The Mindfulness Center, formerly known as Louisville Mindfulness Center, has rebranded to envelop their recent expansion from one Kentucky location to two – one in Louisville and one in Lexington – as well as employing licensed therapists able to serve all of Kentucky, as well as those in Indiana and Florida via telehealth services.

Sunknowledge elaborates on the remarkable achievements made through a fruitful partnership with a leading DME company, emphasizing the significant improvements in prior authorization processes and other areas of medical billing, and showcasing the overall increase in operational excellence and customer satisfaction.

Fischer Identity Unveils Stunning New Logo Reflecting a Vision for a Secure Future.

Celebrate Leap Year this February with special events planned at The Shores Resort & Spa. Plunge into romance at the Sip & Savor wine tasting and dinner event, featuring wines from Frog's Leap Winery; indulge in the Spa's Honey & Me Couples Massage with your sweetheart, and take advantage of the 29-hour sale on February 29 which will offer 29% off regular room rates.

2020 is the 250th anniversary of Ludwig van Beethoven's birth. Beethoven was raised in Bonn and a master at writing unique compositions. In the spirit of that, Deutsche Telekom plans to create a huge mosaic of Beethoven comprising many small photographs.

. Sonoton Music, the world's largest independently owned Production Music library, rebrands with the launch of a new version of the music search system

Bob Dylan's 80th birthday is next Monday. On Friday, "Music Connection" magazine will feature Harvey Kubernik's interviews with musicians, producers, filmmakers, photographers and fans.

Stuttgart. On 11 August 1973, DJ Kool Herc hosted a party in the Bronx that would go down in history. With two turntables connected together, he created beats that friends accompanied with raps and acrobatic breakdancing. That New York evening 50 years ago is considered a key moment in the formation of the youth culture now known as hip-hop.

The Law Firm of Hildebrand & Wilson, LLP in Pearland Texas needed a website rebranding that was achieved by the Marketing Heroes Team to better focus on the law firm's dedicated services to clients injured in car and truck accidents.

Fisher Rushmer, P.A. proudly announces that five of its attorneys are featured in the 30th edition of The Best Lawyers in America©, recognized for expertise in multiple practice areas.

From 2003 to 2023, RTO National Partners with Hundreds of Dealers Across the U.S.

Premium battery manufacturer CustomCells has sharpened its brand positioning, launched a fresh corporate design, and introduced its new brand slogan, "Energy at its best".

Honeywick, a local, full-service web design, development, and marketing agency, has expanded to a new space in the heart of downtown Louisville at 225 S 5th Street, #201, Louisville, KY 40202, after being located in the Glassworks building since 2016.

Event Branding, a leader in event branding solutions, crafts unique experiences that captivate audiences. Through innovative design and digital integration, they transform events into powerful brand showcases. Their commitment to quality and creativity sets them apart in the industry.

San Diego, CA. ParkerWhite, leaders in branding and medical device marketing announces key partnerships with the T. Denny Sanford Institute for Empathy and Compassion and healthŌme®.

NYC Tattoo Shop (https://www.nyctattooshop.com/) located in the historic ship building area of Greenpoint Brooklyn, with established artists constantly rotating into the area, the tattoo trade in Brooklyn continues to grow. NYC Tattoo Shop is the most popular shop in the area, offering world-class tattoos at affordable prices.

Considered one of the top 10 outdoor art shows in the country, the Coconut Grove Arts Festival will once again bring Miami's beloved neighborhood to life as it celebrates six decades of creativity during President's Day weekend.

Discover the profound artistic expression in Danielle Nelisse's "Jungle Garden," lauded by esteemed curator Debra Drexler and University of Hawaii Art Professor, embodying hope, resilience, and nature's renewal after the Maui fires. Immerse yourself in this vibrant exhibition at Hui No' Eau Art Gallery, where Nelisse's oil painting and others represent a symbol of nature's power against the backdrop of Maui's lush landscape.

A union representing Post Office staff has lashed out at proposals that could result in 115 branch closures and significantly more than 1,000 workers losing their jobs, by describing them as "immoral".

The Post Office has announced that more than a hundred larger crown branches - those owned by the company directly - could close with the possible loss of hundreds of jobs.

Some people in Spain appear to have covered their cars in plastic wrap ahead of another approaching storm.

Nowy raport, stare techniki – tak w skrócie można ująć kluczowe obserwacje z 2021 r. Przestępcy udoskonalili znane sposoby oszustw i częściej zaczęli sięgać po metody wcześniej rzadko używane. Zapraszamy do lektury.

