Hayden Library - GV1469.3.F83 2019

Dewey Library - GV1469.3.J89 2019

It is a heady formula. With brands across the globe spending nearly $27 billion on social media marketing, an expenditure estimated to go up 37% by 2020 to reach $37 billion, and 45% of the worlds population actively engaged on social media, one unlikely sector has found a lucrative and free marketing source – college students.

Several universities across the country have begun using so-called student ambassadors or influencers to market their brand on Instagram, Twitter and YouTube.  According to a 2018 study by Pricewaterhouse Coopers, social media is the most influential marketing source for potential buyers. Over 70% of social media users hit the college sweet spot: individuals between the ages of 18-29.

complete article

Artificial intelligence could be destabilizing the internet news ecosystem. And according to billionaire Elon Musk, social media is the first to fall prey.

complete article

With over 23,000 followers on Instagram, Sam McAllister may not have quite as big of an audience as influencers like Kim Kardashian or Lele Pons. But one of McAllisters major selling points has been his number of likes.

complete article

Influencer marketing is on the rise, with every other marketer now trying to leverage the option to advantage.

But it is not always easy to find the right influencers of relevance to your brand - and even when you do find the good ones, it is another thing altogether to get them to work for you.

Of course, there are influencers who will simply work with any brand for money or free products, but the good ones think beyond compensation, and also care about what brands they decide to work with.

For the top influencers to work with you, they need to have a positive image of your brand, and when you first reach out to them, that is when you make that crucial first impression.

complete article

Is influencer marketing becoming a strategy of the past? Are influencers worth what brands pay them to endorse their products?


How This Social Media Agency Is Revolutionizing The Influencer Marketing Landscape

With influencer marketing becoming more... um, influential, it is worth noting which online identities are generating the most attention, and considering what that means for your outreach strategies.

And while you might not necessarily be able to get PewDiePie to endorse your products, it is interesting to consider how these popular identities are building their platforms, which could provide some guidance as to where people are looking, or even just give you an indicator of which creators to look to for inspiration with your own content.

The Most Popular Social Media Influencers

The SEO landscape is very dynamic. Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc.

But other things continue changing in a never-ending spiral. This year, Google, along with other huge platforms, is trying more and more to be the end destination of their users journeys.

This, more than anything, defines major SEO trends for 2020.

complete article

Latest added Global Social Network Marketing Market research study by HTF MI offers detailed product outlook and elaborates market review till 2025. The market Study is segmented by key regions that is accelerating the marketization. At present, the market is sharping its presence and some of the key players in the study are Facebook, Instagram, Google, LinkedIn, Twitter, Pinterest & Tumblr etc. The study is a perfect mix of qualitative and quantitative Market data collected and validated majorly through primary data and secondary sources.

complete article

Self-quarantining during COVID-19 has caused some, especially those in the travel industry, to take a bigger hit than others. Those who usually work from home have had to make less of an adjustment, though booking paid partnerships is a struggle industry-wide.

As a result, many influencers are getting creative with their social strategies. Those who are multiplatform and have more than one revenue stream are coming out on top.

complete article

The Federal Bureau of Investigations (FBI) has issued a warning about sharing too much information on social media while being at home.

The FBI specifically is warning about trends such as posting your senior picture and graduation year.Officials also say beware of social media games that require you to tag a parent or post a picture of your first car.

They say these are often the answers to security questions and hackers can use the information to reset your passwords and get into your accounts.

NCP chief Sharad Pawar has requested Prime Minister Narendra Modi to talk to chief ministers of those states who are not allowing migrant workers to come back home.

NFL Network's Mike Robinson and Steve Wyche discuss Los Angeles Rams' top questions for 2020.

The Los Angeles Rams finally have a date and an opponent for the long-awaited opening of SoFi Stadium, the multibillion-dollar reason for their return to California over four years ago. The Rams still don't know for sure whether they'll actually be able to have their big Sunday night against the Dallas Cowboys on Sept. 13. The coronavirus pandemic is occurring during a historic year for this NFL franchise.

As time goes by, CSS is becoming more and more powerful and nowadays it offers lots of possibilities to create visually stunning websites. This article is a compilation of fresh, advanced CSS tips and techniques to master your web design and front-end web development skills. Each technique features sample code snippet, demo, and explanations. Warning: …

Advanced CSS Tricks and Techniques Read More »

After years of usage, your WordPress database can contain weird characters, be filled with data you don’t need anymore, and so on. In this article, you will learn about SQL queries to clean up your WordPress database. Two things to note: First, any of these queries should be preceded by a backup of your whole …

Useful SQL Queries To Clean Up Your WordPress Database Read More »

CSIR's Institute of Genomics and Integrative Biology (IGIB), Delhi, Centre for Cellular and Molecular Biology (CCMB), Hyderabad and Institute of Microbial Technology, Chandigarh are currently sequencing the genomes of the novel coronavirus, he said. Other CSIR institutes are also expected to join the process.

MEDIA PhonCD J166 piecl b

MEDIA PhonCD T377 sy2

MEDIA PhonCD T789 orcmu

MEDIA PhonCD L1653 sel

MEDIA PhonCD B912 bad

MEDIA PhonCD B6187 sel

MEDIA PhonCD P652 blu

MEDIA PhonCD R6919 mad1

Reserve Bank of India is likely to issue the licence for either Small or Payments Banks by August