemic has kept many consumers in their homes. Exxon has been weighed down by the falling price of oil. Watch Netflix and Exxon Mobil trade live on Markets Insider. Read more on Business Insider.The coronavirus pandemic has sent Netflix stock to new highs, and now its market value has surpassed that of Exxon Mobil, the US oil giant. Netflix stock gained 3% on Thursday to roughly $439 per share, bringing its market capitalization to about $183 billion at market close. Exxon Mobil fell more than 3% Thursday to $39.15 per share, bringing its market value to about $175 billion at

Former T-Mobile CEO John Legere has resigned from the company's board of directors on Friday, according to an SEC report filed by T-Mobile. The abrupt announcement will cut short the remainder of Legere's time in the company by more than a month, as Legere was set to continue as a member of the board until June 4. T-Mobile's report said that Legere had specified that he was not resigning because of any conflicts with management or the board, but did not offer any reason as to the abrupt departure."It has been a privilege and honor to have led T-Mobile as CEO for the past seven and a half years and served on the Board of Directors. And although I will be leaving the Board just a few weeks earlier than planned, be assured that I remain T-Mobile's #1 fan!" Legere said in the announcement. It's

The Federal Reserve announced Thursday it will expand its Main Street Lending Program to include mid-sized companies and those with greater leverage.The central bank expanded program eligibility to businesses with 15,000 employees or $5 billion in revenue, up from the 10,000 employee and $2.5 billion limits.The Fed didn't provide a start date for the relief program, adding that it would be announced "soon."A separate aid program for nonprofit organizations is under consideration, the Fed said in a release.Visit Business Insider's homepage for more stories.The Federal Reserve is widening its Main Street Lending Program to include more mid-sized businesses seeking loans amid the economic downturn.The central bank announced Thursday it will expand credit eligibility to firms with up to 15,000

Paycheck Protection Program, or PPP, loan approvals are more concentrated in areas with existing small business-bank partnerships instead of regions hit hardest by the coronavirus, Federal Reserve Bank of New York economists wrote Wednesday. Virus hotspots including New York, New Jersey, Michigan, and Pennsylvania are receiving fewer PPP loan approvals per small business than less-affected states.The economists found "strong similarity" between states with high proportions of small business-bank financing relationships and PPP loan issuance.States with larger shares of community banks also issued a greater proportion of relief loans, the Fed found.Visit Business Insider's homepage for more stories.Emergency loans issued by the Small Business Administration have been more concentrated in areas

He's the 80s pop icon who is lending his industry expertise as a coach on The Voice Australia.

Solange Knowles is setting the record straight about a recent call for extras to join the musician on stage at 2018 Vivid Live festival for free. Solange is now claiming the person who posted it was misinformed.

Maro Itoje has had a one-year loan move to French side Racing 92 blocked by Premiership Rugby clubs after Saracens relegation from the English topflight.

Europe's premier rugby competition is set to be postponed indefinitely at an EPCR board meeting on Monday. The Champions Cup quarter-finals were scheduled for early next month.

Gallagher Premiership club Leicester Tigers are no longer up for sale. The Tigers issued a statement on Wednesday confirming an end to the formal sale process.

EXCLUSIVE INTERVIEW BY NIK SIMON: Only seven days ago, Jack Nowell still had a note in his diary earmarking this weekend as the time for him to return to Exeter's starting team.

England and Exeter wing Jack Nowell's season has been put on pause due to the coronavirus pandemic, leaving him and thousands of his colleagues at a loose end waiting for the season to restart.

EXCLUSIVE INTERVIEW BY WILL KELLEHER: Life in the lockdown is exacting enough for everyone - but not many have as many balls to juggle as Gareth Steenson.

England face a packed autumn of Tests at home and abroad after RFU chief executive Bill Sweeney confirmed post-coronavirus plans. 

In a Bristol team which contains Charles Piutau and Steven Luatua and will soon add Kyle Sinckler and Semi Radradra, it takes a lot to be described as one of the Bears' 'signings of the season.'

Exeter coach Rob Baxter could finish the season with a new-look team if the Premiership resumes in summer. Standard contracts run until June 30, when many players will transfer to new clubs.

EXCLUSIVE INTERVIEW: Picked as a Six Nations 'apprentice' in January, complete with the customary asterisk to mark his status, Alex Mitchell is Eddie Jones' latest England project.

EXCLUSIVE BY CHRIS FOY: Bill Beaumont has turned to ex-Lions team-mates to 'keep Wales and Ireland on track' in the World Rugby chairman election.

Pichot has vowed to jolt World Rugby out of 'copy and paste mode' if he manages to unseat chairman Sir Bill Beaumont, with online video game Fortnite an unlikely pillar of his plan.