Ubiegły rok w polskiej cyberprzestrzeni możemy podsumować hasłami: znane techniki, nowe okoliczności i wzrost świadomości. Dodatkowo, nie da się ukryć, że na cyberbezpieczeństwo wpływ miała także wojna w Ukrainie. Jak duży był to wpływ? Czego możemy spodziewać się w kolejnych miesiącach w polskiej cyberprzestrzeni i jakie wnioski należy wyciągnąć z ostatnich 12 miesięcy? Odpowiedzi znajdziecie w raporcie rocznym z działalności naszego zespołu.

Years of experience helping small businesses develop and market engaging brands have taught me some valuable lessons about which strategies are most successful.

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The latest neuroscience suggests you can literally edit your memory. Here is what this big breakthrough means for you.

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Much will be about the same. Only with Wifi-enabled neural dust. And probably the blind will be able to see.

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Forget about David vs. Goliath. Marketing mavens say small companies can and do learn valuable lessons from their muscular, deep-pocketed rivals. In conversations with Mashable, several executives pointed to experiential marketing, real-time marketing, brand building, storytelling and social sharing as tactics that startups are cribbing successfully from the big guys. Those that aren’t yet mimicking the A-list marketers like Apple, Nike, Starbucks and Mercedes might want to take note of some best, most adaptable practices.

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Your personal brand is how you appear to the world. Therefore, it serves to reason that a strong brand is preferable to one that is unpolished and uninteresting.

Once people know who you are and begin to identify you with a specific area of understanding or expertise, you will be well on your way to becoming the go-to person in your niche or industry.

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At this time of year business owners will be reflecting on their 2015 brand strategy to evaluate what worked and what did not, and deciding how to promote their brand in 2016. They may not have huge amounts to spend on conventional advertising and marketing campaigns, but there are other options that are effective.

Strategic partnerships
When major brands sign up to cross-promotional activities with other brands, the public sits up and takes notice. When smaller companies do it, there may be less public interest but small business tie-ups are by no means less important.

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To trust or not to trust. That is a question small and medium-sized business owners often find themselves asking when it comes to relying on certain brands for day to day business operations and other needs.
Keeping their interests in mind, Alignable, a Boston-based platform for local businesses, has launched the SMB Trust Index. It measures companies based on an assigned Net Promoter Score, submitted by contributors on the Alignable platform.

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You may have a list of specific keywords and phrases you're targeting, or you may be more in the add amazing content and see what happens, camp.

However, the idea of optimizing for branded keywords may not have crossed your radar. Branded terms are words or phrases that are specific to your company. They often include your business name, but also may include certain trademarked product names or your website name. For Apple, some examples of branded terms might be:

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When you consider branding from this perspective, you will likely notice that as important as affinity and equity are, the place your brand occupies in one’s mind surrounds the feelings that connect people to it. Be sure to remember this particular fact when you contemplate where your brand is and where you want it to be.

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When it comes to rebranding, what can your small business learn from a manufacturing giant like Sharp Electronics? Quite a lot, as it turns out.

After its purchase by Japanese electronics manufacturer Hon Hai Precision earlier this year, Sharp went through an extensive rebranding process to focus on its home appliance division.

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Brands are often associated with large businesses. However, a brand can be used effectively by small businesses as well to increase their profitability. Branding a new business is just as important as insuring your business and knowing when to hire an employee. Your business will not be maximizing its profitability if you are not building a strong brand.

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Millennial business owners depend on social media for brand promotion more than any other medium.

Shocked, right? OK, probably not. But just how much Millennial business owners are using this relatively new media — or how much they don’t use traditional media — may come as a surprise.

New data (PDF) from Magisto shows that 68 percent of Millennial small business owners and entrepreneurs depend on social media channels for developing awareness of their own brands.

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Having a smart mobile marketing strategy is an important part of building your personal brand online. Leveraging your social networks to their fullest potential is also important for visibility.

Instagram is one of the most widely used networks today that can help build a larger audience and following online, making it a must-engage tool for brands. Posting relevant images, ads and videos that your audience will love is just one part of the success formula.

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Intrepid entrepreneurs find a way to make their own success before they have the money. One way they do this is by acting as if they already have it, or the success that comes with it. While this idea sounds like fake it till you make it, it is actually rooted in fundamental concepts about consumption, perception, and scaling.

Here are some ways you can appear stronger, more successful and better funded than you might actually be.

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There is something incredibly important in life that I do not hear enough people talking about. It is called your personal brand and it goes far beyond your career.

I started learning about personal branding over 10 years ago when I got into the entrepreneurial world. I noticed a big difference between some peoples brands and others. So I started taking notes.

