Once you have decided to invest in social media marketing, your next key challenge is to decide which platforms you should be focused on.

This used to be relatively easy - you started a Facebook Page, set-up a Twitter profile, and then added others over time. But now, things have changed. Instagram is a much bigger consideration, Facebook's dwindling organic reach means it may be less of a priority, Twitters algorithm changes the equation, and LinkedIn's seeing more traffic. Pinterest, too, is on the rise, while if you're going to create video content, then YouTube definitely should be on your radar.

But you can not be active on all of them all the time - so which platforms are right for your business and marketing efforts?

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The U.K.s new special cyber operations unit, 6 Division (6 Div), will move beyond the typical cyber capabilities within the military sphere into full-blown social media "information warfare." And here the primary adversary is Russia, which has turned the dark art of peddling fake news and political propaganda across major social media platforms into a national security strategy.

Much of the work of the new unit will be relatively traditional signals activities—jamming and intercepting enemy comms, supporting the field world of allied intelligence agencies.

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Influencer marketing is on the rise, with every other marketer now trying to leverage the option to advantage.

But it is not always easy to find the right influencers of relevance to your brand - and even when you do find the good ones, it is another thing altogether to get them to work for you.

Of course, there are influencers who will simply work with any brand for money or free products, but the good ones think beyond compensation, and also care about what brands they decide to work with.

For the top influencers to work with you, they need to have a positive image of your brand, and when you first reach out to them, that is when you make that crucial first impression.

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Two Indians, who were among the 363 nationals brought back to Kerala from the Gulf, have tested positive for Covid-19, chief minister Pinarayi Vijayan said on Saturday. With this, the total number of active cases has climbed to 17 in the state. The patients have been admitted to hospitals in Kozhikode and Kochi.

Fred Warner has watched Super Bowl LIV a few times, and he knows what went wrong against the Chiefs.

Thursday Night Football includes a number of marquee matchups with intriguing storylines in 2020.

When the Rams debut in SoFi Stadium, will the 70,240-seat stadium be filled with fans, empty or somewhere in between? Ticket holders are anxious to know.

The 2020 Monday Night Football slate looks terrific, including a number of marquee matchups and plenty of intriguing storylines

The 2020 Sunday Night Football slate looks terrific, including a number of marquee matchups and plenty of intriguing storylines

I“Fearless: A Tribute to Irish American Women,” features novelist Alice McDermott in conversation with Pennsylvania Rep. Mary Gay Scanlon and CBS News’ Margaret Brennan.

McDermott’s critically acclaimed eighth novel, “The Ninth Hour,” set in Irish Brooklyn, was a finalist for the 2017 National Book Critics Circle Award and the 2017 Kirkus Prize for Fiction. Time magazine, The Wall Street Journal, NPR and others named the novel among the top works of fiction in 2017. McDermott is known for her portrayals of Irish American family life.

Scanlon is an education and human rights advocate representing Pennsylvania’s 5th District. She was first sworn in as a member of Congress on Nov. 13, 2018. Brennan is moderator of CBS News’ “Face the Nation” and the network’s senior foreign affairs correspondent based in Washington. All three women will discuss their Irish backgrounds and family stories.

Watch TONIGHT Thursday, Feb. 6 at 7pm ET on the Library's YouTube channel.

ICMR has identified over a dozen other drugs, including remdesivir, mycobacterium W, disulfiram and resveratrol, which could be used for treating Covid-19. Some of these drugs are undergoing clinical trials in India, sources said.