A player exodus from Britain to Japan is in prospect, after former England fly-half Freddie Burns announced a move to the Far East and other high-profile names are set to follow him.

Sir Bill Beaumont will discover on Saturday if, as expected, he has been elected to continue as World Rugby chairman for another four years - after the result announcement was brought forward.

Rita Ora and her fellow Albanian-born singer Bebe Rexha have pledged their support to the families hit by Tuesday's deadly earthquake in Albania.

The pair looked in good spirits as they attended the private dinner, held at the private residence of the CEO of Absolut Elyx Jonas Tahlin, on Tuesday.

The Hot Right Now singer, 29, took to her Instagram stories on Sunday to document her time larking about with friends, as she insisted she 'can't be sexy it's a joke'

It appears the former TOWIE star, 29, is being cautious in the wake of the coronavirus outbreak, which has spread to over 100 countries since it first emerged in China.

The British hitmaker, 29, donned an incredible blue wig and gold armour as she channelled her inner Wonder Woman for the sexy photo shoot.

The singer, 29, and the TOWIE star, 29, began their all-nighter at TINGS magazine party held at Laylow Members Club on Thursday night, after meeting through mutual friend Vas J Morgan, 31

She was pictured leaving her home with Joey Essex following a 24 hour party session last week, with a host of celebrity friends. 

She's currently in the midst of a busy schedule as she promotes her recently released single, How To Be Lonely, and its racy accompanying video.

The musician, 29, put on a sporty display as she performed a sizzling dance to her new single How To Be Lonely in an Instagram clip shared on Wednesday evening.

Rita Ora has opened up about her experience as a refugee after 'escaping prosecution' as a child in Kosovo with her parents and sister Elena.

The Spice Girl, 44, was left screaming obscenities at Joey Essex, 29, on Thursday's Celebrity Juice after he accused her of trying to 'stick it on him'.

Lorena Medina, 28, said that the couple had fallen out after Joey was spotted heading into Rita's home in Holland Park, West London, at 4am in March.

Rita Ora has reportedly been isolating with Mark Ronson's ex-wife Josephine de la Baume, with the pair said to be working on Rita's third studio album.

The singer, 29, had planned an event for her fans to experience the world of her latest music video How To Be Lonely which had to be made into a digital experience due to lockdown.

Mounir Baatour (pictured), the Liberal Party's chief and a lawyer at the Court of Cassation, presents himself as a defender of LGBTIQ rights.

Equal rights group Shams (pictured, founder Mounir Baatour) says a 26-year-old Tunisian man was allowed to register a marriage which had taken place in France on his birth certificate.

Tunisia has denied becoming the first Arab government to honour same-sex marriage after the civil union of two gay men in the country was celebrated by an LGBTQ organisation.

Tom Cruise is partnering with NASA and Elon Musk's SpaceX to film the first narrative action movie in outer space.Cruise plans to shoot the film on the International Space Station and be transported using a SpaceX rocket.SpaceX intends to launch its first manned mission to the International Space Station May 27.Visit Business Insider's homepage for more stories.Tom Cruise is taking action movies to a whole new level — literally — by filming his next blockbuster in outer space 1,200 miles above Earth, and Elon Musk's SpaceX rocket is going to get him there.NASA administrator Jim Bridenstine confirmed Tuesday that the agency will work with Cruise to shoot a film aboard the International Space Station. The news was first reported by Deadline.The mission is a three-fold collaboration between a

Sudan extended a curfew in and around the capital Khartoum for 10 days from Saturday as coronavirus cases mount, state media reported. The Sudanese health...

DUBAI, May 9 (Reuters) - Iran's main stock index broke through the 1 million point mark for the first time on Saturday, state media reported, amid warnings...

The campaign has yet to get going due to the coronavirus pandemic.

LONDON, May 9 (Reuters) - Daniel Ricciardo cannot wait for Formula One to get back to racing in a COVID-19 blighted season, and when it does he reckons the...

CAIRO (AP) - Egypt´s President Abdel-Fattah el-Sissi has approved amendments to the country's state of emergency that grant him and security agencies...

Simon Cowell's ex-girlfriend Jasmine Lennard has announced that she is engaged to her billionaire businessman boyfriend Mohammed Al Saif.

The trailer for The X Factor: The Band has been released ahead of the show's grand debut next Monday.

Amanda Holden marked her daughter Lexi's birthday on Monday - enlisting the entire Britain's Got Talent team and the audience at the London Palladium to sing Happy Birthday to her.

Simon Cowell gave his imaginary Golden Buzzer to eleven-year-old Alexa Lauenberger on Monday's semifinals episode of America's Got Talent: The Champions.

The music mogul, 60, and his girlfriend Lauren Silverman, 42, hosted a birthday lunch for Coco and Terri and their son Eric, six, was invited too.