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Books can make us smarter, more informed, even more intellectually humble. But one of the most powerful benefits of regular reading is greater empathy. Through words you are transported to another's perspective. You look through their eyes. You understand their pain and their joy.

That can relieve loneliness and make life a whole lot more pleasant, but it's also good for business. Understanding customers and collaborators helps you get more done and be more creative.

So how exactly do books accomplish this magic trick? On Lit Hub recently Tufts University professor of child development and reading expert Maryanne Wolf explained the fascinating neuroscience of exactly what immersion in a good book does to your brain.

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Establishing a strong social media presence can mean big business for your small business. But if you don’t have dedicated resources to devote to it, or you don’t have much time to spare, you might find it tough to gain traction. Use these nine social media tips to boost business and grow your brand.

Set Clear Goals

No matter how eager you are to start using social media for your business, take the time to set clear goals before you begin. Try setting SMART goals — specific, measurable, achievable, relevant, and timely — to guide your social media strategy.

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One thing brands should never do.

But it leads to something no brand should ever do: You should never assume that your customers feel the same way about your brand that you do. Your brand is how other people feel about your company, not how you feel about it.

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Insiders say the ability to appeal to the emotional side of the SBO will become more important, as so-called Millennials – those born between the years 1980-2000 – are the fastest-growing segment of SBOs and may be more inclined to own a small business than members of older age groups. A study released in 2017 found, among other favorable statistics, that Millennials have more experience with small business and greater desire to start businesses than previous generations.

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Every day brings a tidal wave of choices, from hiring to product features to marketing plans. As the founder and CEO of JotForm, I know that decision-making is one of the toughest parts of my job. Technology and markets evolve at lightning speed, and there’s endless data to weigh with every choice.

On the bright side, learning to make smart decisions can help you work more productively, manage stress, dodge burnout and feel more satisfied in your business and your life.

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The law of the jungle states, in evolutionary terms, that only the fittest survive. Before you can effectively brand an organization, you need to understand its clients/customers/donors/community and its competitors. In the marketing world, this is called a landscape analysis.

Often, companies — especially startups and nonprofits — will say they do not have competitors. Let me get this out right away: Everyone has competitors. Even nonprofits. If you think you do not have competitors, that means you don’t understand what a competitor is. A competitor is any person or organization taking business away from you.

As the Covid-19 outbreak wreaks havoc on the retail industry, some are asking a curious question, namely: will companies boost their spending on branding in the aftermath the crisis?

What I find strange about this question is the assumption that branding is something you turn on and off, like a light switch; that it is somehow a conscious decision or undertaking that brands embark on as necessary or when it best serves them. I suspect this is because we’ve long confused the concepts of branding and advertising. They are not the same.

Advertising is what a brand says about itself to consumers. Advertising is a conscious effort on the part of a brand to promote itself, its products and its services. Advertising can be bought and sold. Advertising is transactional.

Branding, on the other hand, is a very different thing. Branding is what others think and say about you. And it’s informed by a wide range of inputs, far beyond what a brand says about itself. More critical is what a brand actually does or doesn’t do. Branding reflects the sum total of every organisational action, set against the backdrop of culture, all of which reveals the true character of a company. Branding cannot be bought or sold. Branding is transformational.

Your brain is just like any other muscle in your body; just as you lift weights and train your body to make it stronger, your brain needs just as much attention as those biceps.

And with the state of things these days, we should spend even more time training our brains to be more focused, relaxed and creative in order to maintain our emotional control and build our resilience to stress. Only then can we truly thrive in uncertain times and become unstoppable.

So how do you train your brain? You can read and practice-problem solving of course, but there are a plethora of new and exciting devices available to help you level up your training and target specific areas of your brain that need it.

Every business was considered small at some point in its history. Some go big, but some stay small and do quite well. The size of a business in common measurements (revenue, employees, locations) is less relevant than the size of your customer base and the corresponding loyalty of customers.

(EMAILWIRE.COM, October 27, 2024 ) Orthodontic Market drivers Increased emphasis on aesthetics and maintaining healthy teeth is causing a rise in demand for orthodontic treatments. A large number of people worldwide are afflicted with crooked teeth and misaligned jaws, requiring orthodontic treatment....

(EMAILWIRE.COM, November 05, 2024 ) The Global AI in Fashion Market is expanding rapidly, with brands leveraging AI to enhance design, personalization, and inventory management. From predictive analytics to virtual try-ons, AI is revolutionizing consumer engagement and operational efficiency. Fashion...

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