In 2014, consumer shopping behavior evolved rapidly. Shopping online and through mobile devices is the new norm, and the experience has become increasingly more social with platforms such as Facebook and Twitter. These platforms, in turn, have launched new commerce capabilities like the buy button.

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Whether you want to sell products, gain subscribers, persuade followers to a point or sway the hearts and minds of readers to your cause, they have got to know who you are in the first place.

Your ability to encourage any of these actions comes from your brand’s authority -- and one of the best ways to build that is through the savvy use of social media. In fact, recent research from Econsultancy shows that 71 percent of brands plan to invest more heavily in social media in the coming year to reach new followers and build brand reputation.

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We live in an age of information overload. With all the stories from news, blogs, social media, and other sources, the amount of information about any given subject can be overwhelming. It is hard enough to keep up when you are just a consumer of information, but what about when you need to curate content for a target audience?

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If you have noticed the apparent omnipresence of cell phones, as most of us surely have, it likely will not surprise you that about 86% of the worlds roughly seven billion people have access to a mobile phone, or that 80% of cell phone owners use their devices to send and receive text messages. You may also be unsurprised to learn that the vast majority of texts are sent by teenagers under eighteen, and that the average teen from this group sends over 3,300 texts each month.

Is Text Messaging Ruining our Youth?

Creative still counts
When we think of Amazon, we tend to think about deals and shipping. Everyone from your neighbor to your grandparents knows that Amazon probably has the best price on anything you could want to buy, and they know that the companys bread and butter is shipping it to you as quickly as possible. In other words, nearly every consumer out there knows what Amazon is about.

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Social media allows you to connect with the world, but many seemingly harmless quizzes and games can really be traps laid by social media hackers.

The simple and sometimes silly surveys that pop up on Facebook feeds often ask simple questions that may appear simple enough: What's your favorite color? Where did you grow up? What is your spirit animal? Where did you go to high school?

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The ethics guidance interpreting Attorney Advertising rules in the social media context continues to evolve, but this time the evolution appears to be for the better, taking into account the realities of the growing use of social media. As you may recall, early last year, the New York County Lawyers Association weighed in on the ethical implications for lawyers using LinkedIn and suggested that attorneys using the self-proclaimed Worlds Largest Professional Network needed to beware that their posts on that site, even the most casual, did not run afoul of the attorney advertising rules.

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Social media is driving our lives right now. You may say that is untrue, but I say you are in denial unless you are one of those emasculated men who share a Facebook account with your wife or you are part of the 1 percent who spends little to no time online. This is 2016 and Facebook has more than one billion daily active users. One billion. Daily. Active. Users. Amazing.

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The greatest change over the last few years in promotion and advertising is the use of the Internet.

Our websites are a platform to blog and promote our business. In addition links to social media are vitally important.

The use of Twitter and Facebook has grown considerably – every business, no matter what size, can enjoy the benefits of social media.

We have focussed on Twitter and Facebook a lot over the last 12 months. Gradually we have increased our activity and developed what we think works best for us.

On Facebook we have a business page. We regularly post technical articles about current accounts and taxation topics. These prove popular and often result in questions and contact from current clients.

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How do companies stay afloat in recessionary times with so many calls for financial prudence and as far as the additional cost of marketing goes, is a recession a good time to lay back on your Social Media efforts or should you be stepping it up?

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The more time young adults spend using popular social media, the greater the link to depression, new research suggests.

The finding stems from research—which involved nearly 1,800 men and women between the ages of 19 and 32—that tried to get a handle on how depression and social media habits may interact.

But does greater involvement with social media actually promote depression? Or, are people who are already depressed simply more likely to gravitate to social media? The jury, according to the study authors, is still out.

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Displaying your social media network activity on your website can have tremendous advantages. It shows your readers that you’re an active participant in your niche and helps you establish yourself as a thought leader. The best part is that displaying your activity is fast and easy in WordPress.

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We live in an age of information overload. With all the stories from news, blogs, social media, and other sources, the amount of information about any given subject can be overwhelming. It is hard enough to keep up when you are just a consumer of information, but what about when you need to curate content for a target audience?

Thankfully, there are tools that can collect and organize information from a large number of sources, making that task easier. One such tool is the PressForward plugin for WordPress.

PressForward is a multi-user, collaborative RSS feed reader that integrates with WordPress' publication work-flow and provides users with the ability to curate content for a target audience.

