A new book by Rama Bijapurkar provides fascinating insights into India’s consumption story

The appliance holds prime place in every middle class Indian kitchen as the housewife’s trusted, go-to, kitchen device

Last week, when the world’s largest selling whisky brand, McDowell’s, launched a single malt, the colour purple — in all its hues — dominated the room. An apt colour to denote that the origin of the Batch Indian Single Malt was from a distillery in the wine capital Nashik

The soap which celebrates its century has been consistent with its association with filmstars. But is it time to change? An analysis of its advertising strategy

From political campaigns to brand ads, digital doppelgangers are proliferating. Here’s how to spot them

No destination is too far, and no possibility far-fetched with the right luggage

The scent and emotion of rainwater can be inspiring for innovative brands

A big takeaway from Cannes Lions 2024 is that what were feared to be threats — AI and tech — have become powerful allies for ad folks

Lights, Camera, action: Ace ad film maker and movie director on creative trends and changing technology

At the biennial expo at Anaheim, the House of Mouse brings out all its brands in strength to enthrall fans

A two-day property expo will be held on June 27 and 28

Nidhi Adlakha speaks to realty experts, developers, and buyers to find out what everyone hopes to see in realty development in the coming year.

If prices are in line with what buyers are willing to pay, there is no reason why sales will not be generated even in a slow market

The company said the vaccine gives a 95.5% protection against severe dengue and an 80.3% reduction in the risk of hospitalisation.

Contract is effective from January 1 and will run for 3 years

Delhi Disaster Management Authority will impose no penalty for ‘COVID offences’ with immediate effect till further orders

They say they wrote their exams in May and have been living with uncertainty for the last two months

Rakshitha, a native of Somanahalli in Kadur taluk, suffered a head injury on September 18 after a fall while getting off a bus in Chikkamagaluru

Indian vaccine manufacturers and regulators have changed the way they conceive, test and evaluate vaccines, emboldening them to apply emerging technologies to old diseases and experiment with new ways to inoculate