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Many investment professionals are naturally competitive people, myself included. Accustomed to being benchmarked and trained to quantify impact, we run an unusual risk of thinking that social media is a contest.

But applying that perspective is counterproductive. It is a bit like going to a dinner party and trying to keep score. People might be into it if you have strange friends, but there’s a better chance that you will alienate everyone there.

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Do you want to exclude specific categories from RSS feed on your WordPress site? Many site owners use some categories for content that they don’t want to appear in the RSS feed of their site. In this article, we will show you how to exclude specific categories from WordPress RSS feed.

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Displaying your social media network activity on your website can have tremendous advantages. It shows your readers that you’re an active participant in your niche and helps you establish yourself as a thought leader. The best part is that displaying your activity is fast and easy in WordPress.

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Many information junkies keep up with their favorite Web sites by subscribing to their RSS feeds, pulling the latest updates from those sites into a central location for efficient perusal.

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No matter how popular your blog is, it won't make money if you do not monetize it. And even a well-designed and monetized blog can not make money if you do not know how to promote it. Too many recent posts on this topic have failed to point out that what works for the rich and famous is unlikely to work for your small business.

When Neil Patel writes about how to create a blog and mentions that his site earns over $1 million dollars a year, I hope people realize that even when he did this with a brand-new blog, he is still the well-respected, world-famous Neil Patel.

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Displaying your social media network activity on your website can have tremendous advantages. It shows your readers that you are an active participant in your niche and helps you establish yourself as a thought leader. The best part is that displaying your activity is fast and easy in WordPress.

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Many information junkies keep up with their favorite Web sites by subscribing to their RSS feeds, pulling the latest updates from those sites into a central location for efficient perusal.

I rely heavily on RSS to keep me abreast of the latest tech news. I am also addicted to political sites during this years bizarre presidential election, and I have tapped into a host of feeds to keep me up to date on the latest antics from the candidates.

Feed Hawk Is Useful But Not Essential for RSS Junkies

What if users did not have to come to your WordPress site in order to read your articles? That would certainly make it easier for users since they would not have to navigate to ten of their favorite blogs and news sources to get their daily information. It would also be nice for the website owners, since it would allow you to distribute your content in a more efficient manner, delivering the content to where the customers want it to be.

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Happy New Year! Are you looking to reach and engage with customers in a new and exciting way? This is going to be the year your business embraces content marketing in a real and serious way. Why is this going to be the year of content marketing?

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Just how dominant a business tool was social media in 2017? Despite being involved in an investigation by Congress, Facebook reported its highest earnings ever in Q3, up nearly 50% from a year ago.

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Ten years ago if we told people that social media management will be a full-time job, they might have laughed at us. As simple as they are to use, managing a number of platforms for businesses can be quite challenging. With so many platforms and changing algorithms, and hashtags to choose and use, you can easily feel that things are getting out of control.

I spoke to my colleague Sarah who manages different social media accounts for our clients and asked her about the common mistakes that people make when managing their brand accounts, and what should business owners avoid doing on social media:

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CJ Marple wanted to teach his young students how quickly information can spread on the Internet.

So earlier this year, the third-grade science teacher wrote up a tweet with the help of his students, asking for other users to retweet the message, or even reply to the message with their location.

The Kansas teacher says he expected 1,000 or so retweets, but within days the tweet went viral and gained more than 227,000 retweets and 75,000 replies from users all over the world. His students, who are probably a little too young for their own social media accounts, learned a lot that week about the power of social media.

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Sure, we all get information from Twitter, Facebook and Instagram.

But a growing trend of law enforcement using social media to communicate with the public has led to growing concerns that they are not responding to questions from journalists or not being fully transparent with the public.

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According to a survey in 2017 by the Royal Society for Public Health, Britons aged 14-24 believe that Facebook, Instagram, Snapchat and Twitter have detrimental effects on their wellbeing. On average, they reported that these social networks gave them extra scope for self-expression and community-building.

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The one constant about social media is change, so it is a good practice to step back once in a while and ensure that your companys strategy is still current and effective.

As we enter the second half of the year, it is time to take stock in the social media strategy that was probably developed in late 2017 or early 2018. Is your company up to date on all of the social media platform changes? Do you know what is working and what is not?

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However, social media marketing efforts can span far beyond the core four: Facebook, Twitter, Instagram and LinkedIn. In fact, these popular platforms see such high users yet have such stringent algorithms that it can be hard to ensure your followers see your organic content, much less that your content helps you capture new consumers.

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If there are tech ideas that refuse to die, then Moodle is the land of the undead. Moodlers have access to a delightful and eclectic variety of tools whose time in the spotlight happened a while ago. Email, Forums, Wikis, Blogs. SCORM could not go without mention. No matter how hard Moodle tries to add a fresh face to it, most Moodle experiences today are evocatively reminiscent of a simpler past. To nicely tie up the rooms in nostalgia, its core is built in PHP, the language that refuses to die.

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As an entrepreneur, you are in a Catch-22. If you don’t spend time marketing your business, it can not grow. If you spend too much time focused on marketing, you can not develop or enhance the products or services you are selling.

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You have none of the usual constraints of traditional forms of media in terms of length, deadlines, format or language.

Plus -- and this is no small plus -- podcast listeners are some of the most loyal consumers of any form of media available today. If they listen once, they're likely to come back, again and again.

There are multiple reasons for that, and multiple ways to do it well, which we'll explore below.

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A lot of business owners think SEO--search engine optimization, or the art of promoting your content on search engines without paying for it--and keywords are something you can sprinkle onto a website like magical fairy dust after it is built. Unfortunately, that is just not the case. To rank on Google, search engine optimization needs to be more than an afterthought—SEO needs to be built right into your website’s structure.

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Social media is a crucial component of any small business marketing efforts. When done well, a strong social strategy helps you connect directly with your customers, and can even create some free publicity along the way.

For all of social media's advantages, there are pitfalls as well. The internet can look like a cavalier place when it comes to copyright rules, but there are plenty of no-nos that you need to follow if you want to stay out of legal trouble.

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Social media can be intimidating, especially for more private individuals. But if your business does not have a social presence, it can actually hurt your reputation and hinder your growth.

While you must manage them carefully, your social media accounts give you the power to engage directly with customers and build your personal brand while promoting your business. Below, 10 members of Young Entrepreneur Council share their social media suggestions for introverted business owners.

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For many consumers, spending too much time on social media often happens subconsciously. We pick up our phones, and before long, hours have passed.

While many of us think nothing of the extra time spent scrolling on Facebook, Twitter, or Instagram, a new study conducted by researchers from Michigan State University found that too much time on social media can lead to bad decision-making.

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Excessive social media use has negative consequences that include the kind of risky decision-making associated with drug and gambling addicts, new research shows.  

Researchers at Michigan State University had 71 study participants take a survey gauging their Facebook dependence; it included questions about users feelings when unable to access the website, the influence Facebook has had on a users job or education, and attempts to quit.  

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We have been hearing more and more about loneliness, and the loneliness epidemic, in recent years, as research has stared to lay out both its causes and effects. There are likely many reasons for this increasing psychological/societal issue, but one that is almost certainly involved is our dependence on screens, and in particular social media. And a new study from the University of Pittsburgh and West Virginia University finds that social media use—or at least negative experiences on social—is linked to more feelings of social isolation, a.k.a. loneliness.

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Facebook, it seems, has noticed. Last week, The New York Times reported that Facebook chief executive Mark Zuckerberg plans to unify Facebook Messenger, WhatsApp, and Instagram messaging on the backend of the services. This would make it possible for people relying on different flavors of Facebook apps to all gorge at the same messaging table. On the one hand, the move is truly Facebookian—just try to extricate yourself from Facebook, and it will try every which way to pull you back in. On the other hand, it makes sense for Facebook for a few reasons.

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Are you looking to maximize your use of Facebook Messenger within your digital marketing plan?

Whether you want to get more contacts, increase conversions or use automation to scale your growth, Facebook Messenger marketing tools can help - when used the right way.

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Are you looking for ways to measure the success of your social media marketing efforts? Want to know if your social media campaigns are worth your time and effort?

The team from Social Success Marketing share the metrics you can, and should, track in this infographic.

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According to a 2014 survey by the United States Office of Minority Health, only 9.4% of non-Hispanic black adults received mental health treatment or counseling, compared to 18.8% of non-Hispanic white adults.

Clemons explained that one of the many reasons there is a stigma around mental health in the black community is that if someone can not deal with issues in church then the thought is that you don't have enough faith or you are not giving it over to the church enough.

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Australia. Parliament. Senate. Procedure Committee, author, issuing body

Australia

Western Australia. Parliament. Legislative Council. Standing Committee on Environment and Public Affairs, author, issuing